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Upthread vs Omnia

Omnia tracks your brand daily in ChatGPT, Perplexity and Google's AI answers, and its AEO agent writes content and sends outreach once you approve. Upthread works on the Reddit threads AI answers cite: it ranks them, drafts replies you post, and tracks them.

Last checked Nov 8, 2026. Every fact about Omnia is numbered to its source at the bottom of the page.

On this page
  1. Why look beyond Omnia
  2. Who should choose which
  3. Omnia in brief
  4. Pricing, plan by plan
  5. Point by point
  6. What it watches
  7. Replying
  8. After you post
  9. Price and plans
  10. Switching from Omnia
  11. Questions
  12. Sources
  13. Related comparisons

Why people look beyond Omnia.

Omnia sells AI visibility software to small marketing teams, built around an AEO agent. The Omnia Agent finds the prompts your buyers ask, audits your site and every citation source it finds, ranks a roadmap by impact, writes or edits the pages AI cites, and pitches publishers from your inbox, with you approving what ships. 1

Prices are in euros. Growth costs 79 euros a month, or 63 billed annually, for 25 prompts; Pro 279 euros, or 223 billed annually, for 100; Enterprise starts from 499 euros. Every plan tracks ChatGPT, Perplexity, Google AI Overviews and Google AI Mode daily, adds Claude, Gemini or Copilot on request, and covers unlimited brands. 2

Upthread starts with the Reddit threads that AI answers and Google results put in front of buyers. It ranks them, drafts two replies per thread that respect the subreddit's rules and disclose your connection, and keeps a record of each reply you post: its score, any removal and the thread's citations.

Who should choose which.

Who should choose Omnia

  • You want an agent that does the work once you approve it: content written in your tone and published, and outreach emails sent from your inbox. 1
  • You want every prompt checked daily, with Claude, Gemini and Copilot added on request, for up to 7 engines. 2
  • You manage many brands: every plan includes unlimited brands, languages and regions, from 79 euros a month. 2

Who should choose Upthread

  • Your AI answers lean on Reddit threads, and you want each one found, ranked by priority and answered with a drafted reply.
  • You want to know which subreddits matter in your category, and which questions, objections and comparisons buyers raise there.
  • You want the reply itself in your hands: drafted for you, posted by you from your own account, then tracked for score and removals.

Omnia in brief

AI visibility software for small marketing teams, with an AEO agent that writes content and sends outreach you approve.

  • Growth costs 79 euros, Pro 279 euros and Enterprise from 499 euros a month, or 63, 223 and from 399 euros a month billed annually. 2
  • Every plan tracks ChatGPT, Perplexity, Google AI Overviews and Google AI Mode daily; Claude, Gemini and Microsoft Copilot are available on request, for up to 7 engines. 2
  • Monitors 25, 100 or 200+ prompts by plan, with unlimited brands, languages and regions on every plan. 2
  • The Omnia Agent writes content in your tone of voice, rewrites the pages losing citations, and publishes them. 1
  • It finds the sites worth pitching, drafts the emails, and can send them from your inbox after you approve them. 1
  • Growth starts with a free 14-day trial, and no credit card is required. 2
  • No Reddit view is described; it tracks citations, benchmarks competitors' citations and analyses gaps at citation level. 2

Pricing, plan by plan.

Omnia

Growth79 euros a month, or 63 euros a month billed annually
25 monitored prompts, 4 engines by default and up to 7 on request, daily monitoring, the Omnia Agent, unlimited brands, chat and email support. 2
Pro279 euros a month, or 223 euros a month billed annually
100 monitored prompts, the same engines and Omnia Agent, unlimited brands, data exports and Slack support. 2
EnterpriseFrom 499 euros a month, or from 399 euros a month billed annually
200+ monitored prompts, the same engines and Omnia Agent, data exports and a dedicated account manager with a 24-hour SLA. 2
  • Growth starts with a free 14-day trial, and no credit card is required. 2
  • Yearly billing saves 20%. 2
  • Content creation, outreach, CMS integration, AEO audits, MCP and API access come with every plan; data exports start on Pro. 2

Upthread

Starter$49 a month
1 brand, 25 keywords, 25 buyer questions, 3 engines, 150 drafts a month, 1 seat. Discovery: Daily.
Growth$149 a month
3 brands, 100 keywords, 75 buyer questions, All engines, 600 drafts a month, 3 seats. Discovery: Every 6 hours.
Agency$499 a month
15 brands, 500 keywords, 300 buyer questions, All engines, 2,500 drafts a month, 10 seats. Discovery: Every 6 hours.

Yearly billing gives 2 months free. Every workspace starts with a 7-day trial on Starter limits, with no card. See full pricing.

Omnia and Upthread, point by point.

Each row sets a sourced fact about Omnia next to what Upthread does, grouped by what you would check first.

What it watches

What it tracksDifferent approach
OmniaYour brand in AI answers every day: share of voice against competitors, citations, sentiment and the prompts buyers ask, in any language and region. 2
UpthreadThe Reddit threads that Google results and AI answers cite for your buyer questions, with mention rate and share of voice per engine.
AI enginesThey do more
OmniaChatGPT, Perplexity, Google AI Overviews and Google AI Mode by default, tracked daily; Claude, Gemini and Copilot on request, for up to 7. 2
UpthreadGoogle AI Overviews and AI Mode twice a week, from live Google results. ChatGPT, Perplexity, Gemini and Claude weekly through their APIs, labelled API.
RedditUpthread does more
OmniaNo Reddit view is described. It tracks the citations behind AI answers, with gap analysis at citation level. 2
UpthreadEach Reddit thread that AI answers cite or Google ranks for your keywords, ranked by priority, with the subreddit's rules alongside.

Replying

Acting on itDifferent approach
OmniaIts agent proposes projects, writes and publishes content in your tone, and drafts outreach it can send from your inbox, after your approval. 1
UpthreadTwo drafts per thread, grounded in the thread, its top comments, the subreddit's rules and your facts. A lint and an AI judge check each one first.

After you post

After postingDifferent approach
OmniaEvery move's impact is measured, reported on and used for the next iteration. No Reddit reply tracking is described. 1
UpthreadScore over time, moderator removals, and the thread's citation history before and after your reply. Links carry UTM tags for your own analytics.

Price and plans

PriceDifferent approach
Omnia79 / 279 euros a month, or 63 / 223 euros a month billed annually. Enterprise starts from 499 euros a month. 2
Upthread$49 / $149 / $499 a month, or 2 months free yearly. A 7-day trial with Starter limits. No card required.
AgenciesDifferent approach
OmniaTracks AI visibility by country, topic and prompt across clients, with exports for Looker Studio, Sheets and client reporting. No white-label is described. 3
UpthreadAgency plan: 15 brands, 10 seats and shareable client reports. No white-label yet.

Switching from Omnia.

Upthread needs your website address to start. It drafts a brand profile and suggests buyer questions, competitors, keywords and focus subreddits for you to edit; bring your Omnia prompts across as buyer questions. Pick your role, write the disclosure line, choose engines and a country, and the first discovery and visibility runs go out, aiming at a ranked inbox in under three minutes. The extension is optional.

What you bring across

  • Your monitored prompts. Those a buyer would ask move into Upthread as buyer questions, asked in Google AI Overviews and AI Mode and the four API engines.
  • Your competitors, with aliases. Upthread counts them in share of voice per engine, and Insights shows who the cited threads recommend.
  • Your tone-of-voice notes and brand facts. They go into the brand profile that grounds each Upthread draft.

What works differently

  • Omnia's agent writes and publishes pages and pitches publishers by email. Upthread's work happens on Reddit: it drafts replies for the threads AI cites, and you post each one from your own account. 1
  • Omnia tracks four engines daily by default and adds Claude, Gemini or Copilot on request. Upthread checks Google AI Overviews and AI Mode twice a week from live results, and ChatGPT, Perplexity, Gemini and Claude weekly through their APIs. 2
  • Omnia prices its plans in euros by monitored prompts, with unlimited brands. Upthread prices in US dollars by brands, buyer questions and drafts, from $49 a month. 2

Omnia and Upthread: questions.

Does Omnia track Reddit?

No Reddit view is described on its pages. It tracks the citations behind AI answers, benchmarks competitors' citations and finds gaps at citation level. Upthread is built around the Reddit threads among those citations, with a reply drafted for each. 2

What does the Omnia Agent do?

It proposes projects from your monitoring data, writes and rewrites content in your tone and publishes it, and finds sites to pitch, drafting emails it can send from your inbox once you approve. Upthread drafts Reddit replies and posts, and you publish them yourself. 1

Which AI engines does Omnia track?

ChatGPT, Perplexity, Google AI Overviews and Google AI Mode on every plan, daily, with Claude, Gemini and Microsoft Copilot on request for up to 7. Upthread tracks Google AI Overviews and AI Mode plus ChatGPT, Perplexity, Gemini and Claude through their APIs. 2

Which one costs less?

Omnia Growth is 79 euros a month, or 63 billed annually, for 25 prompts and unlimited brands. Upthread Starter is $49 a month for 1 brand, 25 buyer questions and 150 reply drafts. The two price in different currencies. 2

Can I use Omnia and Upthread together?

Yes. Let an AEO agent look after your pages and publisher outreach, and use Upthread for the Reddit threads in AI answers, where you write and post each reply yourself.

Sources

We read each page on the date shown. Omnia's own pages are named, not linked. Spotted something out of date? Email [email protected] and we will fix it.

  1. [1]Omnia homepage, checked Nov 8, 2026.
  2. [2]Omnia pricing page, checked Nov 8, 2026.
  3. [3]Omnia agencies page, checked Nov 8, 2026.

Run your first discovery, then judge for yourself.

Enter your website. Upthread drafts your brand profile, suggests buyer questions and subreddits, and runs your first discovery.

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No card required. 7 days with Starter limits.