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ProfoundUpthread

Looking for a Profound alternative?

Profound tracks and shapes how AI engines talk about your brand, for teams that buy on a demo. Upthread works on one source those engines lean on, Reddit, with published prices and proof of what each reply did.

Last checked Nov 5, 2026. Every fact about Profound is numbered to its source at the bottom of the page.

On this page
  1. Why look beyond Profound
  2. Who should choose which
  3. Profound in brief
  4. Pricing, plan by plan
  5. Point by point
  6. What it watches
  7. Replying
  8. After you post
  9. Price and plans
  10. Switching from Profound
  11. Questions
  12. Sources
  13. Related comparisons

Why people look beyond Profound.

Profound calls itself the AI marketing platform to win in ChatGPT, Perplexity, Claude, Gemini, Copilot and other AI search platforms. At its centre is an AI Marketer that finds the work worth doing, drafts it and pings you for approval, with enterprise capabilities it says a third of the Fortune 100 trust. 1

Buying it is mostly a sales conversation. The pricing page lists a free Trial, 50 prompts run daily for 7 days on ChatGPT, Gemini and Google AI Overviews, and an Enterprise plan with custom pricing behind a demo. That leaves a gap for teams who want a published price, or who mainly want to act on the Reddit threads those engines cite. 2

Upthread is built for that narrower job. It tracks AI answers too, but its work happens on Reddit: it finds the threads Google and AI engines cite for your buyer questions, drafts a reply you post yourself, and records what the reply and the thread's citations did afterwards. Prices are published, from $49 a month.

Who should choose which.

Who should choose Profound

  • You need enterprise AI visibility across many engines, with SSO and SOC 2. 2
  • You want every cited source, of every kind, in one place. 3
  • You want a platform that also writes your content. 1

Who should choose Upthread

  • Your visibility reports keep showing Reddit threads and you want to act on them.
  • You want published prices and a self-serve start.
  • You need replies that survive moderation, and proof of what they did.

Profound in brief

An enterprise AI marketing platform that tracks how AI engines cite your brand.

  • Describes itself as "The AI marketing platform to win in" ChatGPT, Perplexity, Claude, Gemini and other AI search platforms. 1
  • Lists two plans: a free 7-day Trial (50 prompts a day on ChatGPT, Gemini and Google AI Overviews) and a custom-priced Enterprise plan. 2
  • Enterprise tracks up to 9 answer engines, with SSO/SAML and SOC 2 compliance. 2
  • Mentions a self-serve Agency Growth plan with 400 credits a month per client workspace, without a listed price. 2
  • Shows every cited URL for each prompt, and classes sources as Owned, Competitor, Earned Media, PR Wire, Social or Institution. 3
  • Generates content: "Goes from insight to brief to finished content". 1

Pricing, plan by plan.

Profound

TrialFree
50 prompts run daily for 7 days on ChatGPT, Gemini and Google AI Overviews, limited AI Marketer credits, unlimited seats. The prompt set is recommended for your industry and can't be customized. 2
EnterpriseCustom, through a demo
A tailored prompt tracking plan, up to 9 answer engines, ongoing daily tracking, all-time history, CSV and JSON exports, API, SSO/SAML and SOC 2 compliance. 2
  • Enterprise pricing is not public: the plan is listed as "Custom" with "Tailored packages", arranged through a demo. 2
  • Its FAQ mentions a self-serve Agency Growth plan with 400 credits a month per client workspace, without a price on the pricing page. 2
  • Agents run on credits. Going over your allotment means either overage billing or a pause in usage, set up with your account team. 2

Upthread

Starter$49 a month
1 brand, 25 keywords, 25 buyer questions, 3 engines, 150 drafts a month, 1 seat. Discovery: Daily.
Growth$149 a month
3 brands, 100 keywords, 75 buyer questions, All engines, 600 drafts a month, 3 seats. Discovery: Every 6 hours.
Agency$499 a month
15 brands, 500 keywords, 300 buyer questions, All engines, 2,500 drafts a month, 10 seats. Discovery: Every 6 hours.

Yearly billing gives 2 months free. Every workspace starts with a 7-day trial on Starter limits, with no card. See full pricing.

Profound and Upthread, point by point.

Each row sets a sourced fact about Profound next to what Upthread does, grouped by what you would check first.

What it watches

What it tracksDifferent approach
ProfoundBrand visibility across up to 9 answer engines on Enterprise. 2
UpthreadThe Reddit threads AI answers cite for your buyer questions, plus mentions of your brand. Google AI Overviews and AI Mode twice a week, from live Google results. ChatGPT, Perplexity, Gemini and Claude weekly through their APIs, labelled API.
RedditUpthread does more
ProfoundEvery cited URL, classed by source type. No Reddit-specific view listed. 3
UpthreadAn inbox of threads with priority, subreddit rules and citation history.

Replying

Acting on itDifferent approach
ProfoundContent from insight to brief to finished piece. 1
UpthreadDrafts grounded in the thread and its rules, plus a posting checklist.

After you post

After postingUpthread does more
ProfoundNo Reddit reply tracking listed. 2
UpthreadScore over time, moderator removals, and the thread's citation history before and after your reply. Links carry UTM tags for your own analytics.

Price and plans

PriceDifferent approach
ProfoundFree 7-day trial, then Enterprise at a custom price. 2
Upthread$49 / $149 / $499 a month, or 2 months free yearly. A 7-day trial with Starter limits. No card required.

Switching from Profound.

No demo is needed to start Upthread. You give it your website, review the brand profile, competitors, keywords, buyer questions and focus subreddits it proposes, set disclosure and voice, and choose engines and a country. The first discovery and visibility runs then start on their own, and the whole setup is aimed at under three minutes.

What you bring across

  • Your tracked prompts, as Upthread buyer questions: 25, 75, 300 on Starter, Growth and Agency.
  • The competitors you benchmark against, each entered with its aliases.
  • The subreddits that keep turning up in your cited sources. Add them as focus subreddits so their threads rise in priority.
  • Your brand facts and positioning, which Upthread uses to ground every draft.

What works differently

  • Profound sorts every cited source into Owned, Competitor, Earned Media, PR Wire, Social or Institution, across all kinds of sites. Upthread looks only at Reddit threads, and puts them in an inbox with their priority, the subreddit's rules and their citation history. 3
  • Profound's AI Marketer goes from insight to brief to finished content, with a cutdown for every channel. Upthread drafts one thing, a reply to a Reddit thread, and you post it from your own account. 1
  • Profound's Enterprise plan tracks prompts daily. Upthread checks Google AI Overviews and AI Mode twice a week from live results, and ChatGPT, Perplexity, Gemini and Claude weekly through their APIs, labelled API. 2
  • Upthread adds the step after a reply: its score, whether moderators removed it, and whether the engines kept citing the thread.

Profound and Upthread: questions.

How much does Profound cost?

Its pricing page shows a free 7-day Trial and an Enterprise plan with custom pricing, arranged through a demo. Upthread publishes its prices: $49, $149, $499 a month for Starter, Growth and Agency. 2

Does Profound track Reddit?

It shows every cited URL for each prompt it monitors and sorts sources into Owned, Competitor, Earned Media, PR Wire, Social and Institution. A Reddit inbox, Reddit reply drafts and reply tracking are not among the features it lists. 3

Which engines does each one cover?

Profound's Enterprise plan can track up to 9: ChatGPT, Perplexity, Google AI Mode, Gemini, DeepSeek, Claude, Google AI Overviews, Exa Search and Muse Spark. Upthread covers six: Google AI Overviews and AI Mode, plus ChatGPT, Perplexity, Gemini and Claude. 2

Is Profound a fit for agencies?

It mentions a self-serve Agency Growth plan with 400 credits a month per client workspace, but lists no price for it. Upthread's Agency plan is $499 a month for 15 brands and 10 seats, with shareable reports and no white-label yet. 2

Can I use Profound and Upthread together?

Yes. Keep your broad AI visibility tracking where it is and use Upthread for the Reddit part of the picture: which cited threads to answer, the reply itself, and what changed afterwards.

Sources

We read each page on the date shown. Profound's own pages are named, not linked. Spotted something out of date? Email [email protected] and we will fix it.

  1. [1]Profound homepage, checked Nov 5, 2026.
  2. [2]Profound pricing page, checked Nov 5, 2026.
  3. [3]Profound, citations feature, checked Nov 5, 2026.

Run your first discovery, then judge for yourself.

Enter your website. Upthread drafts your brand profile, suggests buyer questions and subreddits, and runs your first discovery.

Start free trialSee pricing

No card required. 7 days with Starter limits.