Skip to content
Start free trial
AwarioUpthread

Looking for an Awario alternative?

Awario monitors brand mentions across social media, news, blogs, forums and the web, with sentiment, reach and a feed of sales leads. Upthread is narrower: the Reddit threads Google and AI answers cite, replies that follow the rules, and proof of what each reply did.

Last checked Nov 7, 2026. Every fact about Awario is numbered to its source at the bottom of the page.

On this page
  1. Why look beyond Awario
  2. Who should choose which
  3. Awario in brief
  4. Pricing, plan by plan
  5. Point by point
  6. What it watches
  7. Replying
  8. After you post
  9. Price and plans
  10. Switching from Awario
  11. Reddit access is changing
  12. Questions
  13. Sources
  14. Related comparisons

Why people look beyond Awario.

Awario is a brand monitoring tool. It watches social networks, news, blogs, video, forums and the wider web for your brand and your competitors, scores sentiment and reach, and lets you answer customers from inside the app. 1

Plans are sized by topics and mentions: Starter covers 3 topics and 30,000 new mentions a month for $49, or $29 billed annually, and Enterprise covers 100 topics and 1,000,000 mentions for $399, or $249. Data export starts on Pro, and white-label reports and the API come with Enterprise. 2

Upthread does a narrower job. It looks at Reddit only, picks out the threads Google and AI answers show your buyers, drafts a reply that fits the subreddit's rules, and keeps a record of what each reply did once it is up.

Who should choose which.

Who should choose Awario

  • You need mentions from social media, news, blogs and forums, with Reddit as one source of many. 1
  • You need white-label reports for clients. Awario includes them on Enterprise; Upthread has no white-label yet. 2
  • Budget comes first. Awario starts at $29 a month billed annually, for 30,000 new mentions a month. 2

Who should choose Upthread

  • Your mention alerts keep surfacing Reddit threads, and you want the ones Google and AI answers show buyers first.
  • You want a draft for each thread that follows the subreddit's rules and carries your disclosure.
  • You want to see what each reply did after you posted it, not only how many mentions came in.

Awario in brief

Brand monitoring across social media, news, blogs, forums and reviews, with sentiment, reach and a leads feed.

  • Describes itself as a "Brand monitoring tool to analyze all brand mentions on the web". 1
  • Monitors X, Facebook, Instagram, Reddit, YouTube, Vimeo, blogs, forums, news and the web, and says it crawls over 13 billion web pages a day. 1
  • Starter costs $49, Pro $149 and Enterprise $399 a month, or $29, $89 and $249 billed annually. 2
  • Plans are sized by topics and mentions: 3 topics and 30,000 new mentions a month on Starter, up to 100 topics and 1,000,000 on Enterprise. 2
  • Scores sentiment, measures each conversation's reach, finds influencers and builds brandable share of voice reports. 3
  • Its Leads feed collects posts asking for a product like yours and posts complaining about your competitors. 4
  • White-label reports, API access and an account manager come with Enterprise only. 2
  • Offers a free trial of Starter, with no credit card needed. 2

Pricing, plan by plan.

Awario

Starter$49 a month, or $29 a month billed annually
3 topics, unlimited keywords per topic, 30,000 new mentions a month, 5,000 stored mentions per topic, 1 team member, Boolean search. 2
Pro$149 a month, or $89 a month billed annually
15 topics, 300,000 new mentions a month, 15,000 stored mentions per topic, 10 team members, data export and PDF reports. 2
Enterprise$399 a month, or $249 a month billed annually
100 topics, 1,000,000 new mentions a month, 50,000 stored mentions per topic, unlimited team members, white-label reports, API, account manager. 2
  • The free trial gives you Starter for free, up to 3 alerts and 30,000 mentions, with no credit card. 2
  • Annual billing saves up to 40%. 2
  • You can cancel at any time, but refunds for unused time are not given. 2
  • Larger custom plans are available on request. 2

Upthread

Starter$49 a month
1 brand, 25 keywords, 25 buyer questions, 3 engines, 150 drafts a month, 1 seat. Discovery: Daily.
Growth$149 a month
3 brands, 100 keywords, 75 buyer questions, All engines, 600 drafts a month, 3 seats. Discovery: Every 6 hours.
Agency$499 a month
15 brands, 500 keywords, 300 buyer questions, All engines, 2,500 drafts a month, 10 seats. Discovery: Every 6 hours.

Yearly billing gives 2 months free. Every workspace starts with a 7-day trial on Starter limits, with no card. See full pricing.

Awario and Upthread, point by point.

Each row sets a sourced fact about Awario next to what Upthread does, grouped by what you would check first.

What it watches

SourcesThey do more
AwarioSocial media, news, blogs, forums, video, Reddit and the web. 1
UpthreadReddit only.
Finding threadsDifferent approach
AwarioA leads feed of posts asking for recommendations or complaining about competitors, plus brand mention alerts. 4
UpthreadThreads from Google results and AI citations, ranked by priority, plus threads that name your brand: Google results from the past 24 hours and threads you open, labelled by type. It sees what Google has indexed, not every new comment.
AI answersUpthread does more
AwarioNo AI answer tracking listed. 1
UpthreadGoogle AI Overviews and AI Mode twice a week, from live Google results. ChatGPT, Perplexity, Gemini and Claude weekly through their APIs, labelled API.
How it reads RedditDifferent approach
AwarioLists Reddit as a source. No Reddit data source stated. 1
UpthreadBuilt on your own logged-in browser, so Reddit's move to logged-in-only viewing doesn't break it. Discovery comes from Google results and AI citations, with no Reddit API.

Replying

DraftingUpthread does more
AwarioYou reply to posts publicly or message the author yourself. No reply drafts listed. 4
UpthreadTwo drafts per thread, grounded in the thread, its top comments, the subreddit's rules and your facts. A lint and an AI judge check each one first.

After you post

ReportingDifferent approach
AwarioMention counts, reach, sentiment and share of voice, in brandable reports. 3
UpthreadShare of voice per AI engine, plus each reply's score, removals and citation history.
After postingUpthread does more
AwarioMention reports. No reply outcome tracking listed. 3
UpthreadScore over time, moderator removals, and the thread's citation history before and after your reply. Links carry UTM tags for your own analytics.

Price and plans

PriceDifferent approach
Awario$49 / $149 / $399 a month, or $29 / $89 / $249 billed annually. 2
Upthread$49 / $149 / $499 a month, or 2 months free yearly. A 7-day trial with Starter limits. No card required.
AgenciesThey do more
AwarioWhite-label reports on Enterprise, with unlimited team members. 2
UpthreadAgency plan: 15 brands, 10 seats and shareable client reports. No white-label yet.

Switching from Awario.

Setup starts from your website address and is built to reach a ranked inbox in under three minutes. Upthread reads your site, suggests keywords, competitors, buyer questions and focus subreddits for you to edit, then runs its first discovery and visibility checks. The browser extension is optional.

What you bring across

  • Your alerts. Brand and product terms become Upthread keywords, and your excluded terms become negative keywords.
  • Your competitor alerts, each with its aliases, so Upthread can spot those names in threads and in AI answers.
  • The questions your leads feed keeps catching. Add them as buyer questions, and Upthread finds the Reddit threads AI answers cite for each one.

What works differently

  • Awario reads social media, news, blogs and the web for every mention. Upthread reads Reddit only, and ranks each thread by Google rank, AI citations, buying intent, freshness and how the subreddit treats brands. 1
  • Awario's leads feed hands you a post to answer or a profile to message. Upthread drafts two replies for each thread, checks them against the subreddit's rules, and sends no messages at all. 4
  • Awario reports mentions, reach and sentiment. Upthread reports what happened after you replied: each reply's score, whether moderators removed it, and whether the thread is still cited in AI answers. 3

How Reddit access is changing

Reddit is closing its public API and moving toward logged-in viewing. This matters for any tool that reads Reddit, so each comparison states only what the tool itself says about its data source.

  1. On Oct 29, 2026, Reddit said it will shift to a primarily logged-in experience, starting with tests in select markets outside the US. 5
  2. 9to5Mac reported that Reddit will start requiring a logged-in account for most of its content. 6
  3. Reddit's CEO said most unauthorized access to its content happens through the logged-out experience. 7

Awario and Upthread: questions.

Does Awario cover Reddit?

Yes, as one source among X, Facebook, Instagram, YouTube, Vimeo, blogs, forums, news and the web. It doesn't say how it reads Reddit. Upthread covers Reddit only, through Google results, AI citations and your own browser. 1

Does Awario write replies?

No drafting is described. Its leads feed lets you reply to posts publicly or open the author's profile to message them. Upthread drafts the reply for you, with your disclosure, and you post it yourself. 4

Which one costs less?

Awario Starter is $49 a month, or $29 billed annually, for 30,000 new mentions across all its sources. Upthread Starter is $49 a month, or $490 a year, for one brand on Reddit, with 150 drafts a month. 2

Which is better for an agency?

For branded reporting, Awario: white-label reports come with Enterprise at $399 a month, or $249 billed annually. Upthread's Agency plan is $499 a month for 15 brands and 10 seats, with shareable read-only reports and no white-label yet. 2

Can I keep Awario and add Upthread?

Yes. Awario can keep the wide view of every mention across the web, while Upthread takes the Reddit threads that matter in search and AI answers from a draft to a tracked reply.

Sources

We read each page on the date shown. Awario's own pages are named, not linked. Spotted something out of date? Email [email protected] and we will fix it.

  1. [1]Awario homepage, checked Nov 7, 2026.
  2. [2]Awario pricing page, checked Nov 7, 2026.
  3. [3]Awario features page, checked Nov 7, 2026.
  4. [4]Awario Leads page, checked Nov 7, 2026.
  5. [5]Engadget, checked Oct 29, 2026.
  6. [6]9to5Mac, checked Oct 29, 2026.
  7. [7]CyberInsider, checked Oct 30, 2026.

Run your first discovery, then judge for yourself.

Enter your website. Upthread drafts your brand profile, suggests buyer questions and subreddits, and runs your first discovery.

Start free trialSee pricing

No card required. 7 days with Starter limits.