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Upthread vs Search Atlas

Search Atlas is an SEO automation suite whose LLM Visibility tracks citations, share of voice and sentiment in AI answers and sends fixes to its OTTO agent. Upthread works on the Reddit threads those answers cite: ranked, drafted as replies you post, and tracked.

Last checked Nov 8, 2026. Every fact about Search Atlas is numbered to its source at the bottom of the page.

On this page
  1. Why look beyond Search Atlas
  2. Who should choose which
  3. Search Atlas in brief
  4. Pricing, plan by plan
  5. Point by point
  6. What it watches
  7. Replying
  8. After you post
  9. Price and plans
  10. Switching from Search Atlas
  11. Questions
  12. Sources
  13. Related comparisons

Why people look beyond Search Atlas.

Search Atlas is an SEO automation platform. Its OTTO SEO agent runs technical fixes, on-page improvements and content on its own, and the suite around it covers content tools, local SEO, link building, Google and Meta ads, reporting and LLM Visibility, its tracker for AI answers. 1

LLM Visibility tracks brand citations, share of voice and sentiment in AI answers, shows whether you are placed first, last or skipped, lists the exact source URLs AI cites, and turns its recommendations into on-page fixes that OTTO SEO can deploy in one click. 2

Plans cost $99, $199 and $399 a month, with Agency from $999, all drawing on a monthly pool of Universal Credits. AI visibility grows with the plan: one provider on Starter, ChatGPT, Gemini and Google AI Mode on Growth, and six platforms from Pro, which also adds white-label reporting. 3

Upthread is narrower. It finds the Reddit threads that Google results and AI answers show your buyers, ranks them, drafts two replies per thread grounded in the thread and the subreddit's rules, and tracks each reply after you post it from your own account.

Who should choose which.

Who should choose Search Atlas

  • You want SEO, content, ads and AI visibility in one suite that runs technical fixes and content on autopilot. 1
  • You need Microsoft Copilot tracked, or white-label dashboards for clients, both from Pro at $399 a month. 3
  • You want to see where you sit inside each answer, first, last or skipped, with an alert when negative sentiment appears. 2

Who should choose Upthread

  • You want Reddit threads, not your own web pages, to be the thing you act on: found, ranked and answered with a drafted reply.
  • You want Google AI Overviews checked alongside AI Mode, both read from live Google results twice a week.
  • You'd rather run one focused Reddit workflow than a full SEO suite, starting at $49 a month after a trial with no card.

Search Atlas in brief

An AI SEO automation suite: its OTTO agent fixes pages, and LLM Visibility tracks citations and sentiment in AI answers.

  • Starter costs $99, Growth $199 and Pro $399 a month, and Agency from $999, each with a monthly pool of Universal Credits. 3
  • AI visibility grows by plan: one provider on Starter, ChatGPT, Gemini and Google AI Mode on Growth, and six platforms from Pro, adding Copilot, Perplexity and Claude. 3
  • LLM Visibility tracks brand citations, share of voice and sentiment in AI answers, and whether you are placed first, last or skipped. 2
  • It tracks the exact source URLs AI answers cite. No Reddit view or reply drafting is described. 2
  • Its recommendations can be sent to OTTO SEO's deployment queue in one click, as on-page entity updates, schema fixes and authority signals. 2
  • OTTO SEO runs technical fixes, on-page improvements and content on its own, for your brand or your agency clients. 1
  • A 7-day trial comes with a free 1-on-1 onboarding session. 3
  • White-label dashboards and reporting start on Pro; Agency adds client portals and branded dashboards. 3

Pricing, plan by plan.

Search Atlas

Starter$99 a month, billed monthly
1 project and 1 seat, 50,000 Universal Credits, AI Visibility with 1 project, 1 provider and 500 credits, 2,000 tracked keywords. 3
Growth$199 a month, billed monthly
2 projects and 3 seats, 120,000 credits, AI Visibility in ChatGPT, Gemini and Google AI Mode with 3,500 credits and 100 queries, Meta and Google Ad Studio. 3
Pro$399 a month, billed monthly
4 projects and 5 seats, 400,000 credits, 6 AI platforms adding Copilot, Perplexity and Claude, 20,000 AI Visibility credits, white-label dashboards. 3
AgencyFrom $999 a month, billed monthly
10 projects and 10 seats, 1,000,000+ credits, unlimited LLM Visibility projects, 50,000 AI Visibility credits, 250 queries, client portals. 3
  • A 7-day trial, with a free 1-on-1 onboarding session; card terms for the trial aren't stated. 3
  • Every action, from site audits and content to AI visibility queries, draws on one monthly pool of Universal Credits; top-ups cost $1 per 1,000 and never expire. 3
  • A free AI visibility snapshot runs 10 prompts across ChatGPT and Gemini, with no card. 4
  • Agency plans billed annually include 5 implementation hours. 3

Upthread

Starter$49 a month
1 brand, 25 keywords, 25 buyer questions, 3 engines, 150 drafts a month, 1 seat. Discovery: Daily.
Growth$149 a month
3 brands, 100 keywords, 75 buyer questions, All engines, 600 drafts a month, 3 seats. Discovery: Every 6 hours.
Agency$499 a month
15 brands, 500 keywords, 300 buyer questions, All engines, 2,500 drafts a month, 10 seats. Discovery: Every 6 hours.

Yearly billing gives 2 months free. Every workspace starts with a 7-day trial on Starter limits, with no card. See full pricing.

Search Atlas and Upthread, point by point.

Each row sets a sourced fact about Search Atlas next to what Upthread does, grouped by what you would check first.

What it watches

What it tracksDifferent approach
Search AtlasBrand citations, share of voice and sentiment in AI answers, your placement in each answer, and the exact source URLs cited, against competitors. 2
UpthreadThe Reddit threads that Google results and AI answers cite for your buyer questions, with mention rate and share of voice per engine.
AI enginesDifferent approach
Search AtlasOne provider on Starter; ChatGPT, Gemini and Google AI Mode on Growth; 6 from Pro, adding Copilot, Perplexity and Claude. 3
UpthreadGoogle AI Overviews and AI Mode twice a week, from live Google results. ChatGPT, Perplexity, Gemini and Claude weekly through their APIs, labelled API.
RedditUpthread does more
Search AtlasNo Reddit view is described. It lists the exact source URLs AI answers cite. 2
UpthreadEach Reddit thread that AI answers cite or Google ranks for your keywords, ranked by priority, with the subreddit's rules alongside.

Replying

Acting on itDifferent approach
Search AtlasRecommendations for your own pages, sent to OTTO SEO's deployment queue in one click: entity updates, schema and authority signals. 2
UpthreadTwo drafts per thread, grounded in the thread, its top comments, the subreddit's rules and your facts. A lint and an AI judge check each one first.

After you post

After postingDifferent approach
Search AtlasHistorical trends in visibility and sentiment, with alerts when negative sentiment appears. No reply tracking is described. 2
UpthreadScore over time, moderator removals, and the thread's citation history before and after your reply. Links carry UTM tags for your own analytics.

Price and plans

PriceDifferent approach
Search Atlas$99 / $199 / $399 a month, and Agency from $999 a month. Each plan's AI visibility capacity differs. 3
Upthread$49 / $149 / $499 a month, or 2 months free yearly. A 7-day trial with Starter limits. No card required.
AgenciesThey do more
Search AtlasWhite-label dashboards and reporting from Pro at $399 a month; Agency, from $999, adds client portals and branded dashboards. 3
UpthreadAgency plan: 15 brands, 10 seats and shareable client reports. No white-label yet.

Switching from Search Atlas.

Start with your website address: Upthread drafts the brand profile, then suggests buyer questions, competitors, keywords and focus subreddits for you to review. Bring the buyer prompts you track in Search Atlas across as questions, write your disclosure line, choose engines and a country, and the first discovery and visibility runs start, targeting a ranked inbox in under three minutes. The extension is optional.

What you bring across

  • Your tracked buyer prompts. They become Upthread buyer questions, asked in Google AI Overviews and AI Mode and in the API engines.
  • Your competitor set, with aliases, so share of voice per engine includes them and cited threads that recommend them stand out.
  • Your keyword list. Upthread takes 25 keywords on Starter, 100 on Growth and 500 on Agency, and finds the Reddit threads ranking in Google for them.

What works differently

  • Search Atlas sends AI visibility fixes to OTTO SEO for your own pages: entities, schema and authority signals. Upthread's fix happens in the Reddit thread AI cites, as a reply you post from your own account. 2
  • Search Atlas meters AI visibility in credits and queries that grow with the plan. Upthread sets engines, buyer questions and drafts by plan, with no shared credit pool to spend down. 3
  • Search Atlas lists the exact source URLs AI answers cite. Upthread keeps the Reddit threads among them, adds threads ranking in Google, and ranks each one with the subreddit's rules beside it. 2
  • Search Atlas adds Copilot from Pro. Upthread reads Google AI Overviews and AI Mode twice a week from live results, and asks ChatGPT, Perplexity, Gemini and Claude weekly through their APIs. 3

Search Atlas and Upthread: questions.

Does Search Atlas track Reddit threads?

No Reddit view is described. LLM Visibility tracks the exact source URLs AI answers cite. Upthread is built around the Reddit threads among those sources, with two replies drafted for each one you choose. 2

Which AI platforms does Search Atlas track?

It depends on the plan: one provider on Starter, ChatGPT, Gemini and Google AI Mode on Growth, and six from Pro, adding Copilot, Perplexity and Claude. Upthread tracks Google AI Overviews and AI Mode plus ChatGPT, Perplexity, Gemini and Claude. 3

Which one costs less?

Search Atlas starts at $99 a month with AI visibility on one provider, and three platforms start on Growth at $199. Upthread Starter is $49 a month for 3 engines of your choice; Growth, at $149, tracks all of them. 3

Can an agency use Search Atlas?

Yes. Pro, at $399 a month, adds white-label dashboards and reporting, and Agency, from $999, adds client portals. Upthread's Agency plan is $499 a month for 15 brands and 10 seats, with shareable reports and no white-label yet. 3

Can I use Search Atlas and Upthread together?

Yes. Keep an SEO suite for your site, ads and broad AI tracking, and use Upthread for the Reddit threads AI answers cite, where each reply is written for the thread and posted by you.

Sources

We read each page on the date shown. Search Atlas's own pages are named, not linked. Spotted something out of date? Email [email protected] and we will fix it.

  1. [1]Search Atlas homepage, checked Nov 8, 2026.
  2. [2]Search Atlas LLM Visibility page, checked Nov 8, 2026.
  3. [3]Search Atlas pricing page, checked Nov 8, 2026.
  4. [4]Search Atlas free AI visibility checker page, checked Nov 8, 2026.

Run your first discovery, then judge for yourself.

Enter your website. Upthread drafts your brand profile, suggests buyer questions and subreddits, and runs your first discovery.

Start free trialSee pricing

No card required. 7 days with Starter limits.