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Looking for a Talkwalker alternative?

Talkwalker, now called Lumen by Talkwalker, monitors 30+ social networks and over 150 million websites for marketing, PR and insights teams, with AI summaries and alerts. Upthread works on Reddit only: the threads Google and AI answers cite, a drafted reply, and what it did.

Last checked Nov 8, 2026. Every fact about Talkwalker is numbered to its source at the bottom of the page.

On this page
  1. Why look beyond Talkwalker
  2. Who should choose which
  3. Talkwalker in brief
  4. Pricing, plan by plan
  5. Point by point
  6. What it watches
  7. Replying
  8. After you post
  9. Price and plans
  10. Switching from Talkwalker
  11. Reddit access is changing
  12. Questions
  13. Sources
  14. Related comparisons

Why people look beyond Talkwalker.

Talkwalker is a social listening, media monitoring and social benchmarking platform for marketing, PR and insights teams. It now goes by Lumen by Talkwalker, a name it says reflects bringing Hootsuite and Talkwalker closer together, with the same data, reports, workflows and integrations. 1

Prices are not published. Its Core, Analyze and Business plans each lead to a custom quote after a demo. They scale by non-sampled result volume, topics, filters and channels, and all of them include unlimited users, onboarding and LLM Insights for AI assistants. 2

Its data coverage page lists 30+ social networks, 300+ review sites and over 150 million websites in 187 languages. Reddit appears in its grid of sources for social listening, next to Facebook, Instagram, X, LinkedIn, YouTube and TikTok. 3

Upthread is a much smaller tool with a narrower question. It covers Reddit only and asks which threads Google results and AI answers put in front of your buyers. Then it ranks them, drafts a reply that fits each subreddit's rules, and tracks the reply after you post it.

Who should choose which.

Who should choose Talkwalker

  • You need mentions from 30+ social networks, 300+ review sites and over 150 million websites in one place. Upthread covers Reddit only. 3
  • You need visual listening that spots your logo in images, video and audio, not only in text. 4
  • Your whole company needs access: every plan includes unlimited users, professional onboarding and regular strategy reviews. 2

Who should choose Upthread

  • You want a short, ranked list of Reddit threads to act on, picked by what Google results and AI answers show your buyers.
  • You want to see results for your own brand in a 7-day trial, set up from your website, before you commit to anything.
  • You want replies more than reports: a draft for each thread that follows the subreddit's rules and discloses your connection, for you to post.

Talkwalker in brief

Social listening, media monitoring and benchmarking across 30+ social networks and over 150 million websites.

  • Now goes by Lumen by Talkwalker, a name it says reflects bringing Hootsuite and Talkwalker closer together, with the same data, reports and workflows. 1
  • Covers 30+ social networks, 300+ review sites and over 150 million websites, in 187 languages. 3
  • Its data coverage page lists Reddit among the social networks, forums and news sites in its social listening. 3
  • Its Core, Analyze and Business plans are quoted after a demo, with no public prices and unlimited users on every plan. 2
  • Every plan includes LLM Insights, which monitors how AI assistants talk about your brand and industry, and an AI agent for questions about your data. 2
  • Offers visual listening for logos in images, video and audio, plus conversation clusters, virality maps and custom alerts. 4
  • A free product, Talkwalker Alerts, works as an alternative to Google Alerts that also covers X. 4

Pricing, plan by plan.

Talkwalker

  • Pricing is not public. You pick Core, Analyze or Business and request a demo to get a custom quote. 2
  • Analyze doubles Core's non-sampled result volume and adds 25 topics, filters and channels. Business has 6 times the volume, 3 times the topics, more history and more workspaces. 2
  • Every plan includes unlimited users, professional onboarding, training, support in your region and regular strategy reviews. 2
  • A separate free product, Talkwalker Alerts, sends web and X mentions as an alternative to Google Alerts. 4

Upthread

Starter$49 a month
1 brand, 25 keywords, 25 buyer questions, 3 engines, 150 drafts a month, 1 seat. Discovery: Daily.
Growth$149 a month
3 brands, 100 keywords, 75 buyer questions, All engines, 600 drafts a month, 3 seats. Discovery: Every 6 hours.
Agency$499 a month
15 brands, 500 keywords, 300 buyer questions, All engines, 2,500 drafts a month, 10 seats. Discovery: Every 6 hours.

Yearly billing gives 2 months free. Every workspace starts with a 7-day trial on Starter limits, with no card. See full pricing.

Talkwalker and Upthread, point by point.

Each row sets a sourced fact about Talkwalker next to what Upthread does, grouped by what you would check first.

What it watches

SourcesThey do more
Talkwalker30+ social networks, 300+ review sites and over 150 million websites, plus video and podcasts. 3
UpthreadReddit only.
RedditDifferent approach
TalkwalkerListed among the sources in its social listening. No Reddit-specific features are described. 3
UpthreadThe threads Google results and AI answers cite for your buyer questions, plus threads that name your brand, labelled by type.
Finding threadsDifferent approach
TalkwalkerKeyword tracking with conversation clusters, virality maps, sentiment and custom alerts. 4
UpthreadThreads from Google results and AI citations, ranked by Google rank, AI citations per engine, buying intent, freshness and how the subreddit treats brands.
AI answersDifferent approach
TalkwalkerLLM Insights monitors how AI assistants talk about your brand and industry, on every plan. 2
UpthreadGoogle AI Overviews and AI Mode twice a week, from live Google results. ChatGPT, Perplexity, Gemini and Claude weekly through their APIs, labelled API.
How it reads RedditDifferent approach
TalkwalkerNo Reddit data source stated. 3
UpthreadBuilt on your own logged-in browser, so Reddit's move to logged-in-only viewing doesn't break it. Discovery comes from Google results and AI citations, with no Reddit API.

Replying

DraftingUpthread does more
TalkwalkerAI summaries and answers from Wisdom, its assistant. No reply drafting described. 4
UpthreadTwo drafts per thread, grounded in the thread, its top comments, the subreddit's rules and your facts. A lint and an AI judge check each one first.

After you post

After postingUpthread does more
TalkwalkerDashboards, AI summaries and alerts on your mentions. No reply tracking listed. 4
UpthreadScore over time, moderator removals, and the thread's citation history before and after your reply. Links carry UTM tags for your own analytics.

Price and plans

PriceDifferent approach
TalkwalkerPricing is not public; each plan is quoted after you request a demo. 2
Upthread$49 / $149 / $499 a month, or 2 months free yearly. A 7-day trial with Starter limits. No card required.
AgenciesDifferent approach
TalkwalkerUnlimited users on every plan; Business adds more workspaces and governance. 2
UpthreadAgency plan: 15 brands, 10 seats and shareable client reports. No white-label yet.

Switching from Talkwalker.

Setup takes a website address rather than a project brief. Upthread reads your site, drafts a brand profile and proposes keywords, competitors, buyer questions and focus subreddits, which you edit. Pick a voice and the disclosure line for replies that name you, choose engines and a country, and the first runs build a ranked inbox, with under three minutes as the target. The extension is optional.

What you bring across

  • Your Boolean queries. Brand and product terms move over as keywords; what you filter out moves over as negative keywords.
  • The competitors in your benchmarks, each with aliases, so Upthread can measure share of voice in AI answers and spot them in threads.
  • The questions behind your LLM Insights, as Upthread buyer questions, asked in Google's AI answers and four AI assistants.
  • Your team. Growth includes 3 seats and Agency 10, and Discover threads can be assigned to the teammate who should reply.

What works differently

  • Talkwalker covers 30+ social networks and over 150 million websites, Reddit among them. Upthread covers Reddit alone and ranks threads by Google rank, AI citations per engine, buying intent, freshness and how the subreddit treats brands. 3
  • Talkwalker's LLM Insights monitors how AI assistants talk about your brand. Upthread records your mention rate and share of voice in Google's AI answers and four assistants, and keeps the Reddit threads each one cites for your buyer questions. 2
  • Talkwalker's Wisdom summarizes conversations and answers questions about your data. Upthread drafts two replies for each Reddit thread, grounded in the thread, its top comments, the subreddit's rules and your facts, for you to post. 4
  • Upthread's reporting starts at your reply: its score over time, moderator removals, and the thread's citation history before and after you posted.

How Reddit access is changing

Reddit is closing its public API and moving toward logged-in viewing. This matters for any tool that reads Reddit, so each comparison states only what the tool itself says about its data source.

  1. On Oct 29, 2026, Reddit said it will shift to a primarily logged-in experience, starting with tests in select markets outside the US. 5
  2. 9to5Mac reported that Reddit will start requiring a logged-in account for most of its content. 6
  3. Reddit's CEO said most unauthorized access to its content happens through the logged-out experience. 7

Talkwalker and Upthread: questions.

Does Talkwalker monitor Reddit?

Its data coverage page includes Reddit in the grid of sources for its social listening, next to Facebook, Instagram, X, LinkedIn, YouTube and TikTok. Its pages describe no Reddit-specific features. Upthread is built on Reddit alone. 3

Is Talkwalker part of Hootsuite?

Its homepage says Talkwalker is now Lumen by Talkwalker, a new chapter that brings Hootsuite and Talkwalker closer together, with the same data, reports, workflows and integrations. Upthread is independent of both and works next to either. 1

How much does Talkwalker cost?

Talkwalker doesn't publish prices; each plan is quoted after a demo. Upthread's plans are public, from $49 a month for Starter to $499 for Agency, with a 7-day trial and no card. 2

Does Talkwalker draft Reddit replies?

No reply drafting is described. Its AI assistant, Wisdom, answers questions about your audience and condenses data into daily, weekly or monthly summaries. Upthread drafts two replies per Reddit thread, and you post the one you pick. 4

Can I use Talkwalker and Upthread together?

Yes. Talkwalker can stay the listening and reporting layer for every network your teams follow, and Upthread can handle the Reddit threads that search and AI answers put in front of buyers, from draft to tracked reply.

Sources

We read each page on the date shown. Talkwalker's own pages are named, not linked. Spotted something out of date? Email [email protected] and we will fix it.

  1. [1]Talkwalker homepage, checked Nov 8, 2026.
  2. [2]Talkwalker pricing page, checked Nov 8, 2026.
  3. [3]Talkwalker data coverage page, checked Nov 8, 2026.
  4. [4]Talkwalker social listening page, checked Nov 8, 2026.
  5. [5]Engadget, checked Oct 29, 2026.
  6. [6]9to5Mac, checked Oct 29, 2026.
  7. [7]CyberInsider, checked Oct 30, 2026.

Run your first discovery, then judge for yourself.

Enter your website. Upthread drafts your brand profile, suggests buyer questions and subreddits, and runs your first discovery.

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