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Upthread vs Common Room

Common Room is buyer intelligence for revenue teams: it ties signals from your CRM, website, product and communities, Reddit included, to real people and helps reps reach them. Upthread works inside Reddit: the threads Google and AI answers cite, and disclosed replies you post.

Last checked Nov 8, 2026. Every fact about Common Room is numbered to its source at the bottom of the page.

On this page
  1. Why look beyond Common Room
  2. Who should choose which
  3. Common Room in brief
  4. Pricing, plan by plan
  5. Point by point
  6. What it watches
  7. Replying
  8. After you post
  9. Price and plans
  10. Switching from Common Room
  11. Reddit access is changing
  12. Questions
  13. Sources
  14. Related comparisons

Why people look beyond Common Room.

Common Room calls itself an AI-native go-to-market platform for buyer intelligence and action. It unifies first-party customer data with real-world buyer signals into one continuously updated view of each buyer, and uses AI agents to help revenue teams prioritize accounts and act on them. 1

Reddit is one of those signals. Once you authenticate a Reddit account, Common Room watches up to 10 subreddits for your keywords, imports new posts and comments about every 30 minutes, and creates contacts from the people who wrote or commented on the matching posts. 2

Essential costs $2,500 a month, billed annually, for 5 seats, up to 100k contacts, 5k RoomieAI research credits and 2.5k Prospector credits. Advanced and Enterprise are quoted, and every plan starts with a demo request. 3

Upthread starts from the other end of the thread. Instead of turning Reddit activity into contacts for outreach, it finds the threads Google and AI answers already show your buyers, drafts a disclosed reply grounded in each one, and tracks what that reply does after you post it from your own account.

Who should choose which.

Who should choose Common Room

  • You want Reddit as one buyer signal beside your CRM, GitHub, LinkedIn, X, Slack, Discord and G2. Upthread covers Reddit only. 4
  • You want names, not just posts: Common Room turns the authors and commenters of matching Reddit posts into contacts. 2
  • Your team runs outbound and wants personalized emails and sequences built on those signals, plus a dialer. 5

Who should choose Upthread

  • You would rather answer a buyer's question in the thread where everyone can read it than add the person who asked to an outbound sequence.
  • You want each Reddit reply drafted from the thread's top comments and the subreddit's rules, with a disclosure line whenever it names your brand.
  • You want the Reddit threads that name your brand labelled as praise, complaint, support question and more, with Slack alerts for complaints on Growth and Agency.

Common Room in brief

Buyer intelligence for B2B revenue teams, with Reddit among its community signals and AI-written outreach.

  • Calls itself an AI-native go-to-market platform for buyer intelligence and action, for revenue teams at mid-market and enterprise B2B companies. 1
  • Essential costs $2,500 a month, billed annually, with 5 seats and up to 100k contacts. Advanced and Enterprise are custom. 3
  • Its Reddit integration, on all plans, watches up to 10 subreddits for your keywords and imports new posts and comments about every 30 minutes. 2
  • Creates contacts from the people who wrote or commented on matching Reddit posts. 2
  • Also connects GitHub, LinkedIn, X, Slack, Discord, Discourse, Stack Overflow, YouTube and G2, among others. 4
  • RoomieAI writes personalized outreach from person-level intent, with a person reviewing each draft. 6
  • Engage runs AI email sequences and triggered outbound, and calls go through a dialer. 5
  • Every plan includes Slack and email alerts, webhooks, a Chrome extension and an MCP server. 3

Pricing, plan by plan.

Common Room

Essential$2,500 a month, billed annually
5 seats, up to 100k contacts, 5k RoomieAI research credits, 2.5k Prospector credits, unlimited alerts, workflows and segments, select integrations, a shared CSM. 3
AdvancedCustom
15 seats, up to 250k contacts, 7.5k RoomieAI research credits, 7.5k Prospector credits, select integrations, a dedicated CSM. 3
EnterpriseCustom
30 seats, up to 750k contacts, 10K RoomieAI research credits, 15K Prospector credits, comprehensive integrations, a dedicated CSM. 3
  • The Reddit integration is included on all plans, for up to 10 subreddits. 2
  • Every plan connects to your CRM, your sales engagement platform and Slack, and includes Common Room's MCP server. 3
  • No free trial is listed. Each plan's button asks you to request a demo. 3

Upthread

Starter$49 a month
1 brand, 25 keywords, 25 buyer questions, 3 engines, 150 drafts a month, 1 seat. Discovery: Daily.
Growth$149 a month
3 brands, 100 keywords, 75 buyer questions, All engines, 600 drafts a month, 3 seats. Discovery: Every 6 hours.
Agency$499 a month
15 brands, 500 keywords, 300 buyer questions, All engines, 2,500 drafts a month, 10 seats. Discovery: Every 6 hours.

Yearly billing gives 2 months free. Every workspace starts with a 7-day trial on Starter limits, with no card. See full pricing.

Common Room and Upthread, point by point.

Each row sets a sourced fact about Common Room next to what Upthread does, grouped by what you would check first.

What it watches

Built forDifferent approach
Common RoomRevenue teams, from RevOps and sales to marketing, at mid-market and enterprise B2B companies. 1
UpthreadBrands and agencies working Reddit, with plans for 1 to 15 brands from $49 a month.
SourcesThey do more
Common RoomCRM and product data plus GitHub, LinkedIn, X, Slack, Discord, Stack Overflow, YouTube, G2 and Reddit. 4
UpthreadReddit only.
Finding threadsDifferent approach
Common RoomUp to 10 subreddits you choose, all posts or keyword matches, imported about every 30 minutes. A subreddit over 10M subscribers can't be monitored. 2
UpthreadThreads from Google results and AI citations, ranked by Google rank, AI citations per engine, buying intent, freshness and how the subreddit treats brands.
AI answersUpthread does more
Common RoomNo AI answer tracking listed. 7
UpthreadGoogle AI Overviews and AI Mode twice a week, from live Google results. ChatGPT, Perplexity, Gemini and Claude weekly through their APIs, labelled API.
How it reads RedditDifferent approach
Common RoomThrough a Reddit account you authenticate in Common Room. Any account works, and no subreddit admin rights are needed. 2
UpthreadBuilt on your own logged-in browser, so Reddit's move to logged-in-only viewing doesn't break it. Discovery comes from Google results and AI citations, with no Reddit API.

Replying

OutreachDifferent approach
Common RoomPersonalized emails, AI sequences and a dialer, aimed at the people behind the signals. 5
UpthreadNo DMs or outreach. You answer in public, in the thread, from your own account.
DraftingUpthread does more
Common RoomDrafts outreach messages to buyers. No Reddit reply drafting is described. 6
UpthreadTwo drafts per thread, grounded in the thread, its top comments, the subreddit's rules and your facts. A lint and an AI judge check each one first.

After you post

After postingUpthread does more
Common RoomCustom reports, alerts and workflows on buyer activity. No reply tracking listed. 3
UpthreadScore over time, moderator removals, and the thread's citation history before and after your reply. Links carry UTM tags for your own analytics.

Price and plans

PriceDifferent approach
Common RoomEssential is $2,500 a month, billed annually. Advanced and Enterprise are custom, and every plan starts with a demo request. 3
Upthread$49 / $149 / $499 a month, or 2 months free yearly. A 7-day trial with Starter limits. No card required.

Switching from Common Room.

You don't need a demo to start Upthread. Give it your website and it drafts a brand profile, then suggests keywords, competitors, buyer questions and focus subreddits you can edit, so your Common Room subreddits and keywords carry straight over. Set your role and disclosure line, choose engines and a country, and the first discovery and visibility runs fill a ranked inbox, aiming for under three minutes. The browser extension can wait.

What you bring across

  • Your Reddit keywords. The terms you listen for become Upthread keywords, and the noise you filter out becomes negative keywords.
  • Your subreddit list, as focus subreddits. They lift a thread's priority, while threads Google or an AI answer cites in other subreddits still come in.
  • Your competitor names, with aliases, so Upthread can count share of voice in AI answers and spot rivals recommended inside threads.

What works differently

  • Common Room watches the subreddits you pick and imports every matching post and comment. Upthread starts from Google results and AI citations, and ranks each thread by Google rank, citations per engine, buying intent, freshness and how the subreddit treats brands. 2
  • Common Room creates contacts from the people who posted or commented in matching threads. Upthread keeps the conversation in public: two drafts per thread, checked by a lint and an AI judge, and you post from your own account. 2
  • Common Room's AI drafts outreach messages to buyers. Upthread's drafts are replies to the thread itself, grounded in its top comments and the subreddit's rules, with your disclosure when a draft names your brand. 6
  • After you post, Upthread follows the reply: its score over time, whether moderators removed it, and whether the thread is still cited in AI answers.

How Reddit access is changing

Reddit is closing its public API and moving toward logged-in viewing. This matters for any tool that reads Reddit, so each comparison states only what the tool itself says about its data source.

  1. On Oct 29, 2026, Reddit said it will shift to a primarily logged-in experience, starting with tests in select markets outside the US. 8
  2. 9to5Mac reported that Reddit will start requiring a logged-in account for most of its content. 9
  3. Reddit's CEO said most unauthorized access to its content happens through the logged-out experience. 10

Common Room and Upthread: questions.

Does Common Room monitor Reddit?

Yes, through an integration on all plans: up to 10 subreddits, filtered by your keywords, with new posts and comments imported about every 30 minutes. Upthread is Reddit only and finds threads through Google results and AI citations rather than a fixed subreddit list. 2

Does Common Room reply on Reddit for me?

No Reddit replying is described. Its AI writes personalized outreach to buyers, with a person reviewing each draft. Upthread drafts the public reply in the thread, and you post it yourself from your own account. 6

Which one costs less?

Common Room Essential is $2,500 a month, billed annually, and the larger plans are quoted. Upthread Starter is $49 a month and Agency $499, and a 7-day trial needs no card. 3

Who is each one for?

Common Room is built for revenue teams at mid-market and enterprise B2B companies: RevOps, sales and marketing working accounts and contacts. Upthread is for the marketer, founder or agency that wants to show up well in the Reddit threads buyers read. 1

Can I use Common Room and Upthread together?

Yes. A buyer-intelligence platform can keep feeding your reps, while Upthread looks after the public side: the Reddit threads that Google and AI answers put in front of buyers, and a reply you are happy to have your name on.

Sources

We read each page on the date shown. Common Room's own pages are named, not linked. Spotted something out of date? Email [email protected] and we will fix it.

  1. [1]Common Room about page, checked Nov 8, 2026.
  2. [2]Common Room docs, Reddit integration guide, checked Nov 8, 2026.
  3. [3]Common Room pricing page, checked Nov 8, 2026.
  4. [4]Common Room integrations page, checked Nov 8, 2026.
  5. [5]Common Room Engage page, checked Nov 8, 2026.
  6. [6]Common Room RoomieAI page, checked Nov 8, 2026.
  7. [7]Common Room homepage, checked Nov 8, 2026.
  8. [8]Engadget, checked Oct 29, 2026.
  9. [9]9to5Mac, checked Oct 29, 2026.
  10. [10]CyberInsider, checked Oct 30, 2026.

Run your first discovery, then judge for yourself.

Enter your website. Upthread drafts your brand profile, suggests buyer questions and subreddits, and runs your first discovery.

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No card required. 7 days with Starter limits.