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Upthread vs IntentLoom

IntentLoom monitors subreddits for your keywords, scores matches for buying intent, spots threads visible in Google and drafts replies you post yourself. Upthread also ranks threads by AI answer citations, checks drafts against subreddit rules, and tracks every reply.

Last checked Nov 7, 2026. Every fact about IntentLoom is numbered to its source at the bottom of the page.

On this page
  1. Why look beyond IntentLoom
  2. Who should choose which
  3. IntentLoom in brief
  4. Pricing, plan by plan
  5. Point by point
  6. What it watches
  7. Replying
  8. After you post
  9. Price and plans
  10. Switching from IntentLoom
  11. Reddit access is changing
  12. Questions
  13. Sources
  14. Related comparisons

Why people look beyond IntentLoom.

IntentLoom is Reddit monitoring for founders who want leads. It watches for product, problem and competitor keywords, gives each match an AI score so the strongest buying signals come first, finds threads already visible in Google, and drafts several replies from the thread and your product context. 1

Plans cost $19, $29 and $59 a month and differ by workspaces, keywords, competitors, discoveries and AI replies, from 900 discoveries and 1,500 replies a month on Starter. There is no free trial; new subscriptions get a 7-day refund guarantee. 1

Upthread shares the starting point, Reddit threads worth a reply and drafts you post yourself, and adds two things. It ranks threads by how often AI answers cite them as well as by Google rank, and it records what each reply did after you post it.

Who should choose which.

Who should choose IntentLoom

  • Budget comes first. IntentLoom starts at $19 a month, and its Agency plan is $59. 1
  • You want a large monthly allowance of reply drafts: 1,500 on Starter, up to 7,500 on Agency. 1
  • You run an early startup and want to apply for a free first month on Starter. 2

Who should choose Upthread

  • You want to know which Reddit threads AI answers cite before you choose where to reply, not just which ones match a keyword.
  • You want a disclosure line written into any draft that names your brand, plus a reminder about Reddit's Brand Affiliate tag.
  • You need proof of results for each reply: score over time, removals, and whether the thread stays cited.

IntentLoom in brief

Reddit monitoring for founders: keyword matches scored for buying intent, Google-visible threads and reply drafts.

  • Monitors Reddit for product, problem and competitor keywords and gives each match an AI score for relevance and intent. 1
  • Starter costs $19, Growth $29 and Agency $59 a month, with a 7-day refund guarantee and no free trial. 1
  • Drafts several context-aware replies from each matched post or comment and your product context. 1
  • Does not auto-post: you review the draft and publish it yourself. 1
  • Says it continuously crawls selected subreddits. 1
  • Finds relevant Reddit threads already visible in Google, from a snapshot rather than a continuous rank history. 3
  • Selected startups can apply for a pilot that makes the first month of Starter free. 2
  • Its reply guide asks you to check tone, disclosure, timing and subreddit rules before you post. 4

Pricing, plan by plan.

IntentLoom

Starter$19 a month
1 project workspace, 20 tracked keywords, 2 tracked competitors, 900 discoveries and 1,500 AI replies a month, intent scoring, email, Slack and webhook alerts, SEO opportunities. 1
Growth$29 a month
3 project workspaces, 40 tracked keywords, 6 tracked competitors, 3,000 discoveries and 4,500 AI replies a month, priority support. 1
Agency$59 a month
5 project workspaces, 60 tracked keywords, 10 tracked competitors, 5,000 discoveries and 7,500 AI replies a month. 1
  • There is no free trial. New subscriptions can be refunded within 7 days, and plans can be cancelled at any time. 1
  • Selected startup founders can apply for a pilot: a promotion code makes the first monthly Starter invoice free, then the normal price applies. 2

Upthread

Starter$49 a month
1 brand, 25 keywords, 25 buyer questions, 3 engines, 150 drafts a month, 1 seat. Discovery: Daily.
Growth$149 a month
3 brands, 100 keywords, 75 buyer questions, All engines, 600 drafts a month, 3 seats. Discovery: Every 6 hours.
Agency$499 a month
15 brands, 500 keywords, 300 buyer questions, All engines, 2,500 drafts a month, 10 seats. Discovery: Every 6 hours.

Yearly billing gives 2 months free. Every workspace starts with a 7-day trial on Starter limits, with no card. See full pricing.

IntentLoom and Upthread, point by point.

Each row sets a sourced fact about IntentLoom next to what Upthread does, grouped by what you would check first.

What it watches

Finding threadsDifferent approach
IntentLoomKeyword matches from selected subreddits, with an AI intent score and summary on every lead. 1
UpthreadThreads from Google results and AI citations, ranked by Google rank, AI citations per engine, buying intent, freshness and how the subreddit treats brands.
AI answersUpthread does more
IntentLoomNo AI answer tracking. It notes that AI assistants often draw on Reddit discussions. 1
UpthreadGoogle AI Overviews and AI Mode twice a week, from live Google results. ChatGPT, Perplexity, Gemini and Claude weekly through their APIs, labelled API.
How it reads RedditDifferent approach
IntentLoomSays it continuously crawls selected subreddits. 1
UpthreadBuilt on your own logged-in browser, so Reddit's move to logged-in-only viewing doesn't break it. Discovery comes from Google results and AI citations, with no Reddit API.

Replying

DraftsThey do more
IntentLoom1,500 to 7,500 AI replies a month by plan, several per match. 1
Upthread150 to 2,500 a month by plan, each checked by a lint and an AI judge.
DisclosureUpthread does more
IntentLoomIts reply guide lists disclosure among the things to check before posting. 4
UpthreadWhen a draft mentions your brand, it says how you're connected, and the posting checklist covers Reddit's Brand Affiliate tag.
PostingBoth do this
IntentLoomYou publish yourself; it never posts automatically. 1
UpthreadYou post from your own account. The extension can insert the draft; you click Comment.

After you post

After postingUpthread does more
IntentLoomNo reply tracking listed. 1
UpthreadScore over time, moderator removals, and the thread's citation history before and after your reply. Links carry UTM tags for your own analytics.

Price and plans

PriceDifferent approach
IntentLoom$19 / $29 / $59 a month. No free trial; a 7-day refund guarantee. 1
Upthread$49 / $149 / $499 a month, or 2 months free yearly. A 7-day trial with Starter limits. No card required.
AgenciesDifferent approach
IntentLoomAn Agency plan with 5 project workspaces, at $59 a month. 1
UpthreadAgency plan: 15 brands, 10 seats and shareable client reports. No white-label yet.

Switching from IntentLoom.

Paste your website address and Upthread drafts a brand profile, then suggests competitors, keywords, buyer questions and focus subreddits; your IntentLoom keywords and competitors drop straight in. Set your role, tone and disclosure, pick engines and a country, and the first runs build a ranked inbox in a few minutes. The extension can wait until you're ready to post.

What you bring across

  • Your product, problem and competitor keywords. They become Upthread keywords and competitors, each competitor with its aliases.
  • The subreddits you monitor. Mark them as focus subreddits, and Upthread raises the priority of their threads.
  • Your notification setup. Upthread sends daily or weekly email digests, and Growth and Agency post high-priority threads to Slack.

What works differently

  • IntentLoom ranks keyword matches by an AI intent score. Upthread ranks threads by Google rank, citations in AI answers per engine, buying intent, freshness and how the subreddit treats brands. 1
  • IntentLoom shows a Google rank from a snapshot. Upthread records Google rank too, and also asks your buyer questions in Google's AI answers and four AI assistants to see which threads they cite. 3
  • IntentLoom's guide asks you to check disclosure and subreddit rules yourself. Upthread grounds drafts in the subreddit's rules, runs a lint and an AI judge, and writes your disclosure into any draft that names the brand. 4
  • After you post, Upthread follows the reply: its score over time, any moderator removal, and the thread's citation history.

How Reddit access is changing

Reddit is closing its public API and moving toward logged-in viewing. This matters for any tool that reads Reddit, so each comparison states only what the tool itself says about its data source.

  1. On Oct 29, 2026, Reddit said it will shift to a primarily logged-in experience, starting with tests in select markets outside the US. 5
  2. 9to5Mac reported that Reddit will start requiring a logged-in account for most of its content. 6
  3. Reddit's CEO said most unauthorized access to its content happens through the logged-out experience. 7

IntentLoom and Upthread: questions.

Does IntentLoom post replies for me?

No. It drafts replies and you review, refine and publish them yourself, with no Reddit account connected. Upthread also leaves posting to you; its extension can place a draft in the comment box of your own account. 1

Does IntentLoom track AI answers?

No AI answer tracking is listed; its homepage notes that AI assistants often draw on Reddit discussions. Upthread checks Google AI Overviews and AI Mode twice a week and ChatGPT, Perplexity, Gemini and Claude weekly. 1

Which one costs less?

IntentLoom: $19 to $59 a month, with no free trial. Upthread Starter costs $49 a month after a 7-day trial with no card, and covers AI answers and reply tracking as well as drafts. 1

Where does IntentLoom get its Reddit data?

It says it continuously crawls selected subreddits and ranks posts with AI. Upthread doesn't use Reddit's API: it starts from Google results and AI citations and reads threads through your own browser. 1

Is IntentLoom free for startups?

Only through its pilot: selected founders who apply get a promotion code that makes the first monthly Starter invoice free, after which normal billing applies. Upthread's 7-day trial is open to everyone, with no card. 2

Can an agency use IntentLoom?

Its Agency plan covers 5 project workspaces for $59 a month. Upthread's Agency plan is $499 a month for 15 brands and 10 seats, with shareable client reports. 1

Sources

We read each page on the date shown. IntentLoom's own pages are named, not linked. Spotted something out of date? Email [email protected] and we will fix it.

  1. [1]IntentLoom homepage and pricing, checked Nov 7, 2026.
  2. [2]IntentLoom Startup Pilot Program page, checked Nov 7, 2026.
  3. [3]IntentLoom Reddit SEO opportunities page, checked Nov 7, 2026.
  4. [4]IntentLoom AI reply assistant page, checked Nov 7, 2026.
  5. [5]Engadget, checked Oct 29, 2026.
  6. [6]9to5Mac, checked Oct 29, 2026.
  7. [7]CyberInsider, checked Oct 30, 2026.

Run your first discovery, then judge for yourself.

Enter your website. Upthread drafts your brand profile, suggests buyer questions and subreddits, and runs your first discovery.

Start free trialSee pricing

No card required. 7 days with Starter limits.