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Upthread vs Wellows

Wellows tracks a daily Citation Score across ChatGPT, Gemini, Perplexity and Google's AI answers, then plans the pages to write, fix and pitch. Upthread works on the Reddit threads those answers cite: ranked, drafted as replies you post, and tracked after you post.

Last checked Nov 8, 2026. Every fact about Wellows is numbered to its source at the bottom of the page.

On this page
  1. Why look beyond Wellows
  2. Who should choose which
  3. Wellows in brief
  4. Pricing, plan by plan
  5. Point by point
  6. What it watches
  7. Replying
  8. After you post
  9. Price and plans
  10. Switching from Wellows
  11. Questions
  12. Sources
  13. Related comparisons

Why people look beyond Wellows.

Wellows calls itself the result crafter for AI search. It tracks a Citation Score daily across ChatGPT, Gemini, Perplexity, AI Overviews and AI Mode, checking where answers name you and where your domain sits inside the pages they cite, then turns the gaps into a 30-day plan of pages to create, pages to fix and sites to reach. 1

Pricing is a monthly balance of AI answers: $29 for 1,800, $97 for 6,500, $249 for 18,000 and $497 for 36,000, where one prompt on one engine on one day spends one. Every plan includes the whole product, unlimited projects, prompts and seats, and a 7-day free trial; unused answers don't roll over. 2

Its action side covers your own site and other publishers. KIVA, its writing agent, drafts pages against your Search Console data, content optimization shows what to change on a page, and outreach lists the cited pages that leave you out, each with a verified contact and a ready-to-send template. 1

Upthread looks at the Reddit threads among those citations. It ranks the threads that Google results and AI answers show your buyers, drafts two replies per thread that follow the subreddit's rules and disclose your connection, and keeps a record of each reply after you post it.

Who should choose which.

Who should choose Wellows

  • You want a low entry price with no prompt or seat caps: $29 a month buys a balance of 1,800 AI answers to spend as you like. 2
  • You want daily tracking across ChatGPT, Gemini, Perplexity, AI Overviews and AI Mode, with citations checked down to the URL. 1
  • You run an agency and need white-label client dashboards per client and country, with unlimited projects on every plan. 2

Who should choose Upthread

  • You want Claude's answers in your visibility numbers too, asked weekly through its API and labelled API.
  • You want a Reddit-first next step: a disclosed reply for each cited thread, with the Brand Affiliate tag reminder before you post.
  • You want to know which subreddits matter for your category, and how each one treats brands, before you write a word.

Wellows in brief

An AI visibility platform built on a citation score, with page drafting and outreach, priced as a monthly balance of AI answers.

  • Basic costs $29, Standard $97, Growth $249 and Scale $497 a month, for 1,800, 6,500, 18,000 and 36,000 AI answers. Larger balances are quoted. 2
  • One AI answer is one prompt on one engine on one day; every plan has unlimited projects, prompts and seats and a 7-day free trial. 2
  • Tracks ChatGPT, Google AI Overviews, Google AI Mode, Perplexity and Gemini on every plan, with engines set per project. 3
  • Checks where an answer names you outright and where your domain sits, unnamed, inside the pages it cites, with sentiment read from those pages. 1
  • Turns gaps into a 30 Day Gameplan of pages to create, pages to optimize and sites to reach; its writing agent, KIVA, drafts pages against your Search Console data. 1
  • Lists every cited URL that leaves you out, with a verified contact and a ready-to-send outreach template. No Reddit view or reply drafting is described. 1
  • White-label client dashboards per client and country come with every plan, since no feature is held back by tier. 2

Pricing, plan by plan.

Wellows

Wellows Basic$29 a month
1,800 AI answers a month, about 60 a day: 12 prompts on all 5 engines daily, or 60 on one engine; unlimited projects. 2
Wellows Standard$97 a month
6,500 AI answers a month, about 216 a day: 43 prompts on all 5 engines daily, which fits the 40-prompt default setup. 2
Wellows Growth$249 a month
18,000 AI answers a month, about 600 a day: 120 prompts on all 5 engines daily, or six sites at 20 prompts a day. 2
Wellows Scale$497 a month
36,000 AI answers a month, about 1,200 a day: 240 prompts on all 5 engines daily, or twelve sites at 20 prompts a day. 2
Custom planQuoted
One balance sized past 240 prompts a day, across every market, microsite and product line you run. 2
  • Every plan includes a 7-day free trial. 2
  • When the balance runs out, collection pauses until your billing date; unused answers don't roll over. 2
  • Plans differ only in their balance: engines, citations, sentiment, content work, outreach, white-label dashboards and unlimited projects and seats come on every plan. 2
  • Upgrades apply at once; downgrades take effect at the next cycle. 2
  • Managed services are available if you want its team to do the work as well. 2

Upthread

Starter$49 a month
1 brand, 25 keywords, 25 buyer questions, 3 engines, 150 drafts a month, 1 seat. Discovery: Daily.
Growth$149 a month
3 brands, 100 keywords, 75 buyer questions, All engines, 600 drafts a month, 3 seats. Discovery: Every 6 hours.
Agency$499 a month
15 brands, 500 keywords, 300 buyer questions, All engines, 2,500 drafts a month, 10 seats. Discovery: Every 6 hours.

Yearly billing gives 2 months free. Every workspace starts with a 7-day trial on Starter limits, with no card. See full pricing.

Wellows and Upthread, point by point.

Each row sets a sourced fact about Wellows next to what Upthread does, grouped by what you would check first.

What it watches

What it tracksDifferent approach
WellowsA Citation Score: where answers name you and where your domain sits inside the pages they cite, with sourced sentiment and competitor rank. 1
UpthreadThe Reddit threads that Google results and AI answers cite for your buyer questions, with mention rate and share of voice per engine.
AI enginesDifferent approach
WellowsChatGPT, Gemini, Perplexity, AI Overviews and AI Mode, tracked daily. 1
UpthreadGoogle AI Overviews and AI Mode twice a week, from live Google results. ChatGPT, Perplexity, Gemini and Claude weekly through their APIs, labelled API.
RedditUpthread does more
WellowsNo Reddit view is described. It tracks citations down to the cited pages and URLs. 1
UpthreadEach Reddit thread that AI answers cite or Google ranks for your keywords, ranked by priority, with the subreddit's rules alongside.

Replying

Acting on itDifferent approach
WellowsA 30 Day Gameplan of pages to create, pages to optimize and sites to reach, with KIVA drafting pages. No reply drafting is described. 1
UpthreadTwo drafts per thread, grounded in the thread, its top comments, the subreddit's rules and your facts. A lint and an AI judge check each one first.

After you post

After postingDifferent approach
WellowsPerformance History compares any two dates and shows the citations you won and lost. No reply tracking is described. 3
UpthreadScore over time, moderator removals, and the thread's citation history before and after your reply. Links carry UTM tags for your own analytics.

Price and plans

PriceDifferent approach
Wellows$29 / $97 / $249 / $497 a month, for 1,800 to 36,000 AI answers. A 7-day free trial on every plan. 2
Upthread$49 / $149 / $499 a month, or 2 months free yearly. A 7-day trial with Starter limits. No card required.
AgenciesThey do more
WellowsWhite-label client dashboards per client and country on every plan, with unlimited projects and unmetered seats. 2
UpthreadAgency plan: 15 brands, 10 seats and shareable client reports. No white-label yet.

Switching from Wellows.

Begin with your website address: Upthread drafts a brand profile and proposes buyer questions, competitors, keywords and focus subreddits that you can edit. Move your Wellows prompts across as buyer questions, set your role and disclosure line, pick engines and a country, and the first discovery and visibility runs begin, with a ranked inbox usually within three minutes. The extension is optional.

What you bring across

  • Your prompt list. Keep the questions a buyer would type; Upthread asks each one in Google's AI answers and in ChatGPT, Perplexity, Gemini and Claude.
  • Your projects. Each brand becomes an Upthread brand: 1 on Starter, 3 on Growth and 15 on Agency.
  • The rivals your Citation Score ranks you against, with aliases, so Upthread can flag the cited threads that recommend them.

What works differently

  • Wellows checks where your domain sits inside the pages AI cites. Upthread checks which Reddit threads AI cites and Google ranks for your buyer questions, and ranks each one for a reply. 1
  • Wellows spends a balance of AI answers, one per prompt per engine per day. Upthread's plans set buyer questions, engines and drafts, and it reads Google's AI answers twice a week and the API engines weekly. 2
  • Wellows drafts pages with KIVA and lists outreach targets for your own content. Upthread drafts Reddit replies, two per thread, grounded in the thread's top comments and the subreddit's rules, and you post them. 1
  • Wellows' Performance History shows the citations you won and lost between two dates. Upthread records each reply's score over time, any moderator removal, and the thread's citation history. 3

Wellows and Upthread: questions.

How does Wellows pricing work?

You buy a monthly balance of AI answers, from $29 for 1,800 to $497 for 36,000, with unlimited projects, prompts and seats. Upthread charges a flat $49 a month on Starter, with 150 reply drafts. 2

Which AI engines does Wellows track?

ChatGPT, Google AI Overviews, Google AI Mode, Perplexity and Gemini, on every plan. Upthread tracks the same two Google answers twice a week, and ChatGPT, Perplexity, Gemini and Claude weekly through their APIs. 3

Does Wellows show Reddit threads?

No Reddit view is described; it tracks citations down to the cited pages and URLs. Upthread keeps the Reddit threads among AI citations, adds those ranking in Google, and drafts a reply for each. 1

Can an agency use Wellows?

Yes. White-label client dashboards per client and country come with every plan, and projects and seats are unlimited. Upthread's Agency plan is $499 a month for 15 brands and 10 seats, with no white-label yet. 2

Can I use Wellows and Upthread together?

Yes. Use a citation tracker for your own pages and outreach to publishers, and use Upthread for the Reddit threads AI answers cite, where you write and post each reply yourself.

Sources

We read each page on the date shown. Wellows's own pages are named, not linked. Spotted something out of date? Email [email protected] and we will fix it.

  1. [1]Wellows homepage, checked Nov 8, 2026.
  2. [2]Wellows pricing page, checked Nov 8, 2026.
  3. [3]Wellows features page, checked Nov 8, 2026.

Run your first discovery, then judge for yourself.

Enter your website. Upthread drafts your brand profile, suggests buyer questions and subreddits, and runs your first discovery.

Start free trialSee pricing

No card required. 7 days with Starter limits.