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Upthread vs Buska

Buska reads 30+ platforms for people about to buy, scores them and hands you a short daily list, with an AI SDR on its top plan. Upthread works on Reddit alone, on the threads Google and AI answers show your buyers, and tracks what each reply did.

Last checked Nov 6, 2026. Every fact about Buska is numbered to its source at the bottom of the page.

On this page
  1. Why look beyond Buska
  2. Who should choose which
  3. Buska in brief
  4. Pricing, plan by plan
  5. Point by point
  6. What it watches
  7. Replying
  8. After you post
  9. Price and plans
  10. Switching from Buska
  11. Reddit access is changing
  12. Questions
  13. Sources
  14. Related comparisons

Why people look beyond Buska.

Buska is social listening aimed at sales. It reads 30 platforms, keeps the posts that have a date and real buying intent, and hands a short daily list to B2B founders who don't have a sales team, with replies meant to take ten minutes a day. 1

Plans run $49, $99 and $249 a month with a 7-day free trial and no card. AI Reply Studio starts on Growth, and Scale adds an AI SDR agent that hunts, drafts and sends outreach for you. 2

Upthread is narrower. It works only on Reddit and cares about one kind of thread: the kind Google ranks or AI assistants cite when your buyers ask a question. It drafts a public reply with disclosure for you to post, then follows what that reply did instead of moving a lead through a pipeline.

Who should choose which.

Who should choose Buska

  • You sell across many channels and want leads from LinkedIn, X, review sites and more, not only Reddit. 2
  • You want an AI SDR that finds contacts and sends outreach for you, on Scale at $249 a month. 2
  • You want API credits without a subscription, from $50 for 1,000 calls. 2

Who should choose Upthread

  • Reddit is the channel that matters to you, and you want to know which of its threads Google and AI assistants put in front of buyers.
  • Your replies go out in public under your own name, with disclosure, inside each subreddit's rules.
  • You need each reply's score, removals and citation history, not a sales pipeline.

Buska in brief

Social listening for B2B lead generation across 30+ platforms, with reply drafts and an AI SDR agent.

  • Positions itself as social listening that finds buyers, not mentions, built "For B2B founders without a sales team". 1
  • Starter costs $49, Growth $99 and Scale $249 a month, with a 7-day free trial and no credit card. 2
  • Reads 30+ platforms, Reddit among them, and checks each post for buying intent, recency and fit with your ideal customer. 1
  • Reply drafts come from Reply Studio, starting on the Growth plan. 1
  • On Scale, an AI SDR agent hunts, drafts and sends outreach for you. 2
  • The AI SDR sends email from your inbox, needs your approval for its first 8 sends, and can then run on autopilot once you switch it on. 1

Pricing, plan by plan.

Buska

Starter$49 a month
5 signals, 2 ICP profiles, 16+ sources, daily lead updates, Slack and Discord alerts, 1 automation workflow, 1 team member. 2
Growth$99 a month
15 signals, 5 ICP profiles, 28+ sources, updates every 3 hours, AI Reply Studio, 100 enriched profiles a month, webhooks, CSV export, 500 API requests a month, 5 team members. 2
Scale$249 a month
AI SDR agent, 30 signals, 10 ICP profiles, 33+ sources, hourly updates, 1,000 enriched profiles a month, 2,500 API requests a month, unlimited team members. 2
AgencyOn request
Multi-brand monitoring, a dedicated account manager, custom integrations and volume discounts. 2
  • Annual billing saves 2 months, about 17%. 2
  • The 7-day free trial includes 5 signals and 7 sources, with no credit card. 2
  • API credits are sold without a subscription: $50 for 1,000, $500 for 50,000 or $3,000 for 500,000, and they never expire. 2

Upthread

Starter$49 a month
1 brand, 25 keywords, 25 buyer questions, 3 engines, 150 drafts a month, 1 seat. Discovery: Daily.
Growth$149 a month
3 brands, 100 keywords, 75 buyer questions, All engines, 600 drafts a month, 3 seats. Discovery: Every 6 hours.
Agency$499 a month
15 brands, 500 keywords, 300 buyer questions, All engines, 2,500 drafts a month, 10 seats. Discovery: Every 6 hours.

Yearly billing gives 2 months free. Every workspace starts with a 7-day trial on Starter limits, with no card. See full pricing.

Buska and Upthread, point by point.

Each row sets a sourced fact about Buska next to what Upthread does, grouped by what you would check first.

What it watches

PlatformsThey do more
Buska16 to 33 sources by plan, Reddit among them. 2
UpthreadReddit only.
Finding threadsDifferent approach
BuskaPosts checked for buying intent, recency and fit with your ideal customer. 1
UpthreadThreads from Google results and AI citations, ranked by priority, plus threads that name your brand: Google results from the past 24 hours and threads you open, labelled by type. It sees what Google has indexed, not every new comment.
AI answersUpthread does more
BuskaNo AI answer tracking listed. 1
UpthreadGoogle AI Overviews and AI Mode twice a week, from live Google results. ChatGPT, Perplexity, Gemini and Claude weekly through their APIs, labelled API.
How it reads RedditDifferent approach
BuskaSays it reads 30+ sources "Natively". The Reddit method isn't stated. 1
UpthreadBuilt on your own logged-in browser, so Reddit's move to logged-in-only viewing doesn't break it. Discovery comes from Google results and AI citations, with no Reddit API.

Replying

DraftingBoth do this
BuskaReply Studio drafts in a peer, expert or founder tone, from the Growth plan. 1
UpthreadTwo drafts per thread, grounded in the thread, its top comments, the subreddit's rules and your facts. A lint and an AI judge check each one first.
OutreachDifferent approach
BuskaOn Scale, an AI SDR agent hunts, drafts and sends outreach, with real email sending and reply tracking. 2
UpthreadUpthread sends no DMs or outreach, and never posts or comments on its own.

After you post

After postingDifferent approach
BuskaA kanban pipeline from lead to won deal, with CRM export. 1
UpthreadScore over time, moderator removals, and the thread's citation history before and after your reply. Links carry UTM tags for your own analytics.

Price and plans

PriceDifferent approach
Buska$49 / $99 / $249 a month. 7-day free trial, no card. 2
Upthread$49 / $149 / $499 a month, or 2 months free yearly. A 7-day trial with Starter limits. No card required.
AgenciesDifferent approach
BuskaAn Agency plan on request, with multi-brand monitoring and a dedicated account manager. 2
UpthreadAgency plan: 15 brands, 10 seats and shareable client reports. No white-label yet.

Switching from Buska.

Both tools begin with your website. Upthread then proposes competitors, keywords, buyer questions and focus subreddits, each with a reason, for you to keep or change. After you set your voice, disclosure, engines and country, the first discovery and visibility runs start, with a target of under three minutes from start to Discover.

What you bring across

  • Your signals, the one-line descriptions of what you sell. They map to Upthread keywords and buyer questions.
  • Negative terms you filter out, as Upthread negative keywords.
  • The competitors buyers complain about, entered with their aliases.
  • Your Slack alerts, on Growth and Agency, or a daily or weekly email digest.

What works differently

  • Buska reads 30 platforms for buying intent. Upthread reads Reddit only, and ranks its threads by Google rank and AI citations as well as intent and freshness. 1
  • Buska's Scale plan can send email outreach through an AI SDR agent. Upthread sends no DMs and never posts or comments on its own; every reply is a public one you post yourself. 2
  • Buska moves leads across a kanban board toward a won deal. Upthread follows replies instead: score, visibility, moderator removals and the thread's citation history. 1
  • Upthread also measures your AI visibility: mention rate, share of voice and the Reddit threads cited in Google's AI answers and in ChatGPT, Perplexity, Gemini and Claude.

How Reddit access is changing

Reddit is closing its public API and moving toward logged-in viewing. This matters for any tool that reads Reddit, so each comparison states only what the tool itself says about its data source.

  1. On Oct 29, 2026, Reddit said it will shift to a primarily logged-in experience, starting with tests in select markets outside the US. 3
  2. 9to5Mac reported that Reddit will start requiring a logged-in account for most of its content. 4
  3. Reddit's CEO said most unauthorized access to its content happens through the logged-out experience. 5

Buska and Upthread: questions.

Does Buska post on Reddit for me?

No posting is described. You answer as a peer in about ten minutes a day, with drafts from Reply Studio on Growth. Upthread works the same way: it drafts, and you post. 1

What does Buska's AI SDR do?

On Scale it finds the person behind a post, writes an email from what they posted and sends it from your inbox, after you approve its first 8 sends. Upthread sends no DMs or outreach. 1

Does Buska cover more than Reddit?

Yes: 16 sources on Starter, up to 33 on Scale, including LinkedIn, X, YouTube, TikTok and review sites. Upthread covers Reddit only. 2

How do the prices compare?

Buska's Starter is $49 a month, and its reply drafts start on Growth at $99. Upthread's Starter is $49 a month with 150 drafts included. 2

Is Buska good for brand monitoring?

Buska itself says no: for brand monitoring it points to Eko, a sister product on the same engine. Upthread watches Reddit only: its Mentions page lists threads that name your brand, from Google results of the past 24 hours and threads you open, so it sees what Google has indexed, not every new comment. 1

Sources

We read each page on the date shown. Buska's own pages are named, not linked. Spotted something out of date? Email [email protected] and we will fix it.

  1. [1]Buska homepage, checked Nov 6, 2026.
  2. [2]Buska pricing page, checked Nov 6, 2026.
  3. [3]Engadget, checked Oct 29, 2026.
  4. [4]9to5Mac, checked Oct 29, 2026.
  5. [5]CyberInsider, checked Oct 30, 2026.

Run your first discovery, then judge for yourself.

Enter your website. Upthread drafts your brand profile, suggests buyer questions and subreddits, and runs your first discovery.

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No card required. 7 days with Starter limits.