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Upthread vs Frase

Frase researches, writes, publishes and maintains content for Google and AI search, and tracks where AI answers name you or a competitor. Upthread doesn't write for your site: it works on the Reddit threads AI answers cite, from the draft to the reply's record.

Last checked Nov 7, 2026. Every fact about Frase is numbered to its source at the bottom of the page.

On this page
  1. Why look beyond Frase
  2. Who should choose which
  3. Frase in brief
  4. Pricing, plan by plan
  5. Point by point
  6. What it watches
  7. Replying
  8. After you post
  9. Price and plans
  10. Switching from Frase
  11. Questions
  12. Sources
  13. Related comparisons

Why people look beyond Frase.

Frase is a content platform for Google and AI search. It audits your site, researches topics, writes in your voice, publishes to WordPress, Webflow, Sanity, Wix or its own CMS, watches pages for decay, and tracks where AI answers name you or a competitor. 1

Plans are priced by content volume. Starter costs $49 a month, or $39 billed yearly, for 10 articles, 1 site and AI visibility on ChatGPT and Google AI; Professional costs $129, or $103, and adds Perplexity; Scale costs $299, or $239, and adds Claude and Gemini. AI visibility is checked daily. 2

Upthread leaves your website alone. It works on one source AI answers cite, Reddit: it ranks the threads buyers see, drafts replies that follow each subreddit's rules with your disclosure, and records what each reply did after you post it yourself.

Who should choose which.

Who should choose Frase

  • Your main job is content: researching, writing, optimizing and publishing pages that rank on Google and get cited by AI. 1
  • You want AI visibility checked daily, and engines Upthread doesn't track, such as Grok, Copilot and DeepSeek on Enterprise. 2
  • Budget comes first: Frase Starter is $39 a month billed yearly, with content tools and AI visibility on ChatGPT and Google AI. 2

Who should choose Upthread

  • Your content is in good shape, and the gap is the Reddit threads AI answers quote when buyers compare options.
  • You want a person writing on Reddit, starting from a draft that already follows the subreddit's rules, never an agent posting on its own.
  • You want proof per reply: the comment's score over time, whether it stayed up, and the thread's citations around it.

Frase in brief

An SEO and GEO content platform: research, writing, publishing and site audits, with AI visibility tracking.

  • Starter costs $49, Professional $129 and Scale $299 a month, or $39, $103 and $239 a month billed yearly. Enterprise is custom. 2
  • Researches, writes, optimizes and publishes content for Google and AI search, to WordPress, Webflow, Sanity, Wix or its own CMS. 1
  • AI Visibility tracks ChatGPT and Google AI on Starter, adds Perplexity on Professional, Claude and Gemini on Scale, and Grok, Copilot and DeepSeek on Enterprise, with daily monitoring and alerts. 2
  • Tracks 20, 50 or 75 AI visibility prompts on Starter, Professional and Scale. 2
  • Its agent can publish content to your site on its own when you switch that on. 2
  • Classifies every tracked prompt as awareness, consideration or decision, and benchmarks your share of voice against the competitors you pick. 3
  • Offers a 7-day free trial with no credit card. 2
  • White-label reports and branded client portals are on Enterprise only. 4

Pricing, plan by plan.

Frase

Starter$49 a month, or $39 a month billed yearly ($468)
1 seat, 1 site, 10 articles and 50 audit pages a month, AI visibility on ChatGPT and Google AI for 20 prompts, Content Guard on 10 pages. 2
Professional$129 a month, or $103 a month billed yearly ($1,236)
3 seats, 5 sites, 40 articles and 250 audit pages a month, adds Perplexity to AI visibility for 50 prompts, AI crawler monitoring, Content Guard on 75 pages. 2
Scale$299 a month, or $239 a month billed yearly ($2,868)
5 seats, up to 10 domains, 100 articles and 1,000 audit pages a month, adds Claude and Gemini to AI visibility for 75 prompts, exportable client reports. 2
EnterpriseCustom
Custom seats, domains and limits, adds Grok, Copilot and DeepSeek to AI visibility, white-label reports, a branded client portal, SSO, custom API access. 2
  • Yearly billing saves 20%. Extra seats on Professional and Scale cost $29 a month each. 2
  • The 7-day free trial needs no credit card. 2
  • Starter stops at its monthly limits; on Professional and Scale, pay-as-you-go past the cap is optional and off by default. 2

Upthread

Starter$49 a month
1 brand, 25 keywords, 25 buyer questions, 3 engines, 150 drafts a month, 1 seat. Discovery: Daily.
Growth$149 a month
3 brands, 100 keywords, 75 buyer questions, All engines, 600 drafts a month, 3 seats. Discovery: Every 6 hours.
Agency$499 a month
15 brands, 500 keywords, 300 buyer questions, All engines, 2,500 drafts a month, 10 seats. Discovery: Every 6 hours.

Yearly billing gives 2 months free. Every workspace starts with a 7-day trial on Starter limits, with no card. See full pricing.

Frase and Upthread, point by point.

Each row sets a sourced fact about Frase next to what Upthread does, grouped by what you would check first.

What it watches

What it tracksDifferent approach
FraseWhere AI answers name you or a competitor: visibility, share of voice, position and sentiment, alongside your site's search health. 1
UpthreadThe Reddit threads AI answers and Google results put in front of buyers, plus your mention rate and share of voice.
AI enginesDifferent approach
FraseChatGPT and Google AI on Starter, up to Claude and Gemini on Scale, and Grok, Copilot and DeepSeek on Enterprise, checked daily. 2
UpthreadGoogle AI Overviews and AI Mode twice a week, from live Google results. ChatGPT, Perplexity, Gemini and Claude weekly through their APIs, labelled API.
RedditUpthread does more
FraseNo Reddit view or Reddit reply drafting is described. 2
UpthreadEach cited Reddit thread ranked in an inbox, with the subreddit's rules, two drafts and its citation history.

Replying

Acting on itDifferent approach
FraseWrites and publishes articles to your own site; its agent can publish on its own when you switch that on. 2
UpthreadTwo drafts per thread, grounded in the thread, its top comments, the subreddit's rules and your facts. A lint and an AI judge check each one first.

After you post

After postingDifferent approach
FraseContent Guard watches your pages' Google rank and traffic and drafts fixes. No reply tracking is described. 2
UpthreadScore over time, moderator removals, and the thread's citation history before and after your reply. Links carry UTM tags for your own analytics.

Price and plans

PriceDifferent approach
Frase$49 / $129 / $299 a month, or $39 / $103 / $239 a month billed yearly. Enterprise is custom. 2
Upthread$49 / $149 / $499 a month, or 2 months free yearly. A 7-day trial with Starter limits. No card required.
AgenciesThey do more
FraseWhite-label reports and branded client portals on Enterprise; multi-site, multi-seat and exportable reports from Scale. 4
UpthreadAgency plan: 15 brands, 10 seats and shareable client reports. No white-label yet.

Switching from Frase.

Setup starts from your website address. Upthread drafts a brand profile and suggests buyer questions, competitors, keywords and focus subreddits to edit. Set your role, tone and disclosure, choose engines and a country, and the first runs fill a ranked Reddit inbox. The browser extension is optional, and nothing is published for you.

What you bring across

  • Your AI visibility prompts. The decision-stage ones become Upthread buyer questions, with the Reddit threads each engine cites kept for each.
  • The competitors you benchmark, with aliases, for share of voice and for spotting them in Reddit threads.
  • Your brand voice and facts. Upthread drafts in your tone from your facts and adds your disclosure when a draft names the brand.

What works differently

  • Frase writes and publishes articles to your own site. Upthread writes nothing for your site: it drafts Reddit replies that you post yourself from your own account. 2
  • Frase tracks AI visibility by buying stage against the competitors you pick. Upthread tracks the Reddit threads behind those answers and ranks each one by AI citations per engine, Google rank and buying intent. 3
  • Frase checks AI visibility daily. Upthread checks Google AI Overviews and AI Mode twice a week from live Google results, and ChatGPT, Perplexity, Gemini and Claude weekly through their APIs. 2
  • Upthread watches replies, not pages: after you post, it records the reply's score over time, any moderator removal, and whether the thread is still cited.

Frase and Upthread: questions.

Does Frase post on Reddit?

No. Its agent publishes to your own site, on WordPress, Webflow, Sanity, Wix or its own CMS, and no Reddit feature is described. Upthread drafts Reddit replies, and you post them from your own account. 2

Which AI engines does Frase track?

ChatGPT and Google AI on Starter, plus Perplexity on Professional, Claude and Gemini on Scale, and Grok, Copilot and DeepSeek on Enterprise, monitored daily. Upthread tracks Google AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Claude. 2

Which one costs less?

Frase Starter is $49 a month, or $468 a year billed yearly; Upthread Starter is $49 a month, or $490 a year. Frase's price covers content tools and AI visibility on two engines; Upthread's covers Reddit threads, drafts and reply tracking. 2

Can an agency use Frase or Upthread?

Yes. Frase puts multi-site, multi-seat and exportable reports on Scale, and white-label reports and branded client portals on Enterprise. Upthread's Agency plan covers 15 brands and 10 seats with shareable reports, and no white-label yet. 4

Can I use Frase and Upthread together?

Yes, and they rarely overlap. A content platform keeps your own pages worth citing; Upthread handles the Reddit threads AI answers cite, where the reply has to come from a person.

Sources

We read each page on the date shown. Frase's own pages are named, not linked. Spotted something out of date? Email [email protected] and we will fix it.

  1. [1]Frase homepage, checked Nov 7, 2026.
  2. [2]Frase pricing page, checked Nov 7, 2026.
  3. [3]Frase AI Visibility page, checked Nov 7, 2026.
  4. [4]Frase agencies page, checked Nov 7, 2026.

Run your first discovery, then judge for yourself.

Enter your website. Upthread drafts your brand profile, suggests buyer questions and subreddits, and runs your first discovery.

Start free trialSee pricing

No card required. 7 days with Starter limits.