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Upthread vs BrandMentions

BrandMentions monitors the web and social media, Reddit included, for brand mentions, sentiment and competitor insights, with white-label reports for agencies. Upthread is Reddit only: the threads Google and AI answers cite, a drafted reply you post, and its results.

Last checked Nov 8, 2026. Every fact about BrandMentions is numbered to its source at the bottom of the page.

On this page
  1. Why look beyond BrandMentions
  2. Who should choose which
  3. BrandMentions in brief
  4. Pricing, plan by plan
  5. Point by point
  6. What it watches
  7. Replying
  8. After you post
  9. Price and plans
  10. Switching from BrandMentions
  11. Reddit access is changing
  12. Questions
  13. Sources
  14. Related comparisons

Why people look beyond BrandMentions.

BrandMentions is a social listening and brand monitoring tool for brands and agencies. It monitors the web and social media for your brand and your market, scores sentiment, sends alerts for new mentions and links, and helps you research competitors' marketing strategies. 1

Plans are sized by keywords, mentions and users. Starter costs $99 a month billed quarterly, or $79 billed annually; Pro and Expert cost $299 and $499 a month, or $249 and $399 billed annually; Enterprise starts at $1,299. It never charges above the plan price for extra mentions. 2

Reddit is one of its sources. Its social media tracker page says BrandMentions supports Instagram, Facebook, Reddit, LinkedIn and more, with engagement metrics such as reach, impressions, likes, comments and shares for each post. 3

Upthread is built for one channel. It covers Reddit only, finds the threads Google results and AI answers show your buyers, drafts a reply that fits each subreddit's rules, and keeps a record of that reply once you post it.

Who should choose which.

Who should choose BrandMentions

  • You want mentions from social media, news, blogs, forums and the wider web, with sentiment, in one tool. Upthread covers Reddit only. 1
  • Your agency sends clients white-label reports, which come with Expert, or wants the whole app under its own brand on Enterprise. 2
  • You want alerts for new links to your site as well as new mentions, for PR and outreach follow-up. 1

Who should choose Upthread

  • You need less than a web-wide mention feed: just the Reddit threads that put your category in front of buyers through search and AI.
  • You want a reply drafted in the thread's own context, within the subreddit's rules, for you to review and post yourself.
  • You want to know what happened to each reply afterwards, including its score and whether moderators removed it.

BrandMentions in brief

Web and social listening for brands and agencies: mentions, sentiment, competitor research and white-label reports.

  • Calls itself a social listening and brand monitoring tool for deep web and social monitoring, powered by its own AI. 1
  • Says it supports Instagram, Facebook, Reddit, LinkedIn and more, with engagement metrics such as reach, likes, comments and shares for each post. 3
  • Starter costs $99 a month billed quarterly, and Pro and Expert $299 and $499 a month, or $79, $249 and $399 billed annually. Enterprise starts at $1,299. 2
  • Plans are sized by keywords, mentions and users: 5 keywords and 5k mentions a month on Starter, up to 50 keywords and 75k mentions on Expert. 2
  • Never charges beyond the plan price: when you reach your mentions limit, it contacts you about an upgrade. 2
  • White-label reports come with Expert, and a fully white-labelled app with custom Enterprise plans. 2
  • Sends email alerts for new mentions and notifications for new links, and helps you research competitors' marketing strategies. 1
  • Offers a 7-day free trial with full access to the app. 2

Pricing, plan by plan.

BrandMentions

Starter$99 a month billed quarterly, or $79 a month billed annually
5 keywords, 5k mentions a month, 1 user, daily updates, AI sentiment, 3 months of data retention. 2
Pro$299 a month, or $249 a month billed annually
20 keywords, 30k mentions a month, 2 users, hourly updates, multilingual AI sentiment, standard reports, AI Assistant. 2
Expert$499 a month, or $399 a month billed annually
50 keywords, 75k mentions a month, 10 users, realtime updates, audience demographics, white-label reports, AI Brand Assistant, Boolean search. 2
EnterpriseFrom $1,299 a month, or from $1,099 a month billed annually
Custom keywords, mentions and users, API and Boolean search, full historical data, a dedicated success manager, app white-label on custom plans. 2
  • The 7-day free trial gives full access to the app, and you can cancel at any time with no long-term commitment. 2
  • Annual billing gives up to 3 months free; Starter's shorter billing period is quarterly, not monthly. 2
  • It never charges more than your plan price: when you reach the mentions limit, it contacts you about an upgrade. 2

Upthread

Starter$49 a month
1 brand, 25 keywords, 25 buyer questions, 3 engines, 150 drafts a month, 1 seat. Discovery: Daily.
Growth$149 a month
3 brands, 100 keywords, 75 buyer questions, All engines, 600 drafts a month, 3 seats. Discovery: Every 6 hours.
Agency$499 a month
15 brands, 500 keywords, 300 buyer questions, All engines, 2,500 drafts a month, 10 seats. Discovery: Every 6 hours.

Yearly billing gives 2 months free. Every workspace starts with a 7-day trial on Starter limits, with no card. See full pricing.

BrandMentions and Upthread, point by point.

Each row sets a sourced fact about BrandMentions next to what Upthread does, grouped by what you would check first.

What it watches

SourcesThey do more
BrandMentionsSocial media, news, blogs, forums and the web. 1
UpthreadReddit only.
RedditDifferent approach
BrandMentionsListed among the social platforms it supports, with engagement metrics for each post. 3
UpthreadThreads Google results and AI answers cite, plus threads that name your brand, labelled by type.
Finding threadsDifferent approach
BrandMentionsKeyword monitoring with sentiment, email alerts for new mentions and competitor research. 1
UpthreadThreads from Google results and AI citations, ranked by Google rank, AI citations per engine, buying intent, freshness and how the subreddit treats brands.
AI answersUpthread does more
BrandMentionsNo AI answer tracking listed. 1
UpthreadGoogle AI Overviews and AI Mode twice a week, from live Google results. ChatGPT, Perplexity, Gemini and Claude weekly through their APIs, labelled API.
How it reads RedditDifferent approach
BrandMentionsNo Reddit data source stated. 3
UpthreadBuilt on your own logged-in browser, so Reddit's move to logged-in-only viewing doesn't break it. Discovery comes from Google results and AI citations, with no Reddit API.

Replying

DraftingUpthread does more
BrandMentionsNo reply drafting listed. 1
UpthreadTwo drafts per thread, grounded in the thread, its top comments, the subreddit's rules and your facts. A lint and an AI judge check each one first.

After you post

After postingUpthread does more
BrandMentionsStandard and white-label reports on your mentions. No reply tracking listed. 2
UpthreadScore over time, moderator removals, and the thread's citation history before and after your reply. Links carry UTM tags for your own analytics.

Price and plans

PriceDifferent approach
BrandMentions$99 / $299 / $499 a month (Starter billed quarterly), or $79 / $249 / $399 billed annually. Enterprise from $1,299. 2
Upthread$49 / $149 / $499 a month, or 2 months free yearly. A 7-day trial with Starter limits. No card required.
AgenciesThey do more
BrandMentionsSeparate projects per client, white-label reports on Expert, and a white-label app on custom Enterprise plans. 2
UpthreadAgency plan: 15 brands, 10 seats and shareable client reports. No white-label yet.

Switching from BrandMentions.

Setup takes your website address, not a list of projects. Upthread drafts a brand profile and suggests keywords, competitors, buyer questions and focus subreddits for you to edit. Set your voice and disclosure, choose engines and a country, and the first runs build a ranked inbox, with under three minutes as the target. The extension is optional until you post a reply.

What you bring across

  • Your projects' keywords. Brand and product names become Upthread keywords, and the noise you filter out becomes negative keywords.
  • Your competitor research, as competitors with aliases, for share of voice in AI answers and for spotting rivals in cited threads.
  • Your client list, on the Agency plan: up to 15 brands, each with its own keywords, buyer questions and focus subreddits.
  • Your email alert habit, as a daily or weekly digest, with Slack alerts on Growth and Agency.

What works differently

  • BrandMentions lists Reddit among the platforms it supports, next to Instagram, Facebook and LinkedIn. Upthread looks at Reddit alone and ranks threads by Google rank, AI citations per engine, buying intent, freshness and how the subreddit treats brands. 3
  • BrandMentions alerts you to new mentions and links so your team can react. Upthread drafts the reaction: two replies per Reddit thread, grounded in the thread, its top comments and the subreddit's rules, with your disclosure when a draft names you. 1
  • BrandMentions reports on mentions in standard or white-label reports. Upthread reports on replies: each one's score over time, moderator removals, and the thread's citation history. 2
  • Upthread also tracks your brand in AI answers, with AI answer tracking in every plan: mention rate, share of voice and the Reddit threads each engine cites.

How Reddit access is changing

Reddit is closing its public API and moving toward logged-in viewing. This matters for any tool that reads Reddit, so each comparison states only what the tool itself says about its data source.

  1. On Oct 29, 2026, Reddit said it will shift to a primarily logged-in experience, starting with tests in select markets outside the US. 4
  2. 9to5Mac reported that Reddit will start requiring a logged-in account for most of its content. 5
  3. Reddit's CEO said most unauthorized access to its content happens through the logged-out experience. 6

BrandMentions and Upthread: questions.

Does BrandMentions monitor Reddit?

Yes. Its social media tracker page says BrandMentions supports Instagram, Facebook, Reddit, LinkedIn and more, with engagement metrics for each post. Upthread covers Reddit only, starting from the threads Google and AI answers cite. 3

How much does BrandMentions cost?

Starter is $99 a month billed quarterly, or $79 billed annually, for 5 keywords and 5k mentions a month. Upthread Starter is $49 a month for one brand, with Reddit discovery, drafts and AI answer tracking. 2

Does BrandMentions write replies?

No reply drafting is described; it alerts you to new mentions and links and leaves the response to you. Upthread drafts two replies per Reddit thread, and you post the one you pick from your own account. 1

Is BrandMentions good for agencies?

Yes: separate projects per client, white-label reports on Expert, and a white-label app on custom Enterprise plans. Upthread's Agency plan covers 15 brands and 10 seats with shareable read-only reports, but no white-label yet. 2

Can I use BrandMentions and Upthread together?

Yes. BrandMentions can keep the wide net across web and social mentions, and Upthread can take the Reddit threads that matter in search and AI answers through to a posted, tracked reply.

Sources

We read each page on the date shown. BrandMentions's own pages are named, not linked. Spotted something out of date? Email [email protected] and we will fix it.

  1. [1]BrandMentions homepage, checked Nov 8, 2026.
  2. [2]BrandMentions pricing page, checked Nov 8, 2026.
  3. [3]BrandMentions social media tracker page, checked Nov 8, 2026.
  4. [4]Engadget, checked Oct 29, 2026.
  5. [5]9to5Mac, checked Oct 29, 2026.
  6. [6]CyberInsider, checked Oct 30, 2026.

Run your first discovery, then judge for yourself.

Enter your website. Upthread drafts your brand profile, suggests buyer questions and subreddits, and runs your first discovery.

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No card required. 7 days with Starter limits.