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Looking for an Agorapulse alternative?

Agorapulse is social media management software for your inbox, publishing, reporting and ROI, with listening across social networks, Reddit, news, blogs and forums as an add-on. Upthread is Reddit only: the threads Google and AI answers cite, a drafted reply, and what it did.

Last checked Nov 8, 2026. Every fact about Agorapulse is numbered to its source at the bottom of the page.

On this page
  1. Why look beyond Agorapulse
  2. Who should choose which
  3. Agorapulse in brief
  4. Pricing, plan by plan
  5. Point by point
  6. What it watches
  7. Replying
  8. After you post
  9. Price and plans
  10. Switching from Agorapulse
  11. Reddit access is changing
  12. Questions
  13. Sources
  14. Related comparisons

Why people look beyond Agorapulse.

Agorapulse is social media management software: one inbox for comments and messages, publishing with a shared calendar, reporting, ROI tracking and listening. Its AI suggests replies, filters off-topic mentions and turns long content into post drafts through a tool called Archie. 1

Plans are priced per user. Standard, Professional and Advanced cost $99, $149 and $199 a month, or $79, $119 and $149 billed annually, and Custom is priced on request. Every plan starts with a 30-day free trial and no credit card. 2

Reddit comes in through listening, which is an add-on priced on the volume of conversations and how far back you look. It searches Facebook, Instagram, YouTube, X, LinkedIn and Reddit, plus news sites, blogs and forums, with AI screening, Share of Voice and up to 24 months of history. 3

Upthread has no scheduler or social inbox. It covers Reddit only, starting from the threads Google results and AI answers show your buyers, drafts a reply inside each subreddit's rules for you to post, and then follows that reply's score, removals and citations.

Who should choose which.

Who should choose Agorapulse

  • You manage Facebook, Instagram, LinkedIn, TikTok, X, YouTube and more, and want publishing, one inbox and reporting in a single tool. Upthread covers Reddit only. 2
  • Your agency sends clients white-label reports and brings them into scheduling and approvals. 4
  • You want ROI reporting that connects posts and replies to visits, conversions and revenue through Google Analytics. 1

Who should choose Upthread

  • You don't need a scheduler, but you do need to know which Reddit threads shape what Google and AI answers say about your category.
  • You want Reddit work in the base price: Upthread Starter is $49 a month with no listening add-on to buy.
  • You want each Reddit reply drafted from the thread, its top comments and the subreddit's rules, with your disclosure, before you post it.

Agorapulse in brief

Social media management: inbox, publishing, reporting and ROI, with listening, Reddit included, as an add-on.

  • Describes itself as social media management software for your inbox, publishing, reporting, monitoring and team collaboration. 1
  • Standard, Professional and Advanced cost $99, $149 and $199 per user a month, or $79, $119 and $149 billed annually. Custom is priced on request. 2
  • Its listening covers Facebook, Instagram, YouTube, X, LinkedIn and Reddit, plus direct mentions on TikTok and keyword coverage of thousands of news sites, blogs and forums. 3
  • Listening is an add-on to a plan, priced on the volume of conversations you monitor and how far back you look; it asks you to book a demo. 3
  • Listening Screening, an AI pass, separates real mentions of your brand from coincidental keyword matches, and Share of Voice compares you with competitors. 3
  • Its AI suggests DM replies in the inbox, and its Archie tool turns your articles, webinars and videos into post drafts for the calendar. 1
  • Its MCP connector lets Claude, ChatGPT or Copilot Studio check what people say about your brand on Reddit and in the news. 1
  • Every plan starts with a 30-day free trial with no credit card. 2

Pricing, plan by plan.

Agorapulse

Standard$99 per user a month, or $79 per user a month billed annually
Unlimited scheduled posts, one inbox for messages and organic comments, basic reports with branded exports, 10 social profiles. 2
Professional$149 per user a month, or $119 per user a month billed annually
Everything in Standard, plus link in bio, Instagram product tagging, calendar notes, ad comment moderation, assignments and team performance reports. 2
Advanced$199 per user a month, or $149 per user a month billed annually
Everything in Professional, plus labels, saved replies, automated moderation rules, bulk actions, shared calendars, ROI analysis and competitor benchmarking. 2
CustomPriced on request
Everything in Advanced, plus unlimited social profiles, AI reply suggestions, SSO, custom roles, multi-step approvals, API access and a dedicated success manager. 2
  • Every plan starts with a 30-day free trial and no credit card. After it, you pick a paid plan or keep using a free plan, with no automatic charge. 2
  • Annual billing saves up to 20%, and prices are per user. 2
  • Listening, where Reddit is covered, is an add-on priced on conversation volume and history; the page asks you to book a demo. 3

Upthread

Starter$49 a month
1 brand, 25 keywords, 25 buyer questions, 3 engines, 150 drafts a month, 1 seat. Discovery: Daily.
Growth$149 a month
3 brands, 100 keywords, 75 buyer questions, All engines, 600 drafts a month, 3 seats. Discovery: Every 6 hours.
Agency$499 a month
15 brands, 500 keywords, 300 buyer questions, All engines, 2,500 drafts a month, 10 seats. Discovery: Every 6 hours.

Yearly billing gives 2 months free. Every workspace starts with a 7-day trial on Starter limits, with no card. See full pricing.

Agorapulse and Upthread, point by point.

Each row sets a sourced fact about Agorapulse next to what Upthread does, grouped by what you would check first.

What it watches

SourcesThey do more
AgorapulseFacebook, Instagram, YouTube, X, LinkedIn and Reddit, TikTok mentions, and thousands of news sites, blogs and forums. 3
UpthreadReddit only.
RedditDifferent approach
AgorapulseOne of the sources in its listening add-on, with AI screening, sentiment and up to 24 months of history. 3
UpthreadIncluded on every plan: threads Google and AI answers cite, and threads that name your brand, labelled by type.
Finding threadsDifferent approach
AgorapulseSearches for your brand, products or competitors, with one-click AI screening and alerts on volume spikes and sentiment shifts. 3
UpthreadThreads from Google results and AI citations, ranked by Google rank, AI citations per engine, buying intent, freshness and how the subreddit treats brands.
AI answersUpthread does more
AgorapulseNo AI answer tracking listed. 3
UpthreadGoogle AI Overviews and AI Mode twice a week, from live Google results. ChatGPT, Perplexity, Gemini and Claude weekly through their APIs, labelled API.
How it reads RedditDifferent approach
AgorapulseNo Reddit data source stated. 3
UpthreadBuilt on your own logged-in browser, so Reddit's move to logged-in-only viewing doesn't break it. Discovery comes from Google results and AI citations, with no Reddit API.

Replying

DraftingDifferent approach
AgorapulseAI suggests DM replies in the inbox; Archie and the AI writing assistant draft posts. 1
UpthreadTwo drafts per thread, grounded in the thread, its top comments, the subreddit's rules and your facts. A lint and an AI judge check each one first.
PostingDifferent approach
AgorapulsePublishes to the profiles you connect: Facebook, Instagram, LinkedIn, TikTok, X, YouTube, Threads, Pinterest, Bluesky and Google Business. 2
UpthreadYou post from your own account. The extension can insert the draft; you click Comment.

After you post

After postingDifferent approach
AgorapulseReports on posts, messages and brand mentions, and ties posts and replies to visits, conversions and revenue through Google Analytics. 1
UpthreadScore over time, moderator removals, and the thread's citation history before and after your reply. Links carry UTM tags for your own analytics.

Price and plans

PriceDifferent approach
Agorapulse$99 / $149 / $199 per user a month, or $79 / $119 / $149 billed annually. Custom is priced on request. 2
Upthread$49 / $149 / $499 a month, or 2 months free yearly. A 7-day trial with Starter limits. No card required.
AgenciesThey do more
AgorapulseAutomated white-label reports, client involvement in scheduling, and approval workflows. 4
UpthreadAgency plan: 15 brands, 10 seats and shareable client reports. No white-label yet.

Switching from Agorapulse.

Upthread connects no social profiles. Start with your website: it drafts a brand profile and suggests keywords, competitors, buyer questions and focus subreddits, which you can edit. Choose a voice and the disclosure line for replies that mention you, pick engines and a country, and the first runs build a ranked inbox, with under three minutes as the target. Install the extension when you're ready to post.

What you bring across

  • Your listening searches. Brand, product and competitor terms become keywords, and the noise you screen out becomes negative keywords.
  • Your competitors from Share of Voice, each with aliases, for share of voice per AI engine and to spot who cited threads recommend.
  • Your tracking links habit: Upthread adds UTM tags to links in replies, with tracked redirects on Growth and Agency.
  • Your Slack channel, for high-priority threads and for Reddit complaints and support questions that name you, on Growth and Agency.

What works differently

  • Agorapulse's listening add-on searches Reddit along with social networks, news, blogs and forums. Upthread is Reddit only and ranks threads by Google rank, AI citations per engine, buying intent, freshness and how the subreddit treats brands. 3
  • Agorapulse's AI suggests DM replies and drafts posts from your content. Upthread drafts two replies per Reddit thread, grounded in the thread, its top comments, the subreddit's rules and your facts, then checks each with a lint and an AI judge. 1
  • Agorapulse publishes to the social profiles you connect, such as Facebook, Instagram, LinkedIn and TikTok. On Reddit, Upthread leaves the posting to you, from your own account; the extension can place the draft in the comment box. 2
  • After you post, Upthread shows the reply's score over time, whether moderators removed it, and whether the thread is still cited in AI answers.

How Reddit access is changing

Reddit is closing its public API and moving toward logged-in viewing. This matters for any tool that reads Reddit, so each comparison states only what the tool itself says about its data source.

  1. On Oct 29, 2026, Reddit said it will shift to a primarily logged-in experience, starting with tests in select markets outside the US. 5
  2. 9to5Mac reported that Reddit will start requiring a logged-in account for most of its content. 6
  3. Reddit's CEO said most unauthorized access to its content happens through the logged-out experience. 7

Agorapulse and Upthread: questions.

Does Agorapulse monitor Reddit?

Yes, through its listening add-on, which searches Facebook, Instagram, YouTube, X, LinkedIn and Reddit plus news sites, blogs and forums. The add-on is priced on conversation volume after a demo. Upthread covers Reddit on every plan. 3

Can Agorapulse publish to Reddit?

Its pages don't describe it: the profiles you connect for publishing are Facebook, Instagram, LinkedIn, TikTok, X, YouTube, Threads, Pinterest, Bluesky and Google Business. Upthread doesn't publish either; you post each reply yourself. 2

Which one costs less?

Agorapulse Standard is $99 per user a month, or $79 billed annually, and listening is an add-on on top. Upthread Starter is $49 a month for one seat, and Growth $149 for 3 seats, with Reddit and AI answers included. 2

Does Agorapulse track AI answers?

No AI answer tracking is described. Its MCP connector works the other way round: Claude, ChatGPT or Copilot Studio can read your Agorapulse data and check what people say about you on Reddit and in the news. Upthread records how often AI answers name you and which Reddit threads they cite. 1

Can I use Agorapulse and Upthread together?

Yes. Keep Agorapulse for publishing, the inbox and reports on your social profiles, and add Upthread for the Reddit threads buyers find through search and AI answers. Upthread's 7-day trial needs no card, so you can try both side by side.

Sources

We read each page on the date shown. Agorapulse's own pages are named, not linked. Spotted something out of date? Email [email protected] and we will fix it.

  1. [1]Agorapulse homepage, checked Nov 8, 2026.
  2. [2]Agorapulse pricing page, checked Nov 8, 2026.
  3. [3]Agorapulse social media monitoring page, checked Nov 8, 2026.
  4. [4]Agorapulse agencies page, checked Nov 8, 2026.
  5. [5]Engadget, checked Oct 29, 2026.
  6. [6]9to5Mac, checked Oct 29, 2026.
  7. [7]CyberInsider, checked Oct 30, 2026.

Run your first discovery, then judge for yourself.

Enter your website. Upthread drafts your brand profile, suggests buyer questions and subreddits, and runs your first discovery.

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