Skip to content
Start free trial
Brand24Upthread

Looking for a Brand24 alternative?

Brand24 listens for your brand across social media, news, reviews and Reddit, and sells AI visibility as an add-on. Upthread is narrower: the Reddit threads AI answers cite, replies that follow the rules, and proof of what they did.

Last checked Nov 6, 2026. Every fact about Brand24 is numbered to its source at the bottom of the page.

On this page
  1. Why look beyond Brand24
  2. Who should choose which
  3. Brand24 in brief
  4. Pricing, plan by plan
  5. Point by point
  6. What it watches
  7. Replying
  8. After you post
  9. Price and plans
  10. Switching from Brand24
  11. Reddit access is changing
  12. Questions
  13. Sources
  14. Related comparisons

Why people look beyond Brand24.

Brand24 sells itself as an AI social listening tool for protecting reputation, measuring awareness and analyzing competitors. It tracks mentions in real time across 25 million online sources, from social media and news to forums, podcasts and reviews, with Reddit as one source among many. 1

That breadth is priced for marketing and PR teams. Plans run from $249 a month for 3 keywords and 2K mentions up to $699 for 25 keywords, mentions past your monthly limit are billed as overage, and tracking AI answers is a separate module sold as an add-on. 2

Upthread is for the team that already knows where it wants to act. It watches one place, Reddit, through what Google and AI assistants cite for your buyer questions, drafts replies that follow each subreddit's rules, and shows what every reply did. AI answer tracking comes with every Upthread plan.

Who should choose which.

Who should choose Brand24

  • You need listening across social media, news and reviews, with Reddit as one source of many. 2
  • You need white-labelled reports today. 2
  • You need enterprise listening at scale. 2

Who should choose Upthread

  • Reddit is where you want to act, and AI answers are why.
  • You want drafts that follow each subreddit's rules, and proof of what each reply did.

Brand24 in brief

Social listening across many sources, with an AI visibility add-on.

  • Calls itself the "#1 AI Social Listening Tool". 1
  • Plans cost $249, $349, $499 and $699 a month, or $199 to $599 a month billed annually. 2
  • Enterprise starts at $1,499 a month, billed annually. 2
  • The first 14 days are free, with no credit card required. 2
  • Sources include Facebook, Instagram, X, news, blogs, Reddit, LinkedIn, YouTube, TikTok, reviews and podcasts. 2
  • The AI Visibility add-on costs $99 a month and covers ChatGPT, Perplexity, Google AI Overview and Gemini, with up to 30 prompts. 3
  • Its plan comparison lists white-labelled reports. 2

Pricing, plan by plan.

Brand24

Individual$249 a month, or $199 a month billed annually
3 keywords, 2K mentions a month, 1 user, updates every 12 hours, AI sentiment analysis. 2
Team$349 a month, or $299 a month billed annually
7 keywords, 10K mentions a month, unlimited users, hourly updates, chat support. 2
Pro$499 a month, or $399 a month billed annually
12 keywords, 40K mentions a month, real-time updates, AI Insights and AI Topics for 2 projects. Listed for growing businesses and small agencies. 2
Business$699 a month, or $599 a month billed annually
25 keywords, 100K mentions a month, AI Insights for 5 projects, a client success lead and advanced reports. Listed for established agencies. 2
EnterpriseFrom $1,499 a month, billed annually
Custom keyword and mention limits, dedicated consulting, and the AI Visibility module included. 2
  • The first 14 days are free, with no credit card required. 2
  • Annual billing saves up to 3 months. To switch, you start the free trial and then contact Brand24. 2
  • Mentions above your plan's monthly limit are billed as overage. Extra keywords are never charged automatically: you upgrade or buy more. 2
  • API access costs an additional $149. 2
  • The AI Visibility add-on costs $99 a month on top of an active Brand24 subscription, and covers 4 models with a limit of 30 prompts. 3

Upthread

Starter$49 a month
1 brand, 25 keywords, 25 buyer questions, 3 engines, 150 drafts a month, 1 seat. Discovery: Daily.
Growth$149 a month
3 brands, 100 keywords, 75 buyer questions, All engines, 600 drafts a month, 3 seats. Discovery: Every 6 hours.
Agency$499 a month
15 brands, 500 keywords, 300 buyer questions, All engines, 2,500 drafts a month, 10 seats. Discovery: Every 6 hours.

Yearly billing gives 2 months free. Every workspace starts with a 7-day trial on Starter limits, with no card. See full pricing.

Brand24 and Upthread, point by point.

Each row sets a sourced fact about Brand24 next to what Upthread does, grouped by what you would check first.

What it watches

SourcesThey do more
Brand24Social media, news, blogs, reviews, podcasts and Reddit. 2
UpthreadReddit only.
Finding threadsDifferent approach
Brand24Mentions from 25 million online sources, tracked in real time. 1
UpthreadThreads from Google results and AI citations, ranked by priority, plus threads that name your brand: Google results from the past 24 hours and threads you open, labelled by type. It sees what Google has indexed, not every new comment.
AI answersUpthread does more
Brand24Add-on: ChatGPT, Perplexity, Google AI Overview and Gemini, up to 30 prompts. 3
UpthreadGoogle AI Overviews and AI Mode twice a week, from live Google results. ChatGPT, Perplexity, Gemini and Claude weekly through their APIs, labelled API.
How it reads RedditDifferent approach
Brand24Lists Reddit as a source. No data source stated. 2
UpthreadBuilt on your own logged-in browser, so Reddit's move to logged-in-only viewing doesn't break it. Discovery comes from Google results and AI citations, with no Reddit API.

Replying

DraftingUpthread does more
Brand24No reply drafts listed. 2
UpthreadTwo drafts per thread, grounded in the thread, its top comments, the subreddit's rules and your facts. A lint and an AI judge check each one first.

After you post

After postingUpthread does more
Brand24Mention reports. No reply tracking listed. 2
UpthreadScore over time, moderator removals, and the thread's citation history before and after your reply. Links carry UTM tags for your own analytics.

Price and plans

PriceDifferent approach
Brand24$249 to $699 a month, less billed annually. Enterprise from $1,499 a month, billed annually. 2
Upthread$49 / $149 / $499 a month, or 2 months free yearly. A 7-day trial with Starter limits. No card required.
AgenciesThey do more
Brand24White-labelled reports in its plan comparison. 2
UpthreadAgency plan: 15 brands, 10 seats and shareable client reports. No white-label yet.

Switching from Brand24.

There is no project to configure in Upthread. Enter your website and it builds a brand profile from your homepage and up to four key pages, then proposes competitors, keywords, buyer questions and focus subreddits, each with its reason. Set your disclosure and voice, pick engines and a country, and the first runs start; most of it is review, and the goal is under three minutes.

What you bring across

  • Your tracked keywords. Re-enter them as Upthread keywords, and turn the noise you filter out into negative keywords.
  • The competitors in your reports, entered with their aliases so Upthread can find them in threads and in AI answers.
  • Your AI visibility prompts, as buyer questions. Upthread also suggests a set from your website during setup.
  • Your reporting rhythm: a daily or weekly email digest, plus Slack alerts and shareable read-only report links on Growth and Agency.

What works differently

  • Brand24 collects mentions from Facebook, Instagram, X, news, blogs, Reddit, LinkedIn, YouTube, TikTok, reviews and podcasts. Upthread covers only Reddit, so keep a listening tool if the other channels matter to you. 2
  • Brand24's AI add-on tracks 4 models on up to 30 prompts and shows which URLs AI chatbots cite in your category. Upthread follows those citations into Reddit: which threads the engines cite for your buyer questions, ranked in an inbox you can work through. 3
  • Brand24 reports on mentions, with volume, reach, engagement and sentiment. Upthread reports on replies: each one's score, whether it was removed, and the thread's citation history. 2
  • Upthread writes the reply too. You get two drafts per thread: one that never names your brand, and one that mentions it with disclosure, drafted only when the subreddit's rules allow it.

How Reddit access is changing

Reddit is closing its public API and moving toward logged-in viewing. This matters for any tool that reads Reddit, so each comparison states only what the tool itself says about its data source.

  1. On Oct 29, 2026, Reddit said it will shift to a primarily logged-in experience, starting with tests in select markets outside the US. 4
  2. 9to5Mac reported that Reddit will start requiring a logged-in account for most of its content. 5
  3. Reddit's CEO said most unauthorized access to its content happens through the logged-out experience. 6

Brand24 and Upthread: questions.

Is Brand24 a Reddit tool?

Reddit is one of its sources, listed beside Facebook, Instagram, X, news, LinkedIn, YouTube, TikTok, reviews and podcasts. Its plan comparison covers analytics, reports and alerts, with no reply drafting. 2

How much does AI visibility cost in Brand24?

The AI Visibility add-on is $99 a month on top of an active Brand24 plan, for 4 models and up to 30 prompts. In Upthread, AI answer tracking is part of every plan. 3

Which is better for an agency?

It depends on what you sell to clients. Brand24 lists white-labelled reports in its plan comparison and pitches Pro and Business at agencies. Upthread's Agency plan gives 15 brands and 10 seats with shareable read-only reports, but no white-label yet, so Brand24 wins if branded reports are a must. 2

Does Brand24 have a free trial?

Yes, 14 days with no credit card. Upthread's trial is 7 days with Starter limits, also with no card. 2

Can I keep Brand24 and add Upthread?

Yes. Broad listening and replying on Reddit are separate jobs, and the two setups don't depend on each other: Upthread only needs your website, keywords and buyer questions.

Sources

We read each page on the date shown. Brand24's own pages are named, not linked. Spotted something out of date? Email [email protected] and we will fix it.

  1. [1]Brand24 homepage, checked Nov 6, 2026.
  2. [2]Brand24 pricing page, checked Nov 5, 2026.
  3. [3]Brand24 AI visibility page, checked Nov 5, 2026.
  4. [4]Engadget, checked Oct 29, 2026.
  5. [5]9to5Mac, checked Oct 29, 2026.
  6. [6]CyberInsider, checked Oct 30, 2026.

Run your first discovery, then judge for yourself.

Enter your website. Upthread drafts your brand profile, suggests buyer questions and subreddits, and runs your first discovery.

Start free trialSee pricing

No card required. 7 days with Starter limits.