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Upthread vs SE Visible

SE Visible, from SE Ranking, tracks your brand, competitors and cited sources across AI engines. Upthread works on the Reddit threads those engines cite: which ones matter, replies that follow each subreddit's rules, and what each reply did.

Last checked Nov 7, 2026. Every fact about SE Visible is numbered to its source at the bottom of the page.

On this page
  1. Why look beyond SE Visible
  2. Who should choose which
  3. SE Visible in brief
  4. Pricing, plan by plan
  5. Point by point
  6. What it watches
  7. Replying
  8. After you post
  9. Price and plans
  10. Switching from SE Visible
  11. Questions
  12. Sources
  13. Related comparisons

Why people look beyond SE Visible.

SE Visible is SE Ranking's AI visibility platform. It shows where your brand stands across AI engines and markets: visibility, share of voice, average position and net sentiment by engine, topic and prompt, plus the domains and pages the answers cite and the pages that cite competitors but not you. 1

It is priced by tracked prompts, projects and locations. Billed annually, Basic is $71 a month for 75 prompts, Core $151 for 200 and Agency $319 for 1,000; month to month they cost $89, $189 and $399. Every plan includes unlimited user seats and competitors, daily checks and API access, and starts with a 10-day free trial. 2

Upthread looks at one kind of citation in depth: Reddit threads. It ranks the threads Google and AI answers show your buyers, drafts a reply that fits each subreddit's rules and carries your disclosure, and records what the reply did.

Who should choose which.

Who should choose SE Visible

  • You want unlimited user seats and competitors on every plan, with client logins for agencies. 2
  • You want every prompt checked daily, with the API, MCP and a Data Studio connector from the entry plan up. 2
  • You already use SE Ranking for SEO and want AI visibility from the same team, with search data beside each answer. 1

Who should choose Upthread

  • You want Perplexity in your AI checks along with ChatGPT, Gemini and Google's own AI answers.
  • You want the community side of AI citations handled: the Reddit threads themselves, ranked, with a reply drafted for each.
  • You want to learn which subreddits matter in your category and the questions and objections buyers raise there.

SE Visible in brief

SE Ranking's AI visibility platform: prompts, competitors and cited sources across AI engines, with SEO data.

  • Its headline: "AI search, answered". Built by the SE Ranking team, it pairs AI answer data with search data. 1
  • Basic, Core and Agency cost $71, $151 and $319 a month billed annually, or $89, $189 and $399 month to month. Enterprise is custom. 2
  • Checks ChatGPT, AI Overviews, AI Mode and Gemini the way a user sees them, in the app or on Google Search, daily by default. 2
  • Analyzes cited domains and URLs, sorts citations by type such as socials, community or blogs, and ranks pages that cite competitors but not you. 1
  • Every plan has unlimited user seats and competitors; Basic, Core and Agency include API access and a Data Studio connector. 2
  • Offers a 10-day free trial. 2
  • White labeling through Agency Pack is not available for SE Visible yet. No reply drafting is described. 1

Pricing, plan by plan.

SE Visible

Basic$89 a month, or $71 a month billed annually
75 tracked prompts, about 11,250 AI answers a month, 5 projects, 1 location per project, unlimited user seats, daily tracking, Data Studio connector, API and MCP access. 2
Core$189 a month, or $151 a month billed annually
200 tracked prompts, about 30,000 AI answers a month, 10 projects, unlimited locations, unlimited user seats, daily tracking, Data Studio, API and MCP access. 2
Agency$399 a month, or $319 a month billed annually
1,000 tracked prompts, about 180,000 AI answers a month, 30 projects, unlimited locations, daily or weekly tracking, a customer success manager. 2
EnterpriseCustom
A custom prompt volume from 2,000 prompts, unlimited projects and user seats, and the AI models you need. 2
  • Annual billing saves 20%. 2
  • One tracked prompt is checked in every engine your plan includes at no extra cost, but each location counts as a separate tracked prompt. 2
  • There is no charge per user, and you don't need your own AI subscriptions. 2
  • Every plan starts with a 10-day free trial. 2
  • White labeling through Agency Pack works on the SE Ranking platform only, not yet on SE Visible. 1

Upthread

Starter$49 a month
1 brand, 25 keywords, 25 buyer questions, 3 engines, 150 drafts a month, 1 seat. Discovery: Daily.
Growth$149 a month
3 brands, 100 keywords, 75 buyer questions, All engines, 600 drafts a month, 3 seats. Discovery: Every 6 hours.
Agency$499 a month
15 brands, 500 keywords, 300 buyer questions, All engines, 2,500 drafts a month, 10 seats. Discovery: Every 6 hours.

Yearly billing gives 2 months free. Every workspace starts with a 7-day trial on Starter limits, with no card. See full pricing.

SE Visible and Upthread, point by point.

Each row sets a sourced fact about SE Visible next to what Upthread does, grouped by what you would check first.

What it watches

What it tracksDifferent approach
SE VisibleVisibility, share of voice, average position and net sentiment per AI engine, topic and prompt, against your competitors. 1
UpthreadThe Reddit threads Google and AI answers cite for your buyer questions, and your mention rate and share of voice per engine.
AI enginesDifferent approach
SE VisibleChatGPT, AI Overviews, AI Mode and Gemini, checked the way a user sees them, daily by default. 2
UpthreadGoogle AI Overviews and AI Mode twice a week, from live Google results. ChatGPT, Perplexity, Gemini and Claude weekly through their APIs, labelled API.
RedditUpthread does more
SE VisibleNo Reddit view described. Citations are sorted by type: socials, community or blogs. 1
UpthreadEvery cited Reddit thread in a ranked inbox, with the subreddit's rules, how it treats brands and its citation history.

Replying

Acting on itDifferent approach
SE VisibleRanks pages that cite competitors but not you by gap score, with traffic and backlinks to decide which to contact. 1
UpthreadTwo drafts per thread, grounded in the thread, its top comments, the subreddit's rules and your facts. A lint and an AI judge check each one first.

After you post

After postingUpthread does more
SE VisibleNo reply tracking listed. 2
UpthreadScore over time, moderator removals, and the thread's citation history before and after your reply. Links carry UTM tags for your own analytics.

Price and plans

PriceDifferent approach
SE Visible$89 / $189 / $399 a month, or $71 / $151 / $319 a month billed annually. 10-day free trial. 2
Upthread$49 / $149 / $499 a month, or 2 months free yearly. A 7-day trial with Starter limits. No card required.
AgenciesThey do more
SE VisibleAgency: 1,000 prompts, 30 projects, unlimited user seats, and client logins that show each client only their brand. 2
UpthreadAgency plan: 15 brands, 10 seats and shareable client reports. No white-label yet.

Switching from SE Visible.

You won't rebuild a project by hand. Upthread starts from your website, drafts a brand profile, and suggests buyer questions, competitors with aliases, keywords and focus subreddits, each with a short reason. Keep what fits, set your role and disclosure line, choose engines and a country, and the first runs begin, with a ranked inbox in under three minutes as the goal.

What you bring across

  • Your prompts and topics. Prompts become buyer questions, and Upthread asks each one in the country you choose.
  • Your competitor list with aliases, so mention rate and share of voice per engine count them as they do now.
  • Your sub-brand and product names, entered as keywords so discovery catches the threads that name them.

What works differently

  • SE Visible sorts citations by type, so community sources sit beside socials and blogs. Upthread works only on Reddit threads and ranks each by Google rank, AI citations per engine, buying intent, freshness and how the subreddit treats brands. 1
  • SE Visible ranks the pages that cite competitors but not you, to pick sources worth contacting. Upthread drafts the reply instead: two drafts per Reddit thread, checked against the subreddit's rules, posted from your own account. 1
  • SE Visible checks every prompt daily by default. Upthread reads Google AI Overviews and AI Mode twice a week from live results, and asks ChatGPT, Perplexity, Gemini and Claude weekly through their APIs, labelled API. 2
  • Upthread also keeps each reply's record after you post: its score over time, any moderator removal, and the thread's citation history.

SE Visible and Upthread: questions.

Does SE Visible track Reddit threads?

Not on their own. It analyzes citations by domain and URL and sorts them by type, such as socials, community or blogs. Upthread is built around the Reddit threads among those citations, from ranking them to drafting a reply. 1

Does SE Visible offer white-label reports?

Not yet. Its Agency Pack white labeling works on the SE Ranking platform only. Upthread has no white-label either; its Growth and Agency plans share read-only report links instead. 1

Which AI engines does each one track?

SE Visible checks ChatGPT, AI Overviews, AI Mode and Gemini the way a user sees them, in the app or on Google Search. Upthread reads Google AI Overviews and AI Mode from live Google results, and asks ChatGPT, Perplexity, Gemini and Claude through their APIs. 2

Which one costs less?

Upthread Starter is $49 a month; SE Visible Basic is $89 a month, or $71 billed annually, for 75 prompts and 5 projects. SE Visible includes unlimited seats, while Upthread Starter includes 1 seat and 150 reply drafts a month. 2

Can I use SE Visible and Upthread together?

Yes. Use a broad tracker to see every engine, market and source, and Upthread to work the Reddit threads in those answers, with a reply drafted inside the rules and its record kept after you post.

Sources

We read each page on the date shown. SE Visible's own pages are named, not linked. Spotted something out of date? Email [email protected] and we will fix it.

  1. [1]SE Visible homepage, checked Nov 7, 2026.
  2. [2]SE Visible pricing page, checked Nov 7, 2026.

Run your first discovery, then judge for yourself.

Enter your website. Upthread drafts your brand profile, suggests buyer questions and subreddits, and runs your first discovery.

Start free trialSee pricing

No card required. 7 days with Starter limits.