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Upthread vs Devi

Devi is a browser extension that watches Facebook groups, LinkedIn, X, Reddit and other networks for leads and drafts comments and messages with ChatGPT. Upthread covers Reddit only: the threads Google and AI answers cite, rule-checked drafts, and what each reply did.

Last checked Nov 7, 2026. Every fact about Devi is numbered to its source at the bottom of the page.

On this page
  1. Why look beyond Devi
  2. Who should choose which
  3. Devi in brief
  4. Pricing, plan by plan
  5. Point by point
  6. What it watches
  7. Replying
  8. After you post
  9. Price and plans
  10. Switching from Devi
  11. Reddit access is changing
  12. Questions
  13. Sources
  14. Related comparisons

Why people look beyond Devi.

Devi is a browser extension for finding leads on social media. You give it keywords, and it monitors Facebook groups, LinkedIn, X, Reddit and many other networks, has ChatGPT read each post to flag buying intent, complaints and spam, and drafts a comment or a message in one click. 1

Its pricing is built from platforms rather than tiers: you pick the networks to monitor, and the others cost half as much when Facebook groups is one of them. The monthly plan starts with a 10-day trial for $1, and the annual plan gives 2 months free with no trial. 2

Upthread does one network. It finds the Reddit threads that Google and AI answers put in front of your buyers, drafts replies grounded in each thread and its subreddit's rules, and tracks how each reply did after you post it.

Who should choose which.

Who should choose Devi

  • You find leads in Facebook groups, LinkedIn or X as well as Reddit. Upthread covers Reddit only. 1
  • You want to resell a lead tool under your own brand. Devi offers a white-label extension; Upthread has no white-label yet. 2
  • You want to start for $1: Devi's monthly plan opens with a 10-day trial at that price. 2

Who should choose Upthread

  • Reddit is the channel that matters for you, and you want depth there rather than a little of every network.
  • You want to know which Reddit threads AI assistants quote for your category before you spend time replying.
  • You need drafts that respect each subreddit's rules and a record of how every posted reply held up.

Devi in brief

A browser extension that watches Facebook groups, LinkedIn, X, Reddit and more for leads and drafts replies with ChatGPT.

  • Calls itself an "AI Lead Generation Assistant" that monitors keywords to find organic leads. 1
  • Lists Facebook groups, X, LinkedIn, Reddit, Nextdoor, Quora, YouTube, WhatsApp, Bluesky, Threads, Telegram, TikTok and Craigslist. 1
  • On Reddit it lists global post monitoring, chosen subreddits, comment monitoring, intent detection, and scheduled posts and comment replies. 1
  • Drafts outreach comments and messages in one click with built-in ChatGPT. 1
  • Says prices start from $19 a month and are set by location. 1
  • The monthly plan starts with a 10-day trial for $1. The annual plan gives 2 months free and has no trial. 2
  • Offers a white-label version of the extension that agencies can resell under their own brand. 2
  • Says it sends no data to its servers and keeps any data in your browser only briefly. 1

Pricing, plan by plan.

Devi

MonthlySet by the platforms you pick and your location
Keyword and lead monitoring for 25 groups, buyer-intent detection with ChatGPT, one-click comments and messages, content scheduling. 10-day trial for $1. 2
YearlySet by the platforms you pick and your location
Everything in the monthly plan, 2 months free, billed upfront, with no trial and human chat support. 2
  • Selecting Facebook groups monitoring takes 50% off every other platform you add. 2
  • Each plan covers 25 groups; extra groups cost $2 each. Its homepage says prices start from $19 a month and depend on location. 1
  • Its anytime refund policy refunds the current month on a monthly plan, and the current and remaining months on an annual plan. 2

Upthread

Starter$49 a month
1 brand, 25 keywords, 25 buyer questions, 3 engines, 150 drafts a month, 1 seat. Discovery: Daily.
Growth$149 a month
3 brands, 100 keywords, 75 buyer questions, All engines, 600 drafts a month, 3 seats. Discovery: Every 6 hours.
Agency$499 a month
15 brands, 500 keywords, 300 buyer questions, All engines, 2,500 drafts a month, 10 seats. Discovery: Every 6 hours.

Yearly billing gives 2 months free. Every workspace starts with a 7-day trial on Starter limits, with no card. See full pricing.

Devi and Upthread, point by point.

Each row sets a sourced fact about Devi next to what Upthread does, grouped by what you would check first.

What it watches

PlatformsThey do more
DeviFacebook groups, LinkedIn, X, Reddit, Nextdoor, Quora, YouTube and more. 1
UpthreadReddit only.
Finding threadsDifferent approach
DeviKeyword monitoring, with ChatGPT reading each post to flag buying intent, complaints and spam. 1
UpthreadThreads from Google results and AI citations, ranked by Google rank, AI citations per engine, buying intent, freshness and how the subreddit treats brands.
AI answersUpthread does more
DeviNo AI answer tracking listed. 1
UpthreadGoogle AI Overviews and AI Mode twice a week, from live Google results. ChatGPT, Perplexity, Gemini and Claude weekly through their APIs, labelled API.
How it reads RedditDifferent approach
DeviRuns from your browser: your computer does the monitoring. 3
UpthreadBuilt on your own logged-in browser, so Reddit's move to logged-in-only viewing doesn't break it. Discovery comes from Google results and AI citations, with no Reddit API.

Replying

DraftingUpthread does more
DeviOne-click ChatGPT drafts for comments and messages. 1
UpthreadTwo drafts per thread, grounded in the thread, its top comments, the subreddit's rules and your facts. A lint and an AI judge check each one first.
OutreachDifferent approach
DeviLists "1-click Comment/Direct Message to close leads". 2
UpthreadNo DMs. Upthread drafts public replies and posts only, and you post them yourself.

After you post

After postingUpthread does more
DeviNo reply outcome tracking listed. 1
UpthreadScore over time, moderator removals, and the thread's citation history before and after your reply. Links carry UTM tags for your own analytics.

Price and plans

PriceDifferent approach
DeviFrom $19 a month, with prices set by location. 1
Upthread$49 / $149 / $499 a month, or 2 months free yearly. A 7-day trial with Starter limits. No card required.
AgenciesThey do more
DeviA white-label extension that agencies can resell with their own branding. 2
UpthreadAgency plan: 15 brands, 10 seats and shareable client reports. No white-label yet.

Switching from Devi.

Give Upthread your website address and it drafts a brand profile, then suggests competitors, keywords, buyer questions and focus subreddits for you to accept or edit. Add your disclosure line, choose engines and a country, and the first runs build a ranked Reddit inbox in a few minutes. The extension, for Chrome, Edge, Brave or Arc, is an optional last step.

What you bring across

  • Your Reddit keywords. They become Upthread keywords, with negative keywords for the terms that kept surfacing spam.
  • The subreddits you watched. Add them as focus subreddits and Upthread lifts their threads in your ranked inbox.
  • Your browser routine. The Upthread extension runs in Chrome, Edge, Brave and Arc, and can place a draft in the comment box for you to post.

What works differently

  • Devi watches many networks for keywords and has ChatGPT flag intent. Upthread watches Reddit only and ranks each thread by Google rank, AI citations per engine, buying intent, freshness and how the subreddit treats brands. 1
  • Devi drafts a comment or a direct message in one click. Upthread drafts two public replies per thread, checks them with a lint and an AI judge against the subreddit's rules, and sends no DMs. 2
  • Devi lists no tracking of a reply after it is posted. Upthread records each reply's score over time, any moderator removal, and whether the thread is still cited. 1

How Reddit access is changing

Reddit is closing its public API and moving toward logged-in viewing. This matters for any tool that reads Reddit, so each comparison states only what the tool itself says about its data source.

  1. On Oct 29, 2026, Reddit said it will shift to a primarily logged-in experience, starting with tests in select markets outside the US. 4
  2. 9to5Mac reported that Reddit will start requiring a logged-in account for most of its content. 5
  3. Reddit's CEO said most unauthorized access to its content happens through the logged-out experience. 6

Devi and Upthread: questions.

Does Devi post on Reddit for me?

It drafts comments and messages for you to send in one click, and lists scheduled posts and comment replies for Reddit. Upthread schedules nothing and never posts: you post each reply yourself from your own account. 1

Which networks does Devi cover?

Facebook groups, X, LinkedIn, Reddit, Nextdoor, Quora, YouTube, WhatsApp, Bluesky, Threads, Telegram, TikTok and Craigslist. Upthread covers Reddit alone, with Google results and AI answers as its way in. 1

How much does Devi cost?

Its homepage says from $19 a month, with prices set by location. Upthread Starter costs $49 a month for 1 brand, with 150 drafts and AI answer tracking included. 1

Can an agency resell Devi?

Yes. Devi offers a white-label version of its extension that agencies can resell with their own branding. Upthread has an Agency plan with shareable client reports, but no white-label yet. 2

Can I use Devi and Upthread together?

Yes. Use a multi-network lead tool for Facebook groups and LinkedIn, and Upthread for the Reddit threads that search and AI answers surface, from the draft to the reply's record.

Sources

We read each page on the date shown. Devi's own pages are named, not linked. Spotted something out of date? Email [email protected] and we will fix it.

  1. [1]Devi homepage, checked Nov 7, 2026.
  2. [2]Devi pricing page, checked Nov 7, 2026.
  3. [3]Devi Anywhere page, checked Nov 7, 2026.
  4. [4]Engadget, checked Oct 29, 2026.
  5. [5]9to5Mac, checked Oct 29, 2026.
  6. [6]CyberInsider, checked Oct 30, 2026.

Run your first discovery, then judge for yourself.

Enter your website. Upthread drafts your brand profile, suggests buyer questions and subreddits, and runs your first discovery.

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