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Upthread vs Keyword AI Visibility

Keyword AI Visibility tracks your prompts in AI chat apps and API models, with competitor, citation and sentiment reports next to Keyword's Google rank tracker. Upthread works on the Reddit threads those answers cite: ranked, drafted, and tracked after you post.

Last checked Nov 8, 2026. Every fact about Keyword AI Visibility is numbered to its source at the bottom of the page.

On this page
  1. Why look beyond Keyword AI Visibility
  2. Who should choose which
  3. Keyword AI Visibility in brief
  4. Pricing, plan by plan
  5. Point by point
  6. What it watches
  7. Replying
  8. After you post
  9. Price and plans
  10. Switching from Keyword AI Visibility
  11. Questions
  12. Sources
  13. Related comparisons

Why people look beyond Keyword AI Visibility.

Keyword calls itself a search visibility intelligence platform for SEO agencies. Next to Google and local rank tracking, it shows where clients appear in ChatGPT, Google AI Overviews, Perplexity and other AI engines, with the citations, sentiment and competitor presence that show how they are represented. 1

AI Visibility is sold in credits: $9.80 a month for 20, or $7.83 a month billed annually. A prompt run costs 0.25 credits in a chat app and 1 to 3 on an API model, so the bill follows how many prompts you track, on which engines and how often. 360° Visibility bundles Google rank tracking with credits from $33 a month. 2

Upthread measures something narrower and acts on it. It asks your buyer questions in Google's AI answers and four assistants, keeps the Reddit threads they cite, adds threads ranking in Google, and drafts a reply for each one that follows the subreddit's rules, then records how the reply did.

Who should choose which.

Who should choose Keyword AI Visibility

  • You want to start AI tracking on a small budget: 20 credits cost $9.80 a month, and you pick the engines and how often prompts refresh. 2
  • You run an SEO agency that already reports Google rankings to clients and want AI answers in the same dashboard. 1
  • You need engines Upthread doesn't track, such as Mistral, DeepSeek or Grok, or prompts refreshed daily. 2

Who should choose Upthread

  • Your AI tracking already shows which sources the answers lean on, and you want the Reddit threads among them turned into replies you post.
  • You want one monthly price that covers buyer questions, engines and reply drafts, with no credits to budget per run.
  • You want each Reddit thread an engine cites tied to its own record: the draft, your reply, its score and whether it stayed up.

Keyword AI Visibility in brief

The AI visibility plan of Keyword, a rank tracker for SEO agencies: prompts in AI chat apps and API models, paid in credits.

  • AI Visibility costs $9.80 a month for 20 credits, or $7.83 a month billed annually ($94 a year), with larger credit tiers on the same plan. 2
  • Each prompt run costs 0.25 credits in a chat app (Google AI Overview, AI Mode, ChatGPT, Perplexity, Gemini) and 1 to 3 credits on an API model such as Claude Sonnet, Mistral, DeepSeek or Grok. 2
  • Prompts refresh weekly, daily or monthly, and the credits needed scale with prompts, refreshes and engines. 2
  • Reports which sources and domains AI answers pull from, how often your brand appears beside competitors, and the sentiment of each mention. 3
  • Sold to SEO agencies as one place for Google rankings, local SERPs and AI search, with client reporting. 1
  • No Reddit view or reply drafting is described; its citation tracker offers insights to improve or replace competitor citations. 3
  • A 14-day free trial needs no credit card and includes 100 keywords and 20 credits. 2

Pricing, plan by plan.

Keyword AI Visibility

Search Visibility$4 a month, or $3 a month billed annually
50 keywords at the entry tier, weekly or daily Google rank updates. Google only; AI Visibility credits are an add-on. 2
360° Visibility$33 a month, or $26 a month billed annually
Keywords and AI credits together, from 1000 keywords and 15 credits. Everything in Search Visibility and AI Visibility. 2
AI Visibility$9.80 a month, or $7.83 a month billed annually
20 credits at the entry tier. Competitor tracking, citation analysis, brand sentiment, prompt research, live shared reports and an API. 2
Custom PlanFrom $490 a month
Unlimited keywords and credits, with tailored features and support. 2
  • The 14-day free trial needs no credit card and includes 100 keywords and 20 credits. 2
  • The billing switch says annual billing saves 20%. 2
  • Credits per prompt run: 0.25 in each chat app; on API models, 1 for Claude Haiku, Perplexity Sonar, Mistral and DeepSeek, 2 for OpenAI Search, Gemini and Grok, and 3 for Claude Sonnet. 2
  • A white-label add-on costs $29 a month or $278 a year, with its own 14-day trial: a custom domain and password protection for shared reports. 2

Upthread

Starter$49 a month
1 brand, 25 keywords, 25 buyer questions, 3 engines, 150 drafts a month, 1 seat. Discovery: Daily.
Growth$149 a month
3 brands, 100 keywords, 75 buyer questions, All engines, 600 drafts a month, 3 seats. Discovery: Every 6 hours.
Agency$499 a month
15 brands, 500 keywords, 300 buyer questions, All engines, 2,500 drafts a month, 10 seats. Discovery: Every 6 hours.

Yearly billing gives 2 months free. Every workspace starts with a 7-day trial on Starter limits, with no card. See full pricing.

Keyword AI Visibility and Upthread, point by point.

Each row sets a sourced fact about Keyword AI Visibility next to what Upthread does, grouped by what you would check first.

What it watches

What it tracksDifferent approach
Keyword AI VisibilityBrand mentions, cited sources, sentiment and competitor presence in AI answers, beside your Google rankings. 3
UpthreadThe Reddit threads that Google results and AI answers cite for your buyer questions, plus mention rate and share of voice per engine.
AI enginesThey do more
Keyword AI VisibilityChat apps: Google AI Overview, AI Mode, ChatGPT, Perplexity and Gemini. API models: Claude Haiku and Sonnet, OpenAI Search, Gemini, Perplexity Sonar, Mistral, DeepSeek and Grok. 2
UpthreadGoogle AI Overviews and AI Mode twice a week, from live Google results. ChatGPT, Perplexity, Gemini and Claude weekly through their APIs, labelled API.
RedditUpthread does more
Keyword AI VisibilityNo Reddit view is described. Its citation tracker lists the sources and domains AI tools pull from, with how often each appears. 3
UpthreadCited Reddit threads in a ranked inbox, each shown with the subreddit's rules and which engines cite it.

Replying

Acting on itUpthread does more
Keyword AI VisibilityInsights to improve or replace competitor citations. No drafting is described. 3
UpthreadTwo drafts per thread, grounded in the thread, its top comments, the subreddit's rules and your facts. A lint and an AI judge check each one first.

After you post

After postingUpthread does more
Keyword AI VisibilityNo reply tracking described. It follows AI visibility over time, in one dashboard with your rankings. 3
UpthreadScore over time, moderator removals, and the thread's citation history before and after your reply. Links carry UTM tags for your own analytics.

Price and plans

PriceDifferent approach
Keyword AI Visibility$9.80 a month for 20 credits, or $7.83 a month billed annually. 360° Visibility, with Google rank tracking, from $33 a month. 2
Upthread$49 / $149 / $499 a month, or 2 months free yearly. A 7-day trial with Starter limits. No card required.
AgenciesThey do more
Keyword AI VisibilityUnlimited users and projects on every plan, live read-only reports, and a white-label add-on at $29 a month or $278 a year. 2
UpthreadAgency plan: 15 brands, 10 seats and shareable client reports. No white-label yet.

Switching from Keyword AI Visibility.

Upthread sets up from your website address. It drafts your brand profile, then suggests buyer questions, competitors, keywords and focus subreddits that you edit; paste in the Keyword prompts that read like buyer questions. Add your role and a disclosure line, choose engines and a country, and the first discovery and visibility runs start. Installing the extension is optional.

What you bring across

  • Your tracked prompts. Those phrased the way a buyer asks become Upthread buyer questions, checked in Google's AI answers and the API engines.
  • Your clients, if you run an agency. Each one becomes a brand on the Agency plan, with its own buyer questions, competitors and focus subreddits.
  • Your competitors, entered with aliases, so share of voice is counted per engine and rivals stand out inside cited threads.

What works differently

  • Keyword AI Visibility bills credits per prompt run, by engine and refresh rate. Upthread charges a flat monthly price per plan, with its buyer questions, engines and reply drafts set by the plan. 2
  • Keyword's citation tracker lists the sources and domains AI tools pull from. Upthread keeps the Reddit threads among them, adds those ranking in Google, and ranks each by citations, buying intent, freshness and how the subreddit treats brands. 3
  • Keyword offers insights to improve or replace competitor citations. Upthread offers two reply drafts for each cited thread, checked against the subreddit's rules, for you to post from your own account. 3

Keyword AI Visibility and Upthread: questions.

Is Keyword AI Visibility a separate product?

It is sold as an add-on to a Keyword plan: on its own, or bundled with Keyword's rank tracker to see rankings and AI visibility in one dashboard. Upthread is one product, and every plan includes discovery, AI visibility and reply drafts. 3

Which AI engines can Keyword track?

Its credit calculator lists chat apps (Google AI Overview, AI Mode, ChatGPT, Perplexity and Gemini) and API models (Claude Haiku and Sonnet, OpenAI Search, Gemini, Perplexity Sonar, Mistral, DeepSeek and Grok). Upthread reads Google AI Overviews and AI Mode from live results, and ChatGPT, Perplexity, Gemini and Claude through their APIs. 2

Does Keyword show Reddit threads?

No Reddit view is described. Its citation tracker lists the sources and domains AI tools pull from and how often each appears. Upthread shows each cited Reddit thread with the subreddit's rules and drafts a reply for it. 3

Which one costs less?

Keyword AI Visibility starts lower, at $9.80 a month for 20 credits, and its credits scale with prompts, engines and refreshes. Upthread Starter is $49 a month for 25 buyer questions, 3 engines and 150 reply drafts; Agency is $499 for 15 brands. 2

Can I use Keyword and Upthread together?

Yes. Keep a rank tracker for Google positions and broad AI visibility, and use Upthread for the Reddit threads in those answers: which ones matter, what to say in each, and what happened after you posted.

Sources

We read each page on the date shown. Keyword AI Visibility's own pages are named, not linked. Spotted something out of date? Email [email protected] and we will fix it.

  1. [1]Keyword homepage, checked Nov 8, 2026.
  2. [2]Keyword pricing page, checked Nov 8, 2026.
  3. [3]Keyword AI visibility tracking page, checked Nov 8, 2026.

Run your first discovery, then judge for yourself.

Enter your website. Upthread drafts your brand profile, suggests buyer questions and subreddits, and runs your first discovery.

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No card required. 7 days with Starter limits.