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Upthread vs Xpoz

Xpoz is a social data API and MCP server: your code and AI agents query posts on X, Instagram, TikTok and Reddit, with no platform API keys. Upthread is a finished Reddit workflow: the threads Google and AI answers cite, drafted replies you post, and tracked results.

Last checked Nov 8, 2026. Every fact about Xpoz is numbered to its source at the bottom of the page.

On this page
  1. Why look beyond Xpoz
  2. Who should choose which
  3. Xpoz in brief
  4. Pricing, plan by plan
  5. Point by point
  6. What it watches
  7. Replying
  8. After you post
  9. Price and plans
  10. Switching from Xpoz
  11. Reddit access is changing
  12. Questions
  13. Sources
  14. Related comparisons

Why people look beyond Xpoz.

Xpoz is a social data API built for AI agents. Developers and agents query posts, profiles, hashtags and trends on X, Instagram, TikTok and Reddit through an MCP server, SDKs for TypeScript and Python, or a CLI, and it says no platform API keys are needed. 1

On Reddit, it searches posts and comments by subreddit, keywords or users, and returns titles, content, upvotes, comments and user information. Its own FAQ is plain about the fit: it is the data layer for building listening workflows, and all-in-one tools suit non-technical users better. 1

Pricing runs on credits. The free tier gives 500 one-time credits; Pro costs $20 a month for 7,500 credits and Max $200 for 120,000, or $16 and $160 a month billed annually. A Reddit query costs 2 credits, however many results it returns. 2

Upthread is the finished workflow for one network. You don't write queries: it finds the Reddit threads Google and AI answers show your buyers, ranks them, drafts a reply for each within the subreddit's rules, and tracks the reply once you post it.

Who should choose which.

Who should choose Xpoz

  • You are building your own listening, alert or lead tools and want X, Instagram, TikTok and Reddit data through one API, SDK or MCP server. 1
  • You want to start free and pay per query: 500 free credits, then 2 credits for each Reddit or X query. 2
  • You want buying signals as data for your own pipeline, such as Reddit posts asking for an alternative to a competitor, paired with your contact database. 3

Who should choose Upthread

  • You want the Reddit work done in a product rather than a pipeline you build: threads found, replies drafted and results tracked, with no code.
  • You want threads ranked by Google rank and AI citations per engine before you read a single one.
  • You want each draft to know the subreddit's rules and carry your disclosure, with a lint and an AI judge in between, before anything goes up.

Xpoz in brief

A social data API and MCP server for X, Instagram, TikTok and Reddit, for building your own listening and agents.

  • Calls itself the social data API for AI agents, for brand monitoring, social listening, lead generation and competitive intelligence. 1
  • Covers X, Instagram, TikTok and Reddit through an MCP server, SDKs for TypeScript and Python, and a CLI. 1
  • On Reddit, it searches posts and comments by subreddit, keywords or users, returning titles, content, upvotes, comments and user information. 1
  • Has a free tier with 500 one-time credits, then Pro at $20 and Max at $200 a month, or $16 and $160 a month billed annually. Enterprise is custom. 2
  • Charges credits per query, not per row: 2 for Reddit or X, 5 for TikTok and 12 for Instagram. 2
  • Monitors tracked keywords and users continuously and collects new matching posts for its tools: 1 on Free, 3 on Pro and 10 on Max. 2
  • Says it is the data layer for building listening workflows, not an all-in-one dashboard, and that all-in-one tools suit non-technical users better. 1
  • Paid plans come with a 14-day money-back guarantee. 2

Pricing, plan by plan.

Xpoz

FreeFree
500 one-time credits, 1 tracked keyword or user, full MCP functionality, community support. 2
Pro$20 a month, or $16 a month billed annually ($192 a year)
7,500 credits a month, then $3 per extra 1K; 3 tracked keywords or users, up to 6 at $5 each; premium tools; email support within 24 hours. 2
Max$200 a month, or $160 a month billed annually ($1,920 a year)
120,000 credits a month, then $2 per extra 1K; 10 tracked keywords or users, up to 20 at $2 each; priority support with an SLA, within 12 hours. 2
EnterpriseCustom
Custom credits, unlimited tracked keywords and users, volume discounts, an account manager and SLA, bulk exports. 2
  • Credits are charged per query, not per row: 2 for a Reddit or X query, 5 for TikTok and 12 for Instagram. 2
  • Free credits don't refresh. Pro and Max keep working past their credits at $3 and $2 per 1,000 credits. 2
  • Paid plans have a 14-day money-back guarantee, and yearly billing saves 20%. 2
  • Premium tools on paid plans include sentiment analysis, influence scoring, network visualization, trend detection and custom exports. 2

Upthread

Starter$49 a month
1 brand, 25 keywords, 25 buyer questions, 3 engines, 150 drafts a month, 1 seat. Discovery: Daily.
Growth$149 a month
3 brands, 100 keywords, 75 buyer questions, All engines, 600 drafts a month, 3 seats. Discovery: Every 6 hours.
Agency$499 a month
15 brands, 500 keywords, 300 buyer questions, All engines, 2,500 drafts a month, 10 seats. Discovery: Every 6 hours.

Yearly billing gives 2 months free. Every workspace starts with a 7-day trial on Starter limits, with no card. See full pricing.

Xpoz and Upthread, point by point.

Each row sets a sourced fact about Xpoz next to what Upthread does, grouped by what you would check first.

What it watches

Built forDifferent approach
XpozDevelopers and AI agents that want social data in their own pipelines. It says all-in-one tools suit non-technical users better. 1
UpthreadA web app and browser extension for brands and agencies, with plans for 1 to 15 brands and nothing to build.
SourcesThey do more
XpozX, Instagram, TikTok and Reddit. 1
UpthreadReddit only.
Finding threadsDifferent approach
XpozSubreddit-aware post and comment search, thread deep-dives and user history, queried from your own code or agent. 4
UpthreadThreads from Google results and AI citations, ranked by Google rank, AI citations per engine, buying intent, freshness and how the subreddit treats brands.
AI answersUpthread does more
XpozNo AI answer tracking listed. 1
UpthreadGoogle AI Overviews and AI Mode twice a week, from live Google results. ChatGPT, Perplexity, Gemini and Claude weekly through their APIs, labelled API.
How it reads RedditDifferent approach
XpozNo Reddit data source stated. You need no platform API keys of your own. 1
UpthreadBuilt on your own logged-in browser, so Reddit's move to logged-in-only viewing doesn't break it. Discovery comes from Google results and AI citations, with no Reddit API.

Replying

DraftingUpthread does more
XpozNone built in. It returns data to your own AI assistant or code, which does the analysis. 1
UpthreadTwo drafts per thread, grounded in the thread, its top comments, the subreddit's rules and your facts. A lint and an AI judge check each one first.

After you post

After postingUpthread does more
XpozNo reply tracking listed. 1
UpthreadScore over time, moderator removals, and the thread's citation history before and after your reply. Links carry UTM tags for your own analytics.

Price and plans

PriceDifferent approach
XpozFree tier with 500 one-time credits, then $20 / $200 a month, or $16 / $160 a month billed annually. Enterprise is custom. 2
Upthread$49 / $149 / $499 a month, or 2 months free yearly. A 7-day trial with Starter limits. No card required.

Switching from Xpoz.

There is no key to manage or code to write. Paste your website address and Upthread drafts the brand profile, then suggests keywords, competitors, buyer questions and focus subreddits for you to edit. Set your role, tone and disclosure line, pick engines and a country, and the first discovery and visibility runs start; the aim is a ranked inbox in under three minutes. Add the extension later if you want drafts inserted for you.

What you bring across

  • Your tracked keywords. They become Upthread keywords, and the terms you filter out in code become negative keywords.
  • The subreddits you query most, as focus subreddits that raise a thread's priority in Upthread's inbox.
  • Your competitor list, with aliases, so share of voice in AI answers and rivals named inside threads show up without a query from you.

What works differently

  • Xpoz returns Reddit posts and comments to your code or agent, and the analysis is yours to build. Upthread ranks threads itself, by Google rank, AI citations per engine, buying intent, freshness and how the subreddit treats brands. 1
  • Xpoz bills each query in credits, 2 for a Reddit query. Upthread charges a flat plan price, with its keywords, buyer questions and monthly drafts set by the plan. 2
  • Xpoz hands Reddit data to your own AI assistant, such as Claude, to analyze. Upthread drafts two replies per thread, grounded in its top comments and the subreddit's rules, and checks each with a lint and an AI judge. 1
  • After you post, Upthread keeps watching the reply: its score over time, whether moderators removed it, and whether AI answers still cite the thread.

How Reddit access is changing

Reddit is closing its public API and moving toward logged-in viewing. This matters for any tool that reads Reddit, so each comparison states only what the tool itself says about its data source.

  1. On Oct 29, 2026, Reddit said it will shift to a primarily logged-in experience, starting with tests in select markets outside the US. 5
  2. 9to5Mac reported that Reddit will start requiring a logged-in account for most of its content. 6
  3. Reddit's CEO said most unauthorized access to its content happens through the logged-out experience. 7

Xpoz and Upthread: questions.

Is Xpoz a social listening tool?

By its own account it is the data layer you build listening on, not an all-in-one dashboard, and it says all-in-one tools suit non-technical users better. Upthread is a finished tool for Reddit, with nothing to build. 1

What Reddit data does Xpoz give you?

Reddit posts and comments, searched by subreddit, keywords or users, with titles, content, upvotes, comments and user information. Upthread sells no data: it works from Google results and AI citations, and reads thread text in your own browser. 1

Which one costs less?

Xpoz has a free tier with 500 one-time credits, then Pro at $20 a month for 7,500 credits. Upthread Starter is $49 a month, with discovery, 150 drafts and AI answer checks included, and nothing to build. 2

Does Upthread have an API like Xpoz?

No. Xpoz is built to be called from code, through an MCP server, SDKs and a CLI. Upthread has no API; it is a web app and browser extension for the person who replies on Reddit. 1

Can I use Xpoz and Upthread together?

Yes. Feed your own agents and dashboards with social data from an API, and use Upthread for the Reddit threads where you want a person to reply, with drafts and reply tracking built in.

Sources

We read each page on the date shown. Xpoz's own pages are named, not linked. Spotted something out of date? Email [email protected] and we will fix it.

  1. [1]Xpoz homepage, checked Nov 8, 2026.
  2. [2]Xpoz pricing page, checked Nov 8, 2026.
  3. [3]Xpoz lead generation API page, checked Nov 8, 2026.
  4. [4]Xpoz brand monitoring API page, checked Nov 8, 2026.
  5. [5]Engadget, checked Oct 29, 2026.
  6. [6]9to5Mac, checked Oct 29, 2026.
  7. [7]CyberInsider, checked Oct 30, 2026.

Run your first discovery, then judge for yourself.

Enter your website. Upthread drafts your brand profile, suggests buyer questions and subreddits, and runs your first discovery.

Start free trialSee pricing

No card required. 7 days with Starter limits.