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Upthread vs Authoritas

Authoritas tracks brand mentions, sentiment and citations across ChatGPT, Gemini, Perplexity, Claude, DeepSeek and Google's and Bing's AI answers, priced in prompt credits. Upthread works on the Reddit threads those answers cite: ranked, drafted as replies you post, tracked.

Last checked Nov 8, 2026. Every fact about Authoritas is numbered to its source at the bottom of the page.

On this page
  1. Why look beyond Authoritas
  2. Who should choose which
  3. Authoritas in brief
  4. Pricing, plan by plan
  5. Point by point
  6. What it watches
  7. Replying
  8. After you post
  9. Price and plans
  10. Switching from Authoritas
  11. Questions
  12. Sources
  13. Related comparisons

Why people look beyond Authoritas.

Authoritas sells SEO software and an AI Search Platform for brands, publishers and eCommerce sites. The AI Search side monitors brand mentions, sentiment and visibility across ChatGPT, Gemini, Perplexity, Claude, DeepSeek, Google AI Overviews and Bing AI, researches the questions customers ask LLMs, and shows which sites LLMs cite. 1

Pricing runs on prompt credits. A free plan includes 50 credits; P1 costs £89 a month for 2,000, P2 £229 for 6,000 and P3 £379 for 15,000, with Enterprise plans from £1,129. Most models cost 1 credit a query, flagship models 2, and search-grounded models, on Enterprise only, 2 or 5. 2

Its tracking mixes direct API calls to models such as Gemini, ChatGPT, Claude and DeepSeek with crawls of AI search interfaces such as Google AI Overviews, Bing Copilot and Perplexity, and keeps branded and unbranded questions apart so share of voice isn't skewed. 3

Upthread narrows the question to Reddit. It finds the threads that Google results and AI answers cite for your buyer questions, ranks them, drafts two replies per thread grounded in its rules and top comments, and keeps a record of each reply after you post it.

Who should choose which.

Who should choose Authoritas

  • You want to pick from a wide set of models, GPT-5, Claude Sonnet, DeepSeek and Bing among them, and pay per query in prompt credits. 2
  • You need branded and unbranded questions analysed separately and segmented by buyer persona, in several languages at once. 3
  • You report in BI tools: it exports CSV, PDF or API data and connects to Looker Studio, Power BI and Tableau. 3

Who should choose Upthread

  • You want one flat monthly price that covers buyer questions, engine checks and reply drafts, with no per-query credits to budget.
  • You want the Reddit threads AI answers cite turned into a short, ranked list you can work through, one drafted reply at a time.
  • You want Mentions as well: Reddit threads naming your brand, from Google's index and the threads you open, each labelled from praise to support questions.

Authoritas in brief

An SEO and AI search platform: brand mentions, sentiment and citations across many AI models, priced in prompt credits.

  • The AI Search Platform has a free plan with 50 prompt credits, then P1 at £89, P2 at £229 and P3 at £379 a month for 2,000, 6,000 and 15,000 credits. Enterprise runs from £1,129 to £2,409. 2
  • Most models cost 1 credit per query, including ChatGPT, Google AIO and Google AI Mode; flagship models cost 2, and search-grounded models, on Enterprise only, 2 or 5. 2
  • Questions can be tracked daily, weekly or monthly, and a month's credits are sites times questions times frequency times each model's cost. 2
  • Tracks brand mentions, sentiment, citations and AI share of voice, keeps branded and unbranded questions apart, and flags misinformation and hallucinations. 3
  • Combines direct API data from models such as Gemini, ChatGPT, Claude and DeepSeek with crawls of AI search interfaces such as Google AI Overviews, Bing Copilot and Perplexity. 3
  • Shows which sites LLMs cite and how to earn your place among them. No Reddit view or reply drafting is described. 1
  • Annual billing gives 1 month free, and the page also lists its prices in US dollars and euros. 2

Pricing, plan by plan.

Authoritas

FreeFree
50 prompt credits to try the AI Search Platform. 2
AI Search P1£89 a month
2,000 prompt credits a month, with overage at £50 per 1,000 prompts. 2
AI Search P2£229 a month
6,000 prompt credits a month, with overage at £42 per 1,000 prompts. 2
AI Search P3£379 a month
15,000 prompt credits a month, with overage at £37 per 1,000 prompts. 2
AI Search Enterprise 1£1,129 a month
42,000 prompt credits a month, overage at £31 per 1,000, search-grounded models and unlimited users. 2
AI Search Enterprise 2£1,769 a month
75,000 prompt credits a month, overage at £27 per 1,000, with Enterprise support and integrations. 2
AI Search Enterprise 3£2,409 a month
125,000 prompt credits a month, overage at £22 per 1,000, with Enterprise support and integrations. 2
  • Prices show in pounds by default; the same page lists US dollars ($119, $299 and $499 a month for P1 to P3) and euros. 2
  • Annual billing gives 1 month free. 2
  • A month's credits are sites times questions times tracking frequency times the models' unit costs, with pay-as-you-go overage at each plan's rate. 2
  • Enterprise adds unlimited users, BigQuery and Looker Studio integrations, priority support and a dedicated account manager. 2
  • Starting on the AI Search platform and upgrading to the SEO platform within the first 90 days takes 20% off the total. 2

Upthread

Starter$49 a month
1 brand, 25 keywords, 25 buyer questions, 3 engines, 150 drafts a month, 1 seat. Discovery: Daily.
Growth$149 a month
3 brands, 100 keywords, 75 buyer questions, All engines, 600 drafts a month, 3 seats. Discovery: Every 6 hours.
Agency$499 a month
15 brands, 500 keywords, 300 buyer questions, All engines, 2,500 drafts a month, 10 seats. Discovery: Every 6 hours.

Yearly billing gives 2 months free. Every workspace starts with a 7-day trial on Starter limits, with no card. See full pricing.

Authoritas and Upthread, point by point.

Each row sets a sourced fact about Authoritas next to what Upthread does, grouped by what you would check first.

What it watches

What it tracksDifferent approach
AuthoritasBrand mentions, sentiment, citations and AI share of voice, with branded and unbranded questions kept apart and results segmented by buyer persona. 3
UpthreadThe Reddit threads that Google results and AI answers cite for your buyer questions, plus your mention rate and share of voice per engine.
AI enginesThey do more
AuthoritasChatGPT, Perplexity, Gemini, Claude, DeepSeek, GPT-5, Bing AIO, Google AIO and AI Mode among others, at 1 to 5 credits a query; daily, weekly or monthly. 2
UpthreadGoogle AI Overviews and AI Mode twice a week, from live Google results. ChatGPT, Perplexity, Gemini and Claude weekly through their APIs, labelled API.
RedditUpthread does more
AuthoritasNo Reddit view is described. It compares the most cited third-party sites for each model and across all LLMs in your industry. 3
UpthreadEvery Reddit thread that AI answers cite or Google ranks for your keywords, ranked by priority, with the subreddit's rules alongside.

Replying

Acting on itDifferent approach
AuthoritasShows which sites LLMs cite and how to earn your place among them, with AI tools to create content at scale. No reply drafting is described. 1
UpthreadTwo drafts per thread, grounded in the thread, its top comments, the subreddit's rules and your facts. A lint and an AI judge check each one first.

After you post

After postingDifferent approach
AuthoritasAlerts, AI-written summaries and scheduled reports, with CSV, PDF or API exports and Looker Studio, Power BI and Tableau. No reply tracking is described. 3
UpthreadScore over time, moderator removals, and the thread's citation history before and after your reply. Links carry UTM tags for your own analytics.

Price and plans

PriceDifferent approach
AuthoritasFree plan with 50 credits, then £89 / £229 / £379 a month for 2,000, 6,000 or 15,000 prompt credits. Enterprise from £1,129. 2
Upthread$49 / $149 / $499 a month, or 2 months free yearly. A 7-day trial with Starter limits. No card required.

Switching from Authoritas.

Upthread starts from your website and drafts the brand profile, then suggests buyer questions, competitors, keywords and focus subreddits for you to edit; bring your branded and unbranded Authoritas questions in as buyer questions. Choose your role and disclosure line, the engines and a country, and the first discovery and visibility runs begin, aiming for a ranked inbox in under three minutes. The extension is optional.

What you bring across

  • Your question sets, branded and unbranded. The buyer-style ones become Upthread buyer questions, asked in Google's AI answers and four assistants.
  • Your competitor list, with aliases, for share of voice per engine and for spotting rivals recommended inside cited threads.
  • Your target market. Upthread asks each buyer question in the country you pick, the US by default.

What works differently

  • Authoritas meters each query in prompt credits by model. Upthread's plans are flat, from $49 a month, with the engines, buyer questions and reply drafts each plan includes. 2
  • Authoritas compares the most cited third-party sites per model. Upthread keeps the Reddit threads among the citations, adds threads ranking in Google, and ranks each by priority with the subreddit's rules. 3
  • Authoritas mixes API calls with crawls of AI search interfaces. Upthread reads Google AI Overviews and AI Mode from live Google results twice a week, and asks ChatGPT, Perplexity, Gemini and Claude weekly through their APIs, labelled API. 3

Authoritas and Upthread: questions.

How does Authoritas price AI search tracking?

In prompt credits: a free plan with 50, then £89, £229 and £379 a month for 2,000, 6,000 and 15,000, with most models at 1 credit a query. Upthread charges a flat $49 a month on Starter, with no per-query credits. 2

Which AI engines does Authoritas track?

ChatGPT, Gemini, Perplexity, Claude, DeepSeek, Google AI Overviews and Bing AI. Upthread tracks Google AI Overviews and AI Mode from live Google results, plus ChatGPT, Perplexity, Gemini and Claude through their APIs. 1

Does Authoritas track Reddit?

No Reddit view is described. It compares the third-party sites each model cites most in your industry. Upthread is built around the Reddit threads among those citations, with a ranked inbox and a reply drafted for each. 3

Can I use Authoritas and Upthread together?

Yes. Use a broad AI search and SEO platform for many models and BI reporting, and use Upthread for the Reddit threads those answers cite, where you write and post each reply yourself.

Sources

We read each page on the date shown. Authoritas's own pages are named, not linked. Spotted something out of date? Email [email protected] and we will fix it.

  1. [1]Authoritas homepage, checked Nov 8, 2026.
  2. [2]Authoritas AI Search Platform pricing page, checked Nov 8, 2026.
  3. [3]Authoritas LLM brand visibility tracking page, checked Nov 8, 2026.

Run your first discovery, then judge for yourself.

Enter your website. Upthread drafts your brand profile, suggests buyer questions and subreddits, and runs your first discovery.

Start free trialSee pricing

No card required. 7 days with Starter limits.