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Upthread vs Topify

Topify tracks your brand in ChatGPT, Gemini, Perplexity and Google AI Overviews, and its AI agent writes site content and drafts Reddit replies for your review. Upthread ranks the Reddit threads AI answers cite or Google ranks, drafts replies you post, and tracks them.

Last checked Nov 8, 2026. Every fact about Topify is numbered to its source at the bottom of the page.

On this page
  1. Why look beyond Topify
  2. Who should choose which
  3. Topify in brief
  4. Pricing, plan by plan
  5. Point by point
  6. What it watches
  7. Replying
  8. After you post
  9. Price and plans
  10. Switching from Topify
  11. Reddit access is changing
  12. Questions
  13. Sources
  14. Related comparisons

Why people look beyond Topify.

Topify is a generative engine optimization platform that combines AI search analytics, a GEO audit and automated execution. It shows how your brand appears in AI answers, which sources the engines rely on and where competitors win, then turns the gaps into content and actions. 1

Plans are billed monthly: Starter costs $99 for 50 prompts tracked daily, 15 article generations and 50 AI replies, Standard $199 and Pro $399 for more of each, and Enterprise is custom. Credits roll over and never expire, and every plan starts with a free trial and no card. 2

Its AI agent is where Reddit comes in. It scans Reddit for discussions about your brand, product or category, drafts replies meant to build community presence and earn AI citations, and stages each one for your review before posting. 3

Upthread starts from the threads AI answers and Google results already show your buyers, ranks them by priority, and drafts two replies per thread grounded in the thread, its top comments and the subreddit's rules. You post each reply yourself, and Upthread tracks what happened next.

Who should choose which.

Who should choose Topify

  • You want one agent to write and publish site content to WordPress, Shopify or Framer and draft Reddit replies, all behind a review step. 3
  • You want prompts tracked daily on every plan, with unlimited team seats and several countries. 2
  • You want article generation bundled with tracking: 15 to 50 article generations, depending on the plan. 2

Who should choose Upthread

  • You want to see why a thread matters before you write: its Google rank, which engines cite it and how the subreddit treats brands.
  • You want each draft checked against the subreddit's rules by a lint and an AI judge, with your disclosure written in.
  • You want each reply's life after posting on record: its score over time, moderator removals and the thread's citations before and after.

Topify in brief

A GEO platform: AI visibility tracking in four engines, plus an agent that writes site content and drafts Reddit replies.

  • Starter costs $99, Standard $199 and Pro $399 a month, billed monthly, with 50, 100 and 300 prompts tracked daily. Enterprise is custom. 2
  • Every plan tracks ChatGPT, Perplexity, Google AI Overview and Gemini; Enterprise adds Claude. 2
  • Plans list 50, 100 or 200 AI replies and 15, 30 or 50 article generations, with monthly credits that roll over and never expire. 2
  • Its AI agent scans Reddit for discussions about your brand, product or category and drafts replies; they are staged for your review before posting. 3
  • Every content draft, Reddit reply and optimization action passes a human review step, and nothing goes live without your sign-off. 3
  • Writes articles and landing pages and publishes them to WordPress, Shopify or Framer once you approve them. 3
  • Shows which domains and sources AI platforms rely on, and benchmarks your visibility, citations and prompt coverage against competitors. 1
  • Every plan includes a free trial with no credit card required. 2

Pricing, plan by plan.

Topify

Starter$99 a month
5,000 credits a month, 50 prompts tracked daily, 15 articles, 50 AI replies, 1 brand, unlimited seats, multi-country. 2
Standard$199 a month
12,000 credits a month, 100 prompts tracked daily, 30 articles, 100 AI replies, 1 brand, unlimited seats. 2
Pro$399 a month
30,000 credits a month, 300 prompts tracked daily, 50 articles, 200 AI replies, several brands, dedicated support. 2
EnterpriseCustom
Custom prompt volume, Claude tracking, unlimited articles and AI replies, API access, a dedicated account manager, an SLA. 2
  • Every plan includes a free trial with no credit card required; its length isn't stated. 2
  • Credits roll over and never expire, and plan changes take effect on the next billing cycle. 2
  • Prices are in US dollars, and the plan cards show monthly billing. 2

Upthread

Starter$49 a month
1 brand, 25 keywords, 25 buyer questions, 3 engines, 150 drafts a month, 1 seat. Discovery: Daily.
Growth$149 a month
3 brands, 100 keywords, 75 buyer questions, All engines, 600 drafts a month, 3 seats. Discovery: Every 6 hours.
Agency$499 a month
15 brands, 500 keywords, 300 buyer questions, All engines, 2,500 drafts a month, 10 seats. Discovery: Every 6 hours.

Yearly billing gives 2 months free. Every workspace starts with a 7-day trial on Starter limits, with no card. See full pricing.

Topify and Upthread, point by point.

Each row sets a sourced fact about Topify next to what Upthread does, grouped by what you would check first.

What it watches

What it tracksDifferent approach
TopifyHow your brand appears in ChatGPT, Gemini, Perplexity and Google AI Overviews: mentions, citations and competitors. 4
UpthreadThe Reddit threads that Google results and AI answers cite for your buyer questions, with mention rate and share of voice per engine.
AI enginesDifferent approach
TopifyChatGPT, Perplexity, Google AI Overview and Gemini, with prompts tracked daily; Claude on Enterprise. 2
UpthreadGoogle AI Overviews and AI Mode twice a week, from live Google results. ChatGPT, Perplexity, Gemini and Claude weekly through their APIs, labelled API.
Finding threadsDifferent approach
TopifyIts agent scans Reddit for active discussions about your brand, product or category, and lists threads worth engaging in its action plan. 3
UpthreadThreads from Google results and AI citations, ranked by Google rank, AI citations per engine, buying intent, freshness and how the subreddit treats brands.
How it reads RedditDifferent approach
TopifyNo Reddit data source is stated; its agent scans Reddit for relevant discussions. 3
UpthreadBuilt on your own logged-in browser, so Reddit's move to logged-in-only viewing doesn't break it. Discovery comes from Google results and AI citations, with no Reddit API.

Replying

DraftingUpthread does more
TopifyReplies for relevant Reddit discussions, written to build community presence and earn AI citations, staged for your review. 3
UpthreadTwo drafts per thread, grounded in the thread, its top comments, the subreddit's rules and your facts. A lint and an AI judge check each one first.
PostingDifferent approach
TopifyReplies are reviewed by your team before posting; who posts them, and from which account, isn't stated. 3
UpthreadYou post from your own account. The extension can insert the draft; you click Comment.

After you post

After postingDifferent approach
TopifyTracks how each published piece affects AI visibility, citation count and position. No tracking of Reddit replies is described. 3
UpthreadScore over time, moderator removals, and the thread's citation history before and after your reply. Links carry UTM tags for your own analytics.

Price and plans

PriceDifferent approach
Topify$99 / $199 / $399 a month, billed monthly. Enterprise is custom. Every plan includes a free trial. 2
Upthread$49 / $149 / $499 a month, or 2 months free yearly. A 7-day trial with Starter limits. No card required.

Switching from Topify.

Give Upthread your website and it drafts a brand profile, then suggests buyer questions, competitors, keywords and focus subreddits you can edit; carry your Topify prompts and category terms across. Set the role, tone and disclosure line for your replies, choose engines and a country, and the first discovery and visibility runs start, with a ranked inbox the aim inside three minutes. The extension is optional.

What you bring across

  • The prompts you track daily. Those a buyer would ask become Upthread buyer questions, asked in Google's AI answers and the API engines.
  • Your brand, product and category terms. They become Upthread keywords, used to find the Reddit threads that rank in Google.
  • The voice your approved replies use. Write it into Upthread's role, tone and disclosure settings, which shape every draft.

What works differently

  • Topify's agent scans Reddit for relevant discussions. Upthread finds the threads Google ranks or AI answers cite, and ranks them by Google rank, citations per engine, buying intent and freshness. 3
  • Topify stages its Reddit replies for your review before posting. Upthread gives you two drafts per thread, checked by a lint and an AI judge, and you post from your own account. 3
  • Topify's plans list 50 to 200 AI replies. Upthread includes 150 to 2,500 drafts a month by plan, each grounded in the subreddit's rules. 2

How Reddit access is changing

Reddit is closing its public API and moving toward logged-in viewing. This matters for any tool that reads Reddit, so each comparison states only what the tool itself says about its data source.

  1. On Oct 29, 2026, Reddit said it will shift to a primarily logged-in experience, starting with tests in select markets outside the US. 5
  2. 9to5Mac reported that Reddit will start requiring a logged-in account for most of its content. 6
  3. Reddit's CEO said most unauthorized access to its content happens through the logged-out experience. 7

Topify and Upthread: questions.

Does Topify write Reddit replies?

Yes. Its AI agent scans Reddit for discussions about your brand, product or category and drafts replies, staged for your review. Upthread drafts two replies per thread for threads Google ranks or AI answers cite, grounded in the subreddit's rules. 3

Does Topify post replies on Reddit for me?

Its pages say replies are reviewed by your team before posting, and nothing goes live without your sign-off; who posts, and from which account, isn't stated. With Upthread, you post every reply yourself. 3

Which AI engines does Topify track?

ChatGPT, Perplexity, Google AI Overview and Gemini on every plan, with Claude on Enterprise. Upthread tracks Google AI Overviews and AI Mode twice a week and ChatGPT, Perplexity, Gemini and Claude weekly. 2

Which one costs less?

Upthread at the entry level: Starter is $49 a month, against $99 for Topify Starter. Topify's plans add generated articles; Upthread's add Reddit drafts, 150 a month on Starter. 2

Can I use Topify and Upthread together?

Yes. A GEO platform can write and publish content on your own site, while Upthread finds the Reddit threads AI answers and Google lean on, drafts the replies, and keeps a record of each one you post.

Sources

We read each page on the date shown. Topify's own pages are named, not linked. Spotted something out of date? Email [email protected] and we will fix it.

  1. [1]Topify GEO platform page, checked Nov 8, 2026.
  2. [2]Topify pricing page, checked Nov 8, 2026.
  3. [3]Topify AI Agent page, checked Nov 8, 2026.
  4. [4]Topify homepage, checked Nov 8, 2026.
  5. [5]Engadget, checked Oct 29, 2026.
  6. [6]9to5Mac, checked Oct 29, 2026.
  7. [7]CyberInsider, checked Oct 30, 2026.

Run your first discovery, then judge for yourself.

Enter your website. Upthread drafts your brand profile, suggests buyer questions and subreddits, and runs your first discovery.

Start free trialSee pricing

No card required. 7 days with Starter limits.