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Upthread vs Goodie

Goodie is a full-stack AEO platform: it tracks how AI models describe your brand, ranks the gaps, runs agents to close them and ties the results to revenue. Upthread works on one source those answers cite, Reddit, from the cited thread to your posted reply.

Last checked Nov 7, 2026. Every fact about Goodie is numbered to its source at the bottom of the page.

On this page
  1. Why look beyond Goodie
  2. Who should choose which
  3. Goodie in brief
  4. Pricing, plan by plan
  5. Point by point
  6. What it watches
  7. Replying
  8. After you post
  9. Price and plans
  10. Switching from Goodie
  11. Questions
  12. Sources
  13. Related comparisons

Why people look beyond Goodie.

Goodie calls itself a full-stack AEO platform. It researches the prompts buyers put to AI, monitors how ChatGPT, Claude, Perplexity, Gemini, Copilot, Grok and Meta AI talk about your brand, ranks the gaps, runs agents to close them, and measures the revenue that follows. 1

Its plans are priced for teams that want that whole loop. Core costs $295 a month billed annually for 5 models and 110 prompts tracked daily; Pro costs $999 for 8 models and 250 prompts; Enterprise, sold through a demo, tracks up to 14 models. Every plan includes unlimited seats and an AEO strategist. 2

Upthread covers a narrower slice of the same problem. When AI answers lean on Reddit threads, it finds those threads for your buyer questions, ranks them, drafts a reply that follows the subreddit's rules and carries your disclosure, and records what the reply did after you post it.

Who should choose which.

Who should choose Goodie

  • You want AEO for the whole brand in one platform: prompt research, daily tracking on up to 14 models, content and technical fixes, and revenue attribution. 2
  • You report to clients under your own brand. Goodie supports branded client reports and dashboards; Upthread's client reports are shareable links without white-label. 3
  • You want a strategist on call: every Goodie plan includes AEO strategist support and unlimited seats. 2

Who should choose Upthread

  • Your AEO dashboards keep listing Reddit threads among the cited sources, and you want each one turned into a reply you can post.
  • You'd rather start small: one brand, a seven-day trial with no card, and a setup you finish yourself in a few minutes.
  • You need proof at thread level: which cited thread you answered, how the reply scored, and whether moderators kept it up.

Goodie in brief

A full-stack AEO platform: AI visibility tracking, optimization agents and revenue attribution for brands and agencies.

  • Core costs $295 and Pro $999 a month, billed annually. Enterprise is sold through a demo. 2
  • Core tracks 5 models (ChatGPT, AI Overviews, Perplexity, AI Mode and Copilot) and 110 prompts daily. Pro tracks 8 models and 250 prompts; Enterprise up to 14 models. 2
  • Describes a closed loop: research the prompts buyers use, monitor mentions, citations and sentiment, act on the gaps, and measure the revenue impact. 1
  • Every plan includes agents for content, outreach, technical fixes and social, with 50 optimizations a month on Core and 100 on Pro. 2
  • Its recommendations cover owned content, earned media, technical fixes and social profiles. No reply drafting is described. 4
  • Core is self-serve with a 7-day free trial; Pro and Enterprise start with onboarding and a short call. 2
  • Agencies get multi-client dashboards and can put their own branding on client reports and dashboards. 3
  • An agency plan costs $275 a month billed annually, with 10 pitch workspaces a month; full client workspaces are an add-on. 5

Pricing, plan by plan.

Goodie

Core$295 a month, billed annually
5 models (ChatGPT, AI Overviews, Perplexity, AI Mode, Copilot), 110 prompts, daily tracking, 1 brand, 2 countries, MCP and 50 optimizations a month, unlimited seats, 7-day free trial. 2
Pro$999 a month, billed annually
8 models (adds Gemini, Alexa and Sparky), 250 prompts, 5 countries, MCP and 100 optimizations a month, SKU-level agentic commerce visibility, unlimited seats. 2
EnterpriseCustom, through a demo
Up to 14 models, tailored prompt volume, complete revenue attribution, centralized multi-brand performance, MCP and API access, SOC 2 compliance, dedicated strategist. 2
  • The prices shown are billed annually, which the page describes as 2 months free. 2
  • Core is self-serve and comes with a 7-day free trial. Pro and Enterprise include onboarding and tailored scoping, so they start with a call. 2
  • Agencies have their own plan: Growth at $275 a month billed annually, with 10 pitch workspaces a month, each running 7 days on 3 models and 30 prompts. Full client workspaces are an add-on billed on a brand plan. 5

Upthread

Starter$49 a month
1 brand, 25 keywords, 25 buyer questions, 3 engines, 150 drafts a month, 1 seat. Discovery: Daily.
Growth$149 a month
3 brands, 100 keywords, 75 buyer questions, All engines, 600 drafts a month, 3 seats. Discovery: Every 6 hours.
Agency$499 a month
15 brands, 500 keywords, 300 buyer questions, All engines, 2,500 drafts a month, 10 seats. Discovery: Every 6 hours.

Yearly billing gives 2 months free. Every workspace starts with a 7-day trial on Starter limits, with no card. See full pricing.

Goodie and Upthread, point by point.

Each row sets a sourced fact about Goodie next to what Upthread does, grouped by what you would check first.

What it watches

What it tracksDifferent approach
GoodieYour brand in AI answers: citation frequency, ranking position, sentiment and share of voice against competitors, every day. 2
UpthreadThe Reddit threads AI answers cite for your buyer questions, and whether those answers name your brand.
AI enginesThey do more
GoodieCore: ChatGPT, AI Overviews, Perplexity, AI Mode and Copilot. Pro adds Gemini, Alexa and Sparky. Enterprise tracks up to 14, Claude among them. 2
UpthreadGoogle AI Overviews and AI Mode twice a week, from live Google results. ChatGPT, Perplexity, Gemini and Claude weekly through their APIs, labelled API.
RedditUpthread does more
GoodieDeep citation analysis on every plan. No Reddit view or reply step is listed. 2
UpthreadEach cited Reddit thread becomes an inbox item with its priority, the subreddit's rules and its citation history.

Replying

Acting on itDifferent approach
GoodieAgents for content, outreach, technical fixes and social, with 50 or 100 optimizations a month. 2
UpthreadTwo drafts for each cited thread, grounded in the thread and the subreddit's rules, with your disclosure when they mention you.

After you post

After postingUpthread does more
GoodieNo Reddit reply tracking listed. It measures visibility and revenue impact. 2
UpthreadScore over time, moderator removals, and the thread's citation history before and after your reply. Links carry UTM tags for your own analytics.

Price and plans

PriceDifferent approach
Goodie$295 / $999 a month, billed annually. Enterprise by demo. 2
Upthread$49 / $149 / $499 a month, or 2 months free yearly. A 7-day trial with Starter limits. No card required.
AgenciesThey do more
GoodieMulti-client dashboards, with your own branding on client reports and dashboards. 3
UpthreadAgency plan: 15 brands, 10 seats and shareable client reports. No white-label yet.

Switching from Goodie.

Setup takes your website address. Upthread drafts a brand profile and suggests buyer questions, competitors, keywords and focus subreddits; paste in the Goodie prompts that matter most for buying. Set your role and disclosure, pick engines and a country, and the first runs aim for a ranked inbox in under three minutes. The extension is optional.

What you bring across

  • Your tracked prompts. The ones about buying become Upthread buyer questions, asked in Google's AI answers and the API engines.
  • Your competitor list, each name with its aliases, for share of voice in AI answers and for spotting rivals inside Reddit threads.
  • Your brand facts and voice. They ground every draft, and your disclosure line is added whenever a draft mentions you.
  • Your client roster, if you're an agency: the Agency plan covers 15 brands and 10 seats, with a shareable report per client.

What works differently

  • Goodie measures your brand every day across up to 14 models and acts through content, outreach, technical and social agents. Upthread acts in one place: the Reddit threads those answers cite. 2
  • Goodie's recommendations target owned pages, journalists and publications, technical fixes and social profiles. Upthread's output is a drafted reply for one Reddit thread, checked against that subreddit's rules. 4
  • Goodie collects answers daily. Upthread reads Google AI Overviews and AI Mode twice a week from live Google results, and asks ChatGPT, Perplexity, Gemini and Claude weekly through their APIs, labelled API. 2
  • After you post, Upthread keeps the reply's record: its score over time, any moderator removal, and the thread's citations before and after.

Goodie and Upthread: questions.

Does Goodie work on Reddit threads?

Not as a feature. Its plans list deep citation analysis and agents for content, outreach, technical fixes and social, but no Reddit view or reply drafting. Upthread is built around the Reddit threads AI answers cite. 2

Which one tracks more AI engines?

Goodie. Core tracks 5 models, Pro 8 and Enterprise up to 14, all daily. Upthread tracks Google AI Overviews and AI Mode twice a week, and ChatGPT, Perplexity, Gemini and Claude weekly through their APIs. 2

Which one costs less?

Upthread. Goodie Core is $295 a month billed annually; Upthread Starter is $49 a month, or $490 a year. Goodie's price covers a much broader AEO platform, so compare the parts you'll use. 2

Can an agency use Goodie or Upthread?

Both. Goodie offers multi-client dashboards and branded client reports. Upthread's Agency plan is $499 a month for 15 brands and 10 seats, with shareable read-only reports and no white-label yet. 3

Can I use Goodie and Upthread together?

Yes. Let a broad AEO platform track the brand across every model and source, and give the Reddit share of that work to Upthread: the cited threads, the drafts, and the record of each reply.

Sources

We read each page on the date shown. Goodie's own pages are named, not linked. Spotted something out of date? Email [email protected] and we will fix it.

  1. [1]Goodie homepage, checked Nov 7, 2026.
  2. [2]Goodie pricing page, checked Nov 7, 2026.
  3. [3]Goodie agencies page, checked Nov 7, 2026.
  4. [4]Goodie Optimization Actions page, checked Nov 7, 2026.
  5. [5]Goodie agency pricing page, checked Nov 7, 2026.

Run your first discovery, then judge for yourself.

Enter your website. Upthread drafts your brand profile, suggests buyer questions and subreddits, and runs your first discovery.

Start free trialSee pricing

No card required. 7 days with Starter limits.