GummySearchUpthread

Looking for a GummySearch alternative?

GummySearch closed for business after it couldn't reach a commercial agreement with Reddit, and it deletes all user data on Dec 1, 2026. Here is what Upthread does instead, what it doesn't do, and when a free Reddit tool fits better.

Last checked Nov 7, 2026. Every fact about GummySearch is numbered to its source at the bottom of the page.

On this page

What happened
Who should choose which
Pricing, plan by plan
Switching from GummySearch
Why it happened
Questions
Sources
Related comparisons

What happened to GummySearch.

GummySearch was an audience research tool for Reddit. It helped you find where your customers talk, search what they say, and analyze those communities for startup ideas, demand, content and sales leads. 3

It ran on Reddit's API. When it could not get a commercial license that fit Reddit's Data API policies, it stopped selling on Nov 30, 2025 and kept the product running for existing customers only. On Dec 1, 2026 it shuts down entirely and deletes all user data. 1

Upthread is not a like-for-like replacement. It doesn't search all of Reddit or browse whole communities. It finds the threads Google and AI answers show your buyers, drafts replies you post yourself, and tracks what each one did, without using Reddit's API.

Who should choose which.

Something else fits better if

You need keyword trends on Reddit. Reddit Pro's Trends feature tracks unlimited keywords with volume, related terms and AI summaries. 4
You want to see where your links are shared on Reddit. Reddit Pro's Content feature shows that. 5
You still have paid GummySearch access. Use it until your billing period ends, and download your data before Dec 1, 2026. 1

Who should choose Upthread

You want the Reddit threads where buyers ask for a product like yours, ranked by how often Google and AI answers show them.
You want help writing replies that follow each subreddit's rules, with your disclosure, and a record of what each reply did.
You want a tool whose Reddit data doesn't depend on the public API that Reddit is closing.

Pricing, plan by plan.

GummySearch

GummySearch no longer sells subscriptions or day passes, and new signups are closed. 1
Existing subscribers keep access until their billing period ends, for at most a year, and lifetime deal holders until Nov 30, 2026. 2

Upthread

Starter$49 a month: 1 brand, 25 keywords, 25 buyer questions, 3 engines, 150 drafts a month, 1 seat. Discovery: Daily.
Growth$149 a month: 3 brands, 100 keywords, 75 buyer questions, All engines, 600 drafts a month, 3 seats. Discovery: Every 6 hours.
Agency$499 a month: 15 brands, 500 keywords, 300 buyer questions, All engines, 2,500 drafts a month, 10 seats. Discovery: Every 6 hours.

Yearly billing gives 2 months free. Every workspace starts with a 7-day trial on Starter limits, with no card. See full pricing.

Switching from GummySearch.

Start from your website address. Upthread drafts a brand profile and suggests competitors, keywords, 15 to 25 buyer questions and focus subreddits for you to edit, so your old audiences and searches slot straight in. The first discovery and visibility runs start once you choose engines and a country.

What you bring across

Your audiences. The subreddits you grouped together become Upthread focus subreddits, which lift a thread's priority.
Your saved searches and topics, as Upthread keywords, with negative keywords for the noise you used to filter out.
The questions your customers ask. They become buyer questions, which Upthread asks in Google's AI answers and the AI assistants to find the threads they cite.

What works differently

GummySearch read Reddit through its API. Upthread doesn't use Reddit's API: threads come from Google results and AI citations, and thread text from your own browser or a paste. 1
GummySearch let you browse and search whole communities. Upthread works thread by thread, and ranks each one by Google rank, AI citations, buying intent, freshness and how the subreddit treats brands. 3
GummySearch was built for research. Upthread is built for replies: it drafts one for each thread, checked against the subreddit's rules, and tracks its score and removals after you post. 3
Upthread's Insights cover part of the research job: which communities matter for your brand, who the threads AI answers cite recommend, and the questions and phrases buyers use.

Why it happened

GummySearch said it could not reach an agreement under Reddit's Data API policies. Commercial use of Reddit data now needs Reddit's written approval, and public API access is ending.

Reddit stopped accepting new public Data API requests on Oct 31, 2026. 6
Public API access ends in March 2027. After that, commercial use of Reddit data needs a written agreement. 6
Reddit Pro is a free beta, open to all publishers since Mar 30, 2026. 7

GummySearch and Upthread: questions.

Is GummySearch coming back?

No. It said it had to become a non-commercial product or shut down, and its timeline ends on Dec 1, 2026, when it shuts down entirely and deletes all user data. 1

Can I still export my GummySearch data?

Yes, for now. Free users can still log in to view or download their data, or delete their account. All user data is deleted on Dec 1, 2026, so export it before then. 1

Does Upthread use Reddit's API?

No. Upthread finds threads through Google results and the citations in AI answers, and reads a thread's text through your own logged-in browser or a paste. Nothing it does depends on Reddit's public API.

Is there a free alternative?

Reddit Pro, Reddit's own tool for publishers, has been a free beta open to all of them since Mar 30, 2026. Upthread is paid, with a 7-day trial and no card required. 7

Can Upthread replace GummySearch for audience research?

Partly. Its Insights show which communities matter for your brand, who the threads AI answers cite recommend, and what buyers ask in their own words. It doesn't search all of Reddit or browse whole communities, so pure research may need another tool.

Sources

We read each page on the date shown. GummySearch's own pages are named, not linked. Spotted something out of date? Email [email protected] and we will fix it.