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Upthread vs Rankability

Rankability tracks your visibility on Google and 11 AI platforms, audits your site, and helps your team research, write and refresh pages. Upthread works on the Reddit threads those AI answers cite: it ranks them, drafts a reply you post, and tracks it.

Last checked Nov 8, 2026. Every fact about Rankability is numbered to its source at the bottom of the page.

On this page
  1. Why look beyond Rankability
  2. Who should choose which
  3. Rankability in brief
  4. Pricing, plan by plan
  5. Point by point
  6. What it watches
  7. Replying
  8. After you post
  9. Price and plans
  10. Switching from Rankability
  11. Questions
  12. Sources
  13. Related comparisons

Why people look beyond Rankability.

Rankability is an AI search visibility platform for businesses, marketing teams and agencies. It tracks where you appear on Google and in AI answers, finds website and content gaps, and helps your team research, create and refresh pages, with audits and backlink research alongside. 1

Starter costs $97 a month for 100 tracked AI queries and 20 content projects, Growth $297 for 300 queries and 80 projects, and Pro $497 for 500 queries and 160 projects. Every plan tracks the same 11 AI platforms daily, and paying yearly costs the equivalent of ten monthly payments: $970, $2,970 or $4,970. 2

Upthread looks at one source those AI answers lean on: Reddit. It finds the threads Google and the engines cite for your buyer questions, drafts two replies per thread within the subreddit's rules, and records what each reply did after you post it.

Who should choose which.

Who should choose Rankability

  • You want daily checks on 11 AI platforms, Grok, Brave AI and DeepSeek among them, on every plan. 2
  • Your team also writes and refreshes pages: each plan includes 20 to 160 content projects a month, with research and AI drafts. 2
  • You report to clients under your own brand: branded reports with your logo and colors come with every plan, and Upthread has no white-label yet. 2

Who should choose Upthread

  • Your AI tracking already shows Reddit threads shaping the answers, and you want a way to answer in them, one ranked thread at a time.
  • You want your Reddit drafts checked against the subreddit's rules by a lint and an AI judge before you ever post one.
  • You care about the reply as much as the ranking, and want UTM-tagged links that show which replies sent you visitors.

Rankability in brief

An AI search visibility platform: daily tracking on 11 AI platforms, Google rank tracking, content projects and audits.

  • Calls itself an AI search visibility platform that tracks, diagnoses and improves your visibility across Google and AI search. 1
  • Starter, Growth and Pro cost $97, $297 and $497 a month, or $970, $2,970 and $4,970 a year, for 100, 300 and 500 tracked AI queries. Enterprise is custom. 2
  • Every plan tracks the same 11 AI platforms daily: ChatGPT, Google AI Mode, Google AI Overviews, Claude, Perplexity, Gemini, Grok, Microsoft Copilot, Brave AI, DeepSeek and Meta AI. 2
  • Each plan includes 20, 80 or 160 content projects a month: a new page or a refresh, with research, a brief, an AI-assisted draft and optimization guidance. 2
  • Google rankings update weekly for 50 to 250 keywords, alongside page audits, technical site audits and Local Pack scans. 2
  • Reports mentions, cited pages and sentiment in AI answers, with competitor comparisons. No Reddit view is described. 3
  • Monthly plans start with a 7-day free trial; a card is required. 2
  • Every plan has unlimited workspaces and team members, branded reports with your logo, and API and MCP access. 2

Pricing, plan by plan.

Rankability

Starter$97 a month, or $970 a year
100 tracked AI queries on 11 platforms, 20 content projects, 50 Google keywords, 10 Local Pack scans, unlimited workspaces and team members, API and MCP access, branded reports. 2
Growth$297 a month, or $2,970 a year
300 tracked AI queries, 80 content projects, 150 Google keywords, 30 Local Pack scans, priority technical support, one onboarding session. 2
Pro$497 a month, or $4,970 a year
500 tracked AI queries, 160 content projects, 250 Google keywords, 50 Local Pack scans, a campaign planning session, group coaching on annual plans. 2
EnterpriseCustom
Custom content capacity, AI query allowance, Google tracking and audit allowances, scoped with sales. 2
  • The 7-day free trial runs on monthly plans, needs a card and has limited usage; the plan starts automatically unless you cancel in Billing. 2
  • Yearly billing equals ten monthly payments, and the year's content, check and audit allowances arrive upfront. 2
  • Allowances are shared across workspaces: adding a workspace doesn't add capacity. 2
  • Monthly plans can be cancelled in Billing, with access until the end of the paid period. 2

Upthread

Starter$49 a month
1 brand, 25 keywords, 25 buyer questions, 3 engines, 150 drafts a month, 1 seat. Discovery: Daily.
Growth$149 a month
3 brands, 100 keywords, 75 buyer questions, All engines, 600 drafts a month, 3 seats. Discovery: Every 6 hours.
Agency$499 a month
15 brands, 500 keywords, 300 buyer questions, All engines, 2,500 drafts a month, 10 seats. Discovery: Every 6 hours.

Yearly billing gives 2 months free. Every workspace starts with a 7-day trial on Starter limits, with no card. See full pricing.

Rankability and Upthread, point by point.

Each row sets a sourced fact about Rankability next to what Upthread does, grouped by what you would check first.

What it watches

What it tracksDifferent approach
RankabilityMentions, cited pages and sentiment in AI answers for the buyer questions you choose, alongside Local Pack scans. 3
UpthreadThe Reddit threads Google and AI answers cite for each brand's buyer questions, with mention rate and share of voice per engine.
AI enginesThey do more
Rankability11 platforms on every plan, checked daily, including ChatGPT, Google AI Mode and AI Overviews, Claude, Perplexity, Gemini, Grok and Copilot. 2
UpthreadGoogle AI Overviews and AI Mode twice a week, from live Google results. ChatGPT, Perplexity, Gemini and Claude weekly through their APIs, labelled API.
RedditUpthread does more
RankabilityNo Reddit view described. Citations show the pages AI answers use as sources. 3
UpthreadEach Reddit thread the engines cite, ranked by priority, with the subreddit's rules and its citation history.

Replying

DraftingDifferent approach
RankabilityAI-assisted drafts of new pages and refreshes, 20 to 160 content projects a month. No reply drafting. 2
UpthreadTwo drafts per thread, grounded in the thread, its top comments, the subreddit's rules and your facts. A lint and an AI judge check each one first.

After you post

After postingUpthread does more
RankabilityFollows how your AI visibility changes over time. No per-reply tracking. 3
UpthreadScore over time, moderator removals, and the thread's citation history before and after your reply. Links carry UTM tags for your own analytics.

Price and plans

PriceDifferent approach
Rankability$97 / $297 / $497 a month, or $970 / $2,970 / $4,970 a year. Enterprise is custom. 2
Upthread$49 / $149 / $499 a month, or 2 months free yearly. A 7-day trial with Starter limits. No card required.
AgenciesThey do more
RankabilityUnlimited workspaces and team members, and branded reports with your logo and colors, on every plan. 2
UpthreadAgency plan: 15 brands, 10 seats and shareable client reports. No white-label yet.

Switching from Rankability.

Most teams are set up in a few minutes. Upthread reads your website to draft a brand profile and suggests buyer questions, competitors, keywords and focus subreddits; your Rankability queries can join the buyer questions. Add your role, tone and disclosure, pick engines and a country, and the first runs fill a ranked inbox, with the extension as an optional last step.

What you bring across

  • Your tracked AI queries, which come across as buyer questions for Upthread's visibility checks and its thread discovery.
  • Your competitor list, entered with aliases, so share of voice per engine and the brands named in cited threads both count them.
  • Your business knowledge and brand voice, which ground every reply Upthread drafts, with your disclosure line when it names you.

What works differently

  • Rankability shows the pages AI answers cite, across every kind of site. Upthread keeps the Reddit threads among them, ranks each one, and shows the subreddit's rules and the thread's citation history. 3
  • Rankability checks 11 AI platforms daily. Upthread checks Google AI Overviews and AI Mode twice a week from live results, and ChatGPT, Perplexity, Gemini and Claude weekly through their APIs, labelled API. 2
  • Rankability's content projects produce pages for your own site. Upthread's drafts are Reddit replies, two per thread, grounded in the thread, its top comments and the subreddit's rules, and you post them yourself. 2

Rankability and Upthread: questions.

Does Rankability track Reddit threads?

Its tracker reports mentions, cited pages and sentiment across AI platforms, with no Reddit view described. Upthread looks only at the Reddit threads AI answers cite, ranks them, and drafts replies for them. 3

Which AI engines does each one track?

Rankability tracks 11 platforms daily on every plan, including ChatGPT, Google AI Mode and AI Overviews, Claude, Perplexity, Gemini, Grok and Copilot. Upthread tracks six: Google AI Overviews and AI Mode, ChatGPT, Perplexity, Gemini and Claude, with 3 of your choice on Starter. 2

Which one costs less?

Rankability Starter is $97 a month, or $970 a year, and includes 20 content projects. Upthread Starter is $49 a month for 1 brand, 25 buyer questions and 150 reply drafts. 2

Can an agency use Rankability or Upthread?

Yes. Rankability gives every plan unlimited workspaces and team members, and branded reports with your logo. Upthread's Agency plan is $499 a month for 15 brands and 10 seats, with shareable reports and no white-label yet. 2

Can I use Rankability and Upthread together?

Yes. Use Rankability for Google rankings, audits and your own pages, and Upthread for the Reddit threads AI answers cite: which ones to reply in, a draft within the rules, and the reply's record.

Sources

We read each page on the date shown. Rankability's own pages are named, not linked. Spotted something out of date? Email [email protected] and we will fix it.

  1. [1]Rankability homepage, checked Nov 8, 2026.
  2. [2]Rankability pricing page, checked Nov 8, 2026.
  3. [3]Rankability AI tracking page, checked Nov 8, 2026.

Run your first discovery, then judge for yourself.

Enter your website. Upthread drafts your brand profile, suggests buyer questions and subreddits, and runs your first discovery.

Start free trialSee pricing

No card required. 7 days with Starter limits.