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Upthread vs Searchable

Searchable tracks your brand's mentions and citations in AI answers, from ChatGPT to Google AI Overviews, and its agent turns the gaps into content and technical fixes. Upthread works on the Reddit threads those answers cite, with replies you post yourself.

Last checked Nov 8, 2026. Every fact about Searchable is numbered to its source at the bottom of the page.

On this page
  1. Why look beyond Searchable
  2. Who should choose which
  3. Searchable in brief
  4. Pricing, plan by plan
  5. Point by point
  6. What it watches
  7. Replying
  8. After you post
  9. Price and plans
  10. Switching from Searchable
  11. Questions
  12. Sources
  13. Related comparisons

Why people look beyond Searchable.

Searchable is an AI search optimization platform based in London. It tracks your brand's mentions and citations across AI engines, shows where competitors outrank you, and pairs that data with an AI agent that suggests content briefs and technical fixes, a content engine, and integrations with Google Analytics, Search Console, HubSpot and Salesforce. 1

Pro costs $125 a month for 100 tracked prompts per model and 9,000 AI answers, Scale $400 for 500 prompts and 10 projects, and Enterprise from $999. Each includes ChatGPT, Google AI Overviews and Perplexity; other engines are paid add-ons, and yearly billing saves 20% on the plan price but not on add-ons. 2

Upthread looks at the Reddit threads inside those answers. It finds the ones Google and the AI engines cite for your buyer questions, ranks them, drafts two replies per thread within the subreddit's rules, and follows each reply once you post it.

Who should choose which.

Who should choose Searchable

  • Your agency needs white-label client reports: every Searchable agency plan includes them, from $250 a month. 3
  • You want to pick from a long list of engines, adding AI Mode, Copilot, Gemini, Claude, DeepSeek, Grok or Meta Muse as paid add-ons. 2
  • You want AI visibility tied to traffic, leads and revenue through Google Analytics, Search Console, HubSpot and Salesforce. 1

Who should choose Upthread

  • You want every engine in one price: Upthread Growth tracks Google AI Overviews and AI Mode, ChatGPT, Perplexity, Gemini and Claude for $149 a month.
  • You want to hear buyers in their own words: Upthread's Buyers ask view gathers the questions, objections and comparisons raised in the Reddit threads it finds.
  • You want the Reddit threads that name your brand sorted by type, from praise and complaints to support questions, from what Google has indexed and the threads you open.

Searchable in brief

An AI search optimization platform: visibility and citation tracking, an AI agent, AI-ready content and technical audits.

  • Calls itself an AI search optimization platform that tracks brand visibility and analytics across AI engines like ChatGPT and Claude. 1
  • Pro, Scale and Enterprise cost $125, $400 and $999 a month, or $1,200, $3,840 and from $9,590 a year. A Custom plan is also offered. 2
  • ChatGPT, Google AI Overviews and Perplexity come with every plan; Google AI Mode, Copilot, DeepSeek, Gemini, Claude, Grok and Meta Muse are paid add-ons. 2
  • Pro covers 100 tracked prompts per model and 9,000 AI answers a month, with prompts run daily. 2
  • Its AI agent turns visibility data into content briefs and technical fixes, and its content engine writes blog posts, landing pages and product descriptions. 1
  • Separates mentions from citations and shows the domains and URLs AI systems rely on. No Reddit feature is described. 4
  • Pro comes with a 14-day free trial, with no credit card required. 1
  • Agency plans start at $250 a month, with pitch prompts, Looker Studio and white-label client reports on every tier. 3

Pricing, plan by plan.

Searchable

Pro$125 a month, or $1,200 a year
100 tracked prompts per model, 9,000 AI answers a month, ChatGPT, Google AI Overviews and Perplexity, 200 audits and 20 articles a month, 1 project, reports, MCP and API access. 2
Scale$400 a month, or $3,840 a year
500 tracked prompts per model, 45,000 AI answers a month, 1,000 audits and 80 articles a month, 10 projects, Looker Studio, white-label reports. 2
Enterprise$999 a month, or from $9,590 a year
1,250 tracked prompts per model, 112,500 AI answers a month, 3,000 audits and 200 articles a month, unlimited projects. 2
CustomCustom
Fully customisable prompt tracking, a choice of all models, daily or weekly tracking, custom prompt setup, API access and SSO. 2
  • Pro and Scale include a 14-day free trial; more model coverage is available on paid plans after the trial. 2
  • Yearly billing saves 20% on the plan price, but model add-ons are not discounted. 2
  • Claude Lite and Grok Lite are add-ons that answer from the model's training with web search turned off, so their answers carry no web citations. 2
  • Agency plans cost $250 and $400 a month, and from $999, or $2,400, $3,840 and from $9,590 a year, with pitch prompts and white-label client reports. 3

Upthread

Starter$49 a month
1 brand, 25 keywords, 25 buyer questions, 3 engines, 150 drafts a month, 1 seat. Discovery: Daily.
Growth$149 a month
3 brands, 100 keywords, 75 buyer questions, All engines, 600 drafts a month, 3 seats. Discovery: Every 6 hours.
Agency$499 a month
15 brands, 500 keywords, 300 buyer questions, All engines, 2,500 drafts a month, 10 seats. Discovery: Every 6 hours.

Yearly billing gives 2 months free. Every workspace starts with a 7-day trial on Starter limits, with no card. See full pricing.

Searchable and Upthread, point by point.

Each row sets a sourced fact about Searchable next to what Upthread does, grouped by what you would check first.

What it watches

What it tracksDifferent approach
SearchableYour brand's mentions and citations in AI answers, where competitors outrank you, and the opportunities you're missing. 1
UpthreadThe Reddit threads Google and AI answers cite for your buyer questions, plus your mention rate and share of voice per engine.
AI enginesDifferent approach
SearchableChatGPT, Google AI Overviews and Perplexity on every plan, run daily. AI Mode, Copilot, Gemini, Claude, DeepSeek, Grok and Meta Muse are paid add-ons. 2
UpthreadGoogle AI Overviews and AI Mode twice a week, from live Google results. ChatGPT, Perplexity, Gemini and Claude weekly through their APIs, labelled API.
RedditUpthread does more
SearchableNo Reddit view described. Sources show the domains and URLs AI systems rely on. 4
UpthreadEvery Reddit thread the engines cite for your buyer questions, ranked, with the subreddit's rules and its citation history.

Replying

Acting on itDifferent approach
SearchableAn AI agent suggests content briefs and technical fixes, and a content engine writes AI-optimized pages. No reply drafting. 1
UpthreadTwo drafts per thread, grounded in the thread, its top comments, the subreddit's rules and your facts. A lint and an AI judge check each one first.

After you post

After postingDifferent approach
SearchableConnects AI visibility to traffic, leads and revenue through Google Analytics, Search Console, HubSpot and Salesforce. No reply tracking. 1
UpthreadScore over time, moderator removals, and the thread's citation history before and after your reply. Links carry UTM tags for your own analytics.

Price and plans

PriceDifferent approach
Searchable$125 / $400 a month, Enterprise from $999, or 20% less billed annually. Model add-ons cost extra. 2
Upthread$49 / $149 / $499 a month, or 2 months free yearly. A 7-day trial with Starter limits. No card required.
AgenciesThey do more
SearchableFrom $250 a month, with pitch prompts and white-label client reports on every agency plan. 3
UpthreadAgency plan: 15 brands, 10 seats and shareable client reports. No white-label yet.

Switching from Searchable.

You can be running in a few minutes. Give Upthread your website and it drafts a brand profile, then proposes buyer questions, competitors, keywords and focus subreddits; bring your Searchable prompts across as buyer questions. Set your voice and disclosure, choose engines and a country, and the first runs fill a ranked inbox. Adding the extension is optional.

What you bring across

  • The prompts you track per model become Upthread buyer questions, each asked in every engine your plan covers.
  • Your competitors, with aliases, counted in Upthread's share of voice and named when a cited Reddit thread recommends them.
  • Your projects: each brand you track becomes an Upthread brand, up to 3 on Growth and 15 on Agency.

What works differently

  • Searchable includes ChatGPT, Google AI Overviews and Perplexity and sells the other engines as add-ons. Upthread's Growth and Agency plans include all six of its engines: Google AI Overviews and AI Mode twice a week, and ChatGPT, Perplexity, Gemini and Claude weekly through their APIs. 2
  • Searchable's agent recommends content briefs and technical fixes for your site. Upthread recommends Reddit threads to answer, ranked by Google rank, AI citations per engine, buying intent, freshness and how the subreddit treats brands. 1
  • Searchable's content agent writes and scores pages for your site. Upthread writes replies for Reddit threads, two per thread, grounded in the thread, its top comments, the subreddit's rules and your brand facts. 4

Searchable and Upthread: questions.

Does Searchable show Reddit threads?

Its Sources view shows the domains and URLs AI systems rely on, but no Reddit view is described. Upthread keeps only the Reddit threads AI answers cite, ranks them, and drafts a reply for each. 4

Which AI engines does each one track?

Searchable includes ChatGPT, Google AI Overviews and Perplexity, and offers Google AI Mode, Copilot, DeepSeek, Gemini, Claude, Grok and Meta Muse as paid add-ons. Upthread tracks Google AI Overviews and AI Mode, ChatGPT, Perplexity, Gemini and Claude, all six on Growth and Agency. 2

Which one costs less?

Searchable Pro is $125 a month, or $1,200 a year, before any model add-ons. Upthread Starter is $49 a month and Growth $149, with every engine included on Growth. 2

Can an agency white-label Searchable?

Its agency plans include white-label client reports on every tier, from $250 a month, and platform white-labeling is coming soon on its top tiers. Upthread's Agency plan is $499 a month for 15 brands and 10 seats, with shareable reports and no white-label yet. 3

Can I use Searchable and Upthread together?

Yes. Use Searchable to track and improve how AI engines see your site, and Upthread for the Reddit threads in those answers: which ones to reply in, a draft within the rules, and the reply's record.

Sources

We read each page on the date shown. Searchable's own pages are named, not linked. Spotted something out of date? Email [email protected] and we will fix it.

  1. [1]Searchable homepage, checked Nov 8, 2026.
  2. [2]Searchable pricing page, checked Nov 8, 2026.
  3. [3]Searchable agency pricing page, checked Nov 8, 2026.
  4. [4]Searchable features page, checked Nov 8, 2026.

Run your first discovery, then judge for yourself.

Enter your website. Upthread drafts your brand profile, suggests buyer questions and subreddits, and runs your first discovery.

Start free trialSee pricing

No card required. 7 days with Starter limits.