Reddit-safe
Help people. Say who you are.
That's the whole strategy. Reddit rewards people who help and removes people who game it. Upthread is built for the first group. Here is what that means in practice, and what we will never build.
Six principles
Anatomy of a clean reply.
Each principle is pinned to the part of the reply it governs.
Demo thread. Acme CRM is a sample brand.
- Follow the room's rules.Each draft is checked against the subreddit's rules on links and self-promotion before you see it. Here links are banned, so the draft has none. Where links are allowed, drafts link straight to your own site, not through a redirect that many subreddits and Reddit's spam filters remove.
- Keep less Reddit data.Our servers never call reddit.com. Thread text you capture is deleted after 30 days.
- Your account, and only yours.One person, one Reddit account. We never supply, rent or rotate accounts.
- Never invent experience.Drafts use your real product facts and the thread itself. Where your own story belongs, they leave a placeholder, and you fill it with what really happened.
- Say who you are.When you mention your brand, your reply says how you're connected to it, and you apply Reddit's Brand Affiliate tag.
- A human posts every reply.Upthread drafts. You decide, edit and click Comment. Nothing posts, votes or comments on its own.
Earn the right to mention
Help first. Mention rarely.
Communities trust people they already know. Upthread keeps you on the side of that.
About nine helpful replies for each mention.
A help-only stream gives you threads where you can be useful without naming your product. Upthread shows your ratio of help-only replies to mentions, so you can see when it drifts.
Your standing, from your own profile.
One account, yours. Open your own Reddit profile and Upthread notes your karma and account age, then warns you where a subreddit you work in asks for more than you have.
The community's gates, before you post.
Karma and account-age minimums, required flair and AutoModerator rules show up next to your standing before you write, so a reply isn't removed for something you could have known.
The room's tone.
Each subreddit gets a culture profile: how long replies usually are and how casual. Drafts follow it, and you still finish them in your own words.
Your own posts follow the same line. Guides and questions never name your brand. Case studies, show and tells and AMA requests do, so Upthread drafts them only where the subreddit's captured rules allow self-promotion, and always with your disclosure.
Built on your own logged-in browser, so Reddit's move to logged-in-only viewing doesn't break it.
Promises
Things we will never build.
Not on a roadmap, not as a paid add-on, not for a big customer. If a feature needs one of these, we don't ship it.
- Posting, voting or commenting without a human click.
- Rotating several Reddit accounts per person.
- Proxies or browser-fingerprint tools.
- Bought, rented or aged accounts.
- Invented personas.
- Vote manipulation of any kind.
- Anything meant to get around Reddit's detection, rate limits or bans.
- Server requests to reddit.com.
- Background crawling of Reddit from the extension. It works only on pages you open, plus the opt-in check of your own replies.
Disclosure
How disclosure and the Brand Affiliate tag work.
Disclosure isn't a setting you remember to turn on. It is built into how drafts are written and checked.
Two drafts, two rules
The Help draft never names your brand. The Help + mention draft always carries your disclosure line, which by default reads “Disclosure: I'm the {role} of {brand}.” A draft that names your brand without it is flagged as an error.
The Brand Affiliate tag
Reddit has a native Brand Affiliate tag for comments with a commercial tie. The posting checklist reminds you to apply it whenever you mention your brand. The reminder is on by default.
Source: Reddit Help, brand affiliate tag, Nov 1, 2026AI assistance
Reddit's policy asks that AI-generated content be indicated, not presented as written by a person. Upthread's drafts are a starting point you finish in your own words, and each brand can add a short AI-assistance note to its drafts.
Source: Reddit Help, manipulated content policy, Nov 1, 2026Rules first
Reddit is rolling out Rules Hub, which enforces subreddit rules with AI. Upthread reads each subreddit's rules and checks drafts for links and self-promotion before you see them. When someone on your team opens a subreddit again and its rules have changed, Upthread says what changed and flags drafts that no longer fit. It doesn't check on a schedule, because that would be crawling.
Source: TechCrunch, Aug 5, 2026Built for Reddit after the API
Reddit is closing its public API. Here is what we use instead.
We never depended on the API. Discovery runs on Google results and AI citations. Anything that touches a thread happens in your browser, on pages you open.
New API requests closed
Source: TechCrunch, Sep 30, 2026RSS feeds end
Source: TechCrunch, Sep 30, 2026Public API access ends
Source: TechCrunch, Sep 30, 2026
| Data | Where it comes from | How long we keep it |
|---|---|---|
| Thread links, titles, snippets and ranks | Google results, through search data providers | Kept, so we can track rank over time |
| AI answers and the links they cite | Google AI Overviews and AI Mode through search data; other engines through their APIs | Kept, for citation history |
| Reddit threads that name your brand | Google results for your brand's names, threads in Discover, and threads you open | Google's title and snippet kept; text from threads you open deleted after 30 days |
| Thread text, comments and rules | The page you open, through the extension, or your paste | Deleted after 30 days |
| Your reply's score and status | The extension, when you view the reply, or the opt-in daily check | Kept as dated snapshots |
Thread links, titles, snippets and ranks
- Where it comes from
- Google results, through search data providers
- How long we keep it
- Kept, so we can track rank over time
AI answers and the links they cite
- Where it comes from
- Google AI Overviews and AI Mode through search data; other engines through their APIs
- How long we keep it
- Kept, for citation history
Reddit threads that name your brand
- Where it comes from
- Google results for your brand's names, threads in Discover, and threads you open
- How long we keep it
- Google's title and snippet kept; text from threads you open deleted after 30 days
Thread text, comments and rules
- Where it comes from
- The page you open, through the extension, or your paste
- How long we keep it
- Deleted after 30 days
Your reply's score and status
- Where it comes from
- The extension, when you view the reply, or the opt-in daily check
- How long we keep it
- Kept as dated snapshots
From search data we use URLs, titles, snippets and ranks only. We never buy Reddit post text from a data vendor.
What we can't promise
No tool can promise that your comment stays up or gets cited. Moderators decide what stays, and AI engines decide what they cite.
What we can promise: Upthread won't put your account at risk with automation, and it will tell you plainly what happened after you posted, including when a reply was removed.
Show up on Reddit without cutting corners.
Enter your website. Upthread drafts your brand profile, suggests buyer questions and subreddits, and runs your first discovery.
No card required. 7 days with Starter limits.