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Upthread vs Pulse for Reddit

Both rank Reddit threads by how much they matter in Google and AI answers, and both draft replies. Pulse leans toward leads and offers a done-for-you service; Upthread leans toward proof of what each reply did.

Last checked Nov 5, 2026. Every fact about Pulse for Reddit is numbered to its source at the bottom of the page.

On this page
  1. Why look beyond Pulse for Reddit
  2. Who should choose which
  3. Pulse for Reddit in brief
  4. Pricing, plan by plan
  5. Point by point
  6. What it watches
  7. Replying
  8. After you post
  9. Price and plans
  10. Switching from Pulse for Reddit
  11. Reddit access is changing
  12. Questions
  13. Sources
  14. Related comparisons

Why people look beyond Pulse for Reddit.

Pulse calls itself your Reddit growth engine. It scans Reddit around the clock for high-intent conversations, scores each thread for intent, fit and timing, and writes a spam-safe reply in your voice for every lead, which you tune with a thumbs up or down. 1

It has grown from a Reddit alert tool into a visibility engine: it scans answer engines every day and ranks Reddit threads by their power to lift your visibility in Google and AI answers. Its top tier works differently from the rest. On Enterprise, its own Reddit team runs engagement under your brand. 1

Upthread is for teams that want the reply to stay theirs. It never posts or engages on your behalf, on any plan, and it puts its effort into proving what each reply did: the score, any moderator removal, and the thread's AI citations before and after.

Who should choose which.

Who should choose Pulse for Reddit

  • Budget comes first. Pulse starts at $29 a month. 2
  • You want AI answers scanned daily. Upthread checks Google AI Overviews and AI Mode twice a week and the API engines weekly. 1
  • You want a team to run Reddit engagement for you. Upthread never posts for you. 2

Who should choose Upthread

  • You report to a client or a manager and need each reply's score, removals and citation history, not only lead counts.
  • Every reply has to come from you, with disclosure, inside each subreddit's rules.

Pulse for Reddit in brief

Reddit lead finding with reply drafts and an AI visibility score.

  • Says "Pulse ranks Reddit threads by their power to lift your visibility in Google and AI answers." 1
  • Scans answer engines daily, showing ChatGPT, Gemini, Perplexity, Claude and Grok. 1
  • Starter lists an AI visibility score scanned weekly. 2
  • Drafts a reply in your voice for every lead. 1
  • Starter costs $29 a month and Growth $99 a month, less billed annually. Enterprise is priced on request. 2
  • Offers a free preview with no credit card, and a 3-day money-back guarantee. 1
  • On Enterprise, "Our Reddit team runs engagement under your brand." 2

Pricing, plan by plan.

Pulse for Reddit

Starter$29 a month, or $232 a year (an effective $19 a month)
Up to 150 qualified leads and 3,000 scored leads a month, 40 keywords, 5 competitors, 1 seat, an AI visibility score scanned weekly on 5 prompts, AI reply drafting, 30 days of history. 2
Growth$99 a month, or $792 a year (an effective $66 a month)
Up to 1,500 qualified leads and 30,000 scored leads a month, 3 projects, 80 keywords, 20 competitors, 3 seats, daily AI visibility on 50 prompts, unlimited history and exports. 2
EnterpriseCustom, contact sales
Done for you: its Reddit team runs engagement under your brand. Unlimited leads, projects, keywords and seats, API access and a dedicated success manager. 2
  • Annual billing gives 4 months free. 2
  • Extra seats cost $15 a month each on Starter and Growth. 2
  • It offers a 3-day money-back guarantee with no setup fees, and you can cancel anytime. 2
  • Scored leads also have a daily cap: 1,000 a day on Starter and 2,500 on Growth. 2
  • You can start with a free preview and no credit card, and see your first leads in about 5 to 10 minutes. 1

Upthread

Starter$49 a month
1 brand, 25 keywords, 25 buyer questions, 3 engines, 150 drafts a month, 1 seat. Discovery: Daily.
Growth$149 a month
3 brands, 100 keywords, 75 buyer questions, All engines, 600 drafts a month, 3 seats. Discovery: Every 6 hours.
Agency$499 a month
15 brands, 500 keywords, 300 buyer questions, All engines, 2,500 drafts a month, 10 seats. Discovery: Every 6 hours.

Yearly billing gives 2 months free. Every workspace starts with a 7-day trial on Starter limits, with no card. See full pricing.

Pulse for Reddit and Upthread, point by point.

Each row sets a sourced fact about Pulse for Reddit next to what Upthread does, grouped by what you would check first.

What it watches

Finding threadsBoth do this
Pulse for RedditRanks threads by their power to lift your visibility in Google and AI answers. 1
UpthreadThreads from Google results and AI citations, ranked by Google rank, AI citations per engine, buying intent, freshness and how the subreddit treats brands.
AI answersDifferent approach
Pulse for RedditDaily scans across ChatGPT, Gemini and more. Starter's score is weekly. 1
UpthreadGoogle AI Overviews and AI Mode twice a week, from live Google results. ChatGPT, Perplexity, Gemini and Claude weekly through their APIs, labelled API.
How it reads RedditDifferent approach
Pulse for RedditSays it scans 4M+ Reddit posts and comments daily. The method isn't stated. 1
UpthreadBuilt on your own logged-in browser, so Reddit's move to logged-in-only viewing doesn't break it. Discovery comes from Google results and AI citations, with no Reddit API.

Replying

DraftingBoth do this
Pulse for RedditA reply in your voice for every lead. 1
UpthreadTwo drafts per thread, grounded in the thread, its top comments, the subreddit's rules and your facts. A lint and an AI judge check each one first.
PostingDifferent approach
Pulse for RedditSelf-serve posting not described. Enterprise: its Reddit team runs engagement under your brand. 2
UpthreadYou post from your own account. The extension can insert the draft; you click Comment.

After you post

After postingUpthread does more
Pulse for RedditNo per-reply outcome tracking listed. 1
UpthreadScore over time, moderator removals, and the thread's citation history before and after your reply. Links carry UTM tags for your own analytics.

Price and plans

PriceDifferent approach
Pulse for Reddit$29 / $99 a month. Enterprise on request. 2
Upthread$49 / $149 / $499 a month, or 2 months free yearly. A 7-day trial with Starter limits. No card required.

Switching from Pulse for Reddit.

Setup on Upthread starts from your URL. It reads your site, drafts the brand profile, and suggests competitors, keywords, negative keywords, buyer questions and focus subreddits with a reason for each. After you set your real relationship to the brand, your disclosure line, engines and country, the first runs start, with a target of under three minutes.

What you bring across

  • Your keywords and subreddits, as Upthread keywords and focus subreddits.
  • Your competitor list, entered with aliases so Upthread matches them in threads and in AI answers.
  • Your AI visibility prompts, as buyer questions: 25, 75, 300 on Starter, Growth and Agency.
  • The positioning you gave it. Upthread rebuilds it from your website as a brand profile you can edit.

What works differently

  • On Pulse Enterprise, its Reddit team runs engagement under your brand. Upthread has no such service: every reply is posted by you, from your own account, with disclosure whenever it mentions your brand. 2
  • Pulse's AI visibility view covers ChatGPT, Gemini, Perplexity, Claude and Grok. Upthread checks Google AI Overviews and AI Mode twice a week from live results, and ChatGPT, Perplexity, Gemini and Claude weekly through their APIs; it does not check Grok. 1
  • Pulse tracks your karma and checks each subreddit's rules automatically. Upthread checks every draft against the subreddit's rules with a lint and an AI judge, and lowers a thread's priority when the subreddit is hostile to brands. 1
  • Upthread's reports are about replies, not pipeline: each reply's score and status, and the thread's citation history across engines.

How Reddit access is changing

Reddit is closing its public API and moving toward logged-in viewing. This matters for any tool that reads Reddit, so each comparison states only what the tool itself says about its data source.

  1. On Oct 29, 2026, Reddit said it will shift to a primarily logged-in experience, starting with tests in select markets outside the US. 3
  2. 9to5Mac reported that Reddit will start requiring a logged-in account for most of its content. 4
  3. Reddit's CEO said most unauthorized access to its content happens through the logged-out experience. 5

Pulse for Reddit and Upthread: questions.

Does Pulse post on Reddit for me?

On Enterprise, its Reddit team runs engagement under your brand. Starter and Growth include AI drafting, and the pages don't describe posting for you. Upthread never posts on any plan. 2

Which is cheaper?

Pulse. Starter is $29 a month and Growth $99, against $49 and $149 for Upthread's Starter and Growth. 2

Does Pulse check AI answers more often?

On Growth and Enterprise it refreshes AI visibility daily; Starter is weekly, on 5 prompts. Upthread checks the Google AI surfaces twice a week and the API engines weekly, on 25 to 300 buyer questions by plan. 2

How does Pulse find threads?

It says it scans 4M+ Reddit posts and comments a day, counted as items streamed through its monitoring pipeline, and doesn't say how it reads Reddit. Upthread starts from Google results and AI citations instead, and reads thread text through your own browser. 1

Can I use Pulse and Upthread together?

Yes. Pulse's lead inbox and competitor intelligence can run beside Upthread, which you would use for the threads Google and AI answers cite and for measuring each reply. 1

Sources

We read each page on the date shown. Pulse for Reddit's own pages are named, not linked. Spotted something out of date? Email [email protected] and we will fix it.

  1. [1]Pulse homepage, checked Nov 5, 2026.
  2. [2]Pulse pricing page, checked Nov 5, 2026.
  3. [3]Engadget, checked Oct 29, 2026.
  4. [4]9to5Mac, checked Oct 29, 2026.
  5. [5]CyberInsider, checked Oct 30, 2026.

Run your first discovery, then judge for yourself.

Enter your website. Upthread drafts your brand profile, suggests buyer questions and subreddits, and runs your first discovery.

Start free trialSee pricing

No card required. 7 days with Starter limits.