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Semrush AI Visibility ToolkitUpthread

Upthread vs Semrush AI Visibility Toolkit

Semrush's AI Visibility Toolkit shows how brands appear in AI answers, with prompt tracking, sentiment and competitor gaps beside its SEO tools. Upthread works on the Reddit threads those answers cite: it ranks them, drafts a reply you post, and tracks what it did.

Last checked Nov 7, 2026. Every fact about Semrush AI Visibility Toolkit is numbered to its source at the bottom of the page.

On this page
  1. Why look beyond Semrush AI Visibility Toolkit
  2. Who should choose which
  3. Semrush AI Visibility Toolkit in brief
  4. Pricing, plan by plan
  5. Point by point
  6. What it watches
  7. Replying
  8. After you post
  9. Price and plans
  10. Switching from Semrush AI Visibility Toolkit
  11. Questions
  12. Sources
  13. Related comparisons

Why people look beyond Semrush AI Visibility Toolkit.

Semrush's AI Visibility Toolkit shows how brands appear in AI-generated answers. It is aimed at SEOs, marketers and agencies, and adds AI reports to the Semrush suite: a visibility score, competitor gaps, prompt research, brand sentiment and share of voice, daily prompt tracking and an audit of whether AI crawlers can reach your site. 1

It is priced per domain. The Base plan costs $99 a month, billed monthly or annually, and tracks 25 custom prompts with mentions from ChatGPT, Google AI, Gemini and Perplexity. Extra users and white-label reports are add-ons, and Enterprise, with custom limits and SSO, is priced on request. 2

Upthread starts from a narrower question: which Reddit threads do Google and the AI engines put in front of your buyers, and what should you say in them? It ranks those threads, drafts a reply that follows each subreddit's rules, and records what the reply did after you post it.

Who should choose which.

Who should choose Semrush AI Visibility Toolkit

  • Your SEO already runs in Semrush and you want AI visibility tracked and reported in the same place. 3
  • You want prompts checked every day. Semrush's Prompt Tracking updates daily; Upthread checks Google's AI answers twice a week and the API engines weekly. 4
  • You need white-label client reports. Semrush sells them as a $20 a month add-on; Upthread has no white-label yet. 2

Who should choose Upthread

  • You already measure AI visibility and want the next step on Reddit: a ranked list of cited threads and a reply drafted for each.
  • You run several brands and want them on one plan: Upthread's Agency plan covers 15 brands and 10 seats.
  • You want proof for the Reddit side of AI visibility: each reply's score, any removal, and whether the thread kept its citations.

Semrush AI Visibility Toolkit in brief

Semrush's toolkit for AI search: brand mentions, prompt tracking, sentiment and cited sources, next to its SEO data.

  • Base costs $99 a month per domain, billed monthly or annually, and tracks 25 custom prompts daily. Enterprise pricing is custom. 2
  • Reports mentions from ChatGPT, Google AI, Gemini and Perplexity, with AI competitor analysis, prompt research and a site audit for AI readiness. 2
  • Prompt Tracking checks your prompts daily in ChatGPT Search, Google AI Mode or Gemini, picked when you set up a campaign, and lists every domain and URL they cite. 4
  • Brand Performance reports your share of voice, sentiment and the narratives AI repeats about you, with AI-generated recommendations, updated weekly. 1
  • Its AI-Cited Media report shows which outlets LLMs cite most, so you can pitch them. No reply drafting is described. 3
  • Built for SMBs, agencies and mid-market companies. Each teammate who needs the toolkit takes a $99 license of their own. 1
  • A $20 a month Pro Report add-on brings branding and white-labeling to reports. 2

Pricing, plan by plan.

Semrush AI Visibility Toolkit

Base$99 a month per domain, billed monthly or annually
25 custom prompts tracked daily, 1 domain for Brand Performance, 300 AI Analysis reports a day, mentions from ChatGPT, Google AI, Gemini and Perplexity, AI competitor analysis, prompt research, a site audit for AI readiness. 2
EnterpriseCustom
Unlimited projects and custom limits, large-scale prompt tracking daily or weekly, multi-brand AI visibility, custom integrations and API, SSO and audit logs, a dedicated account manager. 2
  • Extra limits are sold by the month: 50 more tracked prompts for $60, and each extra Brand Performance domain for $99. 1
  • Each teammate who needs the toolkit takes another $99 license; access can't be shared through shared limits. 1
  • Report add-ons cost $10 a month for Base Report and $20 a month for Pro Report, which adds branding and white-labeling. 2
  • You can cancel, downgrade or upgrade at any time, unless you have custom terms and a signed agreement. 2

Upthread

Starter$49 a month
1 brand, 25 keywords, 25 buyer questions, 3 engines, 150 drafts a month, 1 seat. Discovery: Daily.
Growth$149 a month
3 brands, 100 keywords, 75 buyer questions, All engines, 600 drafts a month, 3 seats. Discovery: Every 6 hours.
Agency$499 a month
15 brands, 500 keywords, 300 buyer questions, All engines, 2,500 drafts a month, 10 seats. Discovery: Every 6 hours.

Yearly billing gives 2 months free. Every workspace starts with a 7-day trial on Starter limits, with no card. See full pricing.

Semrush AI Visibility Toolkit and Upthread, point by point.

Each row sets a sourced fact about Semrush AI Visibility Toolkit next to what Upthread does, grouped by what you would check first.

What it watches

What it tracksDifferent approach
Semrush AI Visibility ToolkitYour brand's AI visibility score, share of voice, sentiment and competitor gaps, worldwide or by region. 1
UpthreadThe Reddit threads Google and AI answers cite for your buyer questions, with your mention rate and share of voice per engine.
AI enginesDifferent approach
Semrush AI Visibility ToolkitChatGPT Search, Google AI Mode or Gemini, checked daily. 4
UpthreadGoogle AI Overviews and AI Mode twice a week, from live Google results. ChatGPT, Perplexity, Gemini and Claude weekly through their APIs, labelled API.
RedditUpthread does more
Semrush AI Visibility ToolkitNo Reddit view described. The Sources report lists every cited domain and URL by category: yours, competitors, social, knowledge bases and others. 4
UpthreadEach cited Reddit thread as an inbox item: its priority, the subreddit's rules and how often each engine cites it.

Replying

Acting on itDifferent approach
Semrush AI Visibility ToolkitAI-Cited Media points you to the outlets LLMs cite most, to pitch. No reply drafting described. 3
UpthreadTwo drafts per thread, grounded in the thread, its top comments, the subreddit's rules and your facts. A lint and an AI judge check each one first.

After you post

After postingUpthread does more
Semrush AI Visibility ToolkitNo reply tracking listed. 1
UpthreadScore over time, moderator removals, and the thread's citation history before and after your reply. Links carry UTM tags for your own analytics.

Price and plans

PriceDifferent approach
Semrush AI Visibility Toolkit$99 a month per domain, billed monthly or annually. Enterprise is custom. 2
Upthread$49 / $149 / $499 a month, or 2 months free yearly. A 7-day trial with Starter limits. No card required.
AgenciesThey do more
Semrush AI Visibility ToolkitA $20 a month Pro Report add-on brings branding, white-labeling and sharing by link. 2
UpthreadAgency plan: 15 brands, 10 seats and shareable client reports. No white-label yet.

Switching from Semrush AI Visibility Toolkit.

Moving over takes one sitting. Give Upthread your website and it drafts a brand profile and suggests competitors, keywords, buyer questions and focus subreddits for you to edit; paste your Semrush prompts in as buyer questions. Set your role and disclosure line, choose engines and a country, and the first visibility and discovery runs start, aiming for a ranked inbox in under three minutes.

What you bring across

  • Your tracked prompts. They become buyer questions, asked in Google AI Overviews and AI Mode and, depending on your plan, in ChatGPT, Perplexity, Gemini and Claude.
  • Your competitor list, entered with aliases, so they count in share of voice per engine and show up when a cited thread recommends them.
  • Your brand facts and positioning, which Upthread uses to ground every draft it writes for a thread.

What works differently

  • Semrush's Sources report sorts every cited page by category: your domain, competitors, social, knowledge bases and other sites. Upthread keeps only the Reddit threads, ranks them, and shows each with the subreddit's rules and its citation history per engine. 4
  • Semrush tracks each campaign daily in ChatGPT Search, Google AI Mode or Gemini. Upthread reads Google AI Overviews and AI Mode twice a week from live results, and asks ChatGPT, Perplexity, Gemini and Claude weekly through their APIs, labelled API. 4
  • Semrush's next step is outreach: AI-Cited Media lists the outlets LLMs cite most, so you can pitch them. Upthread's next step is a reply: two drafts per thread, checked against the subreddit's rules, posted by you. 3
  • Upthread follows the reply afterwards: its score over time, whether moderators removed it, and whether the engines kept citing the thread.

Semrush AI Visibility Toolkit and Upthread: questions.

Does Semrush's AI Visibility Toolkit show Reddit threads?

Not as a view of their own. Its Sources report lists every domain and URL the AI platforms cite for your tracked prompts, grouped by category. Upthread keeps the Reddit threads among those citations, ranks them, and drafts a reply for each. 4

Which AI engines does each one track?

Semrush reports mentions from ChatGPT, Google AI, Gemini and Perplexity. Upthread reads Google AI Overviews and AI Mode from live Google results, and ChatGPT, Perplexity, Gemini and Claude through their APIs. Starter tracks 3 engines of your choice; Growth and Agency track all of them. 2

Which one costs less?

Semrush's Base plan is $99 a month per domain, for 25 tracked prompts. Upthread Starter is $49 a month for 1 brand, 25 buyer questions and 150 drafts, with a 7-day trial and no card. Growth, at $149, covers 3 brands. 2

Can an agency use either one?

Yes. Semrush says the toolkit is built for SMBs, agencies and mid-market companies, and each teammate needs a $99 license. Upthread's Agency plan is $499 a month for 15 brands and 10 seats, with shareable reports and no white-label yet. 1

Can I use Semrush and Upthread together?

Yes. Keep Semrush for SEO and the wider AI picture, and use Upthread for the Reddit threads inside those answers, from the ranked inbox to the drafted reply and its record after you post.

Sources

We read each page on the date shown. Semrush AI Visibility Toolkit's own pages are named, not linked. Spotted something out of date? Email [email protected] and we will fix it.

  1. [1]Semrush knowledge base, AI Visibility Toolkit, checked Nov 7, 2026.
  2. [2]Semrush AI pricing page, checked Nov 7, 2026.
  3. [3]Semrush AI visibility features page, checked Nov 7, 2026.
  4. [4]Semrush knowledge base, Prompt Tracking, checked Nov 7, 2026.

Run your first discovery, then judge for yourself.

Enter your website. Upthread drafts your brand profile, suggests buyer questions and subreddits, and runs your first discovery.

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No card required. 7 days with Starter limits.