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AirefsUpthread

Upthread vs Airefs

Airefs is AI search analytics for agencies: unlimited clients on one plan, branded reports, and the sources AI cites, Reddit threads among them. Upthread acts on those threads: it ranks them, drafts a reply you post, and tracks what the reply did.

Last checked Nov 7, 2026. Every fact about Airefs is numbered to its source at the bottom of the page.

On this page
  1. Why look beyond Airefs
  2. Who should choose which
  3. Airefs in brief
  4. Pricing, plan by plan
  5. Point by point
  6. What it watches
  7. Replying
  8. After you post
  9. Price and plans
  10. Switching from Airefs
  11. Questions
  12. Sources
  13. Related comparisons

Why people look beyond Airefs.

Airefs is AI search analytics built for agencies. Every client's AI visibility sits on one screen, with share of voice against competitors, the sources AI cites, AI crawler visits and the visits AI sends; prospects get a pitch report in minutes, and every report carries your agency's brand. 1

There is one plan: $49 a month billed yearly, or $59 month to month, for unlimited clients, prompts and reports, with 5,000 AI answers a month and more at $8 per 1,000. It tracks ChatGPT, Google AI Overviews, Gemini and Copilot, chosen per client, and its team also sells done-for-you work. 2

Upthread takes one kind of source from that list and works it end to end: the Reddit discussions AI cites for each client's buyer questions, ranked, with replies drafted inside each subreddit's rules and a record of what every reply did.

Who should choose which.

Who should choose Airefs

  • You run an agency with many clients: one $49 a month plan, billed yearly, covers unlimited clients. 2
  • You need white-label reports: Airefs puts your logo and agency name on every report. 2
  • You want AI crawler visits and the visits AI sends tracked next to visibility, or a team to do the work for you. 1

Who should choose Upthread

  • Your clients' AI answers keep citing Reddit discussions, and your team needs a reply drafted for each one worth answering.
  • You manage up to 15 client brands and want one Reddit workflow for all of them, with 10 seats.
  • You want a daily or weekly email digest of new high-priority threads for each client, plus alerts in Slack.

Airefs in brief

AI search analytics for agencies: unlimited clients on one plan, and the sources AI cites, Reddit threads included.

  • Sells AI search analytics for agencies: every client's AI visibility on one screen, quick prospect pitches and branded reports. 1
  • One plan: $49 a month billed yearly ($588), or $59 month to month, with unlimited clients, prompts and reports. 2
  • Includes 5,000 AI answers a month, where one answer is one question asked once to one AI tool; more cost $8 per 1,000. 2
  • Tracks ChatGPT, Google AI Overviews, Gemini and Copilot, chosen per client. 2
  • Lists every article, Reddit thread, review site and video AI cites for your prompts, ranked by how often. 3
  • Suggests joining the discussions AI already cites, pursuing backlinks and writing missing articles. No reply drafting is described. 3
  • Reports carry your logo and agency name, and clients never see Airefs. 2
  • Its team also sells done-for-you AI visibility from $349 a month and brand placements in third-party articles from $299 a month. 1

Pricing, plan by plan.

Airefs

Airefs$59 a month, or $49 a month billed yearly
Unlimited clients, prompts and reports, 5,000 AI answers a month, ChatGPT, Google AI Overviews, Gemini and Copilot chosen per client, an MCP server, reports with your branding. 2
  • One AI answer is one question asked once to one AI tool; extra answers cost $8 per 1,000. 2
  • Monthly plans stop whenever you want; yearly plans run to the end of the paid year. 2
  • Done-for-you AI visibility starts at $349 a month, and brand placements in third-party articles at $299 a month. 1
  • No free trial is listed; its sign-up buttons read Get early access. 2

Upthread

Starter$49 a month
1 brand, 25 keywords, 25 buyer questions, 3 engines, 150 drafts a month, 1 seat. Discovery: Daily.
Growth$149 a month
3 brands, 100 keywords, 75 buyer questions, All engines, 600 drafts a month, 3 seats. Discovery: Every 6 hours.
Agency$499 a month
15 brands, 500 keywords, 300 buyer questions, All engines, 2,500 drafts a month, 10 seats. Discovery: Every 6 hours.

Yearly billing gives 2 months free. Every workspace starts with a 7-day trial on Starter limits, with no card. See full pricing.

Airefs and Upthread, point by point.

Each row sets a sourced fact about Airefs next to what Upthread does, grouped by what you would check first.

What it watches

What it tracksDifferent approach
AirefsEach client's visibility and share of voice in AI answers, the sources cited, AI crawler visits and visits sent by AI. 1
UpthreadThe Reddit threads Google and AI answers cite for each brand's buyer questions, plus mention rate and share of voice per engine.
AI enginesDifferent approach
AirefsChatGPT, Google AI Overviews, Gemini and Copilot, chosen per client, refreshed daily or every 3 or 7 days. 2
UpthreadGoogle AI Overviews and AI Mode twice a week, from live Google results. ChatGPT, Perplexity, Gemini and Claude weekly through their APIs, labelled API.
RedditUpthread does more
AirefsReddit threads appear among the cited sources, filed as discussions and ranked by how often AI cites them. 3
UpthreadEach cited Reddit thread ranked by priority, with the subreddit's rules, how it treats brands and its citation history.

Replying

Acting on itDifferent approach
AirefsSuggests joining the discussions AI already cites, pursuing backlinks and writing missing articles. No reply drafting described. 3
UpthreadTwo drafts per thread, grounded in the thread, its top comments, the subreddit's rules and your facts. A lint and an AI judge check each one first.

After you post

After postingUpthread does more
AirefsNo reply tracking listed. 2
UpthreadScore over time, moderator removals, and the thread's citation history before and after your reply. Links carry UTM tags for your own analytics.

Price and plans

PriceDifferent approach
Airefs$59 a month, or $49 a month billed yearly, with 5,000 AI answers a month. More answers cost $8 per 1,000. 2
Upthread$49 / $149 / $499 a month, or 2 months free yearly. A 7-day trial with Starter limits. No card required.
AgenciesThey do more
AirefsUnlimited clients on one plan, and reports with your logo and agency name; clients never see Airefs. 2
UpthreadAgency plan: 15 brands, 10 seats and shareable client reports. No white-label yet.

Switching from Airefs.

Add each client as a brand. For every one, Upthread reads the client's website, drafts a brand profile and suggests buyer questions, competitors, keywords and focus subreddits to review. Set that client's voice and disclosure, choose engines and a country, and the first discovery and visibility runs start; a ranked inbox per client is the aim within three minutes.

What you bring across

  • Each client becomes an Upthread brand, with its own keywords, buyer questions, subreddits, voice and disclosure.
  • Your tracked prompts, as buyer questions; the Agency plan holds 300 across all your brands.
  • Your competitor lists, with aliases, so share of voice per engine and the rivals named in threads are counted per client.

What works differently

  • Airefs ranks every cited article, thread, review and video by how often AI uses it. Upthread ranks only Reddit threads, by Google rank, AI citations per engine, buying intent, freshness and how the subreddit treats brands. 3
  • Airefs suggests joining the discussions AI already cites. Upthread drafts the reply for you: two drafts per thread, grounded in the thread, its top comments and the subreddit's rules, ready for you to post. 3
  • Airefs puts your logo and agency name on client reports. Upthread's Growth and Agency plans share read-only report links instead, with no white-label yet. 2
  • After a reply goes up, Upthread records its score, any moderator removal and the thread's citation history, client by client.

Airefs and Upthread: questions.

Does Airefs show Reddit threads?

Yes, as cited sources: it lists every article, Reddit thread, review site and video AI cites for your prompts, ranked by how often. Upthread works on the Reddit threads alone and drafts a reply for each one worth answering. 3

Does Airefs draft Reddit comments?

Not on the pages we read. It suggests joining the discussions AI already cites, alongside backlinks and new articles. Upthread drafts two replies per thread and checks each against the subreddit's rules and your disclosure. 3

Which costs less for an agency?

Airefs: $49 a month billed yearly, or $59 month to month, for unlimited clients. Upthread's Agency plan is $499 a month for 15 brands and 10 seats, and includes 2,500 reply drafts a month. 2

Which AI engines does each one track?

Airefs tracks ChatGPT, Google AI Overviews, Gemini and Copilot, chosen per client. Upthread tracks Google AI Overviews and AI Mode from live Google results, and ChatGPT, Perplexity, Gemini and Claude through their APIs. 2

Can I use Airefs and Upthread together?

Yes. Report AI visibility to clients from one tool, and run the Reddit side in Upthread: the cited threads for each client, a reply drafted inside the rules, and a record of what it did.

Sources

We read each page on the date shown. Airefs's own pages are named, not linked. Spotted something out of date? Email [email protected] and we will fix it.

  1. [1]Airefs homepage, checked Nov 7, 2026.
  2. [2]Airefs pricing page, checked Nov 7, 2026.
  3. [3]Airefs sources feature page, checked Nov 7, 2026.

Run your first discovery, then judge for yourself.

Enter your website. Upthread drafts your brand profile, suggests buyer questions and subreddits, and runs your first discovery.

Start free trialSee pricing

No card required. 7 days with Starter limits.