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Upthread vs Lumirank

Lumirank asks your prompts every day in ChatGPT, Gemini, Perplexity, Copilot and Google's AI answers, and scores your visibility, prominence and sentiment against every rival. Upthread works on the Reddit threads those answers cite: ranked, drafted and tracked.

Last checked Nov 8, 2026. Every fact about Lumirank is numbered to its source at the bottom of the page.

On this page
  1. Why look beyond Lumirank
  2. Who should choose which
  3. Lumirank in brief
  4. Pricing, plan by plan
  5. Point by point
  6. What it watches
  7. Replying
  8. After you post
  9. Price and plans
  10. Switching from Lumirank
  11. Questions
  12. Sources
  13. Related comparisons

Why people look beyond Lumirank.

Lumirank is an AI visibility and rank tracking platform for marketing teams. It asks your prompts daily in ChatGPT, Gemini, Perplexity, Copilot and Google's AI answers, and scores visibility, prominence and sentiment the same way for you and every rival you track. 1

It has a free plan with 10 prompts on two models. Paid plans run from Starter at $29 a month for 25 prompts on three models to Scale at $399 for 450 prompts and five brands, and yearly billing gives two months free. Each prompt counts once per country, and team members are unlimited. 2

It reads answers where buyers see them: ChatGPT, Gemini and Perplexity both in their consumer apps and through their APIs, plus the AI Mode tab, the AI Overview at the top of a Google search, and Copilot chat. 3

Upthread narrows that view to Reddit and adds the work. It ranks the Reddit threads AI answers cite and Google ranks for your keywords, drafts two replies per thread grounded in the thread and the subreddit's rules, and tracks each reply after you post it.

Who should choose which.

Who should choose Lumirank

  • You want a free plan to start, or a low entry price: Starter is $29 a month for 25 prompts on 3 models. 2
  • You want Microsoft Copilot tracked, or all six models checked every day, with unlimited team members on any plan. 2
  • You want answers read in the consumer apps as well as through the APIs, for ChatGPT, Gemini and Perplexity. 3

Who should choose Upthread

  • You want the Reddit threads behind your citations ranked by priority and answered with a draft grounded in each one.
  • You want to know which subreddits matter for your brand and what buyers ask there, taken from the threads AI answers lean on.
  • You want your Reddit work measured reply by reply, from its score over time to any moderator removal.

Lumirank in brief

An AI rank tracker: daily visibility, prominence and sentiment in six AI models, with a free plan to start.

  • Free forever for 10 prompts on one brand and 2 AI models. Starter costs $29, Pro $99 and Scale $399 a month, or $290, $990 and $3,990 a year. 2
  • Asks every prompt daily on the models in your plan: any 2 of 6 on Free, 3 on Starter, all 6 on Pro and Scale. 2
  • Reads ChatGPT, Gemini and Perplexity in their consumer apps and through their APIs, plus the AI Mode tab, the AI Overview on a Google search and Copilot chat. 3
  • Scores visibility, prominence on a 0 to 100 index, and sentiment the same way for you and every rival you track. 4
  • Splits every cited page into owned, earned and a competitor's, and alerts you when a rival overtakes you on a prompt. No reply drafting is described. 4
  • Lists Reddit citation analysis and YouTube video analysis on every plan, plus Google rank tracking when AI Overviews is switched on. 2
  • Pro comes with a 14-day trial and no card, and team members are unlimited on every plan. 2

Pricing, plan by plan.

Lumirank

Free$0
10 tracked prompts, 1 brand, any 2 of 6 AI models, daily updates, unlimited team members, visibility, citations and sentiment. 2
Starter$29 a month, or $290 a year
25 tracked prompts, 1 brand, any 3 of 6 AI models, competitor ranking and citations, API access, email support. 2
Pro$99 a month, or $990 a year
100 tracked prompts, 2 brands, all 6 AI models, daily sentiment on every platform, API access, a 14-day trial. 2
Scale$399 a month, or $3,990 a year
450 tracked prompts, 5 brands, all 6 AI models, API access, dedicated support with an SLA, a dedicated Slack channel. 2
  • Yearly billing gives two months free. 2
  • A tracked prompt is one question in one country, so tracking a question in two countries uses two prompts. 2
  • Pro starts with a 14-day trial and no card; Scale asks you to talk to sales first. 2
  • Upgrades apply at once with the difference prorated; downgrades apply from the next billing period. 2

Upthread

Starter$49 a month
1 brand, 25 keywords, 25 buyer questions, 3 engines, 150 drafts a month, 1 seat. Discovery: Daily.
Growth$149 a month
3 brands, 100 keywords, 75 buyer questions, All engines, 600 drafts a month, 3 seats. Discovery: Every 6 hours.
Agency$499 a month
15 brands, 500 keywords, 300 buyer questions, All engines, 2,500 drafts a month, 10 seats. Discovery: Every 6 hours.

Yearly billing gives 2 months free. Every workspace starts with a 7-day trial on Starter limits, with no card. See full pricing.

Lumirank and Upthread, point by point.

Each row sets a sourced fact about Lumirank next to what Upthread does, grouped by what you would check first.

What it watches

What it tracksDifferent approach
LumirankVisibility, prominence and sentiment for you and every rival, and the pages behind each answer, split into owned, earned and a competitor's. 4
UpthreadThe Reddit threads that Google results and AI answers cite for your buyer questions, with mention rate and share of voice per engine.
AI enginesThey do more
LumirankChatGPT, Google AI Mode, Gemini, Perplexity, Google AI Overviews and Microsoft Copilot, every day; Free picks 2 and Starter 3. 2
UpthreadGoogle AI Overviews and AI Mode twice a week, from live Google results. ChatGPT, Perplexity, Gemini and Claude weekly through their APIs, labelled API.
RedditUpthread does more
LumirankReddit citation analysis on every plan, next to YouTube video analysis. What it shows isn't described on the pricing page. 2
UpthreadEach Reddit thread AI answers cite or Google ranks for your keywords, ranked by priority, with the subreddit's rules.

Replying

Acting on itUpthread does more
LumirankThe prompts where rivals are named and you aren't, and the pages answers lean on, so you know what to publish next. No reply drafting is described. 4
UpthreadTwo drafts per thread, grounded in the thread, its top comments, the subreddit's rules and your facts. A lint and an AI judge check each one first.

After you post

After postingUpthread does more
LumirankAlerts when a rival overtakes you on a prompt or a platform stops naming you. No reply tracking is described. 4
UpthreadScore over time, moderator removals, and the thread's citation history before and after your reply. Links carry UTM tags for your own analytics.

Price and plans

PriceDifferent approach
LumirankFree plan, then $29 / $99 / $399 a month, or $290 / $990 / $3,990 a year. 2
Upthread$49 / $149 / $499 a month, or 2 months free yearly. A 7-day trial with Starter limits. No card required.
AgenciesDifferent approach
LumirankScale, for agencies and multi-brand teams: 5 brand workspaces, 450 prompts, dedicated support with an SLA, $399 a month. 2
UpthreadAgency plan: 15 brands, 10 seats and shareable client reports. No white-label yet.

Switching from Lumirank.

Start from your website. Upthread drafts a brand profile from it and suggests buyer questions, competitors, keywords and focus subreddits, all editable; your Lumirank prompts and rivals carry straight over. Add your role and disclosure line, choose engines and a country, and the first discovery and visibility runs go out right away, the target being a ranked inbox in under three minutes. The extension can be added later.

What you bring across

  • The prompts you track, buying questions first. They become Upthread buyer questions, run in Google's AI answers and the API engines.
  • The rivals in your league table, with aliases, for share of voice per engine and for the threads where buyers recommend them.
  • The country you care about most. Upthread asks every buyer question in the country you choose, the US by default.

What works differently

  • Lumirank lists Reddit citation analysis beside its other citation reports. Upthread is built around those threads: each one an inbox item with its priority, the subreddit's rules and its citation history per engine. 2
  • Lumirank asks every prompt daily on the models in your plan. Upthread checks Google AI Overviews and AI Mode twice a week from live results, and ChatGPT, Perplexity, Gemini and Claude weekly through their APIs. 2
  • Lumirank shows the prompts where rivals are named and you aren't, and the pages behind each answer. Upthread drafts the reply for a cited Reddit thread and records what happened after you posted it. 4

Lumirank and Upthread: questions.

Does Lumirank analyze Reddit?

Its plan table lists Reddit citation analysis on every plan, without saying more about it, and no reply drafting is described. Upthread ranks the Reddit threads AI cites and Google ranks, and drafts two replies for each. 2

Which AI models does Lumirank track?

Six: ChatGPT, Google AI Mode, Gemini, Perplexity, Google AI Overviews and Microsoft Copilot, daily, with 2 on Free and 3 on Starter. Upthread tracks Google AI Overviews and AI Mode twice a week and ChatGPT, Perplexity, Gemini and Claude weekly. 2

Which one costs less?

Lumirank: it has a free plan, and Starter is $29 a month. Upthread Starter is $49 a month, and the price includes 150 reply drafts for the Reddit threads AI cites. 2

Can an agency use Lumirank or Upthread?

Lumirank's Scale plan, at $399 a month, is for agencies and multi-brand teams, with 5 brand workspaces and a dedicated Slack channel. Upthread's Agency plan is $499 a month for 15 brands and 10 seats, with no white-label yet. 2

Can I use Lumirank and Upthread together?

Yes. A daily rank tracker can show how six models rank you against rivals, while Upthread takes the Reddit threads those answers cite and helps you reply in them, then records each reply.

Sources

We read each page on the date shown. Lumirank's own pages are named, not linked. Spotted something out of date? Email [email protected] and we will fix it.

  1. [1]Lumirank about page, checked Nov 8, 2026.
  2. [2]Lumirank pricing page, checked Nov 8, 2026.
  3. [3]Lumirank API docs, engines, checked Nov 8, 2026.
  4. [4]Lumirank homepage, checked Nov 8, 2026.

Run your first discovery, then judge for yourself.

Enter your website. Upthread drafts your brand profile, suggests buyer questions and subreddits, and runs your first discovery.

Start free trialSee pricing

No card required. 7 days with Starter limits.