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Ahrefs Brand RadarUpthread

Looking for an Ahrefs Brand Radar alternative?

Ahrefs Brand Radar measures your brand's AI visibility across a 542 million prompt index or your own prompts, and searches Reddit results in Google. Upthread turns those threads into action: which ones AI cites, a reply that fits the rules, and what it did.

Last checked Nov 7, 2026. Every fact about Ahrefs Brand Radar is numbered to its source at the bottom of the page.

On this page
  1. Why look beyond Ahrefs Brand Radar
  2. Who should choose which
  3. Ahrefs Brand Radar in brief
  4. Pricing, plan by plan
  5. Point by point
  6. What it watches
  7. Replying
  8. After you post
  9. Price and plans
  10. Switching from Ahrefs Brand Radar
  11. Reddit access is changing
  12. Questions
  13. Sources
  14. Related comparisons

Why people look beyond Ahrefs Brand Radar.

Ahrefs Brand Radar studies how your brand shows up in AI. It works two ways: an AI Visibility Index that maps any brand across 542 million prompts with no setup, and custom prompts that track the exact questions your buyers ask. Around both sit AI traffic and bot analytics and a view of the offsite sources that sway AI answers. 1

It is priced by index and by prompt volume. Custom prompts start at $50 a month, and paid Ahrefs plans include 5 to 20 of them; the AI Visibility Index starts at $199 a month for one platform and costs $699 for all models. Reddit shows up as search results in Google, free for Ahrefs customers while in beta. 1

Upthread begins where a Reddit search result ends. It finds the threads Google ranks and AI answers cite for your buyer questions, reads the thread in your browser when you open it, drafts a reply that fits the subreddit's rules, and tracks the reply after you post it.

Who should choose which.

Who should choose Ahrefs Brand Radar

  • You want to research any brand's AI visibility with no setup: the index covers 542 million prompts, with history back to 2025. 1
  • You already pay for Ahrefs: every paid plan includes 5 to 20 AI prompts checked daily, at no extra cost. 1
  • You need Copilot tracked, or your own prompts checked every day on each platform you pick. 1

Who should choose Upthread

  • You've found the Reddit threads Google ranks and want to know which of them AI answers also cite, before you spend time on any.
  • You want each draft built from the whole thread: its top comments, the subreddit's rules and your brand facts.
  • You want a short list of Reddit threads worth answering, ranked by Google rank, AI citations, buying intent and freshness.

Ahrefs Brand Radar in brief

Ahrefs' AI visibility research: a 542 million prompt index, custom prompt tracking and Reddit results from Google.

  • Says: "Study how your brand shows up in AI". It tracks brand mentions, citations, share of voice and sentiment across AI answers. 1
  • Custom prompts track the questions you choose, daily, weekly or monthly, from $50 a month. Paid Ahrefs plans include 5 to 20 prompts. 1
  • The AI Visibility Index maps any brand across 542 million prompts with no setup, from $199 a month for one platform or $699 for all models. 1
  • The index covers AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot; custom prompts add Claude. 1
  • Searches Reddit results in Google, with titles, descriptions and subreddit snippets, next to YouTube and TikTok. Free for Ahrefs customers while in beta. 1
  • Shows which citations to secure and which content to create for AI answers. No reply drafting is described. 1
  • Brand Radar is sold on its own, with an Ahrefs Free account. Ahrefs does not issue refunds in general. 2

Pricing, plan by plan.

Ahrefs Brand Radar

AI Visibility IndexFrom $199 a month for one platform, or $699 a month for all models
542 million prompts across AI Overviews and AI Mode, ChatGPT, Perplexity, Copilot and Gemini, any brand, no setup, history back to 2025. 1
Basic$50 a month
Custom prompt package: 2,500 checks a month, overage $0.020 a check, billed monthly. 2
Growth$100 a month
Custom prompt package: 7,000 checks a month, overage $0.015 a check, billed monthly. 2
Scale$250 a month
Custom prompt package: 25,000 checks a month at its lowest per-check rate, overage $0.010 a check. 2
  • One check is one prompt on one platform in one location. Overage is billed at the end of the billing month. 2
  • Every paid Ahrefs plan includes free custom prompts: 5 on Lite, 10 on Standard and 20 on Advanced, checked daily. Claude uses 8 checks per update. 1
  • Ahrefs' own plans start with Lite at $129 a month, which includes 150 checks on AI prompts. Paying annually saves up to 17%. 2
  • Ahrefs does not issue refunds in general; on a monthly plan you can ask for one if you haven't used the service. 2

Upthread

Starter$49 a month
1 brand, 25 keywords, 25 buyer questions, 3 engines, 150 drafts a month, 1 seat. Discovery: Daily.
Growth$149 a month
3 brands, 100 keywords, 75 buyer questions, All engines, 600 drafts a month, 3 seats. Discovery: Every 6 hours.
Agency$499 a month
15 brands, 500 keywords, 300 buyer questions, All engines, 2,500 drafts a month, 10 seats. Discovery: Every 6 hours.

Yearly billing gives 2 months free. Every workspace starts with a 7-day trial on Starter limits, with no card. See full pricing.

Ahrefs Brand Radar and Upthread, point by point.

Each row sets a sourced fact about Ahrefs Brand Radar next to what Upthread does, grouped by what you would check first.

What it watches

What it tracksDifferent approach
Ahrefs Brand RadarBrand mentions, citations, share of voice and sentiment in AI answers, from its 542 million prompt index or your own prompts. 1
UpthreadThe Reddit threads Google and AI answers cite for your buyer questions, and how often each engine mentions your brand.
AI enginesThey do more
Ahrefs Brand RadarAI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot. Custom prompts add Claude, checked daily, weekly or monthly. 1
UpthreadGoogle AI Overviews and AI Mode twice a week, from live Google results. ChatGPT, Perplexity, Gemini and Claude weekly through their APIs, labelled API.
RedditUpthread does more
Ahrefs Brand RadarReddit results in Google: titles, descriptions and subreddit snippets. Free for Ahrefs customers while in beta. 1
UpthreadThreads from Google results and AI citations, ranked, each with the subreddit's rules and its citation history.
How it reads RedditDifferent approach
Ahrefs Brand RadarReddit results as they appear in Google: titles, descriptions and subreddit snippets. 1
UpthreadBuilt on your own logged-in browser, so Reddit's move to logged-in-only viewing doesn't break it. Discovery comes from Google results and AI citations, with no Reddit API.

Replying

DraftingUpthread does more
Ahrefs Brand RadarNo reply drafting described. 1
UpthreadTwo drafts per thread, grounded in the thread, its top comments, the subreddit's rules and your facts. A lint and an AI judge check each one first.

After you post

After postingUpthread does more
Ahrefs Brand RadarNo reply tracking listed. 1
UpthreadScore over time, moderator removals, and the thread's citation history before and after your reply. Links carry UTM tags for your own analytics.

Price and plans

PriceDifferent approach
Ahrefs Brand RadarCustom prompts from $50 a month. AI Visibility Index from $199 a month for one platform, or $699 for all models. 1
Upthread$49 / $149 / $499 a month, or 2 months free yearly. A 7-day trial with Starter limits. No card required.

Switching from Ahrefs Brand Radar.

Setup is a short review, not a research project. Enter your website, and Upthread drafts a brand profile and proposes buyer questions, competitors, keywords and focus subreddits for you to edit. Bring over your custom prompts as buyer questions, set your voice and disclosure, choose engines and a country, and the first runs fill a ranked inbox in under three minutes.

What you bring across

  • Your custom prompts, as buyer questions, asked in Google's AI answers and in the API engines your plan covers.
  • The competitors you benchmark in share of voice, each with aliases, so Upthread can count them per engine and spot them in threads.
  • The keywords behind your Reddit searches. They seed Upthread's discovery, which pulls threads from Google results and AI citations.

What works differently

  • Brand Radar searches Reddit results in Google: titles, descriptions and subreddit snippets. Upthread reads the thread you open in your browser and drafts from the post, its top comments and the subreddit's rules. 1
  • Brand Radar measures visibility across 542 million prompts and re-tests its question sets monthly. Upthread asks your own buyer questions on a fixed schedule: Google's AI answers twice a week, the API engines weekly. 1
  • Brand Radar points you to citations to secure and content to create. Upthread points you to a reply: two drafts per thread, checked by a lint and an AI judge before you see them. 1
  • Once you post, Upthread logs the reply's score over time, any moderator removal, and the thread's citation history before and after.

How Reddit access is changing

Reddit is closing its public API and moving toward logged-in viewing. This matters for any tool that reads Reddit, so each comparison states only what the tool itself says about its data source.

  1. On Oct 29, 2026, Reddit said it will shift to a primarily logged-in experience, starting with tests in select markets outside the US. 3
  2. 9to5Mac reported that Reddit will start requiring a logged-in account for most of its content. 4
  3. Reddit's CEO said most unauthorized access to its content happens through the logged-out experience. 5

Ahrefs Brand Radar and Upthread: questions.

Does Ahrefs Brand Radar track Reddit?

As search results: it searches Reddit results in Google, with titles, descriptions and subreddit snippets, free for Ahrefs customers while in beta. Upthread also counts which threads AI answers cite, and drafts a reply for the ones worth answering. 1

How is Brand Radar priced?

By index and by prompt volume. Custom prompts start at $50 a month; the AI Visibility Index starts at $199 a month for one platform and costs $699 a month for all models. Upthread's plans are flat: $49, $149 and $499 a month. 1

Which AI engines does each one cover?

Brand Radar covers AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot, and its custom prompts add Claude. Upthread covers the same set without Copilot: Google's AI answers from live results, and ChatGPT, Perplexity, Gemini and Claude through their APIs. 1

Does Brand Radar draft replies?

No reply drafting is described. It shows which citations to secure and helps you plan content for AI answers. Upthread drafts two replies per Reddit thread, grounded in the thread, its top comments and the subreddit's rules. 1

Can I use Ahrefs and Upthread together?

Yes. Keep Ahrefs for SEO and broad AI research, and add Upthread for the Reddit threads that keep turning up in AI answers, from the ranked thread to the reply and what it did.

Sources

We read each page on the date shown. Ahrefs Brand Radar's own pages are named, not linked. Spotted something out of date? Email [email protected] and we will fix it.

  1. [1]Ahrefs Brand Radar page, checked Nov 7, 2026.
  2. [2]Ahrefs pricing page, checked Nov 7, 2026.
  3. [3]Engadget, checked Oct 29, 2026.
  4. [4]9to5Mac, checked Oct 29, 2026.
  5. [5]CyberInsider, checked Oct 30, 2026.

Run your first discovery, then judge for yourself.

Enter your website. Upthread drafts your brand profile, suggests buyer questions and subreddits, and runs your first discovery.

Start free trialSee pricing

No card required. 7 days with Starter limits.