Upthread vs MediaFast
MediaFast picks your subreddits, writes your posts and hands you a daily plan for a one-time price, leaving comments to you. Upthread drafts the replies too, for the threads Google and AI answers surface, and tracks what each one did.
Last checked Nov 6, 2026. Every fact about MediaFast is numbered to its source at the bottom of the page.
Why people look beyond MediaFast.
MediaFast is a Reddit marketing tool for founders, startups and SaaS teams who want customers from Reddit without getting banned. It finds the subreddits your buyers use, checks their rules, writes posts for each one, watches for threads worth commenting under and turns it all into a daily plan meant to take ten minutes. 1
The draw is the price: one payment of $129 for lifetime access, with unlimited projects and team seats. The trade-off is that comments stay manual. MediaFast hands you the thread and the angle and you write the reply yourself, because it says robot comments get you banned. 1
Upthread does draft the replies, grounded in the thread, its top comments and the subreddit's rules, and still leaves the posting to you. It also starts somewhere else: from the threads Google ranks or AI engines cite for your buyers' questions, and it keeps a record of each reply once it is up.
Who should choose which.
Who should choose MediaFast
Who should choose Upthread
- You want replies drafted for you too, not only posts, each checked against the subreddit's rules.
- You want Google AI Overviews and AI Mode in the picture, next to ChatGPT, Perplexity, Gemini and Claude.
- You need a record of each reply: its score, whether moderators removed it, and the thread's citations.
MediaFast in brief
Reddit marketing plans for founders: subreddit picks, rule-safe post drafts and a daily to-do list, for a one-time fee.
- Calls itself "The Reddit marketing tool that gets you customers, not bans", and says it does 94% of your Reddit marketing while you spend 10 minutes a day. 1
- Lifetime access costs $129, one time, with no subscription. 1
- On posting, it says: "We write it, you hit publish, because Reddit bans fully automated posting." 1
- You write your own comments; it hands you the thread and the angle. 1
- Its Ghostwriting Service costs $499 a month and says "we post and comment for you"; Premium Ghostwriting costs $1,999 a month for 4 to 5 accounts. 2
- Tracks AI citations in ChatGPT and Claude, with Perplexity marked as coming soon. 1
- Watches Reddit 24/7 for threads that mention your keywords, competitors and brand. 1
Pricing, plan by plan.
MediaFast
- Lifetime$129, one time
- Every tool, unlimited projects and roadmaps, team seats, mention tracking, future updates, priority support and an onboarding call. No subscription. 1
- Ghostwriting Service$499 a month
- Done for you: "we post and comment for you". 2
- Premium Ghostwriting$1,999 a month
- Done for you, on 4 to 5 accounts, with 200k+ impressions guaranteed. 2
- If MediaFast can't help you market on Reddit, it refunds you, no questions asked. 1
- Prices are in USD; MediaFast also charges in GBP, EUR, CAD and AUD by country, so the local figure may differ. 2
- There is no free plan on the app; a demo on the homepage builds a free sample plan from your website, with no signup. 2
Upthread
- Starter$49 a month
- 1 brand, 25 keywords, 25 buyer questions, 3 engines, 150 drafts a month, 1 seat. Discovery: Daily.
- Growth$149 a month
- 3 brands, 100 keywords, 75 buyer questions, All engines, 600 drafts a month, 3 seats. Discovery: Every 6 hours.
- Agency$499 a month
- 15 brands, 500 keywords, 300 buyer questions, All engines, 2,500 drafts a month, 10 seats. Discovery: Every 6 hours.
Yearly billing gives 2 months free. Every workspace starts with a 7-day trial on Starter limits, with no card. See full pricing.
MediaFast and Upthread, point by point.
Each row sets a sourced fact about MediaFast next to what Upthread does, grouped by what you would check first.
What it watches
- Finding threadsDifferent approach
- MediaFastPicks subreddits from 4,200+ and points you to threads worth commenting under, rescanned every 6 hours. 1
- UpthreadThreads from Google results and AI citations, ranked by Google rank, AI citations per engine, buying intent, freshness and how the subreddit treats brands.
- AI answersUpthread does more
- MediaFastAI citation tracking in ChatGPT and Claude. Perplexity is listed as coming soon. 1
- UpthreadGoogle AI Overviews and AI Mode twice a week, from live Google results. ChatGPT, Perplexity, Gemini and Claude weekly through their APIs, labelled API.
- How it reads RedditDifferent approach
- MediaFastNo Reddit data source stated. 1
- UpthreadBuilt on your own logged-in browser, so Reddit's move to logged-in-only viewing doesn't break it. Discovery comes from Google results and AI citations, with no Reddit API.
Replying
- DraftingDifferent approach
- MediaFastWrites your posts. For comments it gives the thread and the angle, and you write the reply. 1
- UpthreadTwo drafts per thread, grounded in the thread, its top comments, the subreddit's rules and your facts. A lint and an AI judge check each one first.
- PostingBoth do this
- MediaFastYou hit publish; it says Reddit bans fully automated posting. 1
- UpthreadYou post from your own account. The extension can insert the draft; you click Comment.
- Acting on itDifferent approach
- MediaFastA Ghostwriting Service at $499 a month: "we post and comment for you". 2
- UpthreadUpthread has no posting service. It never posts, and never supplies or rotates accounts.
After you post
- After postingDifferent approach
- MediaFastKarma, traffic and shadowban checks, plus mention tracking. 1
- UpthreadScore over time, moderator removals, and the thread's citation history before and after your reply. Links carry UTM tags for your own analytics.
Price and plans
- PriceDifferent approach
- MediaFast$129 one time for lifetime access, with no subscription. 1
- Upthread$49 / $149 / $499 a month, or 2 months free yearly. A 7-day trial with Starter limits. No card required.
- AgenciesDifferent approach
- MediaFastUnlimited projects and team seats on lifetime access. 1
- UpthreadAgency plan: 15 brands, 10 seats and shareable client reports. No white-label yet.
Switching from MediaFast.
You start from your website, as with MediaFast's demo. Upthread reads your homepage and up to four key pages, drafts a brand profile, and suggests competitors, keywords, buyer questions and focus subreddits with a reason for each. Adjust them, set your voice and disclosure, choose engines and a country, and the first runs begin; it is designed to take under three minutes.
What you bring across
- Your subreddit shortlist, as focus subreddits that move a thread up in Discover.
- The keywords, competitors and brand terms you monitor, with negative keywords for the noise.
- The tone you write in. Add a few writing samples and Upthread drafts in that voice.
- The account you already post from. Upthread works only with your own.
What works differently
- MediaFast leaves comments to you and drafts only posts. Upthread drafts the replies: two variants per thread, one that helps without naming your brand and one that mentions it with disclosure, when the subreddit allows it. 1
- MediaFast plans what to post day by day on a 30-day roadmap. Upthread doesn't schedule posts; it ranks live threads by Google rank, AI citations, buying intent and freshness. 1
- MediaFast tracks citations in ChatGPT and Claude, with Perplexity coming soon. Upthread adds Perplexity, Gemini and Google's AI Overviews and AI Mode, and reports the Reddit share of citations. 1
- Upthread is a subscription rather than a one-time purchase, from $49 a month, with a trial that needs no card.
How Reddit access is changing
Reddit is closing its public API and moving toward logged-in viewing. This matters for any tool that reads Reddit, so each comparison states only what the tool itself says about its data source.
- On Oct 29, 2026, Reddit said it will shift to a primarily logged-in experience, starting with tests in select markets outside the US. 3
- 9to5Mac reported that Reddit will start requiring a logged-in account for most of its content. 4
- Reddit's CEO said most unauthorized access to its content happens through the logged-out experience. 5
MediaFast and Upthread: questions.
Does MediaFast post for me?
The software doesn't: it writes your posts and you hit publish, because it says Reddit bans fully automated posting. Upthread also leaves the click to you. 1
Does MediaFast have a done-for-you option?
Yes. Its Ghostwriting Service is $499 a month and says "we post and comment for you"; Premium Ghostwriting is $1,999 a month. Upthread has no posting service and never posts on your behalf. 2
Is a one-time price better?
It is cheaper over time: MediaFast is $129 once, while Upthread starts at $49 a month. Upthread's subscription pays for ongoing work: drafted replies, twice-weekly checks of Google's AI answers and tracking for every reply. 1
Will MediaFast help with a brand-new Reddit account?
Yes. It walks you through creating one and warming it up, and the first weeks focus on building karma. Upthread assumes you already have an account, and never supplies one. 1
Which AI engines does MediaFast check?
ChatGPT and Claude, with Perplexity listed as coming soon. Upthread checks ChatGPT, Perplexity, Gemini and Claude weekly, and Google AI Overviews and AI Mode twice a week. 1
Sources
We read each page on the date shown. MediaFast's own pages are named, not linked. Spotted something out of date? Email [email protected] and we will fix it.
- [1]MediaFast homepage, checked Nov 6, 2026.
- [2]MediaFast summary for AI assistants, checked Nov 6, 2026.
- [3]Engadget, checked Oct 29, 2026.
- [4]9to5Mac, checked Oct 29, 2026.
- [5]CyberInsider, checked Oct 30, 2026.
Run your first discovery, then judge for yourself.
Enter your website. Upthread drafts your brand profile, suggests buyer questions and subreddits, and runs your first discovery.
No card required. 7 days with Starter limits.