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Upthread vs Threadlytics

Threadlytics monitors Reddit for brand, competitor and industry keywords, with sentiment, share of voice, opportunity scores and Google rank tracking. Upthread finds the threads Google and AI answers cite, drafts replies you post yourself, and tracks each one.

Last checked Nov 7, 2026. Every fact about Threadlytics is numbered to its source at the bottom of the page.

On this page
  1. Why look beyond Threadlytics
  2. Who should choose which
  3. Threadlytics in brief
  4. Pricing, plan by plan
  5. Point by point
  6. What it watches
  7. Replying
  8. After you post
  9. Price and plans
  10. Switching from Threadlytics
  11. Reddit access is changing
  12. Questions
  13. Sources
  14. Related comparisons

Why people look beyond Threadlytics.

Threadlytics is Reddit monitoring and competitive intelligence for marketing teams and agencies. It tracks brand, competitor and industry keywords, classifies the sentiment of each mention, measures share of voice against competitors, scores conversations worth joining, and tracks how Reddit threads rank on Google. 1

It is priced by keywords, mentions, users and clients. Standard costs $99 a month for 20 keywords and 5,000 mentions; Pro, at $199, adds 5 users and up to 5 clients; Premium, at $499, covers 250 keywords, 50,000 mentions and up to 10 clients. Every plan starts with a 7-day free trial. 2

Upthread is built for the step after listening. It finds the Reddit threads Google and AI answers put in front of your buyers, drafts a reply that follows the subreddit's rules, and keeps a record of what happened once you post it.

Who should choose which.

Who should choose Threadlytics

  • You want Reddit listening: sentiment and share of voice for your brand measured against competitors. 1
  • You need historical Reddit data for your keywords. Threadlytics says its archive covers all of 2025. 3
  • You run Reddit monitoring for up to 10 clients from one account. 2

Who should choose Upthread

  • You've measured your Reddit share of voice, and now you want help joining the threads that shape it.
  • You'd rather not build your Reddit workflow on public API access that Reddit is winding down.
  • You want AI answers in the picture: which Reddit threads ChatGPT, Perplexity, Gemini, Claude and Google's AI answers cite for buyers.

Threadlytics in brief

Reddit monitoring and competitive intelligence: mentions, sentiment, share of voice and Google rank tracking.

  • Describes itself as "Brand monitoring and competitive intelligence for Reddit". 1
  • Standard costs $99, Pro $199 and Premium $499 a month, with a 7-day free trial. Enterprise is custom. 2
  • Scans its historical database for your keywords first, then monitors new mentions through Reddit's API. 3
  • Says its archive holds over 1 year of Reddit history, all of 2025, with 2 billion posts and 156 million comments. 3
  • Gives every conversation an opportunity score from 0 to 100% based on upvotes, comment count and sentiment. 4
  • Tracks where chosen Reddit threads rank in Google for your keywords, checked weekly, on desktop or mobile. 5
  • Tracks chosen Reddit accounts: karma trends, post and comment history, and any content that has been removed. 6
  • Pro covers up to 5 clients and Premium up to 10. 2

Pricing, plan by plan.

Threadlytics

Standard$99 a month
20 keywords, 10 context keywords, 5,000 mentions, 1 user, alerts every hour, market and sentiment analysis, account tracking. 2
Pro$199 a month
100 keywords, 25 context keywords, 20,000 mentions, 5 users, up to 5 clients, alerts every 15 minutes. 2
Premium$499 a month
250 keywords, 50 context keywords, 50,000 mentions, 10 users, up to 10 clients, alerts every 5 minutes. 2
EnterpriseCustom
API access, higher mention limits, unlimited users, deeper historical data and a dedicated account manager. 2
  • Every plan comes with a 7-day free trial. 2
  • Enterprise adds API access and deeper historical data, priced on request: it asks you to schedule a demo. 2

Upthread

Starter$49 a month
1 brand, 25 keywords, 25 buyer questions, 3 engines, 150 drafts a month, 1 seat. Discovery: Daily.
Growth$149 a month
3 brands, 100 keywords, 75 buyer questions, All engines, 600 drafts a month, 3 seats. Discovery: Every 6 hours.
Agency$499 a month
15 brands, 500 keywords, 300 buyer questions, All engines, 2,500 drafts a month, 10 seats. Discovery: Every 6 hours.

Yearly billing gives 2 months free. Every workspace starts with a 7-day trial on Starter limits, with no card. See full pricing.

Threadlytics and Upthread, point by point.

Each row sets a sourced fact about Threadlytics next to what Upthread does, grouped by what you would check first.

What it watches

Finding threadsDifferent approach
ThreadlyticsEvery mention of your brand, competitor and industry keywords, filtered by context and negative keywords and scored from 0 to 100%. 4
UpthreadThreads from Google results and AI citations, ranked by priority, plus threads that name your brand: Google results from the past 24 hours and threads you open, labelled by type. It sees what Google has indexed, not every new comment.
AI answersUpthread does more
ThreadlyticsNo AI answer tracking listed. 1
UpthreadGoogle AI Overviews and AI Mode twice a week, from live Google results. ChatGPT, Perplexity, Gemini and Claude weekly through their APIs, labelled API.
How it reads RedditDifferent approach
ThreadlyticsA historical database plus Reddit's API for new mentions. 3
UpthreadBuilt on your own logged-in browser, so Reddit's move to logged-in-only viewing doesn't break it. Discovery comes from Google results and AI citations, with no Reddit API.

Replying

DraftingUpthread does more
ThreadlyticsNo reply drafting described. 2
UpthreadTwo drafts per thread, grounded in the thread, its top comments, the subreddit's rules and your facts. A lint and an AI judge check each one first.

After you post

ReportingDifferent approach
ThreadlyticsShare of voice against competitors and sentiment over time, by keyword. 4
UpthreadMention rate and share of voice in each AI engine, plus the record of every reply you post.
After postingDifferent approach
ThreadlyticsAccount tracking: karma, history and removed content for the Reddit accounts you add. 6
UpthreadScore over time, moderator removals, and the thread's citation history before and after your reply. Links carry UTM tags for your own analytics.

Price and plans

PriceDifferent approach
Threadlytics$99 / $199 / $499 a month. Enterprise is custom. 7-day free trial. 2
Upthread$49 / $149 / $499 a month, or 2 months free yearly. A 7-day trial with Starter limits. No card required.
AgenciesDifferent approach
ThreadlyticsUp to 5 clients on Pro and 10 on Premium, each with its own dashboard and keywords. 2
UpthreadAgency plan: 15 brands, 10 seats and shareable client reports. No white-label yet.

Switching from Threadlytics.

Upthread starts from your website address: it reads a few key pages, drafts a brand profile, and suggests competitors, keywords, 15 to 25 buyer questions and focus subreddits. Paste in your Threadlytics keyword lists while you review them, set your disclosure line, choose engines and a country, and the first discovery and visibility runs begin. The extension is optional.

What you bring across

  • Your brand and competitor keywords. Brand terms become Upthread keywords, and each competitor comes across with its aliases.
  • Your negative keywords. They carry over as Upthread negative keywords, which drop matching results from discovery.
  • Your industry terms. They work best as buyer questions, which Upthread asks in Google's AI answers and the AI assistants to find the threads they cite.

What works differently

  • Threadlytics reads Reddit through a historical database and Reddit's API. Upthread uses no Reddit API: threads come from Google results and AI citations, and thread text from your own browser. 3
  • Threadlytics scores conversations on upvotes, comments and sentiment. Upthread ranks threads by Google rank, AI citations per engine, buying intent, freshness and how the subreddit treats brands. 4
  • Threadlytics describes no reply drafting. Upthread drafts two replies per thread, grounded in the thread, its top comments and the subreddit's rules, and adds your disclosure when a draft mentions the brand. 2
  • Threadlytics checks where a thread ranks on Google each week. Upthread also counts how often Google's AI answers and the AI assistants cite the thread, and shows the citation history around your reply. 5

How Reddit access is changing

Reddit is closing its public API and moving toward logged-in viewing. This matters for any tool that reads Reddit, so each comparison states only what the tool itself says about its data source.

  1. Reddit stopped accepting new public Data API requests on Oct 31, 2026. 7
  2. Public API access ends in March 2027. After that, commercial use of Reddit data needs a written agreement. 7
  3. On Oct 29, 2026, Reddit said it will shift to a primarily logged-in experience, starting with tests in select markets outside the US. 8
  4. 9to5Mac reported that Reddit will start requiring a logged-in account for most of its content. 9
  5. Reddit's CEO said most unauthorized access to its content happens through the logged-out experience. 10

Threadlytics and Upthread: questions.

Does Threadlytics draft or post replies?

Neither is described on its pages; it focuses on monitoring, sentiment and share of voice. Upthread drafts the reply for each thread and leaves posting to you, from your own account. 2

Where does Threadlytics get its Reddit data?

From its own historical database, which it says covers all of 2025, and from Reddit's API for new mentions. Upthread uses no Reddit API; it relies on Google results, AI citations and your logged-in browser. 3

Does Threadlytics track Google rankings?

Yes. It tracks the Google position of the Reddit threads you add, for your keywords, checked weekly on desktop or mobile and by country. Upthread uses Google rank as one input to each thread's priority, next to AI citations. 5

Which one costs less?

Upthread. Starter is $49 a month, while Threadlytics starts at $99 for its Standard plan. Threadlytics goes deeper on Reddit listening; Upthread covers drafts, AI answers and reply tracking. 2

Can an agency use Threadlytics?

Yes. Pro covers up to 5 clients and Premium up to 10, each with a separate dashboard. Upthread's Agency plan is $499 a month for 15 brands and 10 seats, with shareable reports. 2

Sources

We read each page on the date shown. Threadlytics's own pages are named, not linked. Spotted something out of date? Email [email protected] and we will fix it.

  1. [1]Threadlytics homepage, checked Nov 7, 2026.
  2. [2]Threadlytics pricing page, checked Nov 7, 2026.
  3. [3]Threadlytics data page, checked Nov 7, 2026.
  4. [4]Threadlytics FAQ, checked Nov 7, 2026.
  5. [5]Threadlytics SERP tracking page, checked Nov 7, 2026.
  6. [6]Threadlytics docs, Accounts, checked Nov 7, 2026.
  7. [7]TechCrunch, checked Sep 30, 2026.
  8. [8]Engadget, checked Oct 29, 2026.
  9. [9]9to5Mac, checked Oct 29, 2026.
  10. [10]CyberInsider, checked Oct 30, 2026.

Run your first discovery, then judge for yourself.

Enter your website. Upthread drafts your brand profile, suggests buyer questions and subreddits, and runs your first discovery.

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No card required. 7 days with Starter limits.