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Upthread vs Gumshoe

Gumshoe runs your category's questions as buyer personas across ChatGPT, Claude, Gemini, Perplexity and more, and reports visibility, sentiment and the sources AI cites. Upthread works on one of those sources, Reddit threads: ranked, drafted and tracked.

Last checked Nov 8, 2026. Every fact about Gumshoe is numbered to its source at the bottom of the page.

On this page
  1. Why look beyond Gumshoe
  2. Who should choose which
  3. Gumshoe in brief
  4. Pricing, plan by plan
  5. Point by point
  6. What it watches
  7. Replying
  8. After you post
  9. Price and plans
  10. Switching from Gumshoe
  11. Questions
  12. Sources
  13. Related comparisons

Why people look beyond Gumshoe.

Gumshoe measures what AI says about your brand by running conversations as buyer personas. It tracks visibility and sentiment across ChatGPT, Gemini, Claude, Perplexity and other models, breaks the results down by persona and topic, and helps you shape how AI represents you. 1

It is priced per project: a brand plus one focus area, usually a product or service line. Build your own starts at $99 a month with a monthly Visibility Audit and weekly snapshots, and each extra audit costs $100 a month. The Playbook, at $299, includes every audit with daily snapshots. Every customer starts with a free sample audit. 2

Its Citation Audit collects the pages AI cites, sorts them into your content, competitors' content and third-party sources, and points you to the writers and domains worth getting mentioned on. No Reddit-specific view or reply drafting is described. 3

Upthread looks at one kind of third-party source in depth. It keeps the Reddit threads that AI answers and Google results put in front of your buyers, ranks them, drafts replies that follow each subreddit's rules, and records what each reply did after you post it.

Who should choose which.

Who should choose Gumshoe

  • You want to see how AI answers change by buyer persona, with each audit run as a set of personas asking their own questions. 4
  • You want more model families tracked, including Grok, DeepSeek and Meta's Muse Spark, which Upthread doesn't cover. 4
  • You want to try before paying and then go month to month: the free sample audit needs no card, and seats are unlimited. 2

Who should choose Upthread

  • You've found the Reddit threads AI leans on in your category and want to show up in them with replies that fit each subreddit.
  • You manage several brands and want them on one plan: Growth covers 3 and Agency 15, with nothing billed per brand.
  • You want your buyer questions checked in Google AI Overviews and AI Mode twice a week, with the Reddit threads they cite kept for you.

Gumshoe in brief

AI visibility measured through buyer personas: mentions, sentiment and citations across up to 12 model families.

  • Build your own starts at $99 a month per project and the Playbook costs $299 a month per project. A project is one brand plus one focus area. 2
  • On Build your own, the Sentiment, Citation and Content Audits cost $100 a month each; the Playbook includes all three and moves monitoring from weekly to daily. 2
  • Runs conversations as buyer personas: a standard Visibility Audit is 8 personas asking 10 prompts each across 6 models, 480 conversations. 4
  • Queries AI models through their official APIs, and captures Google AI Overviews from live Google results through a search data provider. 4
  • Tracks 12 model families from eight providers, among them ChatGPT, Claude, Gemini, AI Overviews, Perplexity Sonar, Grok, DeepSeek and Meta's Muse Spark. 4
  • Its Citation Audit retrieves the third-party pages AI cites and shows where your brand and competitors are mentioned, to guide outreach. No Reddit view or reply drafting is described. 3
  • Every new customer gets one free sample audit, with no credit card. Plans bill monthly, with no annual contract and unlimited seats. 2

Pricing, plan by plan.

Gumshoe

Free sampleFree
One audit: 4 personas, 5 prompts per persona, 4 models, no credit card. It does not expire. 2
Build your ownFrom $99 a month per project
A monthly Visibility Audit, a weekly Snapshot Audit, 10 Technical Audit runs, 3 content pieces; Sentiment, Citation and Content Audits at $100 a month each. 2
Playbook$299 a month per project
Every audit monthly, a daily Snapshot Audit, 50 Technical Audit runs, 10 content pieces. 2
  • Prices are per project, a brand plus one focus area; a brand tracking three product lines runs three projects, each on its own plan. 2
  • Both plans bill monthly with no annual commitment, include unlimited seats, and can be cancelled anytime. 2
  • Both paid plans include 480 conversations per billing period, the size of a standard Visibility Audit. 4
  • Agency partners get discounted pricing; terms come from its agency team. 5

Upthread

Starter$49 a month
1 brand, 25 keywords, 25 buyer questions, 3 engines, 150 drafts a month, 1 seat. Discovery: Daily.
Growth$149 a month
3 brands, 100 keywords, 75 buyer questions, All engines, 600 drafts a month, 3 seats. Discovery: Every 6 hours.
Agency$499 a month
15 brands, 500 keywords, 300 buyer questions, All engines, 2,500 drafts a month, 10 seats. Discovery: Every 6 hours.

Yearly billing gives 2 months free. Every workspace starts with a 7-day trial on Starter limits, with no card. See full pricing.

Gumshoe and Upthread, point by point.

Each row sets a sourced fact about Gumshoe next to what Upthread does, grouped by what you would check first.

What it watches

What it tracksDifferent approach
GumshoeYour visibility and sentiment in AI answers, by buyer persona and topic, with a leaderboard of up to 30 competitors. 1
UpthreadThe Reddit threads that Google results and AI answers cite for your buyer questions, with mention rate and share of voice per engine.
AI enginesThey do more
Gumshoe12 model families, including Grok, DeepSeek and Muse Spark. Each audit runs 6 by default; the Playbook has no cap per audit. 4
UpthreadGoogle AI Overviews and AI Mode twice a week, from live Google results. ChatGPT, Perplexity, Gemini and Claude weekly through their APIs, labelled API.
RedditUpthread does more
GumshoeNo Reddit view is described. The Citation Audit retrieves the third-party pages AI cites and where you and competitors appear. 3
UpthreadThe Reddit threads among those citations, plus threads ranking in Google, ranked with each subreddit's rules.

Replying

Acting on itDifferent approach
GumshoeContent generated for your weakest personas and topics, technical fix checklists, and outreach targets among trusted sources. 1
UpthreadTwo drafts per thread, grounded in the thread, its top comments, the subreddit's rules and your facts. A lint and an AI judge check each one first.

After you post

After postingUpthread does more
GumshoeA monthly Visibility Audit plus weekly or daily snapshots, for before and after trends. No reply tracking is described. 5
UpthreadScore over time, moderator removals, and the thread's citation history before and after your reply. Links carry UTM tags for your own analytics.

Price and plans

PriceDifferent approach
GumshoeFrom $99 a month per project on Build your own, $299 on the Playbook. A free sample audit comes first. 2
Upthread$49 / $149 / $499 a month, or 2 months free yearly. A 7-day trial with Starter limits. No card required.
AgenciesDifferent approach
GumshoeUnlimited client organizations, each on its own plan, shareable report links and discounted pricing for agency partners. 5
UpthreadAgency plan: 15 brands, 10 seats and shareable client reports. No white-label yet.

Switching from Gumshoe.

Start from your website address: Upthread reads it, drafts a brand profile, and proposes buyer questions, competitors, keywords and focus subreddits that you edit, so the questions your personas ask can come across. Add your role, a disclosure line, engines and a country, and the first discovery and visibility runs begin; the extension is an optional last step.

What you bring across

  • Your prompts and the questions your personas ask. The buying questions among them become Upthread buyer questions.
  • Your competitor list, with aliases, for share of voice per engine and for spotting rivals recommended inside cited threads.
  • Your brands. Each one becomes an Upthread brand with its own buyer questions, competitors and focus subreddits.

What works differently

  • Gumshoe asks its questions as buyer personas, in monthly audits with weekly or daily snapshots. Upthread asks your buyer questions in Google's AI answers twice a week and in four assistants weekly, and keeps every Reddit thread they cite. 4
  • Gumshoe's Citation Audit points you to the writers and domains to get mentioned on. Upthread points you to Reddit threads and drafts the reply, grounded in the thread, its top comments and the subreddit's rules. 3
  • Gumshoe bills per project, one brand and focus area each. Upthread bills per plan, with the number of brands, buyer questions and reply drafts set by the plan. 2

Gumshoe and Upthread: questions.

Does Gumshoe track Reddit threads?

No Reddit view is described. Its Citation Audit collects the third-party pages AI cites and shows where your brand and competitors are mentioned. Upthread ranks each cited Reddit thread on its own and drafts a reply for it. 3

How does Gumshoe collect AI answers?

Through the models' official APIs, with Google AI Overviews captured from live Google results through a search data provider; it never automates a chat interface. Upthread reads AI Overviews and AI Mode from live Google results and asks ChatGPT, Perplexity, Gemini and Claude through their APIs. 4

Which one costs less?

For one brand, Upthread: Gumshoe's Build your own starts at $99 a month per project, and each extra audit is $100 a month. Upthread Starter is $49 a month for 25 buyer questions and 150 reply drafts. 2

Can an agency use Gumshoe or Upthread?

Yes. With Gumshoe, each client is its own organization on its own plan, and agency partners get discounted pricing. Upthread's Agency plan is $499 a month for 15 brands and 10 seats, with shareable reports and no white-label yet. 5

Can I use Gumshoe and Upthread together?

Yes. Use persona audits to see how answers shift by buyer and which sources they draw on, and use Upthread for the Reddit threads among those sources: the ranked thread, the reply draft and its record afterwards.

Sources

We read each page on the date shown. Gumshoe's own pages are named, not linked. Spotted something out of date? Email [email protected] and we will fix it.

  1. [1]Gumshoe homepage, checked Nov 8, 2026.
  2. [2]Gumshoe pricing page, checked Nov 8, 2026.
  3. [3]Gumshoe Citation Audit page, checked Nov 8, 2026.
  4. [4]Gumshoe FAQ, checked Nov 8, 2026.
  5. [5]Gumshoe agencies page, checked Nov 8, 2026.

Run your first discovery, then judge for yourself.

Enter your website. Upthread drafts your brand profile, suggests buyer questions and subreddits, and runs your first discovery.

Start free trialSee pricing

No card required. 7 days with Starter limits.