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Upthread vs Rival IQ

Rival IQ is competitive social media analytics: it benchmarks your social accounts against competitors and adds social listening on sources like Reddit, Twitter and Quora. Upthread works on the Reddit threads Google and AI answers cite, with disclosed replies you post.

Last checked Nov 8, 2026. Every fact about Rival IQ is numbered to its source at the bottom of the page.

On this page
  1. Why look beyond Rival IQ
  2. Who should choose which
  3. Rival IQ in brief
  4. Pricing, plan by plan
  5. Point by point
  6. What it watches
  7. Replying
  8. After you post
  9. Price and plans
  10. Switching from Rival IQ
  11. Reddit access is changing
  12. Questions
  13. Sources
  14. Related comparisons

Why people look beyond Rival IQ.

Rival IQ is competitive social media analytics. For each company you add, it tracks one social handle on each of the five networks it monitors, and benchmarks posts, hashtags and engagement against your competitors, with email alerts and scheduled reports. 1

Social listening sits beside those analytics. It analyzes data sources like Reddit, Twitter and Quora for mentions, sentiment and conversations about your brand and competitors, with ChatGPT-powered search to write queries, sentiment powered by Quid and inbox alerts on spikes. 2

Plans cost $239, $349 and $559 a month, or $199, $299 and $469 a month on an annual plan. Listening saved searches start on Engage, which has 2, and Engage Pro has 10; the entry Drive plan has none. 1

Upthread isn't a benchmark of accounts. It works only on Reddit, finds the threads that Google and AI answers show your buyers, drafts a reply for each within the subreddit's rules, and follows the reply after you post it.

Who should choose which.

Who should choose Rival IQ

  • Your job is benchmarking social accounts: Rival IQ tracks competitors' handles on five networks, for 10 to 40 companies by plan. 1
  • You report to clients: custom branded reports with their logo come with Engage, and landscapes keep each client separate. 1
  • You want listening beside your social analytics, across Reddit, Twitter, Quora and more, with Quid-powered sentiment and spike alerts. 2

Who should choose Upthread

  • You want to see which competitors the Reddit threads in AI answers recommend, and reply in the threads where they keep coming up.
  • You want a ranked list of Reddit threads to answer this week, each with two drafts that follow the subreddit's rules.
  • You want to catch Reddit threads that name your brand, from Google's index, Discover and pages you open, sorted into praise, complaints, support questions and more.

Rival IQ in brief

Competitive social media analytics for marketers, with social listening on sources like Reddit, Twitter and Quora.

  • Describes itself as competitive social media analytics for digital marketers. 3
  • Drive costs $239 a month, Engage $349 and Engage Pro $559, or $199, $299 and $469 a month on an annual plan. 1
  • Tracks one social handle per company on each of the five networks it monitors, for 10, 20 or 40 companies by plan. 1
  • Its social listening analyzes data sources like Reddit, Twitter and Quora, with sentiment analysis powered by Quid and alerts on spikes. 2
  • Social listening saved searches, for always-on monitoring, start on Engage: 2 there and 10 on Engage Pro. 1
  • Custom branded reports with your or your client's logo come with Engage and Engage Pro. 1
  • Offers a 14-day free trial with no credit card. 1
  • Its site footer calls it a Quid company. 1

Pricing, plan by plan.

Rival IQ

Drive$239 a month, or $199 a month on an annual plan
10 tracked companies, 6 months of data history, 1 user, competitive social metrics and benchmarking, email alerts and scheduled reports. No listening searches. 1
Engage$349 a month, or $299 a month on an annual plan
20 tracked companies, 12 months of data history, 2 users, 2 listening saved searches and instant search, Facebook Ads reporting, custom branded reports. 1
Engage Pro$559 a month, or $469 a month on an annual plan
40 tracked companies, 24 months of data history, 5 users, 10 listening saved searches, estimated impressions, API access as an add-on. 1
  • The 14-day free trial needs no credit card. 1
  • Annual plans save 15%, and monthly customers can have their most recent month refunded if they aren't satisfied. 1
  • Extra companies cost $50 a month for 5, and extra users $10 a month each. 1
  • Enterprise and volume packages are available through its sales team. 1

Upthread

Starter$49 a month
1 brand, 25 keywords, 25 buyer questions, 3 engines, 150 drafts a month, 1 seat. Discovery: Daily.
Growth$149 a month
3 brands, 100 keywords, 75 buyer questions, All engines, 600 drafts a month, 3 seats. Discovery: Every 6 hours.
Agency$499 a month
15 brands, 500 keywords, 300 buyer questions, All engines, 2,500 drafts a month, 10 seats. Discovery: Every 6 hours.

Yearly billing gives 2 months free. Every workspace starts with a 7-day trial on Starter limits, with no card. See full pricing.

Rival IQ and Upthread, point by point.

Each row sets a sourced fact about Rival IQ next to what Upthread does, grouped by what you would check first.

What it watches

SourcesThey do more
Rival IQCompany handles on the five networks it monitors, plus listening on millions of sites like Reddit, Twitter and blogs. 1
UpthreadReddit only.
What it tracksDifferent approach
Rival IQCompetitors' social metrics, posts and hashtags, your Facebook Ads, and saved listening searches for mentions and sentiment. 1
UpthreadReddit threads that Google ranks or AI answers cite for your buyer questions, and Reddit threads naming your brand, each labelled.
RedditUpthread does more
Rival IQOne of the data sources its listening analyzes, beside Twitter and Quora, with ChatGPT-powered search to build queries. 2
UpthreadEvery Upthread plan works on Reddit threads: finding them, drafting replies, catching brand mentions and tracking replies.
AI answersUpthread does more
Rival IQNo AI answer tracking listed. 2
UpthreadGoogle AI Overviews and AI Mode twice a week, from live Google results. ChatGPT, Perplexity, Gemini and Claude weekly through their APIs, labelled API.
How it reads RedditDifferent approach
Rival IQNo Reddit data source stated. Its sentiment analysis is powered by Quid. 2
UpthreadBuilt on your own logged-in browser, so Reddit's move to logged-in-only viewing doesn't break it. Discovery comes from Google results and AI citations, with no Reddit API.

Replying

DraftingUpthread does more
Rival IQNo reply drafting listed. 2
UpthreadTwo drafts per thread, grounded in the thread, its top comments, the subreddit's rules and your facts. A lint and an AI judge check each one first.

After you post

After postingUpthread does more
Rival IQPost analytics for the companies you track. No reply tracking listed. 1
UpthreadScore over time, moderator removals, and the thread's citation history before and after your reply. Links carry UTM tags for your own analytics.

Price and plans

PriceDifferent approach
Rival IQ$239 / $349 / $559 a month, or $199 / $299 / $469 a month on an annual plan. 1
Upthread$49 / $149 / $499 a month, or 2 months free yearly. A 7-day trial with Starter limits. No card required.
AgenciesThey do more
Rival IQUnlimited landscapes for managing multiple clients, and custom branded reports with the client's logo from Engage up. 1
UpthreadAgency plan: 15 brands, 10 seats and shareable client reports. No white-label yet.

Switching from Rival IQ.

Setting up Upthread takes your website address, not a list of handles. It drafts a brand profile and proposes keywords, competitors, buyer questions and focus subreddits for you to edit, so the competitors from your Rival IQ landscapes come straight across. Set your role and disclosure line, choose engines and a country, and the first discovery and visibility runs start, targeting a ranked inbox in under three minutes. The extension is optional.

What you bring across

  • Your listening searches. The brand and product terms in them become Upthread keywords, and the terms you exclude become negative keywords.
  • The competitors in your landscapes, each with its aliases, for share of voice in AI answers and for spotting them inside threads.
  • One landscape per client becomes one brand per client. Upthread's Agency plan holds 15 brands with 10 seats.

What works differently

  • Rival IQ lists Reddit among the sources its listening analyzes, beside Twitter and Quora. Upthread reads only Reddit, and ranks each thread by Google rank, AI citations per engine, buying intent, freshness and how the subreddit treats brands. 2
  • Rival IQ benchmarks the social accounts of the companies you track. Upthread benchmarks your share of voice in AI answers, and shows which competitors the Reddit threads behind those answers recommend. 1
  • Rival IQ's listening reports mentions, sentiment and spikes. Upthread drafts two replies per thread, grounded in the thread, its top comments and the subreddit's rules, and you post the one you choose. 2
  • After you post, Upthread tracks the reply's score over time, any moderator removal, and whether the thread keeps its place in AI answers.

How Reddit access is changing

Reddit is closing its public API and moving toward logged-in viewing. This matters for any tool that reads Reddit, so each comparison states only what the tool itself says about its data source.

  1. On Oct 29, 2026, Reddit said it will shift to a primarily logged-in experience, starting with tests in select markets outside the US. 4
  2. 9to5Mac reported that Reddit will start requiring a logged-in account for most of its content. 5
  3. Reddit's CEO said most unauthorized access to its content happens through the logged-out experience. 6

Rival IQ and Upthread: questions.

Does Rival IQ monitor Reddit?

Through its social listening, which analyzes data sources like Reddit, Twitter and Quora for mentions and sentiment, with always-on alerting. Upthread covers only Reddit, starting from the threads Google and AI answers show buyers. 2

Which Rival IQ plans include listening?

Engage and Engage Pro: 2 and 10 saved searches for always-on monitoring, plus instant search. Drive has none. Every Upthread plan includes Reddit discovery and brand mentions. 1

Which one costs less?

Rival IQ starts at $239 a month, or $199 on an annual plan, and listening starts with Engage at $349. Upthread Starter is $49 a month for one brand on Reddit, with 150 drafts a month. 1

Which is better for an agency?

For branded client reports, Rival IQ: Engage and Engage Pro export custom branded reports with your client's logo. Upthread's Agency plan holds 15 brands and 10 seats with shareable read-only reports, and no white-label yet. 1

Can I use Rival IQ and Upthread together?

Yes. Keep benchmarking your social accounts against competitors, and use Upthread for the Reddit threads that Google and AI answers show buyers, with a drafted reply for each one.

Sources

We read each page on the date shown. Rival IQ's own pages are named, not linked. Spotted something out of date? Email [email protected] and we will fix it.

  1. [1]Rival IQ pricing page, checked Nov 8, 2026.
  2. [2]Rival IQ social listening page, checked Nov 8, 2026.
  3. [3]Rival IQ homepage, checked Nov 8, 2026.
  4. [4]Engadget, checked Oct 29, 2026.
  5. [5]9to5Mac, checked Oct 29, 2026.
  6. [6]CyberInsider, checked Oct 30, 2026.

Run your first discovery, then judge for yourself.

Enter your website. Upthread drafts your brand profile, suggests buyer questions and subreddits, and runs your first discovery.

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No card required. 7 days with Starter limits.