Pricing
Simple plans. Caps per workspace.
Every plan includes discovery, drafting, reply tracking, AI visibility, Mentions and Insights. No card required. 7 days with Starter limits.
Starter
For a founder or marketer working on one brand.
$49/ month
Billed monthly, or $490 a year
Start free trial- About 5 reply or post drafts a day (150 a month)
- 25 buyer questions, asked in Google's AI answers twice a week
- New threads and brand mentions from Google daily
- 1 brand
- 1 seat
- 25 keywords
- 10 focus subreddits
- 3 of 6 AI engines
Growth
For a team running a few brands, with Slack alerts and reports to share.
$149/ month
Billed monthly, or $1,490 a year
Start free trial- About 20 reply or post drafts a day (600 a month)
- 75 buyer questions, asked in Google's AI answers twice a week
- New threads and brand mentions from Google every 6 hours
- 3 brands
- 3 seats
- 100 keywords
- 40 focus subreddits
- All 6 AI engines
- Assign threads to teammates
- Slack alerts
- Shareable client reports
- Tracked redirect links with click counts
Agency
For a company with many brands or product lines.
$499/ month
Billed monthly, or $4,990 a year
Start free trial- About 83 reply or post drafts a day (2,500 a month)
- 300 buyer questions, asked in Google's AI answers twice a week
- New threads and brand mentions from Google every 6 hours
- 15 brands
- 10 seats
- 500 keywords
- 150 focus subreddits
- All 6 AI engines
- Assign threads to teammates
- Slack alerts
- Shareable client reports
- Tracked redirect links with click counts
Which plan fits?
Starter covers 1 brand and 25 buyer questions.
What each plan includes. Limits are shared by every brand in the workspace.
| Feature | Starter$49 / month | Growth$149 / month | Agency$499 / month |
|---|---|---|---|
| Workspace | |||
| BrandsEach brand has its own keywords, questions, subreddits and voice. | 1 | 3 | 15 |
| Seats | 1 | 3 | 10 |
| Team roles (owner, admin, member) | |||
| Assign threads to teammatesNeeds a second seat. Each person still posts from their own Reddit account. | |||
| Discovery | |||
| KeywordsSearched on Google for new Reddit threads. | 25 | 100 | 500 |
| Focus subredditsThreads there get a boost in Discover. | 10 | 40 | 150 |
| Fresh threads from Google | Daily | Every 6 hours | Every 6 hours |
| Google rank tracking | Weekly | Weekly | Weekly |
| Priority scoring and Discover | |||
| Mentions and insights | |||
| Brand mentions from GoogleReddit threads that name your brand in Google's results from the past 24 hours, plus threads in Discover and threads you open. Each one labelled, from praise to complaint. | Daily | Every 6 hours | Every 6 hours |
| Insights: communities, competitors, what buyers askFrom the last 90 days of data Upthread already has. | |||
| Rule change warningsSeen when someone in your workspace opens the subreddit with the extension. Not a scheduled check. | |||
| AI visibility | |||
| Buyer questionsThe questions we ask each AI engine on a schedule. | 25 | 75 | 300 |
| AI enginesGoogle AI Overviews counts as one. | 3 of 6 | All 6 | All 6 |
| Google AI Overviews and AI Mode checks | Twice a week | Twice a week | Twice a week |
| API engine checks (ChatGPT, Perplexity, Gemini, Claude) | Weekly | Weekly | Weekly |
| Citation history per thread | |||
| Replies | |||
| Drafts per monthEach reply version, refine, follow-up, post and redraft counts as one. | 150 | 600 | 2,500 |
| Rules lint and AI judge on every draft | |||
| Surface chance, reply window and community gatesWhether a reply can still rise, how long the thread takes replies, and the subreddit's karma, flair and AutoMod rules. | |||
| Replies to you, with a follow-up draft | |||
| What works: patterns from your tracked repliesShown with their counts once a subreddit has enough tracked replies, and passed to its drafts as hints. | |||
| Drafts for your own postsGuide, question, case study, show and tell or AMA request. Types that promote you only where the rules allow it. | |||
| Disclosure and Brand Affiliate tag checklist | |||
| Reply tracking with the extension | |||
| Links to your site with UTM tags | |||
| Tracked redirect links with click countsOpt-in, after the trial. Some subreddits and Reddit's spam filters remove redirect links. | |||
| Alerts and reports | |||
| Email digest, daily or weeklyWith new mentions and rule changes. | |||
| Slack alertsNew high-priority threads, citation changes, complaints and support questions that name you, and rule changes. | |||
| Shareable client reports | |||
| White-label reports | Planned | ||
| Start free trial | Start free trial | Start free trial | |
Prices in USD. Sales tax or VAT may be added at checkout. Payments are processed by Dodo Payments, our merchant of record. See the refund and cancellation policy.
API engines carry an “API” label everywhere because their answers can differ from what people see in the apps. Score and removal tracking need the browser extension. White-label reports are planned for the Agency plan and are not available yet.
FAQ
Pricing questions.
What counts as a brand?
A brand is one product or client you track, with its own keywords, buyer questions, subreddits, voice and disclosure settings. Agencies usually set up one brand per client.
Are limits per brand or per workspace?
Per workspace. Keywords, questions, subreddits, drafts and seats are shared across all the brands in it, so a busy brand can use more than a quiet one.
What happens when I reach a limit?
Upthread tells you which limit you reached and doesn't add the extra item. Upgrade at any time, or remove something to make room. Draft counts reset every month, on the day your billing period started.
How does the trial work?
Every new workspace gets 7 days with Starter limits. No card needed. When the trial ends, discovery and drafting pause until you pick a plan.
Can I switch plans or cancel?
Yes. Switch plans from billing settings, which shows what you pay before you confirm. To cancel, open Manage billing: it opens the customer portal of Dodo Payments, our payment provider, where a plan canceled at the end of its period keeps running until that period ends.
Are Mentions, Insights and posts included?
Yes, on every plan and during the trial. Mentions checks Google daily on Starter and every 6 hours on Growth and Agency, and Slack alerts for mentions come with Growth and Agency. Insights and rule change warnings cost nothing extra. Each post Upthread drafts, and each redraft, counts as one draft against your plan, like a reply.
Do you charge per engine or per query?
No. Engine checks are included in every plan. Google AI Overviews and AI Mode run twice a week, and the API engines run weekly.
How much does annual billing save?
Annual billing costs 10 times the monthly price, so you get 2 months free.
What currency are prices in?
US dollars. Sales tax or VAT may be added at checkout, depending on where you are.
Try Starter limits free for 7 days.
Enter your website and see which threads AI answers cite for your buyers, before you pay anything.
No card required. 7 days with Starter limits.