Skip to content
Start free trial
HootsuiteUpthread

Looking for a Hootsuite alternative?

Hootsuite brings scheduling, content creation, analytics and social listening to one place, with Reddit among the listening sources on its Enterprise plan. Upthread is Reddit only: the threads Google and AI answers cite, a drafted reply you post, and what it did.

Last checked Nov 8, 2026. Every fact about Hootsuite is numbered to its source at the bottom of the page.

On this page
  1. Why look beyond Hootsuite
  2. Who should choose which
  3. Hootsuite in brief
  4. Pricing, plan by plan
  5. Point by point
  6. What it watches
  7. Replying
  8. After you post
  9. Price and plans
  10. Switching from Hootsuite
  11. Reddit access is changing
  12. Questions
  13. Sources
  14. Related comparisons

Why people look beyond Hootsuite.

Hootsuite is a social media management tool that brings scheduling, content creation, analytics and social listening to one place. Its suite has a part for each job: Perch for planning and publishing, Nest for the social inbox and customer care, Lumen for listening, Wisdom for AI and Parliament for employee advocacy. 1

Plans are priced per user. Standard, Professional and Advanced cost $99, $199 and $399 per user a month, billed annually, and Enterprise is custom. Reddit is one of the advanced listening sources, with Instagram, Threads, LinkedIn and Pinterest, that come with Enterprise only. 2

For Reddit mentions, its integrations page also points to a Reddit app that sets up a stream to monitor brand mentions on thousands of subreddits. Its publishing and engagement networks are Instagram, Facebook, TikTok, YouTube, X, LinkedIn, Threads, Pinterest, WhatsApp and Bluesky. 3

Upthread covers Reddit only, on every plan, and starts from a different place: the threads Google results and AI answers already show your buyers. It ranks them, drafts a reply within each subreddit's rules, and tracks the reply once you post it. It also lists Reddit threads that name your brand, labelled by type.

Who should choose which.

Who should choose Hootsuite

  • You publish to Instagram, Facebook, TikTok, YouTube, X, LinkedIn and more, and want scheduling, one inbox and analytics in a single dashboard. Upthread covers Reddit only. 3
  • Your agency needs white-labeled client reports and external approvals before anything goes live. 4
  • You're on Enterprise and want Reddit in the same listening as Instagram, LinkedIn, Threads and the rest, with 13 months of history. 2

Who should choose Upthread

  • You want Reddit covered from the first plan: Upthread Starter is $49 a month, and Reddit is all it does.
  • You want to start from the Reddit threads Google results and AI answers already show buyers for the questions they ask.
  • You want each Reddit reply drafted inside the subreddit's rules, with a disclosure when it names you, and its score and removals tracked after.

Hootsuite in brief

A social media management suite: publishing, one inbox, analytics and listening, with Reddit among its Enterprise sources.

  • Describes itself as "a social media management tool that brings scheduling, content creation, analytics, and social listening to one place". 1
  • Standard, Professional and Advanced cost $99, $199 and $399 per user a month, billed annually. Enterprise is custom. 2
  • Reddit is one of the advanced data sources in its listening, which come with the Enterprise plan only. 2
  • Basic listening on every plan searches news sites, newsletters, blogs, forums, Facebook, X, Bluesky, YouTube, Quora and podcasts. 2
  • Points to a Reddit app for Hootsuite that sets up a stream to monitor brand mentions on thousands of subreddits. 3
  • Lists Instagram, Facebook, TikTok, YouTube, X, LinkedIn, Threads, Pinterest, WhatsApp and Bluesky as the networks you post and engage on from it. 3
  • Its Wisdom AI drafts posts on every plan, and AI smart replies to comments, mentions and messages start on Professional. 2
  • Offers a free 14-day trial of Standard, Professional and Advanced. 2

Pricing, plan by plan.

Hootsuite

Standard$99 per user a month, billed annually
Up to 10 social accounts, unlimited scheduled posts, AI posts and images, one inbox, brand and competitor monitoring, as many user seats as you buy. 2
Professional$199 per user a month, billed annually
Everything in Standard, plus unlimited social accounts, automated inbox replies and workflows, trend forecasts up to 90 days ahead and custom performance reports. 2
Advanced$399 per user a month, billed annually
Everything in Professional, plus team approvals, message assignment and auto-routing, coordinated content and customer care, and team performance reports. 2
EnterpriseCustom
Everything in Advanced, plus advanced analytics, advanced listening across social, digital and AI (Reddit included), SSO and custom compliance. 2
  • Prices are per user a month, billed annually, before taxes. Monthly billing is offered on Standard, Professional and Advanced at a higher per-user rate. 2
  • Standard, Professional and Advanced come with a free 14-day trial. Trial accounts can post 10 to 20 times a day per organization, depending on plan, and can't bulk schedule. 2
  • Seats are sold per user: you add a seat for each person who needs access. 2

Upthread

Starter$49 a month
1 brand, 25 keywords, 25 buyer questions, 3 engines, 150 drafts a month, 1 seat. Discovery: Daily.
Growth$149 a month
3 brands, 100 keywords, 75 buyer questions, All engines, 600 drafts a month, 3 seats. Discovery: Every 6 hours.
Agency$499 a month
15 brands, 500 keywords, 300 buyer questions, All engines, 2,500 drafts a month, 10 seats. Discovery: Every 6 hours.

Yearly billing gives 2 months free. Every workspace starts with a 7-day trial on Starter limits, with no card. See full pricing.

Hootsuite and Upthread, point by point.

Each row sets a sourced fact about Hootsuite next to what Upthread does, grouped by what you would check first.

What it watches

SourcesThey do more
Hootsuite30+ social networks and 150 million websites, plus images, videos and podcasts. 3
UpthreadReddit only.
RedditDifferent approach
HootsuiteAn advanced listening source, on the Enterprise plan only. 2
UpthreadEvery plan: the threads Google results and AI answers cite, plus threads that name your brand, labelled by type.
Finding threadsDifferent approach
HootsuiteSaved searches with keywords and Boolean operators, with sentiment analysis, across its sources. 5
UpthreadThreads from Google results and AI citations, ranked by Google rank, AI citations per engine, buying intent, freshness and how the subreddit treats brands.
AI answersUpthread does more
HootsuiteNo AI answer tracking listed. On Enterprise, an MCP connector brings its listening data into ChatGPT, Claude and Gemini. 2
UpthreadGoogle AI Overviews and AI Mode twice a week, from live Google results. ChatGPT, Perplexity, Gemini and Claude weekly through their APIs, labelled API.
How it reads RedditDifferent approach
HootsuiteA Reddit app streams brand mentions from subreddits. No Reddit data source stated. 3
UpthreadBuilt on your own logged-in browser, so Reddit's move to logged-in-only viewing doesn't break it. Discovery comes from Google results and AI citations, with no Reddit API.

Replying

DraftingDifferent approach
HootsuiteWisdom drafts posts; AI smart replies suggest responses to comments, mentions and messages from Professional up. 2
UpthreadTwo drafts per thread, grounded in the thread, its top comments, the subreddit's rules and your facts. A lint and an AI judge check each one first.
PostingDifferent approach
HootsuiteSchedules and publishes on Instagram, Facebook, TikTok, YouTube, X, LinkedIn, Threads, Pinterest and Bluesky. Reddit is not on that list. 3
UpthreadYou post from your own account. The extension can insert the draft; you click Comment.

After you post

After postingUpthread does more
HootsuitePost performance reports and competitor benchmarks for your social accounts. No Reddit reply tracking listed. 2
UpthreadScore over time, moderator removals, and the thread's citation history before and after your reply. Links carry UTM tags for your own analytics.

Price and plans

PriceDifferent approach
Hootsuite$99 / $199 / $399 per user a month, billed annually. Enterprise is custom. 2
Upthread$49 / $149 / $499 a month, or 2 months free yearly. A 7-day trial with Starter limits. No card required.
AgenciesThey do more
HootsuiteOne dashboard for every client's channels, external approvals, and white-labeled reports. 4
UpthreadAgency plan: 15 brands, 10 seats and shareable client reports. No white-label yet.

Switching from Hootsuite.

No seats to buy one by one: each plan includes them. Enter your website and Upthread drafts your brand profile, with suggested keywords, competitors, buyer questions and focus subreddits to keep or change. Choose a voice and the disclosure line it adds when a draft names you, pick engines and a country, and the first discovery and visibility runs build your ranked inbox, with under three minutes as the target. The extension is optional at the start.

What you bring across

  • Your saved searches. The brand and product names in them become keywords, and the exclusions become negative keywords.
  • Your competitor watchlist, each rival with its aliases, for share of voice in AI answers and to spot rivals named in cited threads.
  • The subreddits in your Reddit stream, as focus subreddits, which lift a thread's priority in Discover.
  • Your reporting habit: a daily or weekly email digest, plus shareable read-only reports on Growth and Agency.

What works differently

  • Hootsuite adds Reddit to listening on Enterprise, as one advanced source among many. Upthread is built on Reddit alone and ranks each thread by Google rank, AI citations per engine, buying intent, freshness and how the subreddit treats brands. 2
  • Hootsuite's Wisdom and smart replies help you write posts and answer messages on the networks it manages. Upthread writes two Reddit replies per thread, grounded in the thread, its top comments, the subreddit's rules and your facts, and checked by a lint and an AI judge. 2
  • Hootsuite publishes and replies on Instagram, Facebook, TikTok, YouTube, X, LinkedIn, Threads, Pinterest and Bluesky. On Reddit, Upthread leaves the posting to you: the extension inserts the draft into the thread, and you click Comment from your own account. 3
  • After you post, Upthread keeps the reply's score over time, notes whether moderators removed it, and shows the thread's citation history before and after your reply.

How Reddit access is changing

Reddit is closing its public API and moving toward logged-in viewing. This matters for any tool that reads Reddit, so each comparison states only what the tool itself says about its data source.

  1. On Oct 29, 2026, Reddit said it will shift to a primarily logged-in experience, starting with tests in select markets outside the US. 6
  2. 9to5Mac reported that Reddit will start requiring a logged-in account for most of its content. 7
  3. Reddit's CEO said most unauthorized access to its content happens through the logged-out experience. 8

Hootsuite and Upthread: questions.

Does Hootsuite monitor Reddit?

Yes, on Enterprise: Reddit is one of the advanced data sources in its listening, with Instagram, Threads, LinkedIn and others. Basic listening on every plan covers news sites, blogs, forums, Facebook, X, Bluesky, YouTube, Quora and podcasts. Upthread covers Reddit on every plan. 2

Can Hootsuite post on Reddit?

Its pages don't list Reddit among the networks it publishes to; that list is Instagram, Facebook, TikTok, YouTube, X, LinkedIn, Threads, Pinterest, WhatsApp and Bluesky. Upthread doesn't post for you either: it drafts the reply, and you post it from your own account. 3

Which one costs less?

Hootsuite Standard is $99 per user a month, billed annually, and Reddit listening needs Enterprise, at a custom price. Upthread Starter is $49 a month with Reddit at its core, and Growth is $149 for 3 seats. 2

Is Talkwalker part of Hootsuite?

Yes. Hootsuite says it acquired Talkwalker in April 2024, and its enterprise listening, Lumen, is powered by Talkwalker. Upthread is a separate, Reddit-only tool that can sit next to either of them. 5

Can I use Hootsuite and Upthread together?

Yes. Hootsuite can keep publishing, the inbox and reporting for your other networks, while Upthread covers the Reddit threads that shape what Google and AI answers tell buyers, from the draft to the tracked reply.

Sources

We read each page on the date shown. Hootsuite's own pages are named, not linked. Spotted something out of date? Email [email protected] and we will fix it.

  1. [1]Hootsuite homepage, checked Nov 8, 2026.
  2. [2]Hootsuite plans page, checked Nov 8, 2026.
  3. [3]Hootsuite integrations page, checked Nov 8, 2026.
  4. [4]Hootsuite agencies page, checked Nov 8, 2026.
  5. [5]Hootsuite listening page, checked Nov 8, 2026.
  6. [6]Engadget, checked Oct 29, 2026.
  7. [7]9to5Mac, checked Oct 29, 2026.
  8. [8]CyberInsider, checked Oct 30, 2026.

Run your first discovery, then judge for yourself.

Enter your website. Upthread drafts your brand profile, suggests buyer questions and subreddits, and runs your first discovery.

Start free trialSee pricing

No card required. 7 days with Starter limits.