Looking for a YouScan alternative?
YouScan is an AI-powered social listening platform that analyses texts, images and audience data across social media, blogs, forums, reviews and news, Reddit included. Upthread is Reddit only: the threads Google and AI answers cite, a drafted reply, and what it did.
Last checked Nov 8, 2026. Every fact about YouScan is numbered to its source at the bottom of the page.
Why people look beyond YouScan.
YouScan is a social listening platform that helps marketers, researchers, CX experts and PR pros understand customers: what they say, what they do and who they are. It pairs text analysis with image analytics, called Visual Insights, and Insights Copilot, a conversational assistant for your listening data. 1
One plan has a public price: Starter 3 costs $499 a month, billed annually, for 3 topics and up to 15,000 monthly mentions, with unlimited users, searches and alerts. Unlimited plans for brands and agencies add as many topics as you need, Visual Insights and Audience Insights, and are priced after a demo. 1
Reddit is one of its channels. YouScan's own guide to Reddit listening says it monitors subreddits with historical data and subreddit-level filtering, next to Instagram, TikTok, YouTube, X, news, blogs and review sites, and lets you build subreddit-level dashboards of mention trends and sentiment. 2
Upthread doesn't analyse images or audiences. It covers Reddit only, looks for the threads Google results and AI answers show your buyers, drafts replies that follow each subreddit's rules, and keeps track of each reply once you have posted it.
Who should choose which.
Who should choose YouScan
- You need listening across social media, blogs, forums, reviews and news, with unlimited users, searches and alerts. Upthread covers Reddit only. 1
- You need spoken mentions too: its audio monitoring summarizes what YouTube creators, reviewers and news channels say about your brand. 3
- You want to question your listening data in plain language and get answers backed by example posts, through Insights Copilot. 1
Who should choose Upthread
- You want fewer, better Reddit threads: the ones Google and AI answers already put in front of buyers, ranked for you.
- You need help with the reply itself: a draft grounded in the thread and the subreddit's rules, with your disclosure when it names you.
- Your budget is closer to $49 or $149 a month, and you'd like to pay month to month.
YouScan in brief
AI social listening with image and audience insights across social media, blogs, forums, reviews and news.
- Describes itself as "an AI-powered social listening platform" that analyses texts, images and audience data from social media. 4
- Starter 3 costs $499 a month, billed annually, for 3 topics and up to 15,000 monthly mentions; Unlimited plans are priced after a demo. 1
- Starter 3 covers supported social media, blogs, forums, reviews and online news, with unlimited users, social searches, rules and alerts. 1
- Its guide to Reddit listening says it monitors subreddits with historical data and subreddit-level filtering, next to Instagram, TikTok, YouTube, X, news, blogs and reviews. 2
- Insights Copilot, an AI agent you question in plain language, gives 10 questions a month on Starter 3 and unlimited questions on Unlimited plans. 1
- Its audio monitoring listens to and summarizes spoken mentions of your brand in YouTube videos. 3
- Advises brand teams that respond on Reddit to follow subreddit rules and disclose their brand affiliation. No reply drafting is described. 2
Pricing, plan by plan.
YouScan
- Starter 3$499 a month, billed annually
- 3 topics, up to 15,000 monthly mentions across social media, blogs, forums, reviews and news, Insights Copilot with 10 questions a month, 1 custom dashboard, unlimited users and alerts. 1
- Unlimited plansPriced after a demo
- As many topics as you need, unlimited sampled mentions, Visual Insights, Audience Insights, unlimited Copilot questions and dashboards, data export and API access. 1
- Starter 3 is billed annually, and the page shows the same 499 figure in US dollars, euros and pounds. 1
- No free trial is described; a demo comes with a demo account its team sets up for you. 1
- Support runs Monday to Friday by chat, email and WhatsApp; higher tiers add a dedicated customer success manager. 1
Upthread
- Starter$49 a month
- 1 brand, 25 keywords, 25 buyer questions, 3 engines, 150 drafts a month, 1 seat. Discovery: Daily.
- Growth$149 a month
- 3 brands, 100 keywords, 75 buyer questions, All engines, 600 drafts a month, 3 seats. Discovery: Every 6 hours.
- Agency$499 a month
- 15 brands, 500 keywords, 300 buyer questions, All engines, 2,500 drafts a month, 10 seats. Discovery: Every 6 hours.
Yearly billing gives 2 months free. Every workspace starts with a 7-day trial on Starter limits, with no card. See full pricing.
YouScan and Upthread, point by point.
Each row sets a sourced fact about YouScan next to what Upthread does, grouped by what you would check first.
What it watches
- SourcesThey do more
- YouScanSupported social media, blogs, forums, reviews and online news; Unlimited plans add image contents and audience attributes. 1
- UpthreadReddit only.
- RedditDifferent approach
- YouScanSubreddit monitoring with historical data, subreddit-level filtering and subreddit dashboards for mention trends and sentiment. 2
- UpthreadThreads Google results and AI answers cite for your buyer questions, plus threads that name your brand, each labelled by type.
- Finding threadsDifferent approach
- YouScanTopics built from text queries, with aspect sentiment, trend detection, rules and alerts. 1
- UpthreadThreads from Google results and AI citations, ranked by Google rank, AI citations per engine, buying intent, freshness and how the subreddit treats brands.
- AI answersUpthread does more
- YouScanNo AI answer tracking listed. 1
- UpthreadGoogle AI Overviews and AI Mode twice a week, from live Google results. ChatGPT, Perplexity, Gemini and Claude weekly through their APIs, labelled API.
- How it reads RedditDifferent approach
- YouScanNo Reddit data source stated. 2
- UpthreadBuilt on your own logged-in browser, so Reddit's move to logged-in-only viewing doesn't break it. Discovery comes from Google results and AI citations, with no Reddit API.
Replying
- DraftingUpthread does more
- YouScanNo reply drafting described; its guide tells brand teams to follow subreddit rules and disclose their affiliation. 2
- UpthreadTwo drafts per thread, grounded in the thread, its top comments, the subreddit's rules and your facts. A lint and an AI judge check each one first.
After you post
- After postingUpthread does more
- YouScanCustom dashboards, PDF and XLS reports, an API and alerts on important mentions. No reply tracking listed. 3
- UpthreadScore over time, moderator removals, and the thread's citation history before and after your reply. Links carry UTM tags for your own analytics.
Price and plans
- PriceDifferent approach
- YouScan$499 a month, billed annually, for Starter 3. Unlimited plans are priced after a demo. 1
- Upthread$49 / $149 / $499 a month, or 2 months free yearly. A 7-day trial with Starter limits. No card required.
- AgenciesDifferent approach
- YouScanUnlimited plans are aimed at brands and agencies, with unlimited users and access rights set to your requirements. 1
- UpthreadAgency plan: 15 brands, 10 seats and shareable client reports. No white-label yet.
Switching from YouScan.
You can try Upthread without a demo account. Enter your website; it drafts a brand profile and suggests keywords, competitors, buyer questions and focus subreddits that you edit. Set your voice and the disclosure line for replies that name you, pick engines and a country, and the first runs produce a ranked inbox, with under three minutes as the target. The browser extension is optional.
What you bring across
- Your topics. The brand and product terms in each query become keywords, and the exclusions become negative keywords.
- Your subreddit dashboards. The subreddits you track become focus subreddits, and the ones you filter out become negative keywords.
- Your competitor topics, each with aliases, for share of voice in AI answers and to spot rivals inside cited threads.
- Your alert channel. Upthread posts to Slack on Growth and Agency, and every plan gets a daily or weekly email digest.
What works differently
- YouScan monitors subreddits next to Instagram, TikTok, YouTube, X, news and reviews in one view. Upthread looks only at Reddit and ranks each thread by Google rank, AI citations per engine, buying intent, freshness and how the subreddit treats brands. 2
- YouScan's guide tells brands to follow subreddit rules and disclose their affiliation when they respond. Upthread builds that into the draft: two replies per thread, grounded in the thread and the subreddit's rules, with your disclosure when a draft names the brand. 2
- YouScan's Insights Copilot answers questions about your listening data with example posts. Upthread's Insights answer narrower Reddit questions: which subreddits matter, who the cited threads recommend, and what buyers ask. 1
- After you post, Upthread follows the reply's score, notes any moderator removal, and keeps the thread's citation history.
How Reddit access is changing
Reddit is closing its public API and moving toward logged-in viewing. This matters for any tool that reads Reddit, so each comparison states only what the tool itself says about its data source.
- On Oct 29, 2026, Reddit said it will shift to a primarily logged-in experience, starting with tests in select markets outside the US. 5
- 9to5Mac reported that Reddit will start requiring a logged-in account for most of its content. 6
- Reddit's CEO said most unauthorized access to its content happens through the logged-out experience. 7
YouScan and Upthread: questions.
Does YouScan monitor Reddit?
Yes. Its own guide to Reddit listening says it monitors subreddits with historical data and subreddit-level filtering, alongside Instagram, TikTok, YouTube, X, news, blogs and review sites. Upthread covers Reddit only and starts from the threads Google and AI answers cite. 2
How much does YouScan cost?
Starter 3 is $499 a month, billed annually, for 3 topics and up to 15,000 monthly mentions; Unlimited plans are priced after a demo. Upthread Starter is $49 a month, and Agency is $499 for 15 brands. 1
Does YouScan write replies?
No reply drafting is described. Its guide advises brand teams to follow subreddit rules and disclose their affiliation when they respond on Reddit. Upthread drafts the reply with that disclosure built in, and you post it yourself. 2
Does YouScan track AI answers?
No AI answer tracking is listed; its AI agent, Insights Copilot, answers questions about your listening data. Upthread asks your buyer questions in Google's AI answers and four assistants and keeps the Reddit threads they cite. 1
Can I use YouScan and Upthread together?
Yes. YouScan can keep the broad, visual view of your brand across social media and news, while Upthread works the Reddit threads that search and AI answers surface, one drafted reply at a time.
Sources
We read each page on the date shown. YouScan's own pages are named, not linked. Spotted something out of date? Email [email protected] and we will fix it.
- [1]YouScan pricing page, checked Nov 8, 2026.
- [2]YouScan guide to Reddit social listening, checked Nov 8, 2026.
- [3]YouScan product page, checked Nov 8, 2026.
- [4]YouScan homepage, checked Nov 8, 2026.
- [5]Engadget, checked Oct 29, 2026.
- [6]9to5Mac, checked Oct 29, 2026.
- [7]CyberInsider, checked Oct 30, 2026.
Run your first discovery, then judge for yourself.
Enter your website. Upthread drafts your brand profile, suggests buyer questions and subreddits, and runs your first discovery.
No card required. 7 days with Starter limits.