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Upthread vs Promptmonitor

Promptmonitor tracks how up to 8 AI models mention your brand, lists every source they cite, and pulls each source author's contact details for outreach. Upthread works on one kind of source, Reddit threads, where the way in is a reply: it ranks them and drafts one you post.

Last checked Nov 8, 2026. Every fact about Promptmonitor is numbered to its source at the bottom of the page.

On this page
  1. Why look beyond Promptmonitor
  2. Who should choose which
  3. Promptmonitor in brief
  4. Pricing, plan by plan
  5. Point by point
  6. What it watches
  7. Replying
  8. After you post
  9. Price and plans
  10. Switching from Promptmonitor
  11. Questions
  12. Sources
  13. Related comparisons

Why people look beyond Promptmonitor.

Promptmonitor is an AEO platform for brand teams and agencies. It tracks how often ChatGPT, Claude, Gemini, Perplexity and other models mention your brand, finds the sources they cite, helps you optimize your content for answer engines, and points you to the publishers who should be mentioning you. 1

Starter costs $39 a month for one website and 25 prompts on ChatGPT, Gemini and Perplexity; Pro costs $149 for five websites and 150 prompts tracked daily, and each plan sets a monthly number of AI answers. Billed yearly, Starter drops to $33 and Growth to $67 a month. Enterprise is for teams past 20 websites, with SSO and API access. 2

Its citation tracker is built for outreach. For every source AI cites it pulls the author's email and social profiles, plus domain rating and backlinks, so you can pitch the author to include you or publish a page that outranks theirs. 3

Upthread covers one kind of cited source, Reddit threads, where the way in is a reply rather than a pitch. It finds the threads AI answers and Google show your buyers, drafts replies that fit each subreddit's rules, and tracks what happens after you post.

Who should choose which.

Who should choose Promptmonitor

  • You want prompts checked daily on more models, including DeepSeek and Grok, which Upthread doesn't track, with unlimited seats on Growth and Pro. 2
  • Your AI visibility plan runs on publisher outreach, and you want the author's contact details for every source AI cites. 3
  • You also want to see which AI crawlers visit your site, next to how the answers mention you. 1

Who should choose Upthread

  • Reddit threads keep turning up among your cited sources, and you'd rather join those threads with a reply than pitch an author.
  • You want each thread scored before you spend time on it: Google rank, citations per engine, buying intent, freshness and how the subreddit treats brands.
  • You want a draft for each cited thread that already follows the subreddit's rules and says how you're connected to the brand.

Promptmonitor in brief

AI search monitoring for marketing teams and agencies: mentions and citations in up to 8 models, plus publisher contacts.

  • Starter costs $39, Growth $79 and Pro $149 a month. Billed yearly, Starter is $33 and Growth $67 a month. Enterprise is custom. 2
  • Plans run 2,250, 4,500 or 14,000 AI answers a month; one prompt run on one model counts as one answer. 2
  • Runs prompts on 8 models: ChatGPT, Claude, Gemini, Perplexity, DeepSeek, Grok, Google AI Overviews and Google AI Mode. 4
  • Starter covers 3 models: ChatGPT, Gemini and Perplexity. Growth and Pro track prompts daily, with unlimited team seats. 2
  • Shows every URL AI cites for each prompt, tagged by whether it mentions you, a competitor, both or neither, for up to 10 competitors per project. 3
  • Extracts each cited author's email, LinkedIn profile and social handles for outreach, with domain rating, backlinks and estimated traffic. No reply drafting is described. 3
  • A snippet on your site logs visits from AI crawlers such as GPTBot, ClaudeBot and PerplexityBot. 1
  • Every new account gets a 7-day free trial with full access, and no credit card is required to start. 1

Pricing, plan by plan.

Promptmonitor

Starter$39 a month, or $33 a month billed yearly
1 website, 25 prompts, 2,250 AI answers a month, on ChatGPT, Gemini and Perplexity. 2
Growth$79 a month, or $67 a month billed yearly
2 websites, 50 prompts tracked daily, 4,500 AI answers a month, unlimited team seats. 2
Pro$149 a month
5 websites, 150 prompts tracked daily, 14,000 AI answers a month, unlimited team seats. 2
EnterpriseCustom
Past 20 websites, custom prompt volume, SSO and API access, a dedicated manager. 2
  • A 7-day trial with full access on any paid plan; no credit card is needed to explore the dashboard. 2
  • The yearly option is labelled 15% savings: Starter drops to $33 and Growth to $67 a month. 2
  • You can move up or down a plan at any time, and the change applies to your next bill. 2
  • An AI answer is one run of one prompt on one model, and each plan sets how many it runs a month. 2

Upthread

Starter$49 a month
1 brand, 25 keywords, 25 buyer questions, 3 engines, 150 drafts a month, 1 seat. Discovery: Daily.
Growth$149 a month
3 brands, 100 keywords, 75 buyer questions, All engines, 600 drafts a month, 3 seats. Discovery: Every 6 hours.
Agency$499 a month
15 brands, 500 keywords, 300 buyer questions, All engines, 2,500 drafts a month, 10 seats. Discovery: Every 6 hours.

Yearly billing gives 2 months free. Every workspace starts with a 7-day trial on Starter limits, with no card. See full pricing.

Promptmonitor and Upthread, point by point.

Each row sets a sourced fact about Promptmonitor next to what Upthread does, grouped by what you would check first.

What it watches

What it tracksDifferent approach
PromptmonitorHow often AI models mention your brand, what they say, the sources they cite and where competitors show up instead. 1
UpthreadThe Reddit threads Google results and AI answers cite for your buyer questions, with mention rate and share of voice per engine.
AI enginesThey do more
PromptmonitorUp to 8 models: ChatGPT, Claude, Gemini, Perplexity, DeepSeek, Grok, Google AI Overviews and Google AI Mode. 4
UpthreadGoogle AI Overviews and AI Mode twice a week, from live Google results. ChatGPT, Perplexity, Gemini and Claude weekly through their APIs, labelled API.
RedditUpthread does more
PromptmonitorNo Reddit view is described. Every cited URL is listed and tagged by whether it mentions you or a competitor. 3
UpthreadThe cited Reddit threads themselves, ranked in an inbox with each subreddit's rules and the engines citing them.

Replying

OutreachDifferent approach
PromptmonitorThe author's email, LinkedIn and social handles for each cited source, to pitch them or to outrank their page. 3
UpthreadNo outreach. The next step is a reply in the thread: two drafts grounded in the thread and its subreddit's rules.

After you post

After postingUpthread does more
PromptmonitorTracks new, lost and shifting citations over time. No reply tracking is described. 3
UpthreadScore over time, moderator removals, and the thread's citation history before and after your reply. Links carry UTM tags for your own analytics.

Price and plans

PriceDifferent approach
Promptmonitor$39 / $79 / $149 a month, or $33 / $67 a month billed yearly for Starter and Growth. Enterprise is custom. 2
Upthread$49 / $149 / $499 a month, or 2 months free yearly. A 7-day trial with Starter limits. No card required.
AgenciesThey do more
PromptmonitorUnlimited client projects in one workspace, role-based access, branded PDF and CSV reports, and weekly client summaries. 4
UpthreadAgency plan: 15 brands, 10 seats and shareable client reports. No white-label yet.

Switching from Promptmonitor.

Give Upthread your website and it builds a brand profile, then suggests buyer questions, competitors, keywords and focus subreddits for you to adjust; your Promptmonitor prompts can go straight in as questions. Set your role and the disclosure line drafts will use, pick engines and a country, and the first discovery and visibility runs start. The browser extension is optional.

What you bring across

  • Your prompts. The ones buyers would actually ask become Upthread buyer questions, checked in Google's AI answers and the API engines.
  • Your competitor set, with aliases, for share of voice per engine and for flagging threads where a rival gets the recommendation.
  • The Reddit threads already sitting in your citation lists. Paste their links into Upthread and they join your inbox.

What works differently

  • Promptmonitor's next step after a citation is outreach to the author. Upthread's next step is a reply in the thread itself: two drafts grounded in the thread, its top comments and the subreddit's rules. 3
  • Promptmonitor lists every cited URL and tags who it mentions. Upthread keeps the Reddit threads among the citations, adds threads ranking in Google, and ranks them by priority. 3
  • Promptmonitor sizes plans by AI answers a month, from 2,250 on Starter. Upthread sizes them by brands, buyer questions and reply drafts, from 1 brand and 150 drafts a month on Starter. 2

Promptmonitor and Upthread: questions.

Does Promptmonitor show Reddit threads?

It lists every URL AI cites for your prompts, Reddit threads included when AI cites them, but no Reddit view is described. Upthread is built around those threads: ranked, drafted and tracked after you reply. 3

Which AI models does Promptmonitor track?

Eight: ChatGPT, Claude, Gemini, Perplexity, DeepSeek, Grok, Google AI Overviews and Google AI Mode. Upthread tracks Google AI Overviews and AI Mode twice a week from live results, and ChatGPT, Perplexity, Gemini and Claude weekly through their APIs. 4

Which one costs less?

Promptmonitor, at the entry level: Starter is $39 a month, or $33 billed yearly, for one website and 25 prompts on three models. Upthread Starter is $49 a month for 25 buyer questions and 150 reply drafts; Growth, at $149, covers 3 brands. 2

Can an agency use Promptmonitor or Upthread?

Yes. Promptmonitor offers unlimited client projects in one workspace, branded PDF and CSV reports and weekly summaries per client. Upthread's Agency plan is $499 a month for 15 brands and 10 seats, with shareable reports and no white-label yet. 4

Can I use Promptmonitor and Upthread together?

Yes. Pitch the publishers on your citation list with an outreach tool, and send the Reddit threads on that list to Upthread, where each one gets a ranked place in your inbox, a drafted reply and a record after you post.

Sources

We read each page on the date shown. Promptmonitor's own pages are named, not linked. Spotted something out of date? Email [email protected] and we will fix it.

  1. [1]Promptmonitor homepage, checked Nov 8, 2026.
  2. [2]Promptmonitor pricing page, checked Nov 8, 2026.
  3. [3]Promptmonitor AI citation tracking page, checked Nov 8, 2026.
  4. [4]Promptmonitor agencies page, checked Nov 8, 2026.

Run your first discovery, then judge for yourself.

Enter your website. Upthread drafts your brand profile, suggests buyer questions and subreddits, and runs your first discovery.

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No card required. 7 days with Starter limits.