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Upthread vs Yext Scout

Yext Scout tracks how a brand and each location appear in Google Search, Maps and AI Overviews, ChatGPT, Gemini, Claude and Perplexity, against its 20 closest rivals, with agents to fix listings and reviews. Upthread works on the Reddit threads AI cites: ranked, drafted, tracked.

Last checked Nov 8, 2026. Every fact about Yext Scout is numbered to its source at the bottom of the page.

On this page
  1. Why look beyond Yext Scout
  2. Who should choose which
  3. Yext Scout in brief
  4. Pricing, plan by plan
  5. Point by point
  6. What it watches
  7. Replying
  8. After you post
  9. Price and plans
  10. Switching from Yext Scout
  11. Questions
  12. Sources
  13. Related comparisons

Why people look beyond Yext Scout.

Yext sells an enterprise agentic marketing platform. Verified brand data sits in its Knowledge Graph, and agents create pages, social content, review responses and email campaigns and distribute them across a publisher network. Its platform menu lists Scout beside Listings, Knowledge Graph, Reviews, Social and Pages. 1

Scout tracks how a brand and each of its locations appear in Google Search, Google Maps and Google AI Overviews, plus ChatGPT, Gemini, Claude and Perplexity, with win rates against the 20 closest competitors, sentiment and the sources AI cites. It then recommends actions by impact and hands them to agents. 2

Pricing is not public; the Scout page asks you to get a demo. It is built for multi-location and location-based brands: visibility is measured location by location, and recommended levers are local ones such as reviews, photos, content syndication and local page schema. 2

Upthread looks at a different input to those AI answers: Reddit. It ranks the threads that Google results and AI answers show your buyers, drafts two replies per thread that follow the subreddit's rules and disclose your connection, and tracks each reply after you post it.

Who should choose which.

Who should choose Yext Scout

  • You run many locations and need visibility tracked location by location, against up to 20 nearby competitors. 2
  • You want Google Search and Google Maps measured beside AI answers, with win rates by location. 2
  • You want agents to act for you: updating listings, correcting business information, responding to reviews and managing social content. 2

Who should choose Upthread

  • Your buyers compare products in Reddit threads, and you want those threads found, ranked and answered with a disclosed reply.
  • You want to hear how buyers in your category talk on Reddit, from the questions they ask to the exact phrases they use.
  • You want a team to share one inbox: assign a thread to a teammate, and each person still posts from their own account.

Yext Scout in brief

Yext's AI search visibility agent for multi-location brands: AI and Google visibility by location, with agents that act on it.

  • Tracks visibility in Google Search, Google Maps and Google AI Overviews, plus ChatGPT, Gemini, Claude and Perplexity, by location and competitor. 2
  • Benchmarks head-to-head win rates against your 20 closest competitors, for brand-level and high-intent local searches. 2
  • Shows which websites and sources AI platforms cite when they mention your brand, and how AI describes it. 2
  • Its agents can update listings, correct business information, respond to reviews and manage social content, with your team in control. 2
  • Recommended actions come from comparing each location with local rivals, across levers such as reviews, content syndication, photos and local page schema. 2
  • Scans run continuously, and Scout data is available through Yext's MCP server and API. 2
  • Pricing is not public; its pages ask you to get a demo. No Reddit view or reply drafting is described. 2

Pricing, plan by plan.

Yext Scout

  • Pricing is not public; the Scout page asks you to get a demo, and the site's start links lead to the same demo request. 2
  • No trial or free plan is described. 2

Upthread

Starter$49 a month
1 brand, 25 keywords, 25 buyer questions, 3 engines, 150 drafts a month, 1 seat. Discovery: Daily.
Growth$149 a month
3 brands, 100 keywords, 75 buyer questions, All engines, 600 drafts a month, 3 seats. Discovery: Every 6 hours.
Agency$499 a month
15 brands, 500 keywords, 300 buyer questions, All engines, 2,500 drafts a month, 10 seats. Discovery: Every 6 hours.

Yearly billing gives 2 months free. Every workspace starts with a 7-day trial on Starter limits, with no card. See full pricing.

Yext Scout and Upthread, point by point.

Each row sets a sourced fact about Yext Scout next to what Upthread does, grouped by what you would check first.

What it watches

Built forDifferent approach
Yext ScoutMulti-location brands: it analyzes how each location performs against up to 20 nearby competitors. 2
UpthreadBrands and agencies whose buyers ask on Reddit, with 1 to 15 brands per workspace by plan.
What it tracksDifferent approach
Yext ScoutWin rates, rank, sentiment and citations by location and competitor, across AI answers and Google Search and Maps. 2
UpthreadThe Reddit threads that Google results and AI answers cite for your buyer questions, with mention rate and share of voice per engine.
AI enginesDifferent approach
Yext ScoutGoogle AI Overviews, ChatGPT, Gemini, Claude and Perplexity, plus Google Search and Google Maps, scanned continuously. 2
UpthreadGoogle AI Overviews and AI Mode twice a week, from live Google results. ChatGPT, Perplexity, Gemini and Claude weekly through their APIs, labelled API.
RedditUpthread does more
Yext ScoutNo Reddit view is described. 2
UpthreadEach Reddit thread that AI answers cite or Google ranks for your keywords, ranked by priority, with the subreddit's rules alongside.

Replying

Acting on itDifferent approach
Yext ScoutAgents update listings, correct business information, respond to reviews and manage social content. No Reddit reply drafting is described. 2
UpthreadTwo drafts per thread, grounded in the thread, its top comments, the subreddit's rules and your facts. A lint and an AI judge check each one first.

After you post

After postingDifferent approach
Yext ScoutTrends over time by location and competitor, to measure progress. No reply tracking is described. 2
UpthreadScore over time, moderator removals, and the thread's citation history before and after your reply. Links carry UTM tags for your own analytics.

Price and plans

PriceDifferent approach
Yext ScoutPricing is not public; it asks you to get a demo. 2
Upthread$49 / $149 / $499 a month, or 2 months free yearly. A 7-day trial with Starter limits. No card required.

Switching from Yext Scout.

Enter your brand's website and Upthread drafts its profile, then suggests buyer questions, competitors, keywords and focus subreddits for you to accept or edit. Add your unbranded prompts as buyer questions, set the disclosure line your replies will use, choose engines and a country, and the first discovery and visibility runs start, with a ranked inbox expected in under three minutes. The extension comes later.

What you bring across

  • Your unbranded, buyer-style prompts. They become Upthread buyer questions, asked in Google's AI answers and in four assistants by API.
  • Your competitor set, with aliases, so Upthread counts share of voice per engine and flags threads that recommend a rival.
  • The complaint themes AI repeats about you. Add them as keywords, and Upthread finds the Reddit threads where buyers raise them.

What works differently

  • Yext Scout measures visibility location by location against nearby rivals. Upthread measures it per brand and per engine, and turns each cited Reddit thread into an item to answer. 2
  • Yext's agents update listings, business data, reviews and social content. Upthread drafts Reddit replies, two per thread, grounded in the thread and the subreddit's rules, and you post them. 2
  • Yext Scout covers Google Search and Maps beside AI answers. Upthread covers Google AI Overviews and AI Mode twice a week from live results, and ChatGPT, Perplexity, Gemini and Claude weekly by API. 2
  • Yext Scout is priced after a demo. Upthread's plans are public, from $49 to $499 a month, with a 7-day trial that needs no card. 2

Yext Scout and Upthread: questions.

How much does Yext Scout cost?

Its price isn't published; the Scout page asks you to get a demo. Upthread's plans are public, from $49 a month for Starter to $499 for Agency. 2

Which search engines and AI models does Yext Scout track?

Google Search, Google Maps and Google AI Overviews, plus ChatGPT, Gemini, Claude and Perplexity, for branded and unbranded searches. Upthread tracks Google AI Overviews and AI Mode plus ChatGPT, Perplexity, Gemini and Claude. 2

Does Yext Scout cover Reddit?

No Reddit view is described; it shows which sources AI cites when it mentions your brand. Upthread ranks the Reddit threads AI answers cite and Google ranks, and drafts the reply for you to post. 2

Is Yext Scout built for multi-location brands?

Yes. It analyzes each location against up to 20 nearby competitors. Upthread works per brand rather than per location, from 1 brand on Starter to 15 on Agency. 2

Can I use Yext Scout and Upthread together?

Yes. Keep a location platform for listings, reviews and local visibility, and use Upthread for the Reddit threads AI answers cite, where you write and post each reply yourself.

Sources

We read each page on the date shown. Yext Scout's own pages are named, not linked. Spotted something out of date? Email [email protected] and we will fix it.

  1. [1]Yext homepage, checked Nov 8, 2026.
  2. [2]Yext Scout page, checked Nov 8, 2026.

Run your first discovery, then judge for yourself.

Enter your website. Upthread drafts your brand profile, suggests buyer questions and subreddits, and runs your first discovery.

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No card required. 7 days with Starter limits.