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Upthread vs Amplitude AI Visibility

Amplitude AI Visibility, part of Amplitude's analytics platform, tracks how ChatGPT and Google AI Overview mention, rank and cite your brand, next to traffic and revenue. Upthread works on the Reddit threads those answers cite: ranked, drafted as replies you post, tracked.

Last checked Nov 8, 2026. Every fact about Amplitude AI Visibility is numbered to its source at the bottom of the page.

On this page
  1. Why look beyond Amplitude AI Visibility
  2. Who should choose which
  3. Amplitude AI Visibility in brief
  4. Pricing, plan by plan
  5. Point by point
  6. What it watches
  7. Replying
  8. After you post
  9. Price and plans
  10. Switching from Amplitude AI Visibility
  11. Questions
  12. Sources
  13. Related comparisons

Why people look beyond Amplitude AI Visibility.

Amplitude AI Visibility is the AI search part of the Amplitude analytics platform. It is aimed at marketing, SEO, content, web and product teams, and tracks how AI answers mention your brand, how they rank you against competitors, which sources they cite, and whether their sentiment recommends or warns against you. 1

It has no price of its own. Every Amplitude plan includes it, the Free plan too, where it runs at limited volumes and capabilities. Plus starts free for the first 2M events a month and scales with your event volume; Growth and Enterprise are custom, priced on events. Every plan has unlimited seats. 2

Its actions work on your own content. It recommends fixes by topic, analyzes a page, simulates a change against your prompts before you publish it, and generates blog posts, product descriptions, FAQs and landing pages. It can't change the site itself, so you copy or download the content and add it. 3

Upthread starts where the cited sources are Reddit threads. It ranks the threads that Google results and AI answers show your buyers, drafts two replies per thread that follow the subreddit's rules and disclose your connection, and keeps a record of each reply after you post it.

Who should choose which.

Who should choose Amplitude AI Visibility

  • You already run Amplitude and want AI visibility beside AI-referred traffic, conversions and revenue, in the same platform. 1
  • You want to start free: the Free plan includes AI Visibility at limited volumes, with unlimited seats and no card. 2
  • You want to test a content change against your prompts before it goes live, and have site pages drafted from the gaps. 3

Who should choose Upthread

  • You want Perplexity, Gemini, Claude and Google's AI Mode in the picture too, with each engine's citations kept per Reddit thread.
  • The sources behind your AI answers keep turning out to be Reddit threads, and you want a reply drafted for each one you choose.
  • You want the Reddit threads that name your brand sorted into complaints, support questions, praise and more, from Google's index and the threads you open.

Amplitude AI Visibility in brief

The AI search module of Amplitude's analytics platform: mentions, rank, citations and sentiment in ChatGPT and Google AI Overview.

  • Every Amplitude plan, the Free plan included, comes with AI Visibility; on Free it runs at limited volumes and capabilities. 2
  • Tracks ChatGPT and Google AI Overview. The models can't be changed; a filter shows results from either one. 4
  • Reports how often AI answers mention your brand, its average rank and citations, sentiment, competitors and the sources the answers cite. 3
  • Generates its prompts by asking AI models what matters for your brand, not from real user searches; you can add your own. 4
  • Recommends fixes, analyzes a page, simulates changes before you publish, and generates blog posts, product descriptions, FAQs and landing pages for your site. 3
  • Ties AI visibility to AI-referred traffic, conversions and revenue inside Amplitude, with session replays and cohorts of AI-sourced visitors. 1
  • Prompt capacity and refresh cadence depend on your plan and account configuration, and every plan has unlimited seats. 4
  • Its Sources tab lists every cited domain and page. No Reddit view or reply drafting is described. 3

Pricing, plan by plan.

Amplitude AI Visibility

FreeFree
2M events a month with no time limit and no card; the full platform, AI Visibility included, at limited volumes. 2
PlusStarts at $0
First 2M events a month free, then scales with event volume up to 70M; card required; alerts, heatmaps, 2-year retention. 2
GrowthCustom, event based
Advanced behavioral exploration, monitoring and alerts, 20K monthly session replays, SSO and project permissions. 2
EnterpriseCustom, event based
Unlimited projects per portfolio, data access controls, 50K monthly session replays, advanced user management with RBAC. 2
  • AI Visibility isn't sold separately: every plan includes it, with limited volumes and capabilities on Free. 2
  • Prompt capacity and refresh cadence depend on your plan and account configuration; it tells you when you reach your prompt capacity. 4
  • It offers no trial; the Free plan takes its place, with no time limit and no card. 2
  • Startups with under $10M in funding and fewer than 20 employees can get one free year on Growth. 2
  • Without an Amplitude account, you can generate a free, limited AI Visibility report. 4

Upthread

Starter$49 a month
1 brand, 25 keywords, 25 buyer questions, 3 engines, 150 drafts a month, 1 seat. Discovery: Daily.
Growth$149 a month
3 brands, 100 keywords, 75 buyer questions, All engines, 600 drafts a month, 3 seats. Discovery: Every 6 hours.
Agency$499 a month
15 brands, 500 keywords, 300 buyer questions, All engines, 2,500 drafts a month, 10 seats. Discovery: Every 6 hours.

Yearly billing gives 2 months free. Every workspace starts with a 7-day trial on Starter limits, with no card. See full pricing.

Amplitude AI Visibility and Upthread, point by point.

Each row sets a sourced fact about Amplitude AI Visibility next to what Upthread does, grouped by what you would check first.

What it watches

What it tracksDifferent approach
Amplitude AI VisibilityHow often and how favorably AI answers mention your brand: mention rate, average rank, citations and sentiment, by topic and prompt, against competitors. 3
UpthreadThe Reddit threads that Google results and AI answers cite for your buyer questions, with your mention rate and share of voice per engine.
AI enginesUpthread does more
Amplitude AI VisibilityChatGPT and Google AI Overview. You can't change the models it uses. 4
UpthreadGoogle AI Overviews and AI Mode twice a week, from live Google results. ChatGPT, Perplexity, Gemini and Claude weekly through their APIs, labelled API.
RedditUpthread does more
Amplitude AI VisibilityNo Reddit view is described. The Sources tab lists each cited domain with its pages and how many answers cite it. 3
UpthreadEvery Reddit thread AI answers cite or Google ranks for your keywords, in a ranked inbox with the subreddit's rules beside it.

Replying

Acting on itDifferent approach
Amplitude AI VisibilityRecommendations, page analysis, simulated changes and generated content for your own site, which you copy or download and publish. No reply drafting is described. 3
UpthreadTwo drafts per thread, grounded in the thread, its top comments, the subreddit's rules and your facts. A lint and an AI judge check each one first.

After you post

After postingDifferent approach
Amplitude AI VisibilityVisibility over time beside AI-referred traffic, conversions and revenue, with session replays of AI-sourced visitors. No reply tracking is described. 1
UpthreadScore over time, moderator removals, and the thread's citation history before and after your reply. Links carry UTM tags for your own analytics.

Price and plans

PriceDifferent approach
Amplitude AI VisibilityFree plan, which includes AI Visibility at limited volumes. Plus scales with your event volume; Growth and Enterprise are custom. 2
Upthread$49 / $149 / $499 a month, or 2 months free yearly. A 7-day trial with Starter limits. No card required.

Switching from Amplitude AI Visibility.

Upthread begins with your website address. It drafts a brand profile and suggests buyer questions, competitors, keywords and focus subreddits, all editable; bring over the prompts you track in Amplitude as buyer questions. Set your role and disclosure line, pick engines and a country, and the first discovery and visibility runs start, with a ranked inbox inside three minutes. The browser extension can come later.

What you bring across

  • Your prompts. The ones a buyer would ask become Upthread buyer questions, run in Google's AI answers and in ChatGPT, Perplexity, Gemini and Claude.
  • Your competitors, entered with aliases, so Upthread counts share of voice per engine and flags cited threads that recommend a rival.
  • Your topics. The ones you track in Amplitude become Upthread keywords, used to find the Reddit threads that rank in Google for them.

What works differently

  • Amplitude checks ChatGPT and Google AI Overview on a cadence your plan sets. Upthread checks Google AI Overviews and AI Mode twice a week from live results, and ChatGPT, Perplexity, Gemini and Claude weekly through their APIs. 4
  • Amplitude lists every domain and page AI answers cite. Upthread keeps the Reddit threads among those citations, adds threads ranking in Google for your keywords, and ranks each one by priority. 3
  • Amplitude's content actions end on your own website: simulated changes and generated pages you publish yourself. Upthread's end in a Reddit reply: two drafts per thread, checked against the subreddit's rules, posted by you. 3
  • Amplitude generates prompts by asking AI models what matters for your brand, and you can add your own. Upthread suggests buyer questions from your website, and you edit the list before the first run. 4

Amplitude AI Visibility and Upthread: questions.

Is Amplitude AI Visibility free?

It comes with every Amplitude plan, the Free plan included, where it runs at limited volumes; Plus scales with events, and Growth and Enterprise are custom. Upthread Starter is $49 a month, with a 7-day trial that needs no card. 2

Which AI engines does Amplitude AI Visibility track?

ChatGPT and Google AI Overview, and the models can't be changed. Upthread tracks Google AI Overviews and AI Mode from live Google results, plus ChatGPT, Perplexity, Gemini and Claude through their APIs. 4

Does Amplitude AI Visibility show Reddit threads?

Not as a view of their own. Its Sources tab lists every domain and page cited in answers about you and your competitors. Upthread keeps the Reddit threads among those sources, ranks them and drafts a reply for each. 3

Does Amplitude AI Visibility write content for me?

Yes, for your website: blog posts, product descriptions, FAQs and landing pages that you copy or download and publish, since it can't change your site. Upthread writes Reddit replies instead, and you post each one from your own account. 3

Can an agency use Amplitude AI Visibility?

No agency plan or white-label is listed; every Amplitude plan includes unlimited seats. Upthread's Agency plan is $499 a month for 15 brands and 10 seats, with shareable reports and no white-label yet. 2

Can I use Amplitude and Upthread together?

Yes. Keep Amplitude for product analytics and AI-referred traffic, and use Upthread for the Reddit threads AI answers cite. Reply links carry UTM tags, so the visits they send show up in your analytics.

Sources

We read each page on the date shown. Amplitude AI Visibility's own pages are named, not linked. Spotted something out of date? Email [email protected] and we will fix it.

  1. [1]Amplitude AI Visibility page, checked Nov 8, 2026.
  2. [2]Amplitude pricing page, checked Nov 8, 2026.
  3. [3]Amplitude docs, AI Visibility, checked Nov 8, 2026.
  4. [4]Amplitude docs, AI Visibility FAQ, checked Nov 8, 2026.

Run your first discovery, then judge for yourself.

Enter your website. Upthread drafts your brand profile, suggests buyer questions and subreddits, and runs your first discovery.

Start free trialSee pricing

No card required. 7 days with Starter limits.