28 tools compared
Social listening tools, compared side by side.
Social listening tools watch many places at once: social networks, forums, news, reviews and Reddit. They catch mentions of your brand and your rivals, score them, and send the ones that matter to your team, often with sentiment and share of voice on top.
Upthread covers one of those places in depth. It looks only at Reddit, picks the threads Google and AI answers show your buyers, drafts a reply you post yourself, and tracks what the reply did. Each comparison below says plainly when a broad listening tool is the better buy.
| Tool | What it is | Starts at | Posts for you? | Comparison |
|---|---|---|---|---|
| Octolens | Social listening across Reddit, X, LinkedIn, Hacker News, GitHub, reviews and more, sent to Slack, an API or your agents. | Starts at$199/mo | Posts for you?Not stated | CompareOctolens with Upthread |
| Brand24 | Social listening across many sources, with an AI visibility add-on. | Starts at$249/mo | Posts for you?Not stated | CompareBrand24 with Upthread |
| Awario | Brand monitoring across social media, news, blogs, forums and reviews, with sentiment, reach and a leads feed. | Starts at$49/mo | Posts for you?Not stated | CompareAwario with Upthread |
| Buska | Social listening for B2B lead generation across 30+ platforms, with reply drafts and an AI SDR agent. | Starts at$49/mo | Posts for you?Not stated | CompareBuska with Upthread |
| ForumScout | AI social listening across Reddit, forums, X, LinkedIn, YouTube and news, with scored lead alerts. | Starts at$19/mo | Posts for you?Not stated | CompareForumScout with Upthread |
| buzzabout | AI research agents that read social posts across seven networks, Reddit included, and brief content teams. | Starts at$98/mo | Posts for you?Not stated | Comparebuzzabout with Upthread |
| SnitchFeed | AI social listening across Reddit, LinkedIn, X, Bluesky and Hacker News, with intent tags and reply drafts. | Starts at$59/mo | Posts for you?No, you post | CompareSnitchFeed with Upthread |
| Brandwatch | A social suite for large brands: consumer research, listening, publishing, one inbox, influencer and search tools. | Starts atNot stated | Posts for you?Not stated | CompareBrandwatch with Upthread |
| Sprout Social | A social media management suite: publishing, a shared inbox, analytics, listening as an add-on, and Reddit as one network. | Starts at$99/mo | Posts for you?After you approve | CompareSprout Social with Upthread |
| Hootsuite | A social media management suite: publishing, one inbox, analytics and listening, with Reddit among its Enterprise sources. | Starts at$99/mo, billed yearly | Posts for you?Not stated | CompareHootsuite with Upthread |
| Meltwater | Media intelligence for PR, comms and marketing teams: news, social listening with Reddit, and AI answer tracking. | Starts atNot stated | Posts for you?Not stated | CompareMeltwater with Upthread |
| Talkwalker | Social listening, media monitoring and benchmarking across 30+ social networks and over 150 million websites. | Starts atNot stated | Posts for you?Not stated | CompareTalkwalker with Upthread |
| Agorapulse | Social media management: inbox, publishing, reporting and ROI, with listening, Reddit included, as an add-on. | Starts at$99/mo | Posts for you?Not stated | CompareAgorapulse with Upthread |
| Sprinklr | An enterprise customer experience platform: listening on 30+ channels, social publishing and care, and AI answer tracking. | Starts atNot stated | Posts for you?After you approve | CompareSprinklr with Upthread |
| YouScan | AI social listening with image and audience insights across social media, blogs, forums, reviews and news. | Starts at$499/mo, billed yearly | Posts for you?Not stated | CompareYouScan with Upthread |
| Cision | PR software: media monitoring, journalist outreach, press releases, social listening and AI visibility in CisionOne. | Starts atNot stated | Posts for you?Not stated | CompareCision with Upthread |
| Mentionlytics | Social listening and brand monitoring across social, web, news and reviews, with AI answer tracking as an add-on. | Starts at$59/mo | Posts for you?Not stated | CompareMentionlytics with Upthread |
| BrandMentions | Web and social listening for brands and agencies: mentions, sentiment, competitor research and white-label reports. | Starts at$99/mo | Posts for you?Not stated | CompareBrandMentions with Upthread |
| Common Room | Buyer intelligence for B2B revenue teams, with Reddit among its community signals and AI-written outreach. | Starts at$2,500/mo, billed yearly | Posts for you?Not stated | CompareCommon Room with Upthread |
| Quid | AI consumer and market intelligence on licensed social, news and review data, Reddit included, with AI agents. | Starts atNot stated | Posts for you?Not stated | CompareQuid with Upthread |
| Vista Social | A social media management suite: publishing, inbox, analytics and listening across networks, with Reddit posting. | Starts at$99/mo | Posts for you?Auto-publishes posts you schedule | CompareVista Social with Upthread |
| Pulsar | Audience intelligence and social listening for brands, agencies and communications teams, with community mapping. | Starts atNot stated | Posts for you?Not stated | ComparePulsar with Upthread |
| Xpoz | A social data API and MCP server for X, Instagram, TikTok and Reddit, for building your own listening and agents. | Starts atFree, paid from $20 | Posts for you?Not stated | CompareXpoz with Upthread |
| Determ | AI media monitoring for PR and communications teams: news, social media, forums and Reddit, with an AI visibility add-on. | Starts at$335/mo | Posts for you?Not stated | CompareDeterm with Upthread |
| Emplifi | A social media suite for marketing, care and commerce teams, with listening and a Reddit listening add-on. | Starts at$1,249/mo | Posts for you?Not stated | CompareEmplifi with Upthread |
| NewsWhip | Media monitoring for brands, comms teams and publishers that predicts engagement on news and social stories, Reddit included. | Starts atNot stated | Posts for you?Not stated | CompareNewsWhip with Upthread |
| Rival IQ | Competitive social media analytics for marketers, with social listening on sources like Reddit, Twitter and Quora. | Starts at$239/mo | Posts for you?Not stated | CompareRival IQ with Upthread |
| Konnect Insights | A customer experience platform: social care, ticketing and social listening across 30+ sources, Reddit included. | Starts at$79/mo, billed yearly | Posts for you?Not stated | CompareKonnect Insights with Upthread |
Starting prices and posting are read from each tool's own pages and shown with their source on its comparison page. “Not stated” means the tool's pages don't say.
How to choose.
How many places do you need to hear?
If your buyers talk on X, LinkedIn, review sites and forums as much as on Reddit, a broad listener earns its price. If Reddit is where the questions that matter get asked, depth on Reddit beats breadth.
Mentions or priorities?
Listening tools count and score mentions. Before you reply, you also want to know which threads people will keep finding: the ones that rank on Google and the ones AI answers cite.
What happens after the alert?
Most listening tools stop at the alert, the dashboard or an export. Check whether the tool helps you write a reply that fits the community's rules, and whether it shows what the reply did.
How is it priced?
Plans are usually priced by mentions, keywords or seats, with overage on top. Price the volume you expect, not the plan name.
Run your first discovery, then judge for yourself.
Enter your website. Upthread drafts your brand profile, suggests buyer questions and subreddits, and runs your first discovery.
No card required. 7 days with Starter limits.