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Upthread vs CrowdReply

CrowdReply tracks your brand in AI search and sells engagement: you write the message, and it posts it in Reddit threads through its network of established accounts. Upthread never posts: you reply from your own account, with disclosure, and see what each reply did.

Last checked Nov 7, 2026. Every fact about CrowdReply is numbered to its source at the bottom of the page.

On this page
  1. Why look beyond CrowdReply
  2. Who should choose which
  3. CrowdReply in brief
  4. Pricing, plan by plan
  5. Point by point
  6. What it watches
  7. Replying
  8. After you post
  9. Price and plans
  10. Switching from CrowdReply
  11. Reddit access is changing
  12. Questions
  13. Sources
  14. Related comparisons

Why people look beyond CrowdReply.

CrowdReply sells AI search visibility as three things under one roof: content for your own site, mentions placed on other sites, and tracking of how AI answers describe your brand. Its offsite mentions are done for you: you set the budget, and it gets the mention live. 1

On Reddit, that means engagement credits. Every plan includes them, and they pay for comments and posts placed through its network of platform-native accounts and editors: $10 a comment and $25 a post on Starter, less on higher plans. Plans cost $79, $239 and from $399 a month. 2

Upthread covers the tracking half and leaves the posting to you. It finds the Reddit threads AI answers and Google cite for your buyer questions, drafts a reply with your disclosure, and records what that reply did once you post it from your own account.

Who should choose which.

Who should choose CrowdReply

  • You want someone else to post your comments, with no Reddit account of your own involved. Upthread never posts for you. 2
  • You want AI answers checked daily across up to 7 models. Upthread checks Google's AI answers twice a week and the API engines weekly. 2
  • You also want link placements on other sites: CrowdReply runs a marketplace of 40,000+ vetted sites. 2

Who should choose Upthread

  • You want your brand's Reddit presence to be a person people can reply to, not a message placed through other profiles.
  • You need a vendor whose posting model you can explain in one line: drafts from Upthread, posts from you.
  • You want to watch a reply's score and removals over time, and see whether the thread stays in AI answers.

CrowdReply in brief

AI search visibility tracking plus engagement credits, with comments posted through its own network of accounts.

  • Calls itself "The #1 AI Search Visibility Tool". 1
  • Starter costs $79, Growth $239 and Enterprise from $399 a month, with 20% off billed yearly. 2
  • Says engagement credits place your brand in conversations "posted through our network of platform-native accounts and editors." 2
  • Its FAQ says you choose the conversation and write the message, and it handles the posting. 2
  • Reddit tasks cost $10 a comment, $15 with a link and $25 a post on Starter, less on higher plans. 2
  • Tracks your brand in AI answers daily: 2 models on Starter, 4 on Growth, all 7 on Enterprise. 2
  • Starter has a 7-day free trial; the Engagement Engine needs a paid plan. 2
  • Also runs a backlinks marketplace of 40,000+ vetted sites for articles, link insertions and brand mentions. 2

Pricing, plan by plan.

CrowdReply

Starter$79 a month
1 brand, 2 team members, 20 AI search prompts, 2 AI models, 20 social listening keywords on Reddit, MCP and API, $600 annual credits; $10 a comment, $25 a post. 2
Growth$239 a month
3 brands, unlimited team members, 75 prompts, 4 AI models, 75 listening keywords on Reddit, Quora and Facebook, $2400 annual credits; $8 a comment, $20 a post. 2
EnterpriseFrom $399 a month
10 brands, 200 prompts, all 7 AI models, 200 listening keywords, a dedicated account manager, $3600 annual credits; $7 a comment, $15 a post. 2
  • Yearly billing saves 20%, with the full year of credits upfront. 2
  • A 30-day money-back guarantee covers new subscriptions; after 30 days, subscriptions are non-refundable. 2
  • Unused credits never expire and roll over, and you can top up at any time. 2
  • The 7-day free trial covers tracking and listening, but not the Engagement Engine, which needs a paid plan. 2

Upthread

Starter$49 a month
1 brand, 25 keywords, 25 buyer questions, 3 engines, 150 drafts a month, 1 seat. Discovery: Daily.
Growth$149 a month
3 brands, 100 keywords, 75 buyer questions, All engines, 600 drafts a month, 3 seats. Discovery: Every 6 hours.
Agency$499 a month
15 brands, 500 keywords, 300 buyer questions, All engines, 2,500 drafts a month, 10 seats. Discovery: Every 6 hours.

Yearly billing gives 2 months free. Every workspace starts with a 7-day trial on Starter limits, with no card. See full pricing.

CrowdReply and Upthread, point by point.

Each row sets a sourced fact about CrowdReply next to what Upthread does, grouped by what you would check first.

What it watches

AI enginesThey do more
CrowdReply2, 4 or all 7 AI models by plan, checked daily, including ChatGPT, Google AI Overviews, Perplexity, Gemini, Grok and Microsoft Copilot. 2
UpthreadGoogle AI Overviews and AI Mode twice a week, from live Google results. ChatGPT, Perplexity, Gemini and Claude weekly through their APIs, labelled API.
PlatformsThey do more
CrowdReplySocial listening on Reddit, plus Quora and Facebook on Growth and Enterprise. 2
UpthreadReddit only.
How it reads RedditDifferent approach
CrowdReplyNo Reddit data source stated. 2
UpthreadBuilt on your own logged-in browser, so Reddit's move to logged-in-only viewing doesn't break it. Discovery comes from Google results and AI citations, with no Reddit API.

Replying

PostingDifferent approach
CrowdReplyThrough its network of platform-native accounts and editors, paid per comment or post. 2
UpthreadYou post from your own account. The extension can insert the draft; you click Comment. Upthread never posts, and never supplies or rotates accounts.
DraftingUpthread does more
CrowdReplyYou write the message; it handles the posting. 2
UpthreadTwo drafts per thread, grounded in the thread, its top comments, the subreddit's rules and your facts. A lint and an AI judge check each one first.
DisclosureUpthread does more
CrowdReplyNo disclosure step described. 2
UpthreadWhen a draft mentions your brand, it says how you're connected, and the posting checklist covers Reddit's Brand Affiliate tag.

After you post

After postingUpthread does more
CrowdReplyNo per-comment outcome tracking listed. 2
UpthreadScore over time, moderator removals, and the thread's citation history before and after your reply. Links carry UTM tags for your own analytics.

Price and plans

PriceDifferent approach
CrowdReply$79 / $239 / from $399 a month, plus per-comment and per-post prices. 2
Upthread$49 / $149 / $499 a month, or 2 months free yearly. A 7-day trial with Starter limits. No card required.
AgenciesDifferent approach
CrowdReplyUp to 10 brands on Enterprise, with credits shared across brands. 2
UpthreadAgency plan: 15 brands, 10 seats and shareable client reports. No white-label yet.

Switching from CrowdReply.

From your website address, Upthread drafts a brand profile and suggests competitors, keywords, buyer questions and focus subreddits for you to edit; your CrowdReply prompts fit in as buyer questions. Set your role and disclosure, pick engines and a country, and the first visibility and discovery runs start. Add the extension at the end if you want drafts placed in the comment box.

What you bring across

  • The prompts you track. Upthread calls them buyer questions and asks each one in Google's AI answers and in the assistants it checks through their APIs.
  • Your competitors, each with its aliases, for share of voice in AI answers and for spotting rivals inside cited threads.
  • Your social listening keywords. They carry over as Upthread keywords, with negative keywords for the noise you filtered out.

What works differently

  • CrowdReply posts the messages you write through accounts in its network. Upthread never posts: you post from your own account, and the extension can put the draft in place for you to click Comment. 2
  • CrowdReply leaves the wording to you. Upthread drafts two replies per thread from the thread, its top comments and the subreddit's rules, and adds a disclosure line whenever a draft mentions your brand. 2
  • CrowdReply checks prompts daily on up to 7 models. Upthread checks Google AI Overviews and AI Mode twice a week from live Google results, and ChatGPT, Perplexity, Gemini and Claude weekly through their APIs. 2
  • Upthread keeps a record of each reply you post: its score over time, whether moderators took it down, and the thread's citation history.

How Reddit access is changing

Reddit is closing its public API and moving toward logged-in viewing. This matters for any tool that reads Reddit, so each comparison states only what the tool itself says about its data source.

  1. On Oct 29, 2026, Reddit said it will shift to a primarily logged-in experience, starting with tests in select markets outside the US. 3
  2. 9to5Mac reported that Reddit will start requiring a logged-in account for most of its content. 4
  3. Reddit's CEO said most unauthorized access to its content happens through the logged-out experience. 5

CrowdReply and Upthread: questions.

Who posts the comments CrowdReply places?

Its network does. Its FAQ says you choose the conversation and write the message, and it handles the posting through established, persona-based accounts. With Upthread you post every reply yourself, from your own account. 2

Does CrowdReply track AI answers?

Yes, on every plan: daily prompt tracking across 2, 4 or all 7 models by plan. Upthread tracks Google AI Overviews and AI Mode, plus ChatGPT, Perplexity, Gemini and Claude through their APIs, and keeps the Reddit threads each one cites. 2

Which one costs less?

Upthread Starter is $49 a month; CrowdReply Starter is $79 a month, and the comments it posts cost $7 to $15 each by plan and by whether they carry a link, paid from credits. Upthread has no per-comment charges because you post yourself. 2

Can an agency use CrowdReply?

It tracks 3 brands on Growth and 10 on Enterprise, and credits are shared across brands. Upthread's Agency plan is $499 a month for 15 brands and 10 seats, with shareable client reports. 2

Can I use CrowdReply and Upthread together?

Yes for tracking, since two views of AI answers rarely hurt. For Reddit replies, pick one model: Upthread is built for replies you post yourself, from your own account, with your disclosure.

Sources

We read each page on the date shown. CrowdReply's own pages are named, not linked. Spotted something out of date? Email [email protected] and we will fix it.

  1. [1]CrowdReply homepage, checked Nov 7, 2026.
  2. [2]CrowdReply pricing page, checked Nov 7, 2026.
  3. [3]Engadget, checked Oct 29, 2026.
  4. [4]9to5Mac, checked Oct 29, 2026.
  5. [5]CyberInsider, checked Oct 30, 2026.

Run your first discovery, then judge for yourself.

Enter your website. Upthread drafts your brand profile, suggests buyer questions and subreddits, and runs your first discovery.

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No card required. 7 days with Starter limits.