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Upthread vs Determ

Determ is AI media monitoring for PR and communications teams: news sites, social media, forums and Reddit, with sentiment, reports and an AI visibility add-on. Upthread does the Reddit part in depth: cited threads, rule-checked drafts and tracked replies.

Last checked Nov 8, 2026. Every fact about Determ is numbered to its source at the bottom of the page.

On this page
  1. Why look beyond Determ
  2. Who should choose which
  3. Determ in brief
  4. Pricing, plan by plan
  5. Point by point
  6. What it watches
  7. Replying
  8. After you post
  9. Price and plans
  10. Switching from Determ
  11. Reddit access is changing
  12. Questions
  13. Sources
  14. Related comparisons

Why people look beyond Determ.

Determ, previously Mediatoolkit, is a media monitoring solution for PR and communication teams. It watches online media and social conversations, flags unusual spikes and sentiment changes with AI, writes summaries of what is driving the conversation, and turns coverage into shareable reports. 1

Reddit is one of its sources, next to news sites, magazines, blogs, forums, review sites, Facebook, X and Instagram. On Reddit it tracks brand mentions and conversations across subreddits, to catch candid discussions, feedback and emerging sentiment. 2

Plans are sized by topics and mentions, with unlimited users and keywords. Expand covers 5 topics and 5,000 mentions for $335 a month on a yearly commitment, or $279 a month billed annually; Command covers 10 topics and 10,000 mentions for $558, or $467. 3

Upthread is built for the step after a mention: the reply. It works only on Reddit, ranks the threads Google and AI answers show your buyers, drafts a reply for each within the subreddit's rules, and tracks the reply after you post it.

Who should choose which.

Who should choose Determ

  • You work in PR and need news, magazines, blogs, forums, reviews and social media monitored together, with Reddit as one source. Upthread covers Reddit only. 2
  • You want AI answers checked every day, by country and in your buyers' language, with the cited sources grouped by type. 4
  • A large team needs access: every Determ plan includes unlimited users and keywords. 3

Who should choose Upthread

  • You want to take part in the Reddit threads buyers read, with a drafted reply ready for each, rather than only report on them afterwards.
  • You want AI answer tracking that also names the Reddit threads each engine cited, so you know exactly where a reply could help.
  • You post from your own account and want every draft checked against the subreddit's rules on self-promotion and links before it goes up.

Determ in brief

AI media monitoring for PR and communications teams: news, social media, forums and Reddit, with an AI visibility add-on.

  • Describes itself as AI-powered media intelligence for PR and communication teams, monitoring online media and social conversations. 1
  • Monitors news sites, magazines, blogs, forums, review sites, Facebook, X, Instagram and Reddit, where it tracks brand mentions and conversations across subreddits. 2
  • Expand costs $335 a month and Command $558 on a yearly commitment, or $279 and $467 a month billed annually. Custom plans are quoted. 3
  • Every plan has unlimited users and keywords. Expand covers 5 topics and 5,000 mentions, Command 10 topics and 10,000 mentions. 3
  • Sends alerts by email, HTTP post, Slack or its mobile app, for every new mention or within an hourly limit. 5
  • Its AI Visibility add-on asks your questions every day in up to three of six AI models: ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Copilot and Gemini. 4
  • AI Visibility costs 67, 199 or 449 euros a month before VAT, with no Determ subscription needed. 4
  • Offers a 5-day free trial with no credit card, and a longer 14-day trial after a demo. 3

Pricing, plan by plan.

Determ

Expand$335 a month on a yearly commitment, or $279 a month billed annually
5 topics, 5,000 mentions, unlimited users and keywords, all AI features, every listed source including Reddit. 3
Command$558 a month on a yearly commitment, or $467 a month billed annually
10 topics, 10,000 mentions, unlimited users and keywords, branded templates, a dedicated customer success manager. 3
CustomCustom
Custom topics and mentions, unlimited users, plus MCP and API access, which the other plans don't include. 3
  • Prices also show in euros: 299 and 499 euros a month on a yearly commitment, or 249 and 416 euros billed annually. 3
  • The free trial lasts 5 days and needs no credit card; after a personal demo, a tailored 14-day trial is available. 3
  • Billing can be monthly, quarterly or annual, and yearly billing takes 2 months off. 3
  • AI Visibility is sold separately at 67, 199 or 449 euros a month before VAT, for 50, 200 or 500 questions, with no Determ subscription needed and two months free yearly. 4

Upthread

Starter$49 a month
1 brand, 25 keywords, 25 buyer questions, 3 engines, 150 drafts a month, 1 seat. Discovery: Daily.
Growth$149 a month
3 brands, 100 keywords, 75 buyer questions, All engines, 600 drafts a month, 3 seats. Discovery: Every 6 hours.
Agency$499 a month
15 brands, 500 keywords, 300 buyer questions, All engines, 2,500 drafts a month, 10 seats. Discovery: Every 6 hours.

Yearly billing gives 2 months free. Every workspace starts with a 7-day trial on Starter limits, with no card. See full pricing.

Determ and Upthread, point by point.

Each row sets a sourced fact about Determ next to what Upthread does, grouped by what you would check first.

What it watches

SourcesThey do more
DetermNews sites, magazines, blogs, forums, review sites, Facebook, X, Instagram and Reddit, and you can request more sources. 2
UpthreadReddit only.
Finding threadsDifferent approach
DetermBrand mentions and conversations across subreddits, alongside news, blogs and social media. 2
UpthreadThreads from Google results and AI citations, ranked by Google rank, AI citations per engine, buying intent, freshness and how the subreddit treats brands.
AI answersDifferent approach
DetermAdd-on: daily checks in up to three of six models per project, ChatGPT, Perplexity, AI Overviews, AI Mode, Copilot and Gemini. Claude isn't covered. 4
UpthreadGoogle AI Overviews and AI Mode twice a week, from live Google results. ChatGPT, Perplexity, Gemini and Claude weekly through their APIs, labelled API.
How it reads RedditDifferent approach
DetermNo Reddit data source stated. 2
UpthreadBuilt on your own logged-in browser, so Reddit's move to logged-in-only viewing doesn't break it. Discovery comes from Google results and AI citations, with no Reddit API.

Replying

DraftingUpthread does more
DetermAI summaries, key insights and recommendations from its assistant. No reply drafting is described. 3
UpthreadTwo drafts per thread, grounded in the thread, its top comments, the subreddit's rules and your facts. A lint and an AI judge check each one first.

After you post

ReportingDifferent approach
DetermDashboards, scheduled reports, and Excel, PDF, Word and PowerPoint exports. Branded templates come with Command. 3
UpthreadShare of voice per AI engine, plus each reply's score, removals and citation history.
After postingUpthread does more
DetermCoverage reports. No reply tracking listed. 3
UpthreadScore over time, moderator removals, and the thread's citation history before and after your reply. Links carry UTM tags for your own analytics.

Price and plans

PriceDifferent approach
Determ$335 / $558 a month on a yearly commitment, or $279 / $467 a month billed annually. Custom plans are quoted. 3
Upthread$49 / $149 / $499 a month, or 2 months free yearly. A 7-day trial with Starter limits. No card required.
AgenciesThey do more
DetermUnlimited users on every plan, and branded report templates on Command and Custom. 3
UpthreadAgency plan: 15 brands, 10 seats and shareable client reports. No white-label yet.

Switching from Determ.

Upthread's trial starts from your website address rather than a topic builder. It drafts a brand profile, then lists keywords, competitors, buyer questions and focus subreddits you can trim or extend. Set the role and disclosure line your replies will carry, choose engines and a country, and the first discovery and visibility runs begin, targeting a ranked inbox within three minutes. The extension is optional.

What you bring across

  • Your topics. The brand and product keywords inside them become Upthread keywords, and your exclusions become negative keywords.
  • The AI questions you track. Add them as buyer questions, and Upthread shows which Reddit threads each engine cites when it answers.
  • Your competitors, each with its aliases, for share of voice per AI engine and for spotting them inside threads.

What works differently

  • Determ watches Reddit as one source among many and logs each mention. Upthread reads only Reddit and ranks each thread by Google rank, AI citations per engine, buying intent, freshness and how the subreddit treats brands. 2
  • Determ's AI Visibility shows which websites AI answers cite, grouped by type. Upthread follows the Reddit threads among those citations into an inbox, with a drafted reply for each one. 4
  • Determ's assistant summarises coverage and offers recommendations. Upthread drafts two replies per thread from the thread, its top comments and the subreddit's rules, and you post the one you choose. 3
  • After you post, Upthread tracks the reply's score over time, any moderator removal, and whether the thread stays cited in AI answers.

How Reddit access is changing

Reddit is closing its public API and moving toward logged-in viewing. This matters for any tool that reads Reddit, so each comparison states only what the tool itself says about its data source.

  1. On Oct 29, 2026, Reddit said it will shift to a primarily logged-in experience, starting with tests in select markets outside the US. 6
  2. 9to5Mac reported that Reddit will start requiring a logged-in account for most of its content. 7
  3. Reddit's CEO said most unauthorized access to its content happens through the logged-out experience. 8

Determ and Upthread: questions.

Does Determ monitor Reddit?

Yes. It tracks brand mentions and conversations across subreddits, next to news, blogs, forums, reviews and social media. Upthread watches only Reddit, and starts from the threads Google and AI answers show buyers. 2

Does Determ track AI answers?

Yes, with its AI Visibility add-on: it asks your questions daily in up to three of six models and shows who gets named and which sources the answers cite. It doesn't cover Claude. Upthread includes Claude and ties citations to Reddit threads. 4

Which one costs less?

Determ Expand is $335 a month on a yearly commitment, or $279 billed annually, for 5 topics. Upthread Starter is $49 a month, or $490 a year, for one brand on Reddit with 150 drafts a month. 3

Can Determ write or post Reddit replies?

No reply drafting or posting is described; its AI assistant summarises coverage and makes recommendations. Upthread drafts the reply, adds your disclosure when it names your brand, and you post it yourself. 3

Can I use Determ and Upthread together?

Yes. Keep a media monitoring tool for press and PR across the web, and add Upthread for the Reddit threads buyers find through search and AI answers, where a reply from you can help.

Sources

We read each page on the date shown. Determ's own pages are named, not linked. Spotted something out of date? Email [email protected] and we will fix it.

  1. [1]Determ homepage, checked Nov 8, 2026.
  2. [2]Determ sources and coverage page, checked Nov 8, 2026.
  3. [3]Determ pricing page, checked Nov 8, 2026.
  4. [4]Determ AI Visibility page, checked Nov 8, 2026.
  5. [5]Determ FAQ, checked Nov 8, 2026.
  6. [6]Engadget, checked Oct 29, 2026.
  7. [7]9to5Mac, checked Oct 29, 2026.
  8. [8]CyberInsider, checked Oct 30, 2026.

Run your first discovery, then judge for yourself.

Enter your website. Upthread drafts your brand profile, suggests buyer questions and subreddits, and runs your first discovery.

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No card required. 7 days with Starter limits.