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Upthread vs Visby

Visby tracks how ChatGPT, Claude, Gemini and Google AI Overviews talk about your brand, then turns each gap into a prioritized GEO task and drafts content. Upthread works on the Reddit threads AI answers cite: it ranks them and drafts replies you post.

Last checked Nov 8, 2026. Every fact about Visby is numbered to its source at the bottom of the page.

On this page
  1. Why look beyond Visby
  2. Who should choose which
  3. Visby in brief
  4. Pricing, plan by plan
  5. Point by point
  6. What it watches
  7. Replying
  8. After you post
  9. Price and plans
  10. Switching from Visby
  11. Reddit access is changing
  12. Questions
  13. Sources
  14. Related comparisons

Why people look beyond Visby.

Visby is an AI visibility platform. It tracks how ChatGPT, Claude, Gemini and Google AI Overviews talk about your brand, shows the prompts where competitors win instead, and turns each gap into a prioritized GEO task, from content and FAQ updates to technical fixes and review campaigns. 1

Starter costs $79 a month for 1 domain, 15 tracked prompts and 45 AI answers analyzed a month, on 3 engines of your choice; Growth costs $199 for 3 domains, 90 prompts and 270 answers. Enterprise, with an expert audit and consultation, is priced by quote, and you can cancel any plan at any time. 2

Reddit enters through review tracking. Visby follows reviews across G2, Trustpilot, Reddit and more, shows how their sentiment affects your mentions in AI answers, and generates tasks to improve your review performance. 3

Upthread looks at Reddit as the threads themselves. It finds the threads that Google results and AI answers cite for your buyer questions, ranks them, and drafts two replies per thread that follow the subreddit's rules. You post the one you choose, and Upthread tracks it afterwards.

Who should choose which.

Who should choose Visby

  • You want a to-do list built for you: Visby scans your site and visibility gaps and ranks technical, content and review tasks by impact. 1
  • You care about reviews on G2 and Trustpilot as much as Reddit, and want to see how review sentiment shapes your AI mentions. 3
  • You sell online and want Shopify connected to audit product content, with Google Merchant Center bringing in your product feed. 1

Who should choose Upthread

  • You want Perplexity and Google AI Mode in your AI visibility numbers, next to ChatGPT, Gemini, Claude and AI Overviews.
  • You want the Reddit threads behind AI answers as threads to answer, each with two drafts and the subreddit's rules beside them.
  • You want a reply's record over time, from its score to a moderator removal, tied to the thread's citations in AI answers.

Visby in brief

An AI visibility platform: mentions in ChatGPT, Claude, Gemini and AI Overviews, GEO tasks, content and review tracking.

  • Starter costs $79 and Growth $199 a month; Enterprise is priced by quote. You can cancel at any time. 2
  • Every plan tracks 3 engines of your choice from ChatGPT, Claude, Gemini and Google AI Overviews. 2
  • Starter covers 1 domain, 15 tracked prompts and 45 AI answers analyzed a month; Growth covers 3 domains, 90 prompts and 270 answers. 2
  • Turns each visibility gap into a prioritized GEO task, from content and FAQ updates to technical fixes and review campaigns. 1
  • Tracks reviews across G2, Trustpilot, Reddit and more, and shows how review sentiment affects your AI mentions. 3
  • Generates GEO-optimized articles and FAQs from your visibility gaps. No reply drafting is described. 3
  • A free trial of the Starter plan starts from the sign-up page. 2

Pricing, plan by plan.

Visby

Starter$79 a month
3 of 4 engines, 1 domain, 15 tracked prompts, 45 AI answers analyzed a month, 5 articles a month, 2 new GEO tasks a week, 1 seat. 2
Growth$199 a month
3 of 4 engines, 3 domains, 90 tracked prompts, 270 AI answers a month, 15 articles a month, Google Merchant Center, 3 seats. 2
EnterpriseCustom, by quote
5+ domains, 250+ prompts, 750+ AI answers a month, 25 articles a month, an expert GEO audit and a consultation call, 10+ seats. 2
  • A free trial of the Starter plan starts from the sign-up page; the pricing page doesn't give its length. 2
  • No contracts: you can cancel at any time and keep access to the end of the billing period. Upgrades apply at once, downgrades at the next billing cycle. 2
  • Every plan includes social proof tracking on Reddit, G2 and Trustpilot, competitor and citation analytics, analytics integrations and MCP access. 2

Upthread

Starter$49 a month
1 brand, 25 keywords, 25 buyer questions, 3 engines, 150 drafts a month, 1 seat. Discovery: Daily.
Growth$149 a month
3 brands, 100 keywords, 75 buyer questions, All engines, 600 drafts a month, 3 seats. Discovery: Every 6 hours.
Agency$499 a month
15 brands, 500 keywords, 300 buyer questions, All engines, 2,500 drafts a month, 10 seats. Discovery: Every 6 hours.

Yearly billing gives 2 months free. Every workspace starts with a 7-day trial on Starter limits, with no card. See full pricing.

Visby and Upthread, point by point.

Each row sets a sourced fact about Visby next to what Upthread does, grouped by what you would check first.

What it watches

What it tracksDifferent approach
VisbyYour brand's mentions in AI answers: frequency, position and trends, the prompts that trigger you, and share of voice by engine and funnel stage. 3
UpthreadThe Reddit threads that Google results and AI answers cite for your buyer questions, plus your mention rate and share of voice per engine.
AI enginesUpthread does more
Visby3 of 4 engines on every plan: ChatGPT, Claude, Gemini and Google AI Overviews. 2
UpthreadGoogle AI Overviews and AI Mode twice a week, from live Google results. ChatGPT, Perplexity, Gemini and Claude weekly through their APIs, labelled API.
RedditUpthread does more
VisbyReddit is one of the review platforms it tracks, with G2 and Trustpilot, for sentiment and its effect on your AI mentions. 3
UpthreadThe Reddit threads AI answers cite or Google ranks for your keywords, each one ranked, with the subreddit's rules and citation history.
How it reads RedditDifferent approach
VisbyNo Reddit data source stated; Reddit is tracked as a review source. 3
UpthreadBuilt on your own logged-in browser, so Reddit's move to logged-in-only viewing doesn't break it. Discovery comes from Google results and AI citations, with no Reddit API.

Replying

Acting on itDifferent approach
VisbyAutomated GEO tasks, 2 new a week, and 5 to 25 generated articles a month by plan. No reply drafting is described. 2
UpthreadTwo drafts per thread, grounded in the thread, its top comments, the subreddit's rules and your facts. A lint and an AI judge check each one first.

After you post

After postingDifferent approach
VisbyTraffic, conversions and revenue from AI-referred visits, through GA4, Search Console and Bing. No reply tracking is described. 3
UpthreadScore over time, moderator removals, and the thread's citation history before and after your reply. Links carry UTM tags for your own analytics.

Price and plans

PriceDifferent approach
Visby$79 / $199 a month. Enterprise is priced by quote. A free trial covers Starter. 2
Upthread$49 / $149 / $499 a month, or 2 months free yearly. A 7-day trial with Starter limits. No card required.

Switching from Visby.

Setup takes your website address: Upthread drafts the brand profile and proposes buyer questions, competitors, keywords and focus subreddits, all editable, and your Visby prompts can go in as questions. Choose your role, disclosure line, engines and country, and the first discovery and visibility runs start, with a ranked inbox in under three minutes. The extension is optional.

What you bring across

  • Your tracked prompts, by funnel stage. Problem, comparison and purchase questions all work as Upthread buyer questions.
  • Your competitor list, with aliases, for share of voice per engine and for flagging cited threads where a rival is recommended.
  • Your GA4 setup. Upthread's reply links carry UTM tags, so Reddit visits land in the analytics you already use.

What works differently

  • Visby tracks Reddit as a review platform, for sentiment. Upthread treats Reddit as threads to answer: it ranks the ones Google and AI answers cite and drafts two replies for each. 3
  • Visby tracks 3 of 4 engines on every plan: ChatGPT, Claude, Gemini and Google AI Overviews. Upthread adds Perplexity and Google AI Mode, checking Google's AI answers twice a week and the API engines weekly. 2
  • Visby's GEO tasks point at your site, your content and your reviews. Upthread's work is a reply in a Reddit thread, checked by a lint and an AI judge, posted by you and tracked afterwards. 1

How Reddit access is changing

Reddit is closing its public API and moving toward logged-in viewing. This matters for any tool that reads Reddit, so each comparison states only what the tool itself says about its data source.

  1. On Oct 29, 2026, Reddit said it will shift to a primarily logged-in experience, starting with tests in select markets outside the US. 4
  2. 9to5Mac reported that Reddit will start requiring a logged-in account for most of its content. 5
  3. Reddit's CEO said most unauthorized access to its content happens through the logged-out experience. 6

Visby and Upthread: questions.

Does Visby track Reddit?

As a review source. It tracks reviews across G2, Trustpilot, Reddit and more and shows how their sentiment affects your AI mentions. Upthread tracks the Reddit threads AI answers cite and drafts a reply for each one. 3

Does Visby draft Reddit replies?

No reply drafting is described. It generates GEO-optimized articles and FAQs from your visibility gaps, plus tasks to improve your reviews. Upthread writes two drafts per Reddit thread, checked against the subreddit's rules. 3

Which AI engines does Visby track?

Three of your choice from ChatGPT, Claude, Gemini and Google AI Overviews, on every plan. Upthread tracks Google AI Overviews and AI Mode plus ChatGPT, Perplexity, Gemini and Claude, with the API engines labelled API. 2

Which one costs less?

Visby Starter is $79 a month for 15 tracked prompts on 3 engines. Upthread Starter is $49 a month for 25 buyer questions on 3 engines, with 150 reply drafts. 2

Can I use Visby and Upthread together?

Yes. Use an AI visibility platform for site tasks, content and review signals, and use Upthread for the Reddit threads in AI answers, where you write and post each reply yourself.

Sources

We read each page on the date shown. Visby's own pages are named, not linked. Spotted something out of date? Email [email protected] and we will fix it.

  1. [1]Visby homepage, checked Nov 8, 2026.
  2. [2]Visby pricing page, checked Nov 8, 2026.
  3. [3]Visby features page, checked Nov 8, 2026.
  4. [4]Engadget, checked Oct 29, 2026.
  5. [5]9to5Mac, checked Oct 29, 2026.
  6. [6]CyberInsider, checked Oct 30, 2026.

Run your first discovery, then judge for yourself.

Enter your website. Upthread drafts your brand profile, suggests buyer questions and subreddits, and runs your first discovery.

Start free trialSee pricing

No card required. 7 days with Starter limits.