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Upthread vs Waikay

Waikay analyzes what AI models know about your brand: mentions, cited sources, facts and hallucinations across ChatGPT, Gemini, Claude and Sonar, with action plans for your pages. Upthread works on the Reddit threads AI answers cite: ranked, drafted as replies you post, tracked.

Last checked Nov 8, 2026. Every fact about Waikay is numbered to its source at the bottom of the page.

On this page
  1. Why look beyond Waikay
  2. Who should choose which
  3. Waikay in brief
  4. Pricing, plan by plan
  5. Point by point
  6. What it watches
  7. Replying
  8. After you post
  9. Price and plans
  10. Switching from Waikay
  11. Questions
  12. Sources
  13. Related comparisons

Why people look beyond Waikay.

Waikay tracks prompts across AI models, but its pitch is depth. It analyzes AI responses to uncover hallucinations, missing knowledge and competitive gaps, and works in over 100 countries and 40 languages, with plans for individuals, small brands, freelancers, agencies and multi-brand enterprises. 1

Paid plans cost $24.95, $69.95 and $199.95 a month for 8, 30 and 90 credits. A report or its update costs one credit, and prompt tracking spends credits by model and frequency. Unused credits roll over up to 200, and a free account gets 3 credits that don't renew. 2

Its Source Tracking lists every domain cited across the models it monitors, split into knowledge sources, which shape what AI knows about your brand, and commercial sources, cited when AI answers buying questions. It also flags links AI hallucinates. Reddit gets no view of its own. 3

Upthread starts from that Reddit slice. It ranks the Reddit threads that Google results and AI answers show your buyers, drafts two replies per thread that follow the subreddit's rules and disclose your connection, and keeps a record of each reply after you post it.

Who should choose which.

Who should choose Waikay

  • You want to check the facts each AI model states about your brand, flag the wrong ones, and see the sources behind them. 2
  • You want a low entry price: paid plans start at $24.95 a month, after a free account with 3 credits. 2
  • You need prompts checked often: tracking can run daily, every 2 days or weekly. 2

Who should choose Upthread

  • You want each cited Reddit thread in front of you as a task: its priority, the subreddit's rules and two drafted replies.
  • You want new Reddit threads from Google results picked up daily on Starter, and every 6 hours on Growth and Agency.
  • You want plan limits you can read at a glance, such as 150 drafts a month on Starter, rather than credits per report.

Waikay in brief

An AI visibility and knowledge tracker: prompt tracking, cited sources, fact checks and action plans across four AI models.

  • Paid plans cost $24.95, $69.95 and $199.95 a month for 8, 30 and 90 credits, and a free account gets 3 credits that don't renew. 2
  • Tracks brand mentions in ChatGPT, Gemini, Claude and Perplexity's Sonar, run with search on, daily, every 2 days or weekly. 2
  • Analyzes AI responses for hallucinations, missing knowledge and competitive gaps, in over 100 countries and 40 languages. 1
  • Lists every domain cited across the models it monitors, split into knowledge sources and commercial sources, and flags links AI hallucinates. 3
  • Its fact tracker lists what each model says about your brand for you to check or flag, and action plans recommend content to create or improve. 2
  • It won't write the content or change a client's site for you; its action plans tell you what to build. No Reddit view is described. 4
  • Clients can get read-only guest access, and action plans can be shared by an unbranded link. 2

Pricing, plan by plan.

Waikay

Site Owners and Freelancers$24.95 a month
40 prompts a week on 4 models (ChatGPT, Google, Claude, Sonar), up to 8 action plans a month, fact checks, 1 seat, custom scheduling. 1
Small Teams$69.95 a month
Up to 120 prompts, up to 30 action plans, fact checks, 2 seats, unlimited projects, API and MCP. 1
Larger Teams$199.95 a month
For agencies and multi-brand monitoring: 360 prompts or more, up to 90 action plans, unlimited seats, team training. 1
Enterprise CustomersBy call with sales
Larger projects for big teams tracking hundreds of brands, with enterprise-level pricing discounts. 1
  • A free plan gives 3 credits that don't renew: one brand overview, one topic report with an action plan, and up to 20 prompt tracking calls in scrape mode. 5
  • Credits roll over up to 200; extra reports come in packs of 40 for $99.95 or 80 for $189.95. 2
  • Prompts can be tracked by scraping the live interface or through the API; API tracking costs five times as much. 2
  • You can upgrade, downgrade or cancel from your account page. 2

Upthread

Starter$49 a month
1 brand, 25 keywords, 25 buyer questions, 3 engines, 150 drafts a month, 1 seat. Discovery: Daily.
Growth$149 a month
3 brands, 100 keywords, 75 buyer questions, All engines, 600 drafts a month, 3 seats. Discovery: Every 6 hours.
Agency$499 a month
15 brands, 500 keywords, 300 buyer questions, All engines, 2,500 drafts a month, 10 seats. Discovery: Every 6 hours.

Yearly billing gives 2 months free. Every workspace starts with a 7-day trial on Starter limits, with no card. See full pricing.

Waikay and Upthread, point by point.

Each row sets a sourced fact about Waikay next to what Upthread does, grouped by what you would check first.

What it watches

What it tracksDifferent approach
WaikayHow often AI models mention your brand for your prompts, your rank against competitors, a topic heatmap and the sources they cite. 2
UpthreadThe Reddit threads that Google results and AI answers cite for your buyer questions, with mention rate and share of voice per engine.
AI enginesDifferent approach
WaikayChatGPT, Gemini, Claude and Perplexity's Sonar, run with search on, daily, every 2 days or weekly. 2
UpthreadGoogle AI Overviews and AI Mode twice a week, from live Google results. ChatGPT, Perplexity, Gemini and Claude weekly through their APIs, labelled API.
RedditUpthread does more
WaikayNo Reddit view is described. Source Tracking lists every cited domain and page, as knowledge or commercial sources. 3
UpthreadEach Reddit thread that AI answers cite or Google ranks for your keywords, ranked by priority, with the subreddit's rules alongside.

Replying

Acting on itDifferent approach
WaikayAction plans with recommendations for new content and optimization from topic gaps, plus a fact list to check or flag. No reply drafting is described. 2
UpthreadTwo drafts per thread, grounded in the thread, its top comments, the subreddit's rules and your facts. A lint and an AI judge check each one first.

After you post

After postingDifferent approach
WaikayCitation data collected over time, to measure the impact of your content work. No reply tracking is described. 3
UpthreadScore over time, moderator removals, and the thread's citation history before and after your reply. Links carry UTM tags for your own analytics.

Price and plans

PriceDifferent approach
WaikayFree plan with 3 credits that don't renew, then $24.95 / $69.95 / $199.95 a month for 8, 30 or 90 credits. 2
Upthread$49 / $149 / $499 a month, or 2 months free yearly. A 7-day trial with Starter limits. No card required.
AgenciesDifferent approach
WaikayRead-only guest seats for clients, action plans shared by unbranded link, and unlimited users on the $199.95 plan. 2
UpthreadAgency plan: 15 brands, 10 seats and shareable client reports. No white-label yet.

Switching from Waikay.

Upthread asks for your website and builds the brand profile from it, then suggests buyer questions, competitors, keywords and focus subreddits to keep or change. Copy your Waikay prompts in as buyer questions, choose your role and disclosure line, the engines and a country, and the first discovery and visibility runs go out; expect a ranked inbox within three minutes. You can add the extension later.

What you bring across

  • Your tracked prompts. The ones buyers would ask become Upthread buyer questions, run in Google AI Overviews, AI Mode and the API engines.
  • Your benchmark competitors, and any others you watch, with aliases, so share of voice per engine counts them all.
  • Your main country. Set it once, and Upthread asks its buyer questions from there.

What works differently

  • Waikay lists the domains AI cites, split into knowledge and commercial sources. Upthread keeps the Reddit threads among those citations, adds threads ranking in Google, and ranks each one by priority. 3
  • Waikay spends credits per report and per tracked prompt, by model and frequency. Upthread's plans set buyer questions, engines and drafts outright, with no credits to manage. 2
  • Waikay says it won't write content or change a client's site; its action plans tell you what to build. Upthread writes the Reddit reply itself: two drafts per thread, checked against the subreddit's rules. 4
  • Waikay runs ChatGPT, Gemini, Claude and Sonar with search on, as often as daily. Upthread checks Google AI Overviews and AI Mode twice a week from live results, and ChatGPT, Perplexity, Gemini and Claude weekly by API. 2

Waikay and Upthread: questions.

How much does Waikay cost?

Paid plans are $24.95, $69.95 and $199.95 a month for 8, 30 and 90 credits, and a free account gets 3 credits that don't renew. Upthread Starter is $49 a month with 150 reply drafts; Growth is $149. 2

Which AI models does Waikay track?

ChatGPT, Gemini, Claude and Perplexity's Sonar, with search mode on. Upthread adds Google AI Overviews and AI Mode from live Google results, and asks ChatGPT, Perplexity, Gemini and Claude weekly through their APIs. 2

Does Waikay show Reddit threads?

Not as a view of their own: Source Tracking lists the domains and pages AI models cite. Upthread keeps the Reddit threads among those citations, adds the ones Google ranks, and drafts a reply for each. 3

Does Waikay write content?

No. Its agency page says it won't write the content or change the client's site; its action plans say what to create. Upthread writes Reddit reply drafts, and you post them from your own account. 4

Can I use Waikay and Upthread together?

Yes. Use a knowledge tracker to check what AI says about you and fix your own pages, and use Upthread for the Reddit threads those answers cite, where you write and post each reply.

Sources

We read each page on the date shown. Waikay's own pages are named, not linked. Spotted something out of date? Email [email protected] and we will fix it.

  1. [1]Waikay homepage, checked Nov 8, 2026.
  2. [2]Waikay FAQ, checked Nov 8, 2026.
  3. [3]Waikay Source Tracker page, checked Nov 8, 2026.
  4. [4]Waikay agencies page, checked Nov 8, 2026.
  5. [5]Waikay free plan page, checked Nov 8, 2026.

Run your first discovery, then judge for yourself.

Enter your website. Upthread drafts your brand profile, suggests buyer questions and subreddits, and runs your first discovery.

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No card required. 7 days with Starter limits.