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Upthread vs Mentionlytics

Mentionlytics tracks brand mentions across social media, Reddit, news, blogs, forums and reviews, and sells AI answer tracking as an add-on that points to the Reddit threads AI cites. Upthread is Reddit only: it ranks those threads, drafts the reply and tracks it.

Last checked Nov 8, 2026. Every fact about Mentionlytics is numbered to its source at the bottom of the page.

On this page
  1. Why look beyond Mentionlytics
  2. Who should choose which
  3. Mentionlytics in brief
  4. Pricing, plan by plan
  5. Point by point
  6. What it watches
  7. Replying
  8. After you post
  9. Price and plans
  10. Switching from Mentionlytics
  11. Reddit access is changing
  12. Questions
  13. Sources
  14. Related comparisons

Why people look beyond Mentionlytics.

Mentionlytics is an AI social listening and brand monitoring tool for marketing, PR and agency teams. It shows what people say about your brand on social media, in the news and in AI answers, measures sentiment, and benchmarks you against competitors. 1

Plans run from Basic at $59 a month, or $49 billed yearly, on a limited-time offer, to Business at $749, or $624 billed yearly, with Enterprise from $1,299. They scale by keyword rules, monthly mentions, update speed and users, and every one includes Reddit among its social sources. 2

AI visibility is a separate, credit-based add-on. It tracks ChatGPT, Perplexity, Copilot, Gemini, AI Mode and AI Overviews, and shows the domains, URLs and Reddit threads feeding each answer, so you know where to pitch or which threads to join. 3

Upthread picks up where that last step leaves off. It covers Reddit only, ranks the threads Google results and AI answers show your buyers, drafts a reply that follows each subreddit's rules, and tracks the reply once you post it yourself.

Who should choose which.

Who should choose Mentionlytics

  • You need mentions from news, blogs, forums, reviews and nine social networks in one dashboard, from a low entry price. Upthread covers Reddit only. 2
  • You want AI answers scanned as often as 4 times a day, with the domains, URLs and Reddit threads behind each answer. 3
  • Your agency needs white-label reports and separate client accounts, which come with Business and Enterprise. 2

Who should choose Upthread

  • You already know which Reddit threads AI answers cite, and you need help writing the reply that belongs in each one.
  • You want AI answer tracking in the base plan, with every cited Reddit thread ranked in one inbox next to your mentions.
  • You want a record of each reply after it goes up: its score, any moderator removal, and the thread's citations.

Mentionlytics in brief

Social listening and brand monitoring across social, web, news and reviews, with AI answer tracking as an add-on.

  • Describes itself as an AI social listening and brand monitoring tool that shows what people say about your brand on social, in the news and in AI answers. 1
  • Basic, Essential, Advanced, Pro and Business cost $59, $169, $299, $499 and $749 a month, or $49, $141, $249, $416 and $624 a month billed yearly; Basic's price is a limited-time offer. 2
  • Every plan covers web sources plus X, TikTok, LinkedIn, Facebook, Instagram, YouTube, Reddit, Bluesky and Threads. 2
  • Says it scans Reddit posts, comments and nested discussions across relevant subreddits. 4
  • Its AI Visibility add-on tracks ChatGPT, Perplexity, Copilot, Gemini, AI Mode and AI Overviews, priced in credits by prompts, engines and scan frequency. 3
  • Shows the domains and URLs feeding AI answers, including which Reddit threads to join to win the citation. 3
  • Every plan can draft, schedule and publish posts; Business and Enterprise add white-label reports. 2
  • Offers a 14-day free trial with 3 keywords, 5,000 mentions, 10 social profiles, 5 user seats and every feature. 2

Pricing, plan by plan.

Mentionlytics

Basic$59 a month, or $49 a month billed yearly (a limited-time offer, down from $69 and $58)
3 keyword rules, 5k monthly mentions, updates every 12 hours, 10 social profiles, 2 users. 2
Essential$169 a month, or $141 a month billed yearly
10 keyword rules, 15k monthly mentions, updates every 6 hours, 20 social profiles, 10 users, competitor monitoring. 2
Advanced$299 a month, or $249 a month billed yearly
15 keyword rules, 50k monthly mentions, continuous updates, 30 social profiles, unlimited users, standard reports, AI emotion analysis. 2
Pro$499 a month, or $416 a month billed yearly
25 keyword rules, 100k monthly mentions, continuous updates, 40 social profiles, customizable reports, AI mention clustering, API and MCP. 2
Business$749 a month, or $624 a month billed yearly
40+ keyword rules, 200k+ monthly mentions, 60+ social profiles, white-label reports, optional separate client accounts. 2
EnterpriseFrom $1,299 a month, or from $1,083 a month billed yearly
100+ keyword rules, custom monthly mentions, 100+ social profiles, white-label reports, optional separate brand accounts. 2
  • The 14-day free trial needs no credit card and includes 3 keywords, 5,000 mentions, 10 social profiles, 5 user seats and every feature; you aren't charged when it ends. 2
  • Yearly billing saves 2 months, and you can cancel at any time. 2
  • AI Visibility is a credit-based add-on: you choose how many prompts, which engines and how often they run. 3
  • A managed service, where its consultants run setup, monitoring and reporting, can be added to Pro and higher plans. 2

Upthread

Starter$49 a month
1 brand, 25 keywords, 25 buyer questions, 3 engines, 150 drafts a month, 1 seat. Discovery: Daily.
Growth$149 a month
3 brands, 100 keywords, 75 buyer questions, All engines, 600 drafts a month, 3 seats. Discovery: Every 6 hours.
Agency$499 a month
15 brands, 500 keywords, 300 buyer questions, All engines, 2,500 drafts a month, 10 seats. Discovery: Every 6 hours.

Yearly billing gives 2 months free. Every workspace starts with a 7-day trial on Starter limits, with no card. See full pricing.

Mentionlytics and Upthread, point by point.

Each row sets a sourced fact about Mentionlytics next to what Upthread does, grouped by what you would check first.

What it watches

SourcesThey do more
MentionlyticsNews, blogs, forums and any website, nine social networks including Reddit, and reviews; RSS, Telegram and podcasts on higher plans. 2
UpthreadReddit only.
RedditDifferent approach
MentionlyticsScans Reddit posts, comments and nested discussions across relevant subreddits. 4
UpthreadThreads Google results and AI answers cite, plus threads that name your brand, labelled praise, complaint, comparison and more.
Finding threadsDifferent approach
MentionlyticsKeyword rules with Boolean search, filters by sentiment, source, language and country, and email alerts. 2
UpthreadThreads from Google results and AI citations, ranked by Google rank, AI citations per engine, buying intent, freshness and how the subreddit treats brands.
AI answersThey do more
MentionlyticsAdd-on: ChatGPT, Perplexity, Copilot, Gemini, AI Mode and AI Overviews, scanned from weekly up to 4 times a day, with the cited domains, URLs and Reddit threads. 3
UpthreadGoogle AI Overviews and AI Mode twice a week, from live Google results. ChatGPT, Perplexity, Gemini and Claude weekly through their APIs, labelled API.
How it reads RedditDifferent approach
MentionlyticsNo Reddit data source stated. 4
UpthreadBuilt on your own logged-in browser, so Reddit's move to logged-in-only viewing doesn't break it. Discovery comes from Google results and AI citations, with no Reddit API.

Replying

DraftingUpthread does more
MentionlyticsDrafts and schedules your own social posts. No AI reply drafting is listed among its AI features. 2
UpthreadTwo drafts per thread, grounded in the thread, its top comments, the subreddit's rules and your facts. A lint and an AI judge check each one first.
PostingDifferent approach
MentionlyticsDrafts, schedules and publishes posts to your connected social profiles, on every plan. 2
UpthreadYou post from your own account. The extension can insert the draft; you click Comment.

After you post

After postingUpthread does more
MentionlyticsEngagement, reach and share of voice reports with PDF and Excel export. No reply tracking listed. 2
UpthreadScore over time, moderator removals, and the thread's citation history before and after your reply. Links carry UTM tags for your own analytics.

Price and plans

PriceDifferent approach
Mentionlytics$59 / $169 / $299 / $499 / $749 a month, or $49 / $141 / $249 / $416 / $624 billed yearly. Basic is a limited-time offer; Enterprise starts at $1,299. 2
Upthread$49 / $149 / $499 a month, or 2 months free yearly. A 7-day trial with Starter limits. No card required.
AgenciesThey do more
MentionlyticsWhite-label reports and optional separate client accounts on Business, and separate brand accounts on Enterprise. 2
UpthreadAgency plan: 15 brands, 10 seats and shareable client reports. No white-label yet.

Switching from Mentionlytics.

Setup starts from your website instead of a keyword list. Upthread drafts a brand profile and suggests keywords, competitors, buyer questions and focus subreddits for you to adjust. Set your voice and the disclosure line for drafts that name you, choose engines and a country, and the first runs build a ranked inbox, with under three minutes as the target. The extension is optional until you post.

What you bring across

  • Your keyword rules. Brand and product names become Upthread keywords, and the excluded keywords become negative keywords.
  • The buying prompts from your AI Visibility add-on, as buyer questions, asked in Google's AI answers and four AI assistants.
  • Your alert routine: Slack alerts on Growth and Agency for high-priority threads and for Reddit complaints and support questions that name you.
  • Your competitors, with aliases, for share of voice per engine and to spot rivals recommended inside cited threads.

What works differently

  • Mentionlytics scans Reddit posts, comments and nested discussions as one source among many. Upthread looks only at Reddit and ranks each thread by Google rank, AI citations per engine, buying intent, freshness and how the subreddit treats brands. 4
  • Mentionlytics' AI add-on tells you which Reddit threads to join to win a citation. Upthread takes the next step: two drafts per thread, grounded in the thread, its top comments, the subreddit's rules and your facts, checked by a lint and an AI judge. 3
  • Mentionlytics publishes posts to your social profiles. Upthread doesn't post anything: you post each Reddit reply from your own account, and the extension can insert the draft for you. 2
  • After you post, Upthread follows the reply's score over time, notes any moderator removal, and shows whether AI answers still cite the thread.

How Reddit access is changing

Reddit is closing its public API and moving toward logged-in viewing. This matters for any tool that reads Reddit, so each comparison states only what the tool itself says about its data source.

  1. On Oct 29, 2026, Reddit said it will shift to a primarily logged-in experience, starting with tests in select markets outside the US. 5
  2. 9to5Mac reported that Reddit will start requiring a logged-in account for most of its content. 6
  3. Reddit's CEO said most unauthorized access to its content happens through the logged-out experience. 7

Mentionlytics and Upthread: questions.

Does Mentionlytics monitor Reddit?

Yes, on every plan: Reddit is one of its social sources, with X, TikTok, LinkedIn, Facebook, Instagram, YouTube, Bluesky and Threads, next to news, blogs, forums and reviews. Upthread covers Reddit only, starting from the threads Google and AI answers cite. 2

Which AI engines does Mentionlytics track?

Its AI Visibility add-on lists ChatGPT, Perplexity, Copilot, Gemini, AI Mode and AI Overviews, priced in credits. Upthread covers Google AI Overviews and AI Mode from live results, and ChatGPT, Perplexity, Gemini and Claude through their APIs, with AI answer tracking included in every plan. 3

Which one costs less?

Mentionlytics Basic is $59 a month, or $49 billed yearly, on a limited-time offer, and AI answer tracking costs extra. Upthread Starter is $49 a month and Growth $149, with AI answer tracking and Reddit drafts included. 2

Does Mentionlytics draft Reddit replies?

No AI reply drafting is listed. Its AI features cover sentiment, emotions, translation, anomalies, clustering and summaries, and it can draft and schedule your own posts. Upthread drafts two replies per Reddit thread, and you post the one you choose. 2

Can I use Mentionlytics and Upthread together?

Yes. Mentionlytics can keep watching every channel and your AI visibility across engines, and Upthread can turn the Reddit threads those answers cite into drafted replies your team posts and tracks.

Sources

We read each page on the date shown. Mentionlytics's own pages are named, not linked. Spotted something out of date? Email [email protected] and we will fix it.

  1. [1]Mentionlytics homepage, checked Nov 8, 2026.
  2. [2]Mentionlytics pricing page, checked Nov 8, 2026.
  3. [3]Mentionlytics AI visibility page, checked Nov 8, 2026.
  4. [4]Mentionlytics guide to Reddit monitoring, checked Nov 8, 2026.
  5. [5]Engadget, checked Oct 29, 2026.
  6. [6]9to5Mac, checked Oct 29, 2026.
  7. [7]CyberInsider, checked Oct 30, 2026.

Run your first discovery, then judge for yourself.

Enter your website. Upthread drafts your brand profile, suggests buyer questions and subreddits, and runs your first discovery.

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No card required. 7 days with Starter limits.