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Upthread vs LLMrefs

LLMrefs tracks your brand's visibility for keywords across all major AI engines for one price, and offers a free tool to find Reddit threads. Upthread ranks the threads Google and AI answers surface, drafts replies with disclosure, and tracks what each reply did.

Last checked Nov 7, 2026. Every fact about LLMrefs is numbered to its source at the bottom of the page.

On this page
  1. Why look beyond LLMrefs
  2. Who should choose which
  3. LLMrefs in brief
  4. Pricing, plan by plan
  5. Point by point
  6. What it watches
  7. Replying
  8. After you post
  9. Price and plans
  10. Switching from LLMrefs
  11. Reddit access is changing
  12. Questions
  13. Sources
  14. Related comparisons

Why people look beyond LLMrefs.

LLMrefs is AI search analytics that tracks keywords rather than prompts. You import your SEO keywords, it generates fan-out prompts from real conversations, and it reports brand rankings, share of voice, position and the source URLs AI engines cite, across all major engines from ChatGPT and Google's AI answers to Claude, Grok and Copilot. 1

It sells one plan, All in One, at $79 a month, marked limited time only, with a 7-day free trial: 500 prompts, every engine at no extra fee, weekly reports, citation tracking, unlimited projects and team members, CSV export and API access. A free Reddit Threads Finder lists threads to join for a keyword. 1

Upthread goes further on Reddit and stops short of LLMrefs' engine list. It ranks the threads Google and AI answers cite for your buyer questions, drafts two replies with your disclosure inside the subreddit's rules, and records each reply's score and removals after you post.

Who should choose which.

Who should choose LLMrefs

  • You want every major AI engine, Grok, Copilot, Meta AI and DeepSeek included, for one flat price with no per-engine fees. 1
  • You track AI visibility by keyword, the way you track SEO, and want the prompts generated for you. 1
  • Your agency needs unlimited projects and team members on one subscription, with CSV export and API access. 1

Who should choose Upthread

  • You want disclosure built into the draft, not left to memory: Upthread adds it whenever a reply mentions your brand.
  • You want Reddit threads ranked by Google rank and AI citations per engine, with the subreddit's rules beside each one.
  • You want an opt-in daily check of your own replies, so a moderator removal shows up the next day.

LLMrefs in brief

AI search analytics that tracks keywords across AI engines, with a free Reddit Threads Finder.

  • Its headline: "Grow your brand's visibility in AI search". It tracks keywords rather than prompts, generating fan-out prompts for each. 1
  • One plan, All in One, costs $79 a month, marked limited time only, with a 7-day free trial. 1
  • Tracks 500 prompts across all AI search engines with no extra fees, with weekly reports, citation tracking, unlimited projects and team members, and API access. 1
  • Lists engines including ChatGPT, Google AI Overviews, AI Mode, Gemini, Perplexity, Claude, Grok, Copilot, Meta AI and DeepSeek. 1
  • Shows the full set of source URLs AI engines cite, to reveal content and outreach opportunities. 1
  • Offers a free Reddit Threads Finder: enter a keyword and it lists the threads it says you should be joining. 2
  • On Reddit comments, it recommends "providing some true value to the discussion upfront and sneaking in a reference to your brand at the end!" 2

Pricing, plan by plan.

LLMrefs

All in One$79 a month, marked limited time only
500 prompts, all AI search engines with no extra fees, weekly reports, citation tracking, unlimited projects and team members, prompt volume estimates, CSV export and API access, priority support. 1
  • The plan starts with a 7-day free trial, and you can cancel at any time. 1
  • Every engine is included, with no additional fees. 1
  • More keywords can be added at any time by upgrading. 1

Upthread

Starter$49 a month
1 brand, 25 keywords, 25 buyer questions, 3 engines, 150 drafts a month, 1 seat. Discovery: Daily.
Growth$149 a month
3 brands, 100 keywords, 75 buyer questions, All engines, 600 drafts a month, 3 seats. Discovery: Every 6 hours.
Agency$499 a month
15 brands, 500 keywords, 300 buyer questions, All engines, 2,500 drafts a month, 10 seats. Discovery: Every 6 hours.

Yearly billing gives 2 months free. Every workspace starts with a 7-day trial on Starter limits, with no card. See full pricing.

LLMrefs and Upthread, point by point.

Each row sets a sourced fact about LLMrefs next to what Upthread does, grouped by what you would check first.

What it watches

What it tracksDifferent approach
LLMrefsKeywords, not prompts: it generates fan-out prompts for each keyword and reports brand rankings, share of voice, position and citations. 1
UpthreadYour buyer questions in each engine, plus the Reddit threads Google results and AI answers cite for them.
AI enginesThey do more
LLMrefsAll major engines on its one plan, including ChatGPT, AI Overviews, AI Mode, Gemini, Perplexity, Claude, Grok and Copilot, updated at least weekly. 1
UpthreadGoogle AI Overviews and AI Mode twice a week, from live Google results. ChatGPT, Perplexity, Gemini and Claude weekly through their APIs, labelled API.
Finding threadsUpthread does more
LLMrefsA free Reddit Threads Finder that lists the threads to join for a keyword. 2
UpthreadThreads from Google results and AI citations, ranked by Google rank, AI citations per engine, buying intent, freshness and how the subreddit treats brands.
How it reads RedditDifferent approach
LLMrefsNo Reddit data source stated for its Reddit Threads Finder. 2
UpthreadBuilt on your own logged-in browser, so Reddit's move to logged-in-only viewing doesn't break it. Discovery comes from Google results and AI citations, with no Reddit API.

Replying

DraftingUpthread does more
LLMrefsNo reply drafting listed. 2
UpthreadTwo drafts per thread, grounded in the thread, its top comments, the subreddit's rules and your facts. A lint and an AI judge check each one first.
DisclosureUpthread does more
LLMrefsAdvises "sneaking in a reference to your brand at the end". No disclosure step listed. 2
UpthreadWhen a draft mentions your brand, it says how you're connected, and the posting checklist covers Reddit's Brand Affiliate tag.

After you post

After postingUpthread does more
LLMrefsNo reply tracking listed. 1
UpthreadScore over time, moderator removals, and the thread's citation history before and after your reply. Links carry UTM tags for your own analytics.

Price and plans

PriceDifferent approach
LLMrefs$79 a month for its one plan, All in One, marked limited time only. 7-day free trial. 1
Upthread$49 / $149 / $499 a month, or 2 months free yearly. A 7-day trial with Starter limits. No card required.
AgenciesThey do more
LLMrefsUnlimited projects and team members on one subscription, organized by client. 1
UpthreadAgency plan: 15 brands, 10 seats and shareable client reports. No white-label yet.

Switching from LLMrefs.

Start with your website rather than a keyword import. Upthread drafts a brand profile and suggests keywords, buyer questions, competitors and focus subreddits, which you can trim or extend with your LLMrefs keywords. Set your disclosure line and voice, pick engines and a country, and the first runs start, with a ranked inbox in under three minutes as the target.

What you bring across

  • Your keyword lists. They seed Upthread's thread discovery, and negative keywords drop the threads you don't want.
  • Your competitor set, with aliases, for share of voice per engine and for spotting rivals inside cited threads.
  • Your projects. Each brand or client becomes an Upthread brand, up to 15 on the Agency plan.

What works differently

  • LLMrefs' free finder lists the Reddit threads to join for one keyword at a time. Upthread keeps a ranked inbox of the threads Google and AI answers cite, scored by citations per engine, buying intent, freshness and how the subreddit treats brands. 2
  • LLMrefs suggests working a reference to your brand in at the end of a comment. Upthread writes the disclosure into any draft that names your brand and reminds you about Reddit's Brand Affiliate tag. 2
  • LLMrefs updates every keyword at least once a week across all major engines. Upthread checks Google AI Overviews and AI Mode twice a week from live results, and ChatGPT, Perplexity, Gemini and Claude weekly through their APIs. 1
  • After you post, Upthread tracks the reply's score, catches moderator removals, and shows whether the thread stays cited.

How Reddit access is changing

Reddit is closing its public API and moving toward logged-in viewing. This matters for any tool that reads Reddit, so each comparison states only what the tool itself says about its data source.

  1. On Oct 29, 2026, Reddit said it will shift to a primarily logged-in experience, starting with tests in select markets outside the US. 3
  2. 9to5Mac reported that Reddit will start requiring a logged-in account for most of its content. 4
  3. Reddit's CEO said most unauthorized access to its content happens through the logged-out experience. 5

LLMrefs and Upthread: questions.

Does LLMrefs draft Reddit replies?

No reply drafting is listed. Its free Reddit Threads Finder lists threads for a keyword, and its advice is to add value first and work your brand in at the end. Upthread drafts two replies per thread, with your disclosure whenever the brand is named. 2

Which AI engines does LLMrefs track?

All major engines on its one plan: ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity, Claude, Grok, Copilot, Meta AI and DeepSeek. Upthread tracks six of them: Google AI Overviews and AI Mode, ChatGPT, Perplexity, Gemini and Claude. 1

Which one costs less?

Upthread Starter, at $49 a month, against LLMrefs' $79 a month plan, which is marked limited time only. LLMrefs includes every engine and unlimited projects; Starter covers 1 brand and 3 engines of your choice, with 150 reply drafts a month. 1

Can an agency use LLMrefs?

Yes. One subscription covers unlimited projects and team members, organized by client, with CSV export and API access. Upthread's Agency plan covers 15 brands and 10 seats for $499 a month, with shareable reports. 1

Can I use LLMrefs and Upthread together?

Yes. Track keyword visibility across every engine in one tool, and use Upthread for the Reddit threads behind those answers: ranked, answered with a disclosed reply, and followed after you post.

Sources

We read each page on the date shown. LLMrefs's own pages are named, not linked. Spotted something out of date? Email [email protected] and we will fix it.

  1. [1]LLMrefs homepage and pricing, checked Nov 7, 2026.
  2. [2]LLMrefs, Reddit Threads Finder, checked Nov 7, 2026.
  3. [3]Engadget, checked Oct 29, 2026.
  4. [4]9to5Mac, checked Oct 29, 2026.
  5. [5]CyberInsider, checked Oct 30, 2026.

Run your first discovery, then judge for yourself.

Enter your website. Upthread drafts your brand profile, suggests buyer questions and subreddits, and runs your first discovery.

Start free trialSee pricing

No card required. 7 days with Starter limits.