Upthread vs Peec AI
Peec AI measures how AI engines mention, rank and describe your brand, prompt by prompt, and shows the sources they cite. Upthread works on one of those sources, Reddit: it finds the cited threads, drafts a reply you post, and tracks what the reply did.
Last checked Nov 7, 2026. Every fact about Peec AI is numbered to its source at the bottom of the page.
Why people look beyond Peec AI.
Peec AI is AI search analytics for marketing teams. It runs your prompts through AI models and reports how often your brand shows up, where it ranks in the answer and how the answer describes it, next to your competitors. 1
Plans start at $95 a month for 50 prompts on 3 models and run to $495 for 350 prompts and 5 projects, all checked daily. Enterprise opens up to 13 models, API access and SSO. Its sources view classifies every cited page, so Reddit threads show up as one category among many. 2
Upthread picks up where a sources view leaves off. It asks your buyer questions in Google's AI answers and the main assistants, keeps every Reddit thread they cite, ranks those threads, drafts a reply that follows the subreddit's rules, and tracks what the reply did.
Who should choose which.
Who should choose Peec AI
- You need AI visibility for the whole brand, across every kind of source, with Reddit as one input among many. 2
- You want answers checked every day, or engines Upthread doesn't track, such as Microsoft Copilot or Naver AI. 2
- You report to clients in Looker Studio. Peec has a connector for it; Upthread's client reports are shareable links. 1
Who should choose Upthread
- Your AI visibility reports keep pointing at Reddit threads, and you want those threads turned into drafted replies.
- You want to know which cited threads you already replied in, and whether each reply stayed up.
- You want measurement and action in one place: the cited thread, the draft, and the reply's record after you post.
Peec AI in brief
AI search analytics: how ChatGPT, Google's AI answers and other models mention, rank and cite your brand.
- Starter costs $95, Pro $245 and Advanced $495 a month, for 50, 150 and 350 prompts. Enterprise is custom, on annual terms. 2
- Each standard plan tracks 3 models of your choice from ChatGPT, AI Mode, AI Overviews, Microsoft Copilot, Gemini and Naver AI. Enterprise tracks up to 13. 2
- Runs your prompts daily on every standard plan, with unlimited users. 2
- Reports your visibility, position and sentiment in AI answers against your competitors. 1
- Classifies each cited source as competitor, editorial, reference or UGC, and groups its recommended actions into earned and owned. 2
- Its homepage shows recommendations such as "Join r/CRM subreddit discussions". No reply drafting is described. 1
- Connects to Claude, Cursor and other tools through MCP and an API, and to Looker Studio for client dashboards. 1
Pricing, plan by plan.
Peec AI
- Starter$95 a month
- 50 prompts, 3 models of your choice, daily tracking, 1 project, unlimited users. 2
- Pro$245 a month
- 150 prompts, 3 models of your choice, daily tracking, 2 projects, unlimited users. 2
- Advanced$495 a month
- 350 prompts, 3 models, daily tracking, 5 projects, multiple countries, Looker Studio integration. 2
- EnterpriseCustom, billed annually
- Unlimited prompts and projects, up to 13 models, daily or weekly tracking, API access, single sign-on, SOC 2 Type II report on request. 2
Upthread
- Starter$49 a month
- 1 brand, 25 keywords, 25 buyer questions, 3 engines, 150 drafts a month, 1 seat. Discovery: Daily.
- Growth$149 a month
- 3 brands, 100 keywords, 75 buyer questions, All engines, 600 drafts a month, 3 seats. Discovery: Every 6 hours.
- Agency$499 a month
- 15 brands, 500 keywords, 300 buyer questions, All engines, 2,500 drafts a month, 10 seats. Discovery: Every 6 hours.
Yearly billing gives 2 months free. Every workspace starts with a 7-day trial on Starter limits, with no card. See full pricing.
Peec AI and Upthread, point by point.
Each row sets a sourced fact about Peec AI next to what Upthread does, grouped by what you would check first.
What it watches
- What it tracksDifferent approach
- Peec AIYour brand in AI answers, prompt by prompt: visibility, position and sentiment against competitors. 2
- UpthreadThe Reddit threads AI answers cite for your buyer questions, plus whether those answers mention your brand.
- AI enginesThey do more
- Peec AI3 of ChatGPT, AI Mode, AI Overviews, Microsoft Copilot, Gemini and Naver AI, checked daily. Enterprise covers up to 13 models. 2
- UpthreadGoogle AI Overviews and AI Mode twice a week, from live Google results. ChatGPT, Perplexity, Gemini and Claude weekly through their APIs, labelled API.
- RedditUpthread does more
- Peec AICited sources, classed as competitor, editorial, reference or UGC, with a gap analysis by domain and URL. 2
- UpthreadEvery Reddit thread the engines cite, in a ranked inbox with its priority, the subreddit's rules and its citation history.
Replying
- Acting on itUpthread does more
- Peec AIRanked recommendations, such as "Join r/CRM subreddit discussions". No drafts described. 1
- UpthreadTwo drafts per thread, grounded in the thread and its rules, plus a posting checklist with your disclosure.
After you post
- After postingUpthread does more
- Peec AINo reply tracking listed. 2
- UpthreadScore over time, moderator removals, and the thread's citation history before and after your reply. Links carry UTM tags for your own analytics.
Price and plans
- PriceDifferent approach
- Peec AI$95 / $245 / $495 a month. Enterprise is custom. Annual billing takes 15% off. 2
- Upthread$49 / $149 / $499 a month, or 2 months free yearly. A 7-day trial with Starter limits. No card required.
- AgenciesDifferent approach
- Peec AIAgency plans priced in credits, from $245 a month, with one invoice across client projects and view-only client links. 3
- UpthreadAgency plan: 15 brands, 10 seats and shareable client reports. No white-label yet.
Switching from Peec AI.
Setup starts from your website address: Upthread drafts a brand profile and suggests 15 to 25 buyer questions, plus competitors, keywords and focus subreddits, for you to edit. Bring your Peec prompts in as buyer questions, choose engines and a country, and the first visibility and discovery runs start right away.
What you bring across
- Your tracked prompts. They become Upthread buyer questions, asked in Google AI Overviews and AI Mode and in the API engines.
- Your competitor list, with aliases, for share of voice in AI answers and for spotting rivals inside Reddit threads.
- Your target country. Upthread asks each buyer question in the country you choose, the US by default.
What works differently
- Peec tracks your brand across every kind of cited source. Upthread looks at one source, Reddit, and turns each Reddit thread the engines cite into an item in a ranked inbox, with the subreddit's rules and the thread's citation history. 2
- Peec checks answers daily on 3 models you choose. Upthread checks Google AI Overviews and AI Mode twice a week from live Google results, and ChatGPT, Perplexity, Gemini and Claude weekly through their APIs, labelled API. 2
- Peec ends at a ranked list of actions. Upthread drafts the reply for a cited thread, checks it against the subreddit's rules and your disclosure, and records the reply's score and removals after you post. 1
Peec AI and Upthread: questions.
Does Peec AI draft Reddit replies?
No. It shows ranked recommendations, such as joining a subreddit's discussions, but no drafting is described. Upthread drafts two replies per cited thread and checks each against the subreddit's rules. 1
Which AI engines does each one track?
Peec's standard plans track 3 models chosen from ChatGPT, AI Mode, AI Overviews, Microsoft Copilot, Gemini and Naver AI, and Enterprise up to 13. Upthread tracks Google AI Overviews and AI Mode, plus ChatGPT, Perplexity, Gemini and Claude through their APIs. 2
How often are answers checked?
Peec runs prompts daily on every standard plan. Upthread checks Google's AI answers twice a week and the API engines weekly, so Peec is the better fit if you need to see daily movement. 2
Can an agency use either one?
Yes. Peec sells agency plans in credits from $245 a month, with one invoice across client projects and view-only client links. Upthread's Agency plan is $499 a month for 15 brands and 10 seats, with shareable reports and no white-label yet. 3
Can I use Peec AI and Upthread together?
Yes. Use a broad tracker to measure the brand across every source, and Upthread to act on the Reddit threads those answers cite, from the draft to the reply's record.
Sources
We read each page on the date shown. Peec AI's own pages are named, not linked. Spotted something out of date? Email [email protected] and we will fix it.
- [1]Peec AI homepage, checked Nov 7, 2026.
- [2]Peec AI pricing page, checked Nov 7, 2026.
- [3]Peec AI agency pricing page, checked Nov 7, 2026.
Run your first discovery, then judge for yourself.
Enter your website. Upthread drafts your brand profile, suggests buyer questions and subreddits, and runs your first discovery.
No card required. 7 days with Starter limits.