Upthread vs Bazzly
Bazzly finds Reddit posts, writes replies and posts them on autopilot through its own aged accounts, with upvotes and DMs. Upthread never posts: you reply from your own account, with disclosure, and see what each reply did.
Last checked Nov 6, 2026. Every fact about Bazzly is numbered to its source at the bottom of the page.
Why people look beyond Bazzly.
Bazzly sells Reddit marketing on autopilot. It scans Reddit around the clock for posts where your product fits, writes a reply, posts it through one of its own aged accounts and can add upvotes to push the comment up. It also spots leads and sends them personalized DMs. 1
There is one plan, $199 a month per project, with 170 credits that pay for the actions: 50 for a post through a warmed-up account, 10 for a comment, 0.2 for an upvote. Comments and DMs sent from your own account through its extension are free. 2
Upthread is the opposite model. It drafts, you decide, and you post from your own account with your disclosure; nothing goes out under anyone else's name and nothing gets voted up. What it adds is evidence: which threads Google and AI assistants surface for your buyers' questions, and how each of your replies fared.
Who should choose which.
Who should choose Bazzly
Who should choose Upthread
- Every reply has to go out from your own account, under your own name, after you have read it.
- You need a setup you can explain to a client or a moderator: no outside accounts, no vote boosting, a disclosure on every brand mention.
- You want to know which threads AI answers cite, and what each reply did after it went up.
Bazzly in brief
Reddit marketing on autopilot: replies, posts, upvotes and DMs, posted through its own warmed-up accounts or yours.
- Promises to "Get Customers From Reddit on Autopilot": it comments, sends DMs and aims for threads that rank on Google, all hands-off. 1
- Its FAQ says it drafts a reply with AI, "then posts it through a warmed-up account. On autopilot, all of this happens without you doing anything." 1
- Also says: "Instead of posting from your own account, Bazzly posts through aged, credible Reddit accounts." 1
- Offers "smart upvotes to push your reply above the rest". 1
- You can post from your own Reddit account through its Chrome extension instead, or switch to manual mode and approve each reply. 1
- Finds high-intent leads and sends them personalized DMs based on what they posted. 1
- One plan costs $199 a month with 170 credits, after a 7-day free trial. 2
- A post through a warmed-up account costs 50 credits, a comment 10, an upvote 0.2 and an AI draft 0.1. 2
Pricing, plan by plan.
Bazzly
- All in One$199 a month
- 170 credits refreshed every month, full autopilot mode, warmed-up accounts, smart upvotes, unlimited leads and opportunities, direct support. 1
- Additional project$199 a month each
- Its own 170 credits a month, prorated in the first period. Up to 10 projects per account. 2
- The 7-day free trial takes a payment method at checkout; the first charge comes when the trial ends, and the trial includes 5 credits for warmed-account posting. 2
- Extra credits cost $1 each, in any amount from $5 to $1000, and auto top-up refills them only while Autopilot runs. 2
- Monthly credits reset to 170 at each renewal; credits you buy never expire. 2
- Credits come back automatically when a warmed-account comment is removed within 48 hours, except in strict subreddits where you chose to post anyway. 2
Upthread
- Starter$49 a month
- 1 brand, 25 keywords, 25 buyer questions, 3 engines, 150 drafts a month, 1 seat. Discovery: Daily.
- Growth$149 a month
- 3 brands, 100 keywords, 75 buyer questions, All engines, 600 drafts a month, 3 seats. Discovery: Every 6 hours.
- Agency$499 a month
- 15 brands, 500 keywords, 300 buyer questions, All engines, 2,500 drafts a month, 10 seats. Discovery: Every 6 hours.
Yearly billing gives 2 months free. Every workspace starts with a 7-day trial on Starter limits, with no card. See full pricing.
Bazzly and Upthread, point by point.
Each row sets a sourced fact about Bazzly next to what Upthread does, grouped by what you would check first.
What it watches
- Finding threadsBoth do this
- BazzlyScans Reddit 24/7 for posts where people look for a product like yours, and targets threads that rank on Google. 1
- UpthreadThreads from Google results and AI citations, ranked by Google rank, AI citations per engine, buying intent, freshness and how the subreddit treats brands.
- AI answersUpthread does more
- BazzlyNo AI answer tracking listed in its plan. 1
- UpthreadGoogle AI Overviews and AI Mode twice a week, from live Google results. ChatGPT, Perplexity, Gemini and Claude weekly through their APIs, labelled API.
- How it reads RedditDifferent approach
- BazzlyNo Reddit data source stated. 1
- UpthreadBuilt on your own logged-in browser, so Reddit's move to logged-in-only viewing doesn't break it. Discovery comes from Google results and AI citations, with no Reddit API.
Replying
- DraftingUpthread does more
- BazzlyAI drafts for replies and DMs. 1
- UpthreadTwo drafts per thread, grounded in the thread, its top comments, the subreddit's rules and your facts. A lint and an AI judge check each one first.
- PostingDifferent approach
- BazzlyFull autopilot through its aged, warmed-up accounts, or your own account through its Chrome extension. 1
- UpthreadYou post from your own account. The extension can insert the draft; you click Comment. Upthread never posts, and never supplies or rotates accounts.
- OutreachDifferent approach
- BazzlySends personalized DMs to leads, and adds smart upvotes to lift your comment. 1
- UpthreadUpthread sends no DMs and never votes, posts or comments on its own.
- DisclosureUpthread does more
- BazzlyNo disclosure features listed. 1
- UpthreadWhen a draft mentions your brand, it says how you're connected, and the posting checklist covers Reddit's Brand Affiliate tag.
After you post
- After postingDifferent approach
- BazzlyRefunds the credits when a warmed-account comment is removed within 48 hours. 2
- UpthreadScore over time, moderator removals, and the thread's citation history before and after your reply. Links carry UTM tags for your own analytics.
Price and plans
- PriceDifferent approach
- Bazzly$199 a month, with 170 credits. 7-day free trial. 2
- Upthread$49 / $149 / $499 a month, or 2 months free yearly. A 7-day trial with Starter limits. No card required.
- AgenciesDifferent approach
- BazzlyEach extra project costs $199 a month, up to 10 projects. Teammates are free. 2
- UpthreadAgency plan: 15 brands, 10 seats and shareable client reports. No white-label yet.
Switching from Bazzly.
Setting up Upthread is closer to reviewing than configuring. Paste your website, accept or edit the competitors, keywords, buyer questions and focus subreddits it suggests, then write your disclosure and pick engines and a country. The first discovery run starts right away, and the extension is optional.
What you bring across
- The products you promote. Each becomes an Upthread brand; Growth covers 3 and Agency 15.
- Your keywords and the competitors you track, with aliases, so Upthread can find them in threads and in AI answers.
- The subreddits that worked for you, as focus subreddits that raise a thread's priority.
- Your own Reddit account. It is the only one Upthread works with.
What works differently
- Bazzly can post through its own warmed-up accounts so your account stays out of it. Upthread has no such option: every reply is yours, posted from your account, and the extension only fills in the comment box. 1
- Bazzly adds smart upvotes to lift a reply to the top. Upthread never votes; it ranks threads by Google rank, AI citations, buying intent and freshness so you spend your replies where they count. 1
- Bazzly charges per action, in credits. Upthread charges a flat plan price with a monthly draft allowance, and nothing per reply, because it never posts. 2
- Upthread also measures AI answers: Google AI Overviews and AI Mode twice a week, ChatGPT, Perplexity, Gemini and Claude weekly, and the share of their citations that point to Reddit.
How Reddit access is changing
Reddit is closing its public API and moving toward logged-in viewing. This matters for any tool that reads Reddit, so each comparison states only what the tool itself says about its data source.
- On Oct 29, 2026, Reddit said it will shift to a primarily logged-in experience, starting with tests in select markets outside the US. 3
- 9to5Mac reported that Reddit will start requiring a logged-in account for most of its content. 4
- Reddit's CEO said most unauthorized access to its content happens through the logged-out experience. 5
Bazzly and Upthread: questions.
Does Bazzly post for me?
Yes, if you want it to. On autopilot it finds posts, writes replies and posts them through warmed-up accounts without you doing anything; manual mode lets you approve each reply first. Upthread never posts; you do. 1
Whose account does Bazzly post from?
Its own aged, warmed-up accounts, or yours through its Chrome extension. Upthread never supplies accounts, so every reply carries your own name. 1
Does Bazzly send DMs?
Yes. It spots leads and sends personalized DMs based on what they posted. Upthread sends no DMs. 1
Does Bazzly track AI answers?
It aims replies at threads that rank on Google and get cited by AI, but no AI answer tracking is listed. Upthread checks which threads Google's AI answers and four AI assistants cite for your buyers' questions. 1
How do the prices compare?
Bazzly is $199 a month per project plus any credits you top up; a warmed-account comment costs 10 credits. Upthread's Growth plan is $149 a month for 3 brands, with no charge per reply. 2
Sources
We read each page on the date shown. Bazzly's own pages are named, not linked. Spotted something out of date? Email [email protected] and we will fix it.
- [1]Bazzly homepage, checked Nov 6, 2026.
- [2]Bazzly pricing page, checked Nov 6, 2026.
- [3]Engadget, checked Oct 29, 2026.
- [4]9to5Mac, checked Oct 29, 2026.
- [5]CyberInsider, checked Oct 30, 2026.
Run your first discovery, then judge for yourself.
Enter your website. Upthread drafts your brand profile, suggests buyer questions and subreddits, and runs your first discovery.
No card required. 7 days with Starter limits.